Super Resort Tycoon

Chapter 286 Paris Fashion Week

Li Yang and Adrian stayed in New York for three days and visited several local high-end travel agencies. On the one hand, they tried their best to attract customers, hoping that the travel agencies could export more high-end customers to the hotel.

The other party had an in-depth discussion on hotel products, and also talked a lot about the frontier news of the market, as well as the current tourism consumption tendency of high-end consumer groups. Li Yang really benefited a lot, and also gained a new understanding of the European and American high-end markets .

However, as those travel agency owners said, most people still prefer to experience the newly opened hotels, so every year there will be a few newly opened hotels gaining fame, and guests are so eager to get a bed that they are even hard to find.

This is unmatched by established hotels like George V. Even if the hotel is completely refurbished and renovated, it will be difficult to achieve. Therefore, what old hotels can strive for is stable service quality and reputation, and on the basis of maintaining good old customers, slowly Increase new customers and their secondary consumption.

It is actually not realistic to quickly absorb new customers. After all, this is far inferior to those new hotels, and new hotels will be born every year, and competitiveness will always exist.

Not only that, but at present, George V Hotel faces the same problems as many established hotels. The European and American markets are weak, and it is more and more difficult to make a breakthrough.

There are not many hotels that can maintain a very good business situation like George V. This is because of the heritage of the hotel itself, as well as the landmark location and brand support.

Therefore, in Li Yang's view, the hotel's method of breaking the situation is actually in the Huaxia market. How to attract more Huaxia high-end customers is the top priority of the hotel, but this is also what Adrian is not good at.

"We have also analyzed that the current Chinese market has unlimited potential, but unfortunately we have tried many methods, with little success. I even felt that what I have learned seems to be unworkable in the Chinese market!" On the plane, Adrian said with a wry smile.

"Actually, it's just acclimatization!" Li Yang said with a smile. Adrian was indeed outstanding, but just like the hotel invested by the Saudi prince in Huaxia, it also ended dismal because of the inaccuracy of the operation team and had to be sold in the end.

The main reason for this is precisely because they don't have a thorough understanding of China, and they don't understand the preferences, ways of thinking, and consumption concepts of Chinese people.

However, their natural sense of superiority makes them unwilling to hand over the real power to Huaxia people. Therefore, even though some companies hire Huaxia executives, they never listen to their opinions seriously, and they still go their own way and keep going.

This leads to the reason why they feel that they have tried their best, but they still have not been able to change the status quo.

But now that the situation has changed, Li Yang, a Chinese man, has directly become the boss of King George V, so his decision can definitely be carried out. This will definitely be of great help to the transformation of the hotel and to the opening of the Chinese market.

"The Huaxia market is exactly what we are good at. This is one of the reasons why Prince Alwaleed sold the hotel to us. He hopes that our team can bring new breakthroughs to the George V Hotel. Of course, the hotel is currently The service is impeccable, and the quality and reputation of the hotel are beyond reproach.

It's just that our hotel still needs to make some changes if we want to really open up the Chinese market! "Li Yang said in a deep voice.

"I would like to hear more about it!" Adrian looked at Li Yang seriously, with an expression of asking for advice. In fact, he also wanted to seek a breakthrough.

"I'm just a preliminary idea, and I need to do market research to make a decision. First of all, I think we need to make appropriate adjustments to the decoration style of some rooms!" Li Yang said.

Adrian frowned slightly. He really didn't think much of this answer. For hotel rooms, he thought that George V was definitely at the forefront of the world and once led the trend of the industry.

Li Yang can actually understand Adrian's doubts, but this is what he doesn't know about Huaxia.

The understanding of luxury between Europeans and Chinese people has gradually changed. A few decades ago, Chinese people might still be very obsessed with European and American luxury decoration styles.

After all, it was a backward era, and after decades of development in China, the concept of Chinese people has changed a lot, and they don't blindly regard foreign things as good things.

I also have my own ideas and habits in the pursuit of aesthetics and quality, so the layout and decoration style of those luxurious rooms in the George V Hotel have actually deviated from many aesthetics of Chinese people, and the same is true for the structure and furnishings of the rooms. .

If some rooms can be adjusted, it will definitely have a good effect on receiving Chinese people.

"The second is to adjust the menu of the restaurant. We need to design a menu specifically for the tastes of Chinese people!" Li Yang continued.

He is very clear that the Michelin restaurant in the George V Hotel is indeed excellent and very authentic, but the so-called authenticity is actually a double-edged sword.

Take desserts as an example. The taste of Westerners is much heavier than that of Chinese people. The sweetness they take for granted, or what they consider authentic desserts, is so sweet that Chinese people can’t eat it.

So the real authentic French food may cause some discomfort to most Chinese people. As a kind of experience, it is barely okay to try something new, let alone impressive and endless aftertaste.

Just like McDonald's and KFC have adjusted their tastes when they entered the Chinese market. This does not mean that they are not authentic, but that they adapt to the market.

Of course, not all of them are like this, there are always examples.

Food is definitely one of the important parts of travel, and it is also one of the reasons why hotels retain customers and attract customers to come again.

So if you want to attract Chinese consumers well, you must first adjust your diet.

"I will hire a chef from China in the future. He is also very good at cooking French dishes. He has even participated in many Michelin competitions. He understands the tastes of Chinese people very well, so he has made adjustments to many French dishes and even developed them. We introduced a lot of fusion cuisines, and we made adjustments to the restaurants in the Pandora Resort, the former Four Seasons Resort Bora Bora, and the effect is very good. At present, the restaurant has a very high evaluation among Chinese tourists, and the business is surprisingly good!" Li Yang has accumulated a lot of experience and contacts through the rectification of Pandora Resort Hotel.

For example, as a chef, he has mastered some French and Chinese dishes that can be perfectly integrated, and can make French dishes that are more suitable for Chinese tastes.

For those top rich people in China, they have eaten pure French food a long time ago, so their requirements for food are no longer the stage of demand for taking pictures to pretend to be aggressive.

It is the habit of being able to eat and eating comfortably, so the rectification of hotel cuisine is one of the key arts to absorb China's top rich people.

After all, people depend on food!
Li Yang chatted with Adrian a lot, and also proposed many small details of rectification. Although Adrian did not understand some of them, Li Yang is the boss after all, and he really needs to seek a breakthrough now, so as long as If there is hope, he is willing to give it a try.

In the next few days, Li Yang and Adrian went to Singapore, Ridao and other places one after another, and visited the high-end travel agencies there.

When they return to Paris again, this year's Paris Fashion Week is about to begin, and the hotel is about to usher in a peak passenger flow, and they have already received news of the stay of the princesses of the Saudi royal family.

After two years of absence, the princesses of the Saudi royal family came to Paris Fashion Week again. Like the last time, they booked the guest rooms on the eighth floor and the first floor.

And because of the special status of these princesses and members of the royal family, the guest rooms on the eighth floor will undergo a major change and decoration, which is even more exaggerated than that of the Thai princess.

"According to the requirements, two of the suites will be converted into cloakrooms to store their clothes and purchased clothing, and one of the suites will be converted into a kitchen. Like last time, they brought their own royal chef.

Two of the suites were converted into restaurants!In addition, all the people who came this time were women, so all service personnel, including security personnel, will be required to be women, and men will not be allowed to enter.

The window glass of all rooms, and any transparent place, must be pasted with window paper to prevent people from seeing the inside! "The room manager is in a meeting about the requirements of the Saudi royal family to stay.

"All the alcohol in the room must be removed, and all things and items that are contrary to their religious beliefs must be cleaned up without any omissions! In addition, I will print out the specific requirements for the layout of the room and give you a copy!"

The Saudi royal family is no stranger to the hotel staff. Generally, the men of the royal family are better when they check in, and the women have more requirements when they check in.

For all the male staff of the hotel, this group of female royal family members is both familiar and unfamiliar. They have arranged rooms for them more than once, but they have never seen their true colors.

"The royal family members will check in in a week. At ten o'clock in the morning, the security personnel will go to the hotel to conduct a security check. The princesses are expected to arrive at twelve o'clock! Alright, everyone, let's carry out the work we just assigned!"

In the next few days, the hotel staff became even more busy. Apart from the Saudi princesses, there were many celebrities and other royal nobles who stayed at the hotel during the Paris Fashion Week.

Some of them have more or less individual requirements for the room. Even if there is no requirement, the hotel will make appropriate adjustments to the layout and display of the room according to their past check-in files and habits.

In order to meet this peak passenger flow, the trainees from the Dreamcatcher Group brought by Li Yang also joined the work to assist the hotel staff in their work and get a better understanding of all the hotel's services.

"Are these clothes and shoes?" He Xiaoxiao followed two hotel employees to the warehouse to sort out the customers' things.

"Yes, these clothes are stored by Mr. Johnny. He comes to Paris once a month on average, so he directly stores some clothes, shoes and other items with us so that every time he comes here For wearing and taking pictures.

Before he arrives, we need to re-press and arrange these clothes and put them in his room. In fact, we have been maintaining these clothes and shoes for him all the time! " said the waiter.

He Xiaoxiao nodded. She has gained a lot of knowledge. As expected, the service is endless. No wonder there are so many customers who stay here again and again. For example, this Mr. Johnny regards this place as his second home.

……

　Thank you Liu Zi for rewarding 788 book coins, thank you brothers for your support!
　　
　
(End of this chapter)