Super Resort Tycoon

Chapter 247 Marketing Layout
Just when Tong Shuya was watching it enthusiastically, Li Yang made a phone call: "We may go there later, by the way, is it okay to play the bamboo and xylophone? Good!"

After the torch dance performance, there will be local dance performances. In fact, Li Yang has seen these performances in other resort hotels, so there is nothing new about them.

But Tong Shuya, who saw it for the first time, still found it very novel.

The entire performance ended in just over 20 minutes, which was much faster than Li Yang expected.

"Let's go, wife, I'll take you to watch the sunset!" Li Yang said with a smile.

"Would you like to go to the rock bar yesterday?" Tong Shuya said excitedly. She especially liked the rock bar yesterday, and liked the feeling of drinking with Li Yang and watching the sunset there.

"Go to a place better for watching the sunset than there!" Li Yang said pretending to be mysterious.

"Where? Still mysterious?" Tong Shuya looked at Li Yang curiously, but Li Yang didn't explain, and pulled him into the butler's car, and returned to the AYANA campus again.

The car stopped near the sea.

"Sir, you just need to go down that step!" said the butler.

"Okay!" Li Yang led Tong Shuya down the steps, halfway through, Tong Shuya suddenly pointed to the bottom right and said, "Oh, that Internet celebrity Ocean Beach Pool is here!"

What Tong Shuya was referring to was another infinity pool that attracted the attention of Internet celebrities. It was located on the seaside under the cliff. The wavy pool didn't look very beautiful from above. You can enjoy the beautiful sunset and the feeling of meeting the water and the sky.

There is also a seaside restaurant by the pool, Tong Shuya seemed to have guessed something, and continued: "Do you want to take me to that restaurant for dinner?"

"No!" Li Yang shook his head again, and continued to lead Tong Shuya down the steps.

"Oh, so it's here!" Tong Shuya said again, because she saw the trestle pier in the distance that she saw in the rock bar yesterday.

"Are you going to take me to the pier to watch the sunset?" Tong Shuya asked.

Just as I was talking, I heard the service staff at the entrance explain to several female tourists who wanted to enter the trestle pier: "I'm sorry, ladies, because this is a private trestle pier, you can't just enter and visit it!"

"Casual entry is not allowed here!" Tong Shuya looked at Li Yang with some regret.

"That's right, otherwise this trestle bridge would have been trampled by tourists long ago!" Li Yang said while pulling Tong Shuya over.

"Aren't you not allowed to enter? You still..." Tong Shuya looked at Li Yang strangely, but suddenly thought of something.

"Hello, I'm Li Yang who made an appointment!" Li Yang walked over and said to the service staff.

"Hello, Mr. Li Yang, I have been waiting for you for a long time, please come in!" The service staff said respectfully.

"Let's go!" Li Yang pulled Tong Shuya onto the trestle bridge under the envious and curious eyes of the beautiful tourists next to her.

"How did you do it? Is it because you want to buy shares?" Tong Shuya looked at Li Yang with surprise and asked.

"No, in fact, as long as you make an appointment in advance, you can come in with some money!" Li Yang said with a smile, but did not explain in detail.

"Oh!" Tong Shuya nodded, and was immediately attracted by the scenery in front of her. The trestle stretched all the way to the sea.

Walking to the end of the trestle pier, surrounded by the sea, it is so beautiful.

The most important thing is that you can have a panoramic view of the entire Rock Bar, and even the beautiful coastline landscape of the entire AYANA Hotel, and there are no other tourists here, just the two of them.

"Wow—it's so beautiful!" Tong Shuya shouted excitedly to the sea.

"Do you like it here?"

"Yeah, I like it so much!" Tong Shuya put her arms around Li Yang's arm and nodded happily.

"Want to have dinner here?" Li Yang asked again.

Tong Shuya looked up at Li Yang in surprise: "Can I still have dinner here?"

"Of course!" Li Yang beckoned to the service staff in the distance, and the waiter ran over quickly: "Good evening, sir, may I start preparing dinner for you now?"

"Well, let's start!" Li Yang nodded.

The waiter immediately said a few words on the walkie-talkie, and soon more service staff brought tables, chairs, carpets, and Indonesian treasure umbrellas, straw banners, and various flowers that symbolize the royal family and nobles, etc. pier.

The waiters work together, some laying carpets, some placing tables, chairs, tableware, candles, etc. In a blink of an eye, the pier has become a romantic restaurant full of Indonesian characteristics.

"My distinguished guest, please sit down!" After setting up the tables and chairs, the waiter respectfully asked Li Yang and Tong Shuya to sit down.

At this time, some service staff brought Indonesian musical instruments such as bamboo and xylophone and placed them on the trestle not far from the dining table, and the three musicians began to play nice music.

Tong Shuya looked at Li Yang in surprise. She never expected that Li Yang would prepare such a big surprise for her. In the morning, she thought the sound of the bamboo and xylophone was very nice. She didn't expect that there would be musicians playing live at night.

"Why are you so nice!" Tong Shuya reached out and took Li Yang's hand on the table, with a happy smile on her face.

Girls like surprises and romance, obviously tonight's surprises are definitely full of weight.

Li Yang smiled, seeing Tong Shuya happy, he was also very satisfied, gently kneading Tong Shuya's hand and said: "I just want you to be happy!"

Although Li Yang is not very good at sweet words, but in Tong Shuya's heart, these words are more real and touching than any sweet words.

"I'm really happy today, thank you husband, thank you for the surprise you prepared for me, I'm really happy, this place is so beautiful!" Tong Shuya blushed with excitement.

The sun in the distance has already begun to set on the sea, and the melodious melody of bamboo and xylophone and the sound of the sea harmonize, playing a moving music together.

The service staff pushed the dining car and brought Li Yang and the others tonight's "Lobster Dinner". It was a set meal consisting of five top seafood dishes, each of which was extremely exquisite and well-presented.

Of course, the price is really expensive, but for Li Yang now, it is nothing at all, and it is worth spending money to experience it once.

After all, eating here is really emotional!
The waiter helped Li Yang and the others pour the sober red wine into the goblet.

"Dear guests, if you need anything, call me at any time, I wish you a faster dinner!" said the waiter who served Li Yang and the others, and immediately walked to the musician's side, standing quietly, not to disturb Li Yang and the others dinner.

Only Li Yang and Tong Shuya were left in the small world of the pier. The sun had slowly set on the sea, and the junction of sea and sky was golden, and the beautiful sunset appeared before Li Yang and Tong Shuya again.

Drink a sip of red wine, eat a mouthful of delicious dishes, quietly enjoy the beautiful sunset, enjoy this beautiful wharf harbor, and enjoy the beauty of the moment alone.

The candles on the table sway slightly in the windproof lampshade, and the beautiful night lights on the pier are also dotted with this sea pier, making it more dreamy and romantic.

In the rock bar, where Li Yang and Tong Shuya sat yesterday, a young couple was drinking fruit juice and admiring the last rays of the setting sun. As the lights on the trestle came on, the wife's eyes were immediately attracted past.

Looking carefully at the pier of the trestle bridge, he couldn't help but say in surprise: "Husband, there is someone eating dinner at the pier!"

The husband also looked there intently and said, "Dinner for the rich!"

"I really want to have a meal there, it must be super romantic!" The wife said with a look of longing.

"I'm trying to have a dinner there when we celebrate our fifth wedding anniversary!" said the husband.

……

After Tong Shuya left, Li Yang stayed in AYANA alone for one night, and learned about the hotel's service standards and procedures for weddings in detail on the grounds that he wanted to hold a wedding here.

I also visited all the wedding venues throughout the hotel, including the venue where Liu Shishi and Nicky Wu held their wedding.

AYANA has a total of 15 wedding venues with different styles. Whether it is a beach wedding, a lawn wedding by the sea, or a church wedding, it can be said that it can meet almost all types of wedding needs, and it also meets the user groups of different consumption levels. .

The hotel's wedding service is also very complete, with a dedicated wedding planning and execution department, which can help guests create the wedding they want.

Not only that, Li Yang also visited well-known local wedding companies in the next few days. Most of these companies are operated by Huaxia here, and they also have headquarters in China. They mainly plan overseas weddings for Huaxia wealthy people, including wedding photos. photo shoots, wedding celebrations and honeymoon trips and more.

After many days of visits and understanding, Li Yang has already gained a new understanding of Bali wedding services, and also found more support for his original thinking, and further improved his plan.

Li Yang felt that besides learning and imitating those mature hotels, he also had to make his own characteristics. In fact, with the area covered by the Eisener Hotel and the long and beautiful coastline, it is easy to realize several in the hotel. A unique wedding venue.

In addition to seaside lawn weddings like AYANA's, beach weddings, church weddings, etc., you can also incorporate some of your own features, such as the bird's nest wedding venue on the edge of the cliff, the wedding venue imitating the landscape of Lover's Cliff, and even the wedding venue that can be used at any time according to needs. Custom wedding venues and more.

"In addition to the wedding venue, the hotel should also add a suite hotel!" Li Yang thought.

After visiting AYANA this time, he also summed up another reason why it will be popular in China, which is that it covers a wide range of people, covering all low, middle and high levels.

Although Li Yang doesn't have to cover everything like Ayana, he also needs to consider the economic concepts of Chinese people. They have money but also pursue cost-effectiveness and spend their money wisely. Apart from the wealthy Chinese, the hotel's target group is more is the middle class.

And the most important thing is that once you position the hotel on weddings and honeymoons, you need to adjust the room structure even more.

"In the past, Eisener was mainly positioned as a vacation, for big families in Europe and the United States, or for rich services, so the room types are large villas designed around vacations.

But I can't let those who come to the wedding of the newlyweds spend a lot of money to live in villas, this is not realistic! "

AYANA has many economical suites, ranging from more than 1000 to two to three thousand rooms, especially RIMBA, which allows wedding guests to stay with the least amount of money. Greatly reduce costs, which is one of the reasons why AYANA's wedding is so popular.

"Just reduce some villa hotels and build a five-story suite hotel like RIMBA!" Li Yang immediately perfected the plan in terms of plan.

"In the wedding, we also need to design multiple price packages, and provide different levels of customized wedding services according to different price points..." Li Yang frowned, thinking about this plan seriously.

He knows that he has a lot to do. This is a very ambitious plan, and every link cannot be neglected. Moreover, a special project team needs to be established to perfect this plan. Based on market research, a reasonable design will be made to make Only your own characteristics will do.

You must know that the wedding market in Bali is equally competitive. If it is just a change in positioning, without proper marketing methods, unique services, and ingenious ideas, it will still be impossible to turn losses into profits. Therefore, Li Yang's "will "Love to the end" plan involves far more than this little content...

The acquisition of Eisener went very smoothly. After full research and review of relevant data, the team negotiated with the hotel. In the end, Li Yang bought the hotel at a price of less than 5 million yuan. , and the acquisition has also entered the subsequent stage of asset transfer.

Li Yang was not in a hurry to return to China, but continued to stay in Bali. On the one hand, he conducted market research, and on the other hand, he also started to contact several hotel companies such as Four Seasons, Ayana, and Hanging Gardens, and further discussed the matter of becoming a shareholder.

After previous travel investigations and research and analysis of many travel routes on the Internet, Li Yang completely abandoned the accommodation on Lembongan Island when designing his honeymoon itinerary.

It is only used as a sightseeing spot for a day trip, and the accommodation is still arranged in Bali...

Of course, Li Yang is not in a hurry to buy shares right away. He still needs some professionals in the industry to participate in the design and planning of overseas weddings and honeymoon trips.

So after staying in Bali for more than 20 days, Li Yang also returned to China, and immediately recruited professionals from well-known domestic wedding planning companies and travel agencies with a lot of money.

A brand-new project team has been established in the brand center, which is fully responsible for the R&D and design of wedding, honeymoon and other service products of Bali Love Nest Resort Hotel.

And established the Overseas Business Department, which is responsible for all operations and marketing of Eisener Resort Hotel.

On this day, Li Yang held a high-level meeting in the brand center. The theme of the meeting was the operation and marketing of Eisener Resort Hotel, and he officially brought the plan of "carrying out love to the end" he wrote earlier to the meeting.

……

(End of this chapter)