Bright Era of China Entertainment

Chapter 449 Plan ([-])

A recharge system specially designed for local tyrants?
It is only suitable for those who can afford to play, and those who don't have enough money to play for a long time?

Hearing Wu Qifeng's concept of designing this recharge system, the people present fell into short-term thinking.

Liang Yaozhong and Bi Qiu, as professionals who have been deeply involved in the game industry for many years, fully understood Wu Qifeng's theory after a little thought, and nodded in approval.

At the beginning of the development of the game industry, because it was a point card game model with payment and constant income, after all game manufacturers developed the game at that time, there was only one core issue to consider - how to get more people to play my game .

As for the income issue, there is no need to think about it, because the point card model has already fixed the upper limit of income. One more player will earn 12 yuan a month, which is already fixed.

So far, under the influence of the concept of point card mode, many game companies still put the issue of game announcement and distribution first. Think about it and solve it.

However, Wu Qifeng is different. The core problem in the past was how to get more people to play my game, but what he thought was how to get more local tyrants to play my game.

These two sentences seem to mean the same thing, but there is an essential difference.

In short, Wu Qifeng doesn't care much about ordinary players, he only needs users who can afford it.

Such a concept is a very pure capital concept.

Although Liu Xiaoli, Wang Jinhua, and Han Sanping are not professionals in this industry, they all understand a truth that making money from rich people is naturally more than making money from people without money.

Wu Qifeng's idea, due to lack of sophistication and in-depth understanding of the industry, prevented them from understanding it deeply, but they still figured out the general meaning.

Mr. Cao, as a capitalist, understood the significance of the recharge system that Wu Qifeng said was "specially built for local tyrants" after a little thought.

To put it simply, this recharge system is designed for local tyrants and has nothing to do with ordinary players.

But he had another question: "I don't understand how the game should develop, but I understand that the more active a game is, the better, and it's impossible for a game to be full of local tyrants."

"Games are also a part of social interaction. If ordinary players are lost to support social activities, and local tyrants can't find a sense of presence, will they still charge money?"

Hearing this, Chu Xuan leaned towards Mr. Cao on the left, put his left hand on the armrest of the sofa on the right where Mr. Cao was sitting, and pointed at the ppt: "Mr. Cao, take a closer look at these recharge modules. Growth fund, daily sign-in, lucky wheel, etc., these recharge modules can receive part of the rewards without recharging money, which is a gameplay that does not exist in the market at present.”

He looked at Mr. Cao: "Being able to receive attractive rewards for free as the character grows is enough for ordinary players to continue the game because of this innovative gameplay."

"Regardless of whether it is a client game or a browser game, the most motivating thing to recharge a game is basically the initial period of the game's server launch."

"Because the most people play in the early period, because there are so many people, if the local tyrant wants to be a big boss in front of ordinary players to experience the coolness of the game, then he will charge money."

"As for the development of the game over time, fewer and fewer people play it. It doesn't matter if you can't make money later, because we have already made money in the early stages of the game."

Mr. Cao nodded slowly, understood Chu Xuan's meaning, and looked at Chu Xuan: "The game can't make money anymore, take it off the shelves and launch a new game, and this cycle?"

Wu Qifeng on the stage, when he heard Mr. Cao's words, he nodded repeatedly: "Yes."

Chu Xuan sat upright, and said, "Mr. Cao is Mr. Cao, and he saw through this pattern immediately."

Mr. Cao smiled slightly, took a sip of coffee from his cup, and said, "Even if ordinary players are temporarily retained because of their creativity, under this recharge system, sooner or later they will find that the game cannot be played without recharging money."

"As a result, a large number of civilian players quit the game, which will eventually have a chain reaction, making local rich players gradually lose interest in the game."

Mr. Cao put down his cup slowly, and said, "So, a browser game has a very short lifespan?"

"Most of the games are." Wu Qifeng nodded, with a look of admiration in his eyes. Mr. Cao is indeed the helm of Xinlang. See through some of the realities of game development.

Mr. Cao nodded slightly, and raised his hand to signal: "Mr. Wu continued, let me learn more."

"Don't dare to take it, communicate with each other." Wu Qifeng said politely.

Immediately, he elaborated on the recharge system in detail.

At first, everyone knew the superficial meaning of the first charge and cumulative charge in the ppt only through the text description, and understood that this is one of several functional modules in the recharge system, but they did not know the specific meaning of these modules in the game.

And with Wu Qifeng's explanations one by one, everyone's understanding of this recharge system became clearer.

Especially when Wu Qifeng gave an example, when a player upgrades to a stage level, the corresponding game functions and gameplay will be unlocked, and at this time there is a gift bag in the recharge system, and the props in the gift bag can make the player's character instantly With soaring combat power, can those local rich players resist such a temptation?
Han Sanping said with a smile: "If I am a game enthusiast, and the recharge amount is completely within my tolerance, and there are many people playing this game, and I can experience the thrill of crushing other players, I will not hesitate. recharge."

Everyone was happy when they heard the words, but they didn't expect this top figure in the entertainment industry to hit the road in no time.

Mr. Cao narrowed his eyes slightly: "Through Mr. Wu's narration, I have thoroughly understood this recharge system, and each of its recharge modules will accurately appear at every stage of the game character's growth line. As long as you recharge, It can accelerate the growth of the player's character at this stage."

Mr. Cao tilted his head to look at Chu Xuan: "As long as there are a certain number of civilian players who can let the rich players feel the thrill of being crushed, as Mr. Han said, if the recharge amount is within the player's tolerance, and they like to play People who play games, then I don’t think many people can resist this temptation.”

Chu Xuan raised his mouth slightly and nodded.

"The most important thing is." Mr. Cao patted the armrest of the sofa, with a smile on his face: "The current social environment is becoming more and more impetuous, and the pace of life is getting faster and faster, which makes people more and more stressed."

"Such a recharge system is not very friendly to the student party, but for those office workers who are in the workplace and have a lot of pressure every day, if they can find pleasure and refreshment in the game, it will be created under such a recharge system. The game is definitely a good choice to release stress.”

Chu Xuan gave a thumbs up: "Boss Cao hits the nail on the head. This recharge system targets office workers and above. Only such people can easily afford money, and it is within their tolerance."

Wang Jinhua, who was sitting on the back sofa, nodded and said, "Then this recharge system is very valuable."

Liu Xiaoli and Han Sanping on both sides nodded, approving her words.

How many office workers are there in the country?This is difficult to count, but judging from the population base of our country, it must be a very large number.

Compared with the student party, office workers are considered rich. Even if they don't have money this month, they will have it next month.

If the game is accurately positioned on this group of people, it will be supplemented with such a recharge system to stimulate consumption.

According to the quota plan of the ppt, the maximum gift package is 648, which is more than 6 for 1 people. What about [-] people? What about [-] people?How much will you earn when the game reaches hundreds of thousands of regional servers?

"Very promising!" Mr. Cao said loudly, looking at Wu Qifeng with admiration: "Mr. Wu, your recharge system is enough to change the entire web game industry!"

Chu Xuan nodded in agreement and looked at Wu Qifeng.

Wu Qifeng was stunned, he was a little caught off guard by Mr. Cao's sudden approval, but the glory in his heart was born in an instant, he said humbly: "Mr. .”

Faced with his modesty, Mr. Cao just smiled and said no more.

He doesn't understand how the game develops, but judging from his years of experience at the helm of Xinlang.

In his eyes, the key point of this recharge system is to grasp the psychology of game players, which is the most ruthless.

When you are unsatisfactory in life, you play a game. You were originally on the same starting line as others, but this game gives you a chance to overtake on a curve, which is enough to make you become the object of attention of the whole server in a single jump.

As long as this person has spare money and loves to play games, he feels that it will be difficult for this person to refuse the temptation to find a sense of accomplishment in the virtual world to make up for the real pressure and spiritual vacancy.

From a psychological point of view, this recharge system is not aimed at the rich, but at the current environment of increasing social pressure, and more and more people who are eager to release the pressure.

After figuring out this joint, Mr. Cao's eyes on the ppt gradually became fiery, and he completely saw the value of this recharge system.

However, if only relying on one game to make a profit, the upper limit of the value is certainly not high, and the tens of billions mentioned to Chu Xuan is even more impossible.

He turned his head to look at Chu Xuan, only to see Chu Xuan stood up, switched places with Wu Qifeng, and re-entered the stage.

He has seen through the essence and value of the recharge system, but it is still far from the value Chu Xuan said. He guessed that Chu Xuan's plan is by no means as simple as investing in web games.

While waiting for Chu Xuan's narration, he guessed in his heart.

Seeing Chu Xuan walk onto the stage, Concubine Liu Yi, who was sitting in the back, switched the ppt pages cooperatively.

Once the ppt page is converted, the eye-catching title is also displayed-page game platform.

As soon as he saw these four words, Mr. Cao laughed.

With the resources and financial strength of Brilliant Times, if Chu Xuan only wants to develop web games, then he can play casually with his own capital, and there is no need to recruit people like them.

But if there are only a few web games, even with this recharge system, there is very little room for profit.

Of course, this "very small" refers to Chu Xuan's existing capital situation.

Chu Xuan owns micro-entertainment shares worth hundreds of millions, and the value of micro-entertainment is rising rapidly, Chu Xuan's worth will only get higher and higher.

With such a net worth, simply relying on web games to make money is obviously not in line with Chu Xuan's expectations and his level of net worth, and Chu Xuan probably doesn't like it either.

However, under this recharge system, the profits of several web games are not worth looking at, so what if there are dozens of them?What about hitting hundreds of styles?Thousands of styles?

As long as you occupy a certain share of the market and gather hundreds or thousands of games, the profits generated will be unpredictable.

As long as the recharge system works smoothly, it may not be a fantasy to reach the tens of billions that Chu Xuan said.

But how to gather hundreds of thousands of games together?
There is only one answer, to engage in game platforms.

He just thought about the upstream industry chain of the web game industry, thought of game platforms such as 4399, and guessed Chu Xuan's real purpose.

Apparently, he guessed right.

The faces of the three page game bosses were shocked, and they turned their heads to look at each other.

Chu always wants to engage in platforms? !
At this moment, Chu Xuan's real purpose was completely revealed, which surprised them.

However, they looked at Mr. Cao and thought of Weiyu.

Wasn't Chu Xuan's micro-entertainment a social platform?And now Chu Xuan wants to build a game platform?
That's right, the game platform market is the top of the industry's food chain. With Chu Xuan's worth, how could he only value one game market?
Should have thought of it a long time ago!

Suddenly, their hearts were filled with fire.

For game developers like them, what a game platform means, they know very well.

In front of the game platform, game manufacturers like them can only be grandchildren.

There is no way, the game platform controls the largest publicity outlet and publicity resources in the game industry, they can only humbly ask the platform to provide a good advertising space, in order to make the game's publicity wider.

They had had enough of the days of wronging Bala like this, but there was nothing they could do.

But now it seems that there is an opportunity to jump in identity. Although they don't know how Chu Xuan planned it, since they can be called, they must be involved.

Once they can join Chu Xuan's platform plan, their status in the industry will completely change.

With this in mind, there was excitement in the eyes of the three bosses.

"Mr. Cao, Mr. Wu, Mr. Liang, Mr. Bi." Chu Xuan called out one by one, and immediately said: "Everyone must understand what a game platform is, so I won't go into too much detail. I will directly talk about the plan later. You will understand why I summoned you here."

The four bosses nodded slightly. For Mr. Cao, he doesn't know much about games, but he knows a lot about Internet platforms. Weiyu is an Internet platform. The essence is the same, he still has a deep understanding of the game platform.

Chu Xuan looked at Wang Jinhua and the others: "Sister, Third Brother, Auntie, the relationship between game platforms and games is like the relationship between TV stations and TV dramas."

"TV dramas need to be on good TV stations in order to get higher ratings, so that TV stations can get more advertising revenue."

"Games need to be on a large game platform in order to attract more users, thereby increasing the chance of recharging, and ultimately earning more money from users."

Chu Xuan paused to see if there was anything they didn't understand.

"This metaphor is good and very appropriate." Mr. Cao found it interesting.

The three page game bosses also smiled slightly. Chu Xuan's analogy is also amazing, and he explained it by linking the two industries together, but there is nothing wrong with it.

Concubine Liu Yi also found it interesting, she sat in front of the computer and rested her chin with her right hand, looking at Chu Xuan charmingly.

"If you say that and I don't understand, then I have worked for nothing for so many years." Wang Jinhua said cheerfully, and Liu Xiaoli and Han Sanping also smiled.

The corner of Chu Xuan's mouth raised slightly, seeing that they didn't understand, he made eye contact with Concubine Liu Yi who was behind.

Concubine Liu Yi understood immediately, put down the hand holding her chin, and switched the ppt several pages in a row in a very professional manner.

When the ppt stopped jumping, the title on the new page came into everyone's eyes - joint operation.

Joint operation? ... Everyone frowned. This word is a bit new, but it is easy to understand from the literal meaning.

Except for Wu Qifeng who already knew about the joint operation from Chu Xuan, everyone else quietly looked at the content in the ppt, and quickly understood the specific situation of the joint operation through text descriptions.

And Chu Xuan's explanation made them understand in seconds.

"Nowadays in the web game industry, because most companies have limited funds, when their games are announced, they basically only choose one game platform because they have no additional funds."

"This situation is like the previous TV circle. A TV series can only be starred on one satellite TV station."

"For TV dramas that are only broadcast on one TV station, the ratings will naturally have an upper limit."

"Similarly, for a game that is only promoted through one platform, the breadth of promotion also has an upper limit."

Chu Xuan turned sideways, lightly patted the word "joint operation" displayed on the white screen, and said: "Joint operation is like 4+X, a TV series can be broadcast on multiple satellite TV stations, a game Through the profit sharing model, it can also be advertised and operated on multiple platforms.”

"There are many satellite TV stations on the TV series, and the ratings will definitely break through the original upper limit."

"The game is announced on multiple platforms, and the breadth of publicity seen by more netizens will also exceed the original limit."

"I don't need to say more about the benefits."

Everyone was amused when they heard the words, and Chu Xuan once again used the metaphor of the linkage between the two industries, which made them feel full of fun.

Mr. Cao raised his legs and said with great interest: "Mr. Chu's explanation is fine."

He turned his head and looked at Wang Jinhua and the others: "With just a few words, people in our two industries can understand."

Wang Jinhua nodded with a smile. His brother's logical thinking has always been good. He not only thinks things thoroughly, but also speaks things thoroughly.

"Splitting mode..." Mr. Cao looked at the ppt and said to himself.

Seeing his thoughtfulness, Chu Xuan said: "Concubine Liu Yi and I made a special trip to visit 4399, and when we returned to Beijing, we also visited 91wan. These two top web game platforms in China are very accepting of the sharing model. After all, it is of great benefit to them.”

Everyone nodded. According to the content explanation in the ppt, under the sharing mode of joint operation, the platform side takes the initiative even more, and the game side also gives part of the game's benefits to the platform. For the platform side, this is a waste of money The platform side has no reason to refuse.

"Their only prerequisite is that the game must be profitable. Otherwise, if the profit from a game is not enough to sell advertising space, they will lose money."

Everyone expresses their understanding that capital seeks profit, which is a normal condition.

"But under our recharge system, I don't think they will reject our games."

Hearing what Chu Xuan said, everyone laughed. Just now they have thoroughly understood the recharge system, understood its value and potential, and then those platform parties will also understand all this, and thus see the profitable future of the game , naturally will not reject Chu Xuan's joint operation.

Chu Xuan took a breath, took a sip of coffee from his exclusive cup, and raised his eyebrows to look at Concubine Liu Yi.

Concubine Liu Yi made an "OK" gesture, reached out and took the mouse to switch the ppt.

Everyone looked up at the new page, and when they saw the words "page game platform plan", they knew that Chu Xuan was about to enter the topic.

Chu Xuan put down the cup, walked back to the front of the stage and looked at the curtain: "I just said so much, it was all to talk about this thing."

He faced the crowd: "I will finish my plan in one breath, and we will discuss it later."

Mr. Cao reached out his hand to signal for Chu Xuan to start talking.

Chu Xuan looked at the content in the ppt, and rationalized his thoughts: "In my plan, we first set up a platform company dedicated to serving web games, and recruit troops to form a technical department to develop a game platform."

"We'll talk about how to distribute the company's shares later, but now we're only talking about the plan and nothing else."

Everyone nodded. Talking about interests without knowing what the plan is is not the way to do things.

"The first step is Mr. Wu's Legang Technology, Mr. Liang's Yingying Network, and Mr. Bi's Halo Technology."

Chu Xuan looked at the three bosses, raised his right hand and spread his fingers: "I need each of the three bosses to set up five technical teams, and develop five games at the same time according to your company's respective development concepts. In other words, I need a total of ten games. Five web games equipped with the recharge system just now, and they need to be of different types."

Mr. Cao and Wang Jinhua didn't feel much after listening to Chu Xuan's words.

But Wu Qifeng, Liang Yaozhong, and Bi Qiu, the three bosses, gasped.

Simultaneously develop [-] large web games, Mr. Chu, do you know how much it will cost?

But the next moment their hearts calmed down again. Chu Xuan is professional in web games. He must know the cost of developing web games and the general situation of their company.

Fifteen web games will be developed in this breath, which is also in Chu Xuan's investment plan.

After reading this, they stopped thinking and continued to listen.

"In the second step, after the development of 4399 web games, take out three for joint operation. The platforms for joint operation include but are not limited to 91, 51wan, tom online, [-].com, Qzone, Wangyi Portal, etc. A platform with a lot of users.”

The three web game bosses were a little surprised. If the game can be operated jointly on these platforms, then the number of users will never even be thought about, and it will definitely hit a new high in the industry for many years.

Thinking of their recharge system, the games developed according to this system may make the bosses of these platforms see the benefits, and maybe they will really succeed.

And the mode of so many platforms jointly operating games may open a new chapter in the current web game industry, and may usher in an era of web games!
Thinking of this, they became a little excited again.

It's just that, after developing [-] web games, why only take three out for joint operation?
They didn't understand this, so they looked up at Chu Xuan to get an answer from him.

"The third step is that the page game is developed by us. Even if each platform will set up its own server to save data due to joint operations, the server terminal must be in the hands of our developers."

The three bosses nodded. The game was developed by them, so the main server must be on their side. Those platforms can at most set up a server with a detection function for the game to prevent them from messing around.

"The terminal of the server is in our hands, which means we control the background of the game, we can update the game version at any time, and we can also operate the content in the game at any time."

"Then." Chu Xuan suddenly smiled, took a small step forward, and looked at the three bosses: "When the three web games we launched become popular, we can send an email to all players."

mail? …The people present are at a loss, what are they doing sending emails?
Chu Xuan continued: "The content of this email can be... For example, 648's big gift package is free and distributed in the form of CDK."

648's big gift package for free? ... Everyone was stunned, what is this for?

I only heard Chu Xuan say: "We also need to add a link in the email. If you want to receive the gift bag, you will jump to our platform website to collect it."

After the words fell, Mr. Cao's eyes brightened.

The three bosses were shocked. Users of 4399, 91wan, tom online, 51.com, Qzone, and Wangyi portal jumped to our website?

what does this mean?
Then I heard Chu Xuan say: "There are fifteen different types of web games on our platform, but there are only three in the outside world. I think those users will remain."

Mr. Cao patted his thigh and said heartily, "Mr. Chu, you are a genius!!"

Wu Qifeng stood up excitedly: "I said to develop [-] games, why only released three? So I'm waiting here."

"Mr. Chu, you are really..." He was a little short of words, and gave a thumbs up: "You really have a lot of ideas!"

Liang Yaozhong nodded repeatedly, and said, "It's a small trick to poach users from major platforms across the country, and our platform is just a brand new thing. How many users will there be then?"

The more he talked, the more excited he became: "One million? Several million? Or tens of millions?"

Bi Qiu said with great admiration: "Mr. Chu, I have a hunch that you will create another micro-entertainment."

Liu Xiaoli, Wang Jinhua and Han Sanping were shocked when they heard what they said.

Create another micro-entertainment?
What is this concept?
Chu Xuan shook his head and smiled: "The third step."

Hearing this, everyone suppressed the restlessness in their hearts and continued to listen with excitement.

"After attracting users from major platforms, our platform can be advertised on Weiyu, officially meeting the market."

"If we promote it from the beginning, other platforms will immediately react to compete with us, and we will have to pay more."

"According to my method, they can't react, and our platform can complete an instant overtake, so that they don't have the capital to compete with us."

Mr. Cao was all smiles, and patted his thigh again.

He also admired Chu Xuan's thoughtfulness.

And Chu Xuan's plan in these few steps also reminded him of Weiyu back then.

Didn’t the original micro-entertainment go viral before the capital of all parties reacted and got out of hand?The same is true for today's web game platform plans.

As expected of Chu Xuan, as expected of the same founder of the two projects, even the means of operation are carved out of the same mold.

"Under Micro Entertainment's increased publicity, we need to speed up the speed to seize the market to avoid large capital seeing business opportunities in our recharge system and entering the competition."

"While seizing the market, we must also increase the user stickiness and user retention rate of our platform."

Chu Xuan stretched out four fingers: "The fourth step is to transfer the offline direct sales model to our platform, and create an Internet secondary distribution operation model."

Offline direct sales?

Internet secondary distribution?

Everyone was stunned, what kind of game is this?
"The model name is: Invitation with rewards."

"Any user can spontaneously help us expand traffic by pulling people's heads to fill in the registration invitation code."

"Invited users recharge any amount, and their online users will have a commission. This commission needs to be obtained by the algorithm designer. I only propose a framework concept here."

"For example, if the commission is 100%, recharge 20 yuan for second-level users, and [-] yuan for first-level users, which is permanently valid."

"Hiss—" Mr. Cao gasped. As the top capital in the industry, he felt his scalp tingle at this moment: "Once this model is in operation, it means that users who come to our platform can still make money."

He turned to look at everyone: "Do you know what this means?"

Wang Jinhua and the others were also stunned by Chu Xuan's words. Can the Internet still play like this?Can you still make money by pulling people to play games?And everyone can make money.

"This means..." Wu Qifeng glanced at Chu Xuan, he was completely convinced by Chu Xuan's intelligence: "This means that the users who come to our platform will not only not lose, but will also vigorously help us promote it."

"At that time, we don't need to pay any publicity fees, and we can continue to harvest more and more users at a low cost."

Liang Yaozhong sighed, and said, "Mr. Chu, you are really amazing. How did you come up with all this?"

"This brain is really clever." Han Sanping cast an admiring look at Chu Xuan.

Liu Xiaoli and Wang Jinhua nodded slightly. How did this kid's brain grow?He can always come up with weird and weird ideas, but these ideas are all Wang Zha, which is amazing.

Chu Xuan smiled, paused and said, "The fifth step."

There is a fifth step? ... Everyone was startled, and then looked forward to it again.

"Since there are rebates, of course there must be cash withdrawals."

"There is no cash withdrawal function from a website to online banking. The numbers on the website are virtual currency, and the numbers in online banking are digital keys linked to cash. There is currently no conversion between the two."

"So, we need the addition of third-party payment software."

"Alipay." President Cao blurted out.

"Yes." Chu Xuan nodded: "Let Alipay become the payment channel of our platform, which not only avoids the complicated operation of online banking payment that requires a USB shield, but also allows users to experience the convenience of withdrawing cash to Alipay in a timely manner. Whether it is complicated to withdraw cash from Alipay to a bank card is none of our business."

"Mr. Cao." Chu Xuan looked at Mr. Cao and said with a smile, "Do you think Alipay will cooperate with us?"

"Absolutely." Mr. Cao said without hesitation, "Ari Baba competes fiercely with eBay, which costs hundreds of millions every year, and what they are fighting is a user war."

"Our cooperation with Alipay is equivalent to giving Alipay, Taobao and Alibaba a steady stream of new users. How could Ma Yun refuse?"

Chu Xuan nodded, Mr. Cao's idea is his idea, and he also thinks that Mr. Ma will not refuse such cooperation.

"Then we send users to Alipay, so Alipay has to pay something?"

"I just said that there are rewards for invitations, and we need rebates for users who help us attract people."

"Then Alipay will provide the rebate money, so that our users can earn money while maximizing our interests."

Everyone was stunned, but Mr. Cao couldn't help but burst into laughter: "Mr. Chu, you are really a marketing genius!"

(End of this chapter)