Super Resort Tycoon

Chapter 248 This Magic Hip Curve

"If we want to turn losses into profits, in addition to providing normal leisure and vacation services, our resorts will focus on wedding photography venues, wedding venues, wedding customization and planning, honeymoon travel and other services in the future."

In the conference room of the brand center, Li Yang was having a meeting with everyone to discuss the future operation plan of the Bali resort hotel.

At present, the hotel is in the follow-up stage of asset transfer. Li Yang also returned to China first, and worked with the team to form a complete operation plan with his previous ideas, and is ready to implement it according to the plan.

"So in the future, all our marketing strategies will focus on our positioning. The hotel is expected to complete all acquisitions in half a month. In the next two to three months, the hotel will be upgraded. The upgrade will mainly focus on the wedding ceremony. Site design, landscaping, and the addition of a suite hotel.

The construction period of all projects will not affect the normal operation of the hotel. We can carry out normal publicity and promotion around the theme and positioning of love, as well as related operational preparations.

Such as the cooperation of various network platforms, vertical media, self-media, cooperation with major travel agencies, marketing promotion, etc. I will not go into details. I believe everyone knows how to do it and how to choose the most suitable channel and method.

After the meeting, all departments can also formulate work plans according to our general direction! "Li Yang continued.

"Let me talk about the general direction and some marketing ideas in the future.

First of all, since we want to make a fuss about overseas weddings and honeymoons, many of our future marketing strategies should focus on this.

When it comes to overseas weddings, everyone will definitely think of cooperating with major wedding companies.

But what I want everyone to know is that this kind of cooperation is just an early stage to help us attract customers.

In the future, I will also have my own professional wedding team, specializing in customized services for Chinese overseas weddings, and even make it a feature and core selling point of our hotel.

As for the honeymoon market, I won't go into details...

And the wedding service package, honeymoon travel package and other products we want to create will also be designed at the fastest speed.

Finally, let me talk about our two ideas on brand promotion.

One: The wedding of celebrities or super Internet celebrities, everyone should be able to understand this. If there are well-known domestic celebrities to hold weddings in our place, it will have a very good effect on the publicity of our hotel, and it may even be possible It is more effective than us throwing tens of millions of advertisements.

I hope everyone will use their brains and think about what to do.

Second: Investment and advertising cooperation in film and television dramas with the theme of the resort hotel, or which can have a good publicity effect on our resort hotel.

I had an idea when I was in Bali, I planned to invest in a remake of the Korean version of "The Crown Prince's First Love"..."

When Li Yang said this, some people's eyes lit up, but some people looked confused.

Most of these people here are born in the [-]s and [-]s, and a few born in the [-]s, and those who have just brightened their eyes are basically younger people. Obviously they have watched the Korean drama "The Crown Prince's First Love".

"It seems that many people don't know the Korean drama I'm talking about. Let me briefly introduce it. The son of the CEO of a chain resort hotel group, the heroine is a girl who wants to become the GO of the resort. The plot is an interesting and romantic love story between the two.

This drama almost started my understanding of resort hotels. The first time I heard about Bali and Tahiti was because of this TV series. This TV series has also influenced many girls to dream of becoming a resort GO.

The most important thing is that most of the plots of this drama take place in the resort hotel, so I think it is very suitable for the promotion of our resort hotel.

When I was in Bali, I watched this drama again. Although it is an old routine of Korean drama love, and even some relationship settings are too bloody, I still think it has the value of a remake. As long as it is re-adapted to make use of its strengths and avoid its weaknesses, it may be. An interesting romantic drama that can even surpass the original.

Moreover, the publicity effect of this kind of film and television drama is much better than that of us directly spending money on advertisements! "

Li Yang is very clear that although he has passed the age of watching youth idols or romantic dramas, it does not mean that no one will watch such romantic dramas.

"The Crown Prince's First Love" is a type of love idol drama. The audience is women aged 16-23. Women in this age group also have beautiful visions for love and future weddings. They form their views on love and marriage in their hearts. the process of.

Women tend to pay more attention to weddings than men, and film and television dramas have a great influence on the hearts of young people. A former high school female classmate of Li Yang went to Bali for her honeymoon.

She once said in her circle of friends that she fell in love with Bali after watching "The Crown Prince's First Love", and she has always dreamed of going there for a honeymoon trip.

In addition, this romantic drama with the background of the resort hotel industry can also be a good example of its Youmao Inn, This Youshan B&B Hotel, Bali’s Love Nest Resort Hotel, and Bora Bora Island’s Pandora Resort Hotel. All join the episode and promote it together.

When the time comes to find a few popular male and female stars, it will definitely influence a large group of young boys and girls, and write down the most important concepts about love, honeymoon travel, resorts, etc. in their blank hearts.

……

In the next few days, the Brand Center worked out detailed plans and execution plans one after another based on the content proposed at the Li Yang meeting, and began to implement them one after another according to the planned schedule.

With the further expansion of the company's business, the team of the brand center has also been further expanded, and the original office space is not enough, so Li Yang rented a larger office space.

Another more luxurious office building located not far from the original office building directly rented the first floor as the future office of his company, and planned to establish a group company.

And a new construction company has also been put on the agenda. Judging from the current development, it should definitely be involved in the development and construction of resorts by itself in the near future.

As for the investment and remake plan of the film and television drama "The Crown Prince's First Love", Li Yang is personally responsible for it. The members of the project team have also negotiated with the copyright owner of the Korean original work and obtained the authorization for the remake.

On this day, Li Yang made an appointment with Xu Qinghai, and then visited Xu Qinghai in Mingzhu City.

The success of "Transform into a Cat" made the new director Xu Qinghai famous in one fell swoop, and he is currently preparing to shoot a new movie.

Li Yang asked him not to ask him to remake "The Crown Prince's First Love", but just hoped that he could give some advice and help. After all, he is a professional in this field and knows more people than Li Yang.

"Don't tell me, I have actually watched this drama. I was still in junior high school at that time. I still remember that it was broadcast on TV during the summer vacation. I watched it vigorously!" Xu Qinghai laughed.

"Does Director Xu have any suitable candidates?" Li Yang asked.

"Let me recommend a screenwriter to you first. She has a lot of experience in this field. I think a good script is already half the battle. It's easy for the director and the production company!" Xu Qinghai said with a smile.

"Okay!" Li Yang smiled, and he knew that Xu Qinghai was right for this matter.

"Oh, by the way, I just remembered that you have seen her, Jiang Lai, the first time we went to choose cats, I took her with me!" Xu Qinghai said.

"Oh, it's the screenwriter of "Transform into a Cat", right?" Li Yang also remembered.

"That's right, she is best at romantic dramas, and she has many outstanding works!" Xu Qinghai introduced some of Jiang Lai's successful film and television works to Li Yang.

After listening to Xu Qinghai's introduction, Li Yang felt more at ease. This Jiang Lai is definitely a talented woman, and she was born in [-]. She should have seen "The Crown Prince's First Love". Maybe she will have a better understanding of this movie. read.

Xu Qinghai called Jiang Lai, but he didn't say anything specific on the phone.

Jiang Lai also lives in Mingzhu City, so it didn't take long for Jiang Lai to come to Xu Qinghai's house.

"I don't need to introduce it specially!" Xu Qinghai said with a smile.

"Hello, Mr. Li!"

"Hello, Jiang Dacai!" Li Yang said with a smile.

"Mr. Li is overrated! Just now he called me to write the script, didn't he?" Jiang Lai didn't talk too much, and went straight to the point.

"Yes, I want to remake the Korean drama "The Crown Prince's First Love". By the way, have you seen this Korean drama?" Li Yang asked with a smile.

"Of course I've seen it!" Jiang Lai was stunned, and immediately understood Li Yang's intentions. After all, she still had an impression of the content of this drama. "Is Li always going to enter the island resort?"

"Yeah, I just bought a resort in Bali, and my investor also has a resort in Tahiti, so I want to shoot a film and television work as a promotion for our resort!" Li Yang said.

Jiang Lai nodded. She has seen this kind of situation many times: "This drama is really suitable, but there are many parts that need to be adapted!"

"Yeah, this show has been around for a while, and many of the settings and plots in it seem too bloody and old-fashioned now. It would be great if we could write a brand new story!" Li Yang smiled. said.

"The overall structure of this drama is not bad. I will try my best to write a story that is more in line with the current market and the aesthetics of young people!" Jiang Lai said with a smile, "But I need to understand Mr. Li's needs and Some promotional content that needs to be presented in the play!"

Li Yang smiled, Jiang Lai was indeed a professional and knew his intentions very well, so Li Yang simply told Jiang Lai some of his thoughts.

In fact, he didn't want the movie to be too commercial, so he didn't ask to show his resort hotel in the TV series, he just went to the end, otherwise it might be counterproductive.

The psychology of the audience is actually very wonderful. If they find out your commercial intentions, they will feel forced. This is why companies are more and more fond of soft advertisements.

"Basically that's all, you can just play the rest!" Li Yang can also see that Jiang Lai is a smart person, and understands his intentions, so he can handle this well.

"Well, I have a general understanding of Mr. Li's thinking, and I am confident to give you a satisfactory script!" Jiang Lai said confidently. Romance drama itself is what she is good at. When she watched "The Crown Prince's First Love", she was suddenly inspired.

Although this drama is very old, it is rare to see a romantic drama with a resort hotel background in China. Beautiful scenery, beautiful islands, beautiful love, these beautiful things put together, it is a beautiful story that is yearning for .

Li Yang quickly signed a contract with Jiang Lai's company. Jiang Lai expects to release the outline, mission biography, and episode synopsis in a month. After that, he needs to discuss with Li Yang, and then start the creation of the detailed script of the episode. This process It will take two or three months at the earliest.

If the follow-up filming and production are included, this TV series will not be released until a year later at the earliest.

However, Li Yang also knows that the promotion method of film and television dramas is a relatively slow method, and this promotion method is also a long-term strategic plan.

……

While Li Yang was busy with the remake of "The Crown Prince's First Love", all the staff of the overseas business department gradually started their work according to the plan.

Although the hotel has not yet completed the transfer of all assets, there is still a lot of work to be done in the early stage. For example, Jiang Weiyi, who is in charge of the wedding business, is also a well-known wedding planner that Li Yang hired with a lot of money.

Using my own network resources, I contacted a well-known architectural designer in Hong Kong Island, and cooperated with her to design the wedding venue of the Love Nest Resort Hotel.

Jiang Weiyi's previous company belonged to a well-known wedding planning company in Hong Kong Island. She specializes in providing customized services for Huaxia's overseas weddings. She has rich experience and resources in the circle.

It is also very familiar with the domestic market demand and user preferences, and has a precise grasp of the world's most advanced wedding trends.

As for the design and construction of the newly added suite hotel of Love Nest Resort Hotel, Li Yang is in charge, and he also plans to hand over all this work to the system.

On this day, Li Yang went to visit the four star cats who just came back from the film crew. Currently, these four cats have their own offices, and there are special people responsible for taking care of them, as well as special agents and assistants in charge of their business activities.

After seeing Li Yang, the four cats immediately ran over meowing, begging in various ways.

However, when Li Yang saw the orange that seemed to have lost a lot of weight, he suddenly found that all the hair around its buttocks was gone, revealing its pink buttocks. Although the picture is very magical, Li Yang was a little worried Asked: "Why did you shave off the hair on this orange's butt?"

"When I was on the set before, the food might be too good, and Tangerine gained a lot of weight, and I couldn't even lick and clean the hair around my buttocks, which caused some problems with the skin around the buttocks.

The vet suggested to shave all the hair around the butt so we can groom and clean him!

At present, we are giving it a reasonable weight loss, until it completely returns to a healthy weight, we will continue to do so, so as to avoid the recurrence of its skin disease! "Assistant Xiaolin explained.

"Oh!" Li Yang understood, and it is true. Cats clean their own parts every day, but the orange is too fat to reach his buttocks, so it is best to shave off the hair there. It is also the most reasonable way.

Li Yang touched the orange, and the guy immediately fell sideways on the ground, with his two hind legs crossed and stacked together, his pink buttocks immediately showed a magical curve, just like a baby's butt wearing crotch pants Similarly, Li Yang couldn't help but be attracted to him.

Fortunately, I couldn't see the appearance of my buttocks before Juzi, otherwise I would be depressed: "I don't want to lose face!"

……

[Thank Taiyuan Lao Zhang for rewarding [-] book coins and becoming the hall master of this book, thank you brothers for your rewards and monthly tickets! 】

(End of this chapter)