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Chapter 22 Be a "Breakthrough" EQ Master (2)
Zhu Wenjun graduated from the Electronic Engineering Department of a prestigious university. After graduation, he entered a large electronics group company by virtue of his excellent academic performance and solid basic skills.The strength of this company is very strong, and it has a strategic cooperative relationship with GE in the United States. The company has more than 1 employees.Despite this, Zhu Wenjun still stood out with his outstanding professional ability, and he soon became the chief engineer who monopolized the HID xenon lamp ballast project.He was responsible for the development and design of the products, which quickly won the favor of customers and brought huge profits to the company.

With such achievements at such a young age, his future is bright, and Zhu Wenjun's status in the group is also rising.However, due to the poor management of the company, some important technical personnel were often poached or worked on their own. Mr. Yao, the chairman, was becoming more and more worried about Zhu Wenjun.

Therefore, the chairman offered Zhu Wenjun a three-year contract, requiring him not to ask for a salary increase for three years, not to leave the company for three years, and not to leave the company for three years... After these conditions were put forward, the company transferred the entire The HID xenon lamp project was entrusted to him.

This contract is a contract of sale, and once sold, it will be sold for three years.Zhu Wenjun proposed to think about it for a week before making a decision, and the chairman agreed to him.

After Zhu Wenjun walked out of the office, he immediately contacted Mr. Zhang, a boss of a Taiwanese company he knew well, and asked whether Mr. Zhang could inject funds into his technology and develop new products together.Lao Zhang felt that Zhu Wenjun had a bright future, and hundreds of thousands of funds were nothing to him, so he agreed.

After getting Mr. Zhang's reply, Zhu Wenjun immediately submitted his resignation letter to the group. After thinking about it, Mr. Yao agreed, because he was afraid that he would not be able to control Zhu Wenjun, which would cause even greater losses to the future of his group.

In this way, Zhu Wenjun embarked on the road of entrepreneurship because the company could not trust him.At the beginning of the business, it was extremely difficult. Zhu Wenjun worked more than 20 hours a day to continuously improve and test the product.With his unremitting efforts, the new product finally came out.This product has stable quality and reliable performance, and orders continue to flow.Today, Zhu Wenjun ranks among the top five in the domestic HID xenon lamp industry, and his product quality is one of the best among his peers. He has established a very good reputation, and his products are also sold to many overseas countries.

From this case, we can see that Zhu Wenjun is a person with strong self-esteem and self-control.He is very talented. Instead of following other people's orders step by step and doing some well-planned things, he has a strong sense of crisis and action. He dares to maintain his self-esteem and put forward his own ideas, thus embarking on the road of entrepreneurship. He also created a happy life for himself.

In addition to this, he also demonstrated accurate and quick judgment throughout the decision-making process.Therefore, he gets more development opportunities in the process of doing it than those who are hesitant and only imagine.

Compared with Zhu Wenjun, when encountering a problem, many people have already planned it in detail, considered it, or made a decision, but they still hesitate to take action, and even reconsider it from the beginning, soliciting opinions everywhere.Such people have more and more thoughts in their minds, always imagining and designing, considering various possibilities, and evolving the feasibility of the future in their minds, but they have not taken any steps.He has less and less confidence in himself.As a result, his energy is gradually exhausted, he only thinks but does not do it, and finally falls into a situation of complete failure.

Their failure is not because they lack the ability to create a career, but because they only imagine and think, but their judgment is not good enough, and their ability to act and do things is very weak.

Generally speaking, those with inaccurate judgment and lack of judgment have difficulty deciding to do something, and even if they start to make a decision, they often fail to end it.Most of their energy and time are consumed in hesitation and hesitation.Therefore, even if such a person has other conditions for success, has strong practical ability, and is a rare talent in a certain field, he will never truly succeed.

If a person, like Zhu Wenjun, has strong self-control ability and accurate judgment, he can have a clear goal and be full of confidence.He will never use his plan to repeatedly discuss with others, unless he meets someone who is superior to him in knowledge, ability and other aspects.

People's judgment and self-control ability are not manifested as impulsiveness and recklessness regardless of the consequences, but after carefully studying things before and after, they formulate plans and take actions. This is like generals and leaders fighting on the front line. After studying the terrain and strategy, the battle plan can be drawn up, and then the attack can be launched.

Before doing it, we need a planning process.Everyone should learn to formulate a strategic plan for life. This is both a great ability and a sense of imminent urgency.Only when you are aware of this and form a habit can you take the initiative in career competition and surpass others.

In reality, those people with high emotional intelligence not only have strong self-control and judgment, but are also good at making decisions.Because these people with clear minds and strong judgment have their own firm opinions, they will never be in a state of hesitation, or quit in a fit of anger when they encounter setbacks, so that their previous efforts will be wasted.

Only execution can change
In a quiet coffee shop in New York, I had an hour-and-a-half conversation with Mr. Willie Dafinkel, an executive at Ogilvy & Mather.I had exchanged Mr. Willie's story with Shang Yan, because I felt that Willie's problem was exactly the same as Shang Yan's situation in Japan. They were both between "plan" and "result". Attitude".It's just that Willie's troubles seem to be more professional, because he is a senior manager of a mature company.

Willie finds himself plagued with problems and obstacles at work.His current situation is very difficult and needs a breakthrough. The fundamental problem is that there are many ideas, but there is no satisfactory solution for him.Within half a year, his business seemed to have stagnated, and several major projects were put on hold indefinitely, with little progress.

"Every morning I seem to see hope, but in the evening I find that I still stay where I am. The only thing that changes is the number of quarrels and the content of the plan."

"I need to fix these problems right away, but I can't make up my mind because none of the suggestions are worth making a decision. The company hired a bunch of idiots, they should all be fired and go home to wash dishes, but without them the problem still exists , so I can only lead these idiots to discuss endlessly."

Ogilvy & Mather is currently doing public relations with several major clients, and Willie is responsible for leading some people to come up with specific plans and achieve results.But half a year later, he found that he was still at the original point and had not made any progress.He is still far away from his goal. Compared with half a year ago, he has made no progress, as if he has not done anything, and all his plans are still on the lips.

I told Willie a well-known story. Once upon a time, there was a very powerful black cat. It could catch more than 10 mice every day, which made the mice suffer.So the mice held a seminar to discuss how to deal with the black cat.Everyone brainstormed and discussed many ways.Some suggested stepping up the development of poisons and directly poisoning the black cats to death.Some said that everyone went up together, and all rushed to kill the black cat.However, these suggestions are not very reliable, because it is impossible to get close to this black cat, and it is too difficult.

Finally, the old and cunning Mouse King put forward a different idea. It said: "It is impossible for a mouse to kill a cat. Since we cannot kill it, we should try to avoid it. We can elect a warrior and secretly Hang a bell around the cat's neck. In this way, as long as the cat moves, there will be a sound, and everyone can avoid it in advance."

It was a great idea, and everyone agreed it was the best idea.The question is, who will execute it?So some mice suggested setting high bonuses, while others suggested awarding honorary certificates. Although the methods were proposed one after another, none of the mice stood up and was willing to implement this decision.

When Willie heard this, he sighed: "I have the same feeling. Isn't this just the current situation of my department? Some ideas have encountered obstacles, and there is a lack of an implementation process."

I told him that if a person has a good idea but cannot implement it, it can only be a fantasy and cannot change his own destiny.The same is true for enterprises. If managers have made decisions, but they are divorced from reality and cannot be implemented, it will be of no avail in the end.Therefore, before employees implement decisions, managers must make reasonable and effective decisions based on the actual situation of the enterprise to ensure that the plan is feasible.

You have the creativity, do you have the courage to execute and the determination to act?This is the key to solving the problem.

"Stop worrying about feasibility, because you've already thought too much. Now, you turn all your attention to the speed of execution, and you can try the effect."

"What if the problem is still not resolved?" Willie was full of doubts, and he fell into the inertia of thinking. "Trust me, you will see amazing changes!" Willie returned to the headquarters of Ogilvy & Mather. According to the plan for this week, he held a meeting above the middle level in his department.He asked his assistant to list all the plans and plans for the past six months in detail, arranged a table, and showed it to everyone on a slide, and then analyzed step by step with his subordinates, listed the risk index and success index, and then came up with the ranking list. In the top two programs.

"Do it now!" "Now?"

"Yes."

Willie tells the planner to act now, even though he still doesn't get the greatest "security" out of these ideas.He is not sure about the prospect of public relations, but he now understands that if he does not take action and implement it, even if he has the most perfect plan, it is of no value to him.

Two months later, Willie successfully reached his goal.When I asked him about the details, he told me that it was not that the plan that was implemented at the beginning had achieved results, but that during the course of the action, he gained unexpected experience, discovered the previous problems, and then decisively and timely Corrections were made.

"In the process of implementation, we are getting closer and closer to the goal. Just hold meetings and discussions, and we will always stay where we are. This is really a truth, Mr. Su."

Whether it is an individual or a business, once a decision is made, it must be implemented diligently.Only implementation can change the status quo.

We can look at companies all over the world. Is there any company that does not grow from small to large through decisive implementation?The history of the fortunes of Microsoft and Apple is inseparable from their managers' ability to execute ideas, and the same is true of some of our domestic outstanding companies.For example, the famous Lenovo Group, which has grown from an obscure small company to a leading company in Zhongguancun today, did not come out of thin air, but depended on two basic factors:
Strategic awareness of managers; strong organizational and execution capabilities.

As one of the most famous companies in China, Lenovo has strong organizational capabilities, which is mainly reflected in its rigid system. The rigidity of the system has largely overcome the congenital disadvantages of technicians and made managers fall behind in their implementation goals. to the most basic level.

Taking a meeting as an example, Lenovo’s internal regulations: no lateness for a meeting, if you are late for more than 5 minutes, you do not need to attend the meeting; Come in for a meeting.

This is a mandatory regulation, which tells all employees that the company's principles must be scrupulously implemented, and no one can be an exception.One day, Liu Chuanzhi was three or four minutes late for something.You might be thinking, hey, what if the boss is late?Liu Chuanzhi stood at the door according to the regulations, and did not enter the conference room until he had stood for the specified time.Here, even the boss of the company can lead by example, so how can other employees not abide by the system?
The execution ability of "speaking and doing it" is the key to the success of an excellent company, and it is also a quality that a qualified manager needs to practice.When you encounter a major problem, the word "execution" is a powerful weapon for you to change the situation and get out of the predicament.

how to capture opportunities
In fact, there are many opportunities for everyone.God is unfair, but very just.It will give you an equal basket full of seeds, and it is up to you to hold it firmly in your hand and plant it in the most fertile soil.God can't control your choices.

Whether you can capture opportunities determines whether you can break through your life.The Astony Hotel used to be a very famous hotel in New York City.For a period of time, due to poor management, the hotel suffered repeated losses, so it had to be transferred.A young man is preparing to take over the hotel.At that time, he walked around the hotel, and when he was walking to a few columns in the hall, he walked over and knocked on them casually.

With just one tap, the young man had an idea of ​​his own.In the following negotiations, the young man did not bargain too much for the transfer price offered by the hotel, but made a request that the transfer fee should be paid in installments, the longest period being three months.After a little consideration, the hotel agreed to his request.After the young man took control of the hotel, he was not in a hurry to reform it, but ordered that all the columns be sawn open, and then framed with glass to form an advertising box.

Then the young man began to lobby. He invited jewelers and perfumers in New York City to let them rent advertising space in the hotel.Because the traffic outside the hotel is very large and the advertising effect is obvious, they quickly accepted the young people's invitation.As a result, the young man earned nearly 1000 million US dollars for this item alone, which was far higher than the transfer fee of the hotel.

This young man is Mr. Hilton, the founder of Hilton Hotel.Later, Hilton recalled: "At that time, I tapped those pillars with my hands, which seemed to be a very random action. In the process, I found that those pillars were empty and did not play a load-bearing role. Advertise on it. So when they made an offer, I didn’t counter-offer because I needed to take this opportunity and get my first buck.”

The young Hilton has a high emotional intelligence. He is good at thinking about problems from different angles, finding opportunities in places where there seems to be no opportunity, and creating wealth for himself.For ordinary people, if they want to be successful, they must improve their emotional intelligence, change their thinking angles, and seize opportunities.

Maybe you think that the matter of Hilton seizing the opportunity is very random. If he didn't notice that those pillars were empty at the beginning, he might not be able to seize the opportunity to make the first pot of gold.This view, of course, is not unreasonable.To capture opportunities is not only to change the way of thinking about problems, but also to prepare for the problems, study carefully, and focus on the matter itself.

Some people keep saying, "Look, I can't do it, so what if I had the chance, this cake is not for me, it's for rich people. I'd better give it up."

This mentality keeps him at the bottom of his career and the shore of his life forever.He couldn't set sail, and he didn't dare to take risks.If you are shy and timid, you can only stay where you are and watch the scenery, and you will not be able to reach the ideal height of life.

(End of this chapter)