Bright Era of China Entertainment

Concubine Liu Yi held her chin with both hands, like a flower bone, and when she heard Mr. Cao's praise for Chu Xuan, she couldn't help smiling, feeling happy for Chu Xuan.

Chu Xuan looked at Mr. Cao on the stage. Facing Mr. Cao's admiring eyes, he smiled modestly, walked to the small table, picked up a cup and drank coffee to quench his thirst.

"Step six."

Chu Xuan put down the cup and walked back, and Concubine Liu Yi switched the ppt page in due course.

Everyone looked up at the curtain, and the title of the ppt page was - Inviting Game Manufacturers to Join the Platform.

Seeing this title, and then following the title to read the content, they were not too surprised, but nodded as a matter of course.

In the eyes of the three web game bosses, just like 4399, games from major web game manufacturers across the country are loaded on the platform, so as to make money by selling advertising spaces. Since we want to build a game platform and want to maximize profits, we must go this way.

Mr. Cao also understands that the platform in Chuxuan’s plan will inevitably invite major domestic game companies to join in order to maximize the benefits. to earn.

If you have a hundred games, you can earn money from a hundred games, and if you have a thousand games, you can earn money from a thousand games.

In his mind, this is Chu Xuan's ultimate capital goal.

Just like Weiyu, news publishers publish news on Weiyu, which attracts traffic and generates certain advertising benefits, and then Weiyu earns advertising fees from thousands of news pages.

The profit-making methods of the two are similar to a certain extent. After thinking about the sixth step of Chu Xuan's plan of "inviting game manufacturers to join the platform", he completely understood the essence of it.

"This sixth step is like a TV station selecting dramas from across the country, except that under our profit-sharing model, we don't need to pay for games. Those game manufacturers will take the initiative to come to us because of the high number of users on our platform. cooperation, and their games are free to us.”

The four bosses obviously understood the meaning of the sixth step. Chu Xuan was worried that Sister Hua and the others would not understand, so he explained to them.

"Understood." Wang Jinhua smiled, and Liu Xiaoli and Han Sanping nodded.

TV stations need more dramas to enrich broadcast content, and web game platforms need more games to enrich game content.

TV stations rely on the content that is continuously broadcast to earn advertising fees, while web game platforms share revenue through the amount of money recharged by a large number of players in different games.

The only difference is that TV stations need to pay copyright fees to buy dramas, and games developed by major game companies on web game platforms are free under the sharing model.

Thanks to Chu Xuan's linking the TV station and the web game platform to explain before, the non-professionals also easily understood the meaning and significance of Chu Xuan's plan.

"Step seven." Chu Xuan faced the crowd.

There is a seventh step? ...Everyone looked up at the curtain. They thought that the page game platform would be over by 'inviting game manufacturers to join'. Chu Xuan's plan was also very complete, but they didn't expect that when they supposedly thought the plan was coming to an end, There is even a seventh step.

Concubine Liu Yi switched the ppt, which was also the penultimate page of the ppt.

Everyone took a closer look, and the content of the page surprised them a little.

The entire page game is empty except for the title, and the title is - mobile game platform.

"This seventh step is a long-term goal I have drawn up."

Chu Xuan slowly took a step forward, and expressed his final thoughts: "Mobile phones are gradually becoming a necessity for people. I think mobile games will have a bright future."

"That's right." Mr. Cao nodded approvingly: "This is predictable."

The rest of the people were thoughtful, and Chu Xuan jumped from the page game to the mobile game all at once, which caught them off guard and couldn't keep up with Chu Xuan's train of thought.

I only heard Chu Xuan continue to say: "When the 3G era that has been talked about on the Internet comes, and the mobile phone network becomes faster, this may become a new outlet for the mobile Internet. As long as we seize the right time, with this web game platform, mobile phones will become more popular." It would be fairly simple on the gaming platform.”

Wu Qifeng clasped his hands together. Although he didn't understand why Chu Xuan suddenly valued mobile games, he still followed Chu Xuan's words and replied: "Mobile pages and web pages have many codes in common."

"If the mobile phone network can support it, it's really easy for Mr. Chu to develop a mobile game platform."

"It's not difficult to reproduce the browser game platform into a mobile game platform, and the browser game into a mobile game."

"It's the same as I think." Chu Xuan nodded, and said with a smile: "Nowadays, there are quite few applications in our mobile phones. As long as we grasp the outlet of 3G mobile Internet, our mobile game platform will become the first mobile game platform in the first place. It is the only game platform in the mobile Internet in China, so it is difficult for our mobile game platform to become popular."

Chu Xuan looked at the crowd and saw that they were lost in thought. It is probably because he suddenly switched from web games to mobile games that made it hard for them to think about it for a while.

Chu Xuan smiled in his heart, these people are still limited by the times.

He said: "Everyone, let's not talk about this mobile game platform, just keep it in our hearts. We will talk about it when the time comes, and we can take it as a long-term goal. This does not conflict with our web game platform plan."

"Moreover, even if we want to develop a mobile game platform, we must first develop a web game platform. Otherwise, if we don't have a large amount of game code copyright as a resource background, we will not be competitive with other mobile game platforms at that time."

"Everyone, don't think about this aspect, let's start the web game platform first."

Hearing what he said, everyone came back to their senses and nodded.

Concubine Liu Yi switched the ppt page again, and the words "Welcome to watch" on this page caught everyone's eyes.

Everyone smiled slightly, knowing that Chu Xuan's whole plan was over.

"President Chu's plan is perfect." Wu Qifeng raised his legs and couldn't help but praise.

Liang Yaozhong and Bi Qiu nodded repeatedly, agreeing with Wu Qifeng's point of view.

Hearing Wu Qifeng's praise for the plan, Mr. Cao who was sitting in front nodded slightly.

He picked up his cup and took a sip of coffee, quickly running through his thoughts.

At the beginning, Micro Entertainment relied on "Super Girl". If "Super Girl" was not popular, "Micro Entertainment" would most likely not be able to rise.

And is a show popular?There is a problem of luck, Chu Xuan and Wang Jinhua back then probably had a gamble as well.

However, Chu Xuan’s webpage game plan has greatly weakened the word “luck”. Every link relies on the analysis of the market and understanding of the industry. In the end, there is such a very creative plan. It is also a plan enough to change the entire web game industry.

Compared with the micro-entertainment created by Chu Xuan, he believes that Chu Xuan's web game plan more fully demonstrates Chu Xuan's pioneering thinking and very advanced operational thinking.

The most important thing is that the right time, place and people are all in this plan, and this right time, place and people can be predicted in advance with confidence.

Right now, the web game industry is in a downturn. If they want to get involved in this industry, the competitors among them are not strong, at least compared to him, they are all weak.

The geographical location and this recharge system are enough for people to see the potential for profit. It will not be difficult to implement a joint operation with major platforms across the country to implement a sharing model.

The cooperation plan with Alipay, in the situation where Alibaba is deeply involved in the fierce confrontation with eBay, it is impossible for Alipay to refuse this kind of cooperation to send Alipay's massive users.

In other words, this "location" means that Chu Xuan's two cooperation plans can predict the result of successful cooperation in advance, and this is what he thinks is the best part of Chu Xuan's plan.

Whether other people start a business or start a business, the difficulty lies in the cooperation with upstream or downstream companies, because the word "interest" often presents problems that are difficult to solve.

But what about Chu Xuan?Before discussing cooperation with other companies, they have already found benefits that the partners cannot refuse, which makes the success rate of the whole plan infinitely high.

This is equivalent to, I did not meet with you, I only analyze the market, and I know what you need.

This insight, and foresight of the industry, appeared in a young man in his early 20s...

This kid is a talent!
No, big talent!

He couldn't help admiring in his heart.

And the last "Renhe", with his Weiyu, has the largest publicity window in the country;

With Wu Qifeng's recharge system, people in today's society have a place to vent under increasing pressure;

There is a secondary distribution model with recharge rebates, and there are also creative web games developed under the groundbreaking recharge system, and the retention rate of players is also guaranteed.

There are three more veterans in the game industry, and there is no need to worry about the operation of the platform and the control of every aspect of the plan.

The right time, place and people are all available, and he can't find a reason for the failure of this plan.

In his opinion, Chu Xuan's plan is not only an innovation plan, once this plan is successful, it will form a complete closed loop of the industrial chain.

From developing platforms to cleverly digging users from major platforms across the country;

Then to attract users to stay with a variety of games and creative rebate models;
Then these users can get rebates because of the game, so they spontaneously help the platform to attract people from all over the country to register as new users of the platform;
In the end, the situation of more and more users will attract more and more game companies to join the platform and produce more games, forming a closed loop.

This is a closed-loop plan that can be self-produced and sold, and can be operated automatically.

With such an operation model, as Chu Xuan said, if the plan comes to fruition, as long as they don't mess around, there will be no competitors in the market that can compete with them, and they will be firmly in the lead.

"Flawless." Mr. Cao said word by word, very sure of Chu Xuan's plan.

Facing Mr. Cao's praise again, Chu Xuan felt a little bit of fun. Being praised many times by such a big boss, he still felt a little swollen in his heart.

Suppressing his swelling heart, Chu Xuan looked at the crowd and said: "In my understanding, if an Internet platform wants to develop smoothly and stably for a long time, it needs to continuously output diverse, creative and stable content. Content."

Everyone fell into deep thought and understood Chu Xuan's words.

Chu Xuan continued: "Under such a recharge system, games on the platform are prone to homogenization problems."

Hearing what Chu Xuan said, everyone understood what he meant.

In the understanding of the three page game bosses, what Chu Xuan meant was that if such a recharge system develops smoothly, it will generate considerable profits.

Driven by huge profits, in order to save time and development costs, game developers are likely to have template games, that is, skin-changing games.

After players find that the gameplay of a large number of games is homogeneous, it will naturally have an adverse impact on the platform, and it is also not conducive to the long-term development of the platform.

For Wang Jinhua and the others, this is equivalent to a TV series becoming popular, and then the cast is changed to reproduce the same type of TV series on the market. If you watch too many homogeneous TV series, the audience will naturally feel disgusted.

For Mr. Cao, just like in the current micro-entertainment, celebrity lace news can easily detonate public opinion, so some media and self-media often make up some fake news to attract viewers. The most important thing is the number of clicks on this kind of news It has always been high, and netizens love to watch it.

But in his view, such situations will definitely be criticized in the future and resisted by the audience.

Compared with the web game platform, there are more homogeneous games, which will also be resisted by users.

"So, in order to avoid this situation as much as possible, Mr. Wu, Mr. Liang and Bi Qiu will have to work hard in the future."

Hearing Chu Xuan's words, the three bosses were astonished. What's the hard work?
Chu Xuan looked at them: "The development of the platform depends on the content, and the development of the web game platform depends on the games. If we want the platform to develop in an orderly and stable manner, we need as many high-quality games as possible, so that users can find that our platform is different from other platforms. the difference."

"But we can't control other game companies, and we can't force them to develop high-quality games that can be played for a long time. This is the only drawback of the game platform, and it is impossible to control the quality of the game."

"But the three bosses are always participants in the plan and will also be core members of the plan."

"For the development of the platform, after the platform is stabilized, I need all the bosses to change the development plan of their own companies, and take the long-term development route of high-quality games under the premise of maintaining their own game development concepts and unique game features."

Chu Xuan paused, walked to the small table and took a sip of coffee: "This requires a variant design of the recharge system, designing a recharge system that is conducive to the long-term playability of the game, and then using this system to create high-quality products. The game, the three bosses are professionals, and this needs you to do it."

Chu Xuan put down the cup and walked back: "I wonder if the three bosses are willing to make changes?"

Mr. Cao turned his head to look at them, then nodded slightly after turning his head.

News is divided into fields and specialties, and games are also divided into genres and qualities.

Today's micro entertainment has been committed to the creation of vertical field modules, such as health channels, sports channels, international channels and so on.

The reason why these vertical fields are created is to diversify news and avoid homogenization of information.

To put it bluntly, it is also for the long-term development of the platform.

And Chu Xuan's request to these three bosses is also for the long-term development of the planned web game platform.

No wonder Chu Xuan invited these three game dealers here. It turned out that the real purpose was here.

He just said that even if building such a big platform is not something that one or two people can do, but leaving aside these game vendors, his salary plus the brilliant era, and Han Sanping's Huaying Group, it is also easy to get this platform. It's not a problem, why call three game dealers over?

Now that he heard Chu Xuan's request, he also understood.

Under such a recharge system, the speed of profit will be very fast in his expectation, which will also give birth to many homogeneous games, which is unavoidable.

Capital seeks profit, and no one can change people's hearts.

Once the platform is successful, it is impossible for them not to want the homogeneous games in the hands of those game companies.

This is a money-giving business, why not?

The emergence of a large number of homogeneous games is not conducive to the development of the platform.

Chu Xuan couldn't control the quality of the games in the game dealer's hands, and the platform side really had no initiative in this regard.

In order to make the platform develop stably, Chu Xuan wanted to win over the three game vendors, so as to gain the initiative to control the quality of the game.

In this way, even if the platform is dissatisfied with the appearance of a large number of homogeneous games in the future, the platform also holds a certain amount of high-quality games to stabilize and improve user retention.

At this moment, he understood Chu Xuan's thoughts, and he naturally supported such a long-term consideration.

Wu Qifeng, Liang Yaozhong and Bi Qiu also understood what he was thinking.

The three bosses also fully realized that Chu Xuan's plan was perfect, and the benefits after success would be absolutely astronomical.

Under such circumstances, why would Chu Xuan fall in love with their three small web game companies?

Hearing Chu Xuan's request, they smiled wryly in their hearts. It turned out that they wanted them to serve the platform for a long time to provide more high-quality games.

In other words, Chu Xuan wanted to tie them to this platform forever and control them.

They even thought that the mobile game that Chu Xuan just mentioned a little bit, probably also counted them.

After what Chu Xuan said, they also understood a little bit. If they agree to this request, they will get the equity of the platform. If they don't agree, the result can be imagined.

Of course, Chu Xuan was thinking about the development of the platform. From his point of view, there was nothing wrong with his thinking.

What made them sigh was that Chu Xuan's thoughts were too meticulous.

A plan that not only includes the major platforms across the country, but also Alipay, including the three of them, has been properly arranged by him from the beginning to the end.

"Boss Chu is amazing!" They felt helpless, but they gave Chu Xuan a thumbs up.

As for agreeing or not?
For them, this is not a multiple-choice question, it is a single-choice question.

There is a huge opportunity in front of you, and it is the kind that is within reach. If you don't grasp it, wouldn't you be stupid?
Even if their company will be controlled by Chu Xuan, and they can only serve the platform in the future, losing the possibility of external development, but having said that, they will still have the equity of the platform, which means that the platform is also theirs.

My own game serves my own platform, so I feel much more comfortable thinking about it this way.

"Mr. Chu, there is no problem at all. Taking the high-quality route is not only beneficial to the development of the platform, but our own company may also benefit from the brand effect. This is a good thing." Wu Qifeng said first.

"Mr. Chu, my company itself follows the high-quality line, no problem." Bi Qiu was very supportive.

"President Chu's request is also for our common development. I fully support it. I will go to the company to hold a meeting later to make a long-term plan." Liang Yaozhong said.

Chu Xuan smiled and nodded: "Thank you for your trust."

He paused and said, "The above are all my plans and ideas."

He raised his hand and looked at his watch: "Bosses, let's go down to eat, chat while eating, and discuss the preliminary things in these two days."

"Okay." Everyone agreed, and immediately stood up.

Communicating with each other, everyone walked out slowly.

Concubine Liu Yi turned off the projector and computer, came to Chu Xuan, and walked downstairs with everyone.