Super Resort Tycoon

Chapter 249 Let's Get Married

"About Mr. Li's plan for celebrity weddings, do you have any better ideas? Let's talk freely!" Hou Zhengyu said at the marketing meeting about Love Nest Resort Hotel.

At present, the marketing department of the brand center has begun to conduct multi-channel publicity for the Love Nest Resort Hotel in Bali. However, since the hotel has not yet completed the transfer of all assets, the early publicity is mainly on vertical media and new media in the industry. Some publicity about the news and information about the acquisition of Bali Esser Resort Hotel by the founder of Youshandu B & B Resort and several investors.

And in order to stir up hot spots, he also deliberately borrowed the news that a rich man with the surname Li who had been popular for a while bought the Four Seasons Resort Tahiti.

If it wasn't for Li Yang's stop, he would have almost bought the navy to lead the topic, deliberately connecting the two to hype up the topic.

But despite this, some people on the Internet connected the two together, which caused a wave of heated discussions, but after all, the audience of the topic is not wide, so it did not cause much disturbance.

"This is the list of celebrity couples we have recently counted. The top ones are relatively well-known celebrities who have announced their relationships and are already planning to get married. Like this couple, they just got their certificates half a month ago. They are the most suitable Both of them used to be traffic stars, and they are still popular stars now!" The marketing manager said by putting a PPT on the big screen.

"But the question is, how can we better cooperate with these stars so that they will happily choose to hold their wedding in our Love Nest Resort Hotel?

In fact, some second- and third-tier stars may consider choosing to cooperate with us for money, and get paid for getting married for free.

However, the wedding influence of these stars is limited, and the publicity effect for our resort hotel will definitely not be very good.

Unless we use their wedding to create an event marketing, but this is not very easy to operate, and it may cause trouble!
But if you choose to be a popular star, such a major life event as marriage, I am afraid that you will not change your choice because of money, unless we are lucky that the place they choose to get married is our place, but we will not consider this probability for the time being!

We need to come up with a more secure method, so I hope everyone will use their brains, speak freely, and talk about ideas. This is also the main difficulty we are currently facing! "

Everyone fell into deep thought, this is indeed a difficult question.

If you talk about business cooperation with a celebrity, but the wedding is a personal matter, it is a major event in life, too commercial cooperation may not be able to impress the celebrity, especially the popular celebrity.

And they also have to consider the cost and effect of this marketing. They can't spend a lot of money but get no effect.

"I think we can't follow the current conventional way of thinking, we have to jump out, because I think according to this way of thinking, no matter how we talk about it, it feels a bit blunt!" Hou Zhengyu said.

If it was this way, Li Yang could also think that the reason why he entrusted them to do it must be because he hoped that they could come up with a better way.

"Should we invite them first, or one of them to help us shoot our hotel's advertisements, etc., so that we have a reasonable opportunity to get to know them, so that we can ask or propose them to our hotel in the case of informal negotiations Get married!" said a young man.

Hearing his words, many people nodded, thinking that this method is better.

"Well, this method is better, but it's not better!" Hou Zhengyu still felt that this plan was not good enough.

Everyone fell into deep thought again, suddenly Li Siqi raised her hand and said, "I have a good idea!"

Since Li Siqi was transferred from Youshan to the brand center, she has been engaged in her old business, doing copywriting planning for the marketing department, but it is only one of many copywriting projects.

Everyone looked at Li Siqi with unison.

"Speak!" Hou Zhengyu looked at Li Siqi and said.

……

In the office, Li Yang has just read the progress list of the branch of Youmao Inn. At present, the second branch has officially opened for business, and the third and fourth branches are also under construction.

"It's time to transfer Jigu Ayi to the brand center to be the first person in charge of the Youshan business department!" Li Yang put down the file and slandered.

No one is more familiar with the operation of Youmao Inn than Jigu Ayi. After more than a year of tempering, Jigu Ayi has also grown up, and her performance also makes Li Yang very satisfied.

Li Yang took out his mobile phone and called Jigu Ayi: "Xiaoyi, I have time to come over today, I have something to talk to you about!"

"Okay, Brother Yang!" Jigu Ayi responded.

After hanging up the phone, Li Yang flipped through Douyin on his mobile phone, and accidentally saw a video about a program segment of "Daughters' Love 3".

When Li Yang saw this video, his eyes suddenly brightened, and his face showed excitement.

"Why don't I do a variety show to promote the resort hotel!" Li Yang said a little excitedly, recalling the reality show variety show co-produced by his RV campsite project and Tencent, which received very good results.

The program captured a large number of fans who love self-driving and traveling, and also brought up the trend of self-driving, which made his Ranwu Lake RV campground popular, and it even ignited the entire RV campsite industry.

Not long ago, Li Yang learned from the industry association that Li Yang's name was on the list of the tourism industry summit held by the country this year. Li Yang will represent Sichuan Province to attend the summit and give a speech on RV camping sites.

Dangdang-

The door was knocked.

"Come in!" Li Yang responded, looked up, and saw Hou Zhengyu walking in excitedly, and said impatiently: "Mr. Li, we just had a meeting about celebrity weddings, and we came up with a new idea, which is great. !"

"Don't you also think of variety shows?" Li Yang asked with a smile.

Hou Zhengyu was taken aback for a moment, did Li Yang think of it before, then he is also not satisfied with this plan.

"Yes! How do you know?" Hou Zhengyu smiled wryly.

"Really, hahaha, when I was looking at my phone just now, I suddenly thought of the popular reality-watching variety show!" Li Yang said with a smile, he didn't expect them to think of it together.

"That's right, that's what that little girl Li Siqi was talking about in reality-watching variety shows!" Hou Zhengyu laughed, he didn't expect such a coincidence.

"Come on, let's talk about your specific plan!" Li Yang beckoned and sat down on the sofa with Hou Zhengyu, and asked the secretary to bring them coffee.

"We can imitate a series of observation variety shows such as "Daughter's Love", "The Man Doing Housework", etc., and make an observation variety show with the theme of love and marriage, such as "Daughters' Wedding" or "Let's Get Married" "Wait" and so on, we can choose the shooting location in our hotel, and even directly present a celebrity wedding in the program, showing the service process of customizing different weddings for stars in an all-round way, and showing our service concept and characteristics .

And with this as an entry point, we can invite some well-known celebrity couples. After all, being able to record your wedding in this way is also a very unique memory! "Hou Zhengyu began to talk about the plan they had just come across.

"Good!" Li Yang said happily. The shooting cycle of variety shows is far shorter than that of film and television dramas, and the publicity effect and influence are very good, even surpassing the success of film and television dramas.

The most important variety shows can have more shots and time for them to show the hotel's scenery and their own services without making the audience feel disgusted.

"Immediately refine the plan according to this idea, and start implementing it, the sooner the better!" Li Yang said.

"Okay, let's do it now!" Hou Zhengyu said.

After leaving Li Yang's office, Hou Zhengyu immediately called Li Siqi and others to his office, and set up a small project team to be responsible for the program and follow-up work of variety shows.

Not long after, Jigu Ayi also came to Li Yang's office. Li Yang hadn't seen Jigu Ayi for a while, and before that she was basically communicating with Hou Zhengyu about work.

"Brother Yang!"

"Xiaoyi, you are here, sit down!" Li Yang signaled Jigu Ayi to sit down on the sofa. Although Jigu Ayi still looks so young, his energy has completely faded The childishness of the past appears capable and mature.

"Brother Yang, is there anything important for me to come over?" Jigu Ayi asked with a serious expression, she knew that Li Yang was very busy now, if it was a trivial matter, she would usually talk about it on the phone.

"It's a very important thing!" Li Yang joked, "What do you want to drink?"

"Let's boil water!" Jigu Ayi said.

Li Yang asked the secretary to pour water for Jigu Ayi, and then chatted with her about some things in the inn recently, as well as some ideas about the operation of the new store.

Jigu Ayi talked to Li Yang a lot.

"Brother Yang, are you going to transfer me to the new store?" Jigu Ayi said with a smile. She had guessed that Li Yang would definitely transfer her to the new store. After all, the old store is currently operating very stable and does not need her. Keep staring, just find a store manager to manage it well.

"No, the new store must be handed over to you, but our next two new stores will open one after another. It is definitely not possible to rely on you, so I decided to transfer you to the brand center and take full charge of the operation of the Youmao Inn chain. Work, that is to say, you are not just a store manager of a single store, but the general manager of the entire chain brand, you are responsible for managing all store managers and managing the operation of all stores!"

Hearing Li Yang's words, Jigu Ayi was stunned again, as if Li Yang wanted to promote her to be the store manager, so suddenly, and so excited her blood.

She thought of what Li Yang said back then, and that day that almost changed her life.

Li Yang is her bole. Without Li Yang, she would not even dare to imagine that she would become who she is today, but she still didn't expect that Li Yang would promote her to be the general manager of the Youmao Inn chain brand again.

"Brother Yang, I, I will definitely live up to your expectations!" Jigu Ayi's expression became firm again, although she was also worried that she would not be able to do well because of her lack of education and live up to Li Yang's expectations.

After all, there are many highly educated people in the entire brand center, and there are many people who are more capable than her. She feels a little inferior and has no bottom in her heart.

But after thinking about it, she felt that since Li Yang trusted her, she couldn't postpone it, and if she was not capable enough, she would learn.

"Very good, we have to rely on our strength!" Li Yang actually knew Jigu Ayi's thoughts, "Don't care about your education background, everything in my company is based on your ability, as long as you make achievements, all doubts will come to nothing break!"

Li Yang also knows that when Jigu Ayi is brought up, she will face unprecedented pressure and challenges, but every leap and breakthrough in life needs to go through all of this?
Even though Li Yang has the system, he has also paid a lot, to try, to learn, to turn himself from a novice into a real industry insider.

"Well, Brother Yang, I understand, I will definitely not disappoint your expectations!" Jigu Ayi said with firm eyes.

……

Hou Zhengyu knew that Li Yang attached great importance to the reality observation variety show project, so he asked the staff in the group to work out a complete plan as quickly as possible.

Everyone lived up to expectations, worked overtime, and formed the first set of plans at noon the next day, discussed them in a meeting, and then re-optimized and completed them at around [-] o'clock that night.

"Thank you for your hard work today, I invite everyone to have a supper, so that everyone can go to work an hour late tomorrow morning!" Hou Zhengyu clapped his hands and said.

"Thank you, Mr. Hou!" Everyone was very happy. Although these two days have been very hard, everyone is full of fighting spirit. Now that all the plans have been completed, it is quite a sense of accomplishment.

Li Yang didn't expect Hou Zhengyu and the others to act so quickly. It took less than two days for the plan to be proposed, and Hou Zhengyu's team had already formulated the final plan.

The name of the variety show in the plan is tentatively named "Let's Get Married". Two cooperative media are initially proposed, namely Mango Satellite TV, Zhejiang Satellite TV and Pearl Satellite TV. The specific choice will be determined according to the follow-up negotiations.

The plan also lists the candidate celebrity guests and the reasons for choosing these guests. There are detailed analysis in the plan, including celebrity traffic, word-of-mouth, fan audience, recent news trends, and film and television works currently being filmed, etc. .

Of course, the final candidate must be determined based on actual communication and negotiation.

"By the way, Mr. Li, there will be a group of amateur guests among the guests. Our project team agrees that you and your girlfriend are especially suitable.

In this way, you can get higher exposure in the program, which can further promote the publicity effect of our brand, and even increase the influence of our brand through your personality charm.

You should be clear that brands are cold, especially in this era, which is the importance of spokespersons. Binding the original abstract brand with human beings can instantly shorten the distance between the brand and users.

And if you win the love of the audience through the shaping and display of the program, then as the founder of our brand, the influence of our brand will be greatly improved by leaps and bounds! "Hou Zhengyu asked with a smile.

Hearing Hou Zhengyu's words, Li Yang raised his brows, and he really felt that this was a good proposal.

But after thinking about it, I feel that it seems inappropriate...

……

[Thanks to Light Yuyu for rewarding 5000 starting coins, and thank you brothers for the monthly pass! 】

(End of this chapter)