Bright Era of China Entertainment

Chapter 448 Plan ([-])

Chinese New Year is coming, Concubine Liu Yi will go to America in March.

Make a decision on the investment plan before the new year, spend the year comfortably, and then slowly implement the plan after the new year. This is also the established plan of Chu Xuan and Liu Yifei.

Therefore, the young couple will stay at home in the next few days and read the ppt, or fill in the gaps and add missing information, or make slight adjustments to the logic, in order to make the plan more perfect in the form of ppt, for Show it to the bosses who will come to browse.

In this way, the young couple often sit in front of the computer desk, or cuddle up to the bedside with a notebook in the morning and night, or sit side by side on the sofa in the living room to talk...

In Liu Xiaoli's eyes, in every corner of the villa, the voices of the two children discussing and struggling with each other for their career and future can be heard from time to time.

As for Chu Xuan's intention to invest in the page game company, in the past two months, it has gradually spread in the page game circle.

Many bosses were surprised, did Chu Xuan have any ideas about page games?
These bosses are looking forward to the next moment, wondering what this young man, who was able to quietly make Weiyu popular in an instant, will play this time.

Although I don't know exactly what Chu Xuan is going to do, but those who have micro-entertainment achievements come first. For Chu Xuan's entry into the web game industry, people in the industry are waiting, waiting for Chu Xuan's action.

They wanted to see if Chu Xuan could play tricks in this very sluggish industry.

If Chu Xuan's actions can have a favorable impact on the industry, that would be a great thing.

These bosses are looking forward to it from the perspective of the audience, but three bosses are very hesitant during this period.

Since the young couple walked through several cities some time ago, Wu Qifeng, the chairman of Hangzhou Legang Technology, Liang Yaozhong, the chairman of Shenghai Kaiying Network, and Bi Qiu, the chairman of Xiamen Halo Technology, felt like years were passing by during this period.

It's not that life is very difficult, but that Chu Xuan has not heard from him for a long time, which makes them feel very uneasy.

The arrival of Chu Xuan and Chu Xuan's investment intention at the beginning were undoubtedly a big surprise to them who were struggling in the sluggish industry of web games.

Faced with such surprises, faced with the young people who have pioneered micro-entertainment miracles, whether it is the cautious Wu Qifeng, the humorous Liang Yaozhong, or the sad-faced Bi Qiu because his salary is about to run out, they all have their own experiences. In the end, they all took out their "secrets" in order to impress Chu Xuan and get investment.

At the end, Chu Xuan said, "Wait for my call, and then come to my house for dinner." Such obvious words are enough to represent Chu Xuan's clear intention to invest in their company, and they are each happy about it.

However, nearly two months had passed, except for what Chu Xuan said, Chu Xuan had no contact with them, and it was not good for them to take the initiative to contact Chu Xuan, for fear that Chu Xuan would have a bad impression of them.

Such a situation made them hesitate during this period of time.

However, Chu Xuan went to a dozen or twenty companies in major cities, and it was impossible for him to disappear without a trace with just one sentence, without giving them any answer.

They believed that Chu Xuan couldn't be aimless. Although Chu Xuan was young, he was still a famous figure, and he was a public figure like a big star.

With this in mind, they can only wait patiently, check the email every day to see if Chu Xuan has a reply, and when they call, they immediately look at the caller ID expectantly, hoping that it will display "Mr. ".

Every time they saw that the email was empty and the call was not from Chu Xuan, they felt disappointed in their hearts.

Until one day, a phone call came like a blessing from heaven, and they finally smiled.

Under the agreed time given by Chu Xuan, Shenghai, Hangzhou, and Xiamen each flew to the capital that day.

On the afternoon of the day in Beijing, Mr. Cao got on the bus at the gate of Xinlang headquarters and set off for Donglin Bieyuan.

At the same time, Han Sanping got into the car in the parking lot of Huaying Group and drove away from the gate of Huaying Park.

——September 2.

In the afternoon, although the sun is good, the chill in the air is icy.

In the big villa, the screening hall on the second floor.

In this home theater space, Liu Xiaoli, Wang Jinhua, Cao Zong, Han Sanping and three new friends were sitting, each holding a cup of coffee in their hands.

Chu Xuan stood in front of the curtain, waiting for the projector to start.

Concubine Liu Yi sat in front of the instrument at the back, operating the laptop connected to the projector.

"Teacher Chu" is about to start a lecture, and she is going to help "Teacher Chu" and switch the ppt for him.

Under Liu Yifei's operation, the curtain lit up, and the general startup sound of the xp system rang. When the computer was turned on and was able to run normally, Liu Yifei opened the ppt, and its content was projected onto the curtain.

Chu Xuan turned his head and took a look, then looked back at everyone present, and the corner of his mouth slightly raised: "Thank you, bosses, for being able to gather together at this time today. It is a great honor for me to sit here.”

Hearing this, everyone smiled slightly, and Wang Jinhua took the lead in applauding. Liu Xiaoli and Liu Yifei looked at Chu Xuan with funny eyes and applauded accordingly. The rest of the crowd also clapped their hands in cooperation.

For Concubine Liu Yi, the people sitting in the audience are capital or elders, while the people on the stage are young people in their early 20s. The people in the audience are ready to listen carefully, but the people on the stage are walking leisurely and appearing calm.

Such a young man is her boyfriend, and she is intuitively very proud.

Liu Xiaoli and Wang Jinhua were also proud, and they looked at Chu Xuan with relief.

In their impression, this was the first time that Chu Xuan appeared on an occasion where he could be alone, to give full play to his intelligence.

As for Han Sanping, Cao Zong and the three bosses of the page game company, they were sitting in the audience, but the person on the stage who was going to speak for them was such a young person. interesting.

And for such a young Chu Xuan, who has achieved such an achievement and status, they sighed in their hearts how extraordinary Chu Xuan was, and then cast admiring gazes on Chu Xuan.

Chu Xuan paced back and forth, and said: "Bosses come from different industries, and the reason why we can gather here is because of a plan of mine that needs to be discussed, and this plan is related to the game industry, to be precise, the web game industry. You should have known a little bit before."

Everyone nodded. They didn't know exactly what Chu Xuan was going to do, but they all knew that Chu Xuan was going to start a page game.

"First, let me talk about web games."

Chu Xuan standing on the stage seemed to be a lecturer, and the ppt projected behind him was like a courseware, and Chu Xuan seemed to be giving a lecture.

"The biggest feature of web games is its convenience, the efficiency of quickly reaching the entrance, and the ease and simplicity of the gameplay."

The bosses of the three webpage game companies nodded. This is indeed the biggest feature of webpage games that are different from client games.

Mr. Cao also nodded slightly. Although he is engaged in the field of news, new media and social networks, he doesn't have a deep understanding of games, but the Internet is interconnected. tour difference.

"Third Brother, Sister Hua, Auntie." Chu Xuan was afraid that they would not understand, so he gave an example: "Client games need to be downloaded, and it takes several hours to download, while web games can be played just by opening the URL, just like WeChat. It’s the same as micro-entertainment farms on entertainment websites.”

Liu Xiaoli, Wang Jinhua and Han Sanping listened, and when they heard Chu Xuan mention Weiyu Farm, they were suddenly taken aback.

"Understood." Han Sanping understood: "It turns out that Weiyu Farm is a browser game. There is still a big difference between a client game and a browser game. Just like Xiaoxuan you said, it is really convenient to play a browser game. Open a website That's it."

Liu Xiaoli and Wang Jinhua nodded, and they also had a clear concept in their minds about the difference between client games and browser games.

"What I just said is a feature that anyone can personally experience from web games."

Chu Xuan paused for a moment, and when Concubine Liu Yi switched to the next page of the ppt, he looked back and said, "From a deeper level of exploration, playing end games requires computer configuration, and also requires high home network bandwidth requirements."

"If the computer configuration is not good enough, large-scale online games such as "World of Warcraft" cannot be played, and individual large-scale stand-alone games cannot be played."

The three page game bosses nodded slightly, this is the truth.

Wang Jinhua and the others continued to listen while understanding.

"But web games are different. They don't require high computer configuration. They only need the "engine" engine of the browser to load them."

"As long as the browser extensions can support the running of the game code, most computers can play web games."

Chu Xuan paused, and looked at the people present to see if they had any objections to what he said.

"If this is the case, then the webgame market is huge." Han Sanping spoke. From Chu Xuan's narration, he saw the prospect of the webgame market.

Wu Qifeng, the chairman of Hancheng Legang Technology, turned his head and glanced at Han Sanping: "At the beginning, I decided to develop in this industry because I saw the characteristics of web games that have low requirements for players to use. It is true that a large number of users play web games as entertainment after dinner, and these people are also loyal users of web games.”

Han Sanping nodded. So far, although Chu Xuan hasn't said much, he gradually has a clear understanding of the existence of page games.

Mr. Cao took a sip of coffee and said: "The existence of the Internet is to provide the people with a relaxed entertainment space, a timely communication method, and a channel to quickly obtain news. Generally speaking, it is to allow people to obtain information. The channel is more convenient."

He put down his coffee cup and said: "The characteristics of web games are very consistent with what I said above. It stands to reason that compared with the complexity of end games, a large number of people should fall in love with web games. Why is the tourism market so sluggish?"

Everyone looked at Chu Xuan, Mr. Cao's question was on point.

Of course the three bosses knew the reason, but as Chu Xuan was the speaker, it was natural for Chu Xuan to answer this question.

Concubine Liu Yi switched to the next page of the ppt at the right time, and Chu Xuan took a glance at the content which happened to analyze the page game market, and he said along the way: "There are many reasons."

"For example, nine out of ten web games have poor graphics, which prevents the audience from feeling the beauty. People like beautiful things. If your game graphics are too rough, players may be dismissed after logging in and taking a look. "

"For example, if web games need to be kept simple and easy, there are bound to be few gameplay functions; in order to maintain convenience and speed so that players can experience the playability of the game in a short period of time, web games are usually upgraded very quickly."

"But in this way, after a few days of playing, players will enter repetitive gameplay operations, and then lose interest in this game, which eventually leads to the loss of a large number of players within a short period of time after a game is launched. .”

"For example, due to the lack of functional gameplay, today's web games are generally too simple, and the numerical algorithm, that is, the panel data, also looks too simple, which will make the game quickly lose its playability."

As he said that, Chu Xuan paused, and concluded: "There are many reasons for the downturn in the web game market, but no matter how many reasons there are, they can all be summarized into one key point, web games don't make money."

Chu Xuan glanced at everyone: "Because they don't make money, how can web game companies spend a lot of effort to innovate web games? To polish web games? In order to develop more playable and creative games? Even developing web games It’s far less expensive than a PC game, but the cost of developing a web game is not low.”

The three bosses deeply agreed, and the chairman of Xiamen Halo Technology, Bi Qiu spread his hands: "I am committed to developing high-quality games with high playability, but the cost of large-scale web games is too high."

"Because the underlying framework of the game is too large, ordinary technicians can't grasp it at all. This requires more senior server engineers, senior software engineers, programming technical architects, and senior UI designers who are proficient in character models and map production. , It needs top-level algorithm designers who are proficient in mathematical algorithms to control the game values.”

"These high-tech talents are all sought after by domestic Internet companies. If you don't have higher salaries to hire them, you don't have to think about developing large-scale games."

"But the salaries of these IT engineers are high. Just one is 1 to 20 a month, and ten is 30 a month. In addition, a team of [-] people from various departments will develop a game for at least half a year. The labor cost alone is a few million."

"Compared to the income that a web game can bring, the development cost of several million is something few companies in the industry can afford at present."

Wu Qifeng from Legang Technology, and Liang Yaozhong from Kaiying Network both had bitter expressions on their faces, empathizing with Bi Qiu's words.

The innovation of web2.0 technology has indeed provided great convenience to the field of Internet web development.

But convenience is convenience, and if you don’t have money, you can only watch it.

Now the idea of ​​various companies in the web game industry is to create large-scale web games based on innovative technology to break the embarrassment of the web game industry, but the cost of large-scale web games is too high, once the game is released, no one cares about it If it fails, the company is estimated to go bankrupt.

The current state of their web game industry is that all companies can't keep up. If they continue the old way, they still can't break the game. They want to use new technology to innovate games to try to break the embarrassing situation, but they don't have the capital to fail.

It's embarrassing.

So they urgently need investment to share the risk, but they don't have the capital to see web games, so they all go to play end games.

Wouldn't it be nice to just set up a server and create a legendary private server?Ghosts invest in their page game that doesn't make much money.

For Bi Qiu's complaints, Mr. Cao nodded slightly to express his understanding. He didn't know much about game development, but he was naturally very clear about the situation of technical personnel. Nowadays, there is a shortage of domestic IT talents, and the treatment of such talents is indeed very high, which also makes many Internet companies have no capital to afford high-level talents.

However, in response to his question just now, Chu Xuan's answer "page games don't make money" made him laugh: "now that the page game market is in a downturn, Mr. Chu said that page games don't make money. I understand this very well. If you want to come to Chu There must be a way to make web games profitable, otherwise we wouldn’t have been invited here.”

After the words fell, everyone looked at Chu Xuan together, and each of them couldn't help but raise the corners of their mouths.

As Mr. Cao said, if Chu Xuan couldn't change the embarrassing situation in the page tour, he wouldn't call them home to discuss things together.

They didn't know what Chu Xuan's method was, and they didn't know whether Chu Xuan's method would work, but Chu Xuan must have a unique idea.

The reason why he expected that Chu Xuan's idea must be unique is because the web game industry has existed for so many years and no one has figured out a way to break the situation. Since Chu Xuan has the confidence to call them here, his idea must be different.

Here, they also have some expectations.

Chu Xuan smiled: "I do have a plan, but before talking about this plan, there are two more things to say."

Everyone nodded, thinking that Chu Xuan had to make some preparatory statements for his plan before talking about the plan.

Chu Xuan turned his eyes away, looked at Concubine Liu Yi who was sitting in front of the computer behind him, and exchanged glances with her.

Receiving Chu Xuan's gaze, Concubine Liu Yi blinked at him, and immediately switched the ppt knowingly.

The newly switched content of the ppt has a very conspicuous title-page game recharge system.

Seeing this, Wang Jinhua, Han Sanping and Mr. Cao understood while watching.

However, Liang Yaozhong from Yingying Network and Bi Qiu from Halo Information suddenly brightened their eyes.

"Mr. Wu, please." Chu Xuan stretched out his hand to signal Wu Qifeng to let him speak on stage.

Wu Qifeng smiled, straightened his suit, got up, passed by Chu Xuan, and exchanged positions.

Before coming, Chu Xuan told him to let him explain the recharge system.

It stands to reason that this recharge system is his company's secret, and now that it has been exposed, it makes him somewhat uneasy.

But since he has already handed over the recharge system to Chu Xuan, and he has gathered together with everyone present because of Chu Xuan's plan, he can only choose to believe in Chu Xuan, hope that Chu Xuan will abide by integrity, and also look forward to Chu Xuan's progress. The plan will not let him down.

"Hello everyone, I am Wu Qifeng, the person in charge of Hangzhou Legang Technology."

Although they had already introduced each other, Wu Qifeng still introduced himself politely.

"President Chu also mentioned the market situation of page games, so I won't go into details."

"Under the current market conditions, all web game companies are looking for ways to break or rise."

"I am not talented, and a few people with lofty ideals in the company have planned such a recharge system."

Wu Qifeng turned sideways, and stretched out his hand to signal everyone to look at the ppt content on the screen.

"In the millennium, "Legend" was born, which immediately drove the rapid development of the end game market."

"At that time, "Legend" needed a point card to play, and 6 yuan could play for half a month."

"One million people are online at the same time, and the point card fee is 100 million a month, and more than 1200 million a year, which makes the capital of the whole country pay attention, and also allows the capital to see the broad prospects of the game market."

Everyone nodded slowly. The annual profit of [-] million in the millennium is an astronomical figure.

Boss Chen of Shengda has become one of the top tycoons in one fell swoop, and everyone knows him.

Capital began to pursue him, major Internet companies began to imitate him, and parents all over the country scolded him, and he was in the limelight for a while.

Especially Mr. Cao, this Boss Chen has a close friendship with him.

In the past two years, one operation abroad almost changed his salary.

Your Shengda has connections on Wall Street, so my salary is gone?

In his opinion, this Boss Chen is too high-spirited, and he looks down on others to become the richest man by relying on games.

Look, two years ago, Yahoo spent a billion dollars to invest in Shengda, hoping to develop Shengda into a cross-border enterprise, but the richest man, Chen, chose to give up the equity because he was reluctant.

Then Yahoo took the billion dollars and turned around to find Ali Baba. Mr. Ma's long-term vision was obviously better than that of Boss Chen. With the help of this fund and Yahoo, Ali Baba lost to eBay The declining trend is now evenly matched, and there is a sign of overtaking.

If Boss Chen accepted Yahoo's investment at the beginning, it would be impossible for Ali Baba to declare defeat in the competition.

He shook his head in his heart, he drank and pecked at everything, Boss Chen refused to cooperate because he was too high-spirited, thinking that he could do it by himself, and in the end, Ali Baba's strong rise was fulfilled.

"05." Wu Qifeng continued.

His words also brought Mr. Cao back to his senses, and he continued to listen to everyone.

"Shengda lost the agency rights of "Legend", imitated and created "Shandong Legend", canceled the point card fee model, implemented a free game mode, and added a recharge entrance."

"The addition of the top-up entrance allows those rich players to become stronger by charging up, which also makes "Grand Legend" lose a lot of ordinary players."

"But, is the victory a big loss?"

Wu Qifeng smiled and scanned the crowd.

"In the point card mode, 6 yuan to play for half a month."

"As soon as the free mode is turned on, among other things, there is a news that a local tyrant has recharged [-] million in "Grand Legend", I wonder if you have heard of it?"

"I have." Chu Xuan nodded slightly.

"That local tyrant single-handedly challenged Sabak, and thousands of people couldn't beat him to death. At that time, this news was even trending on Weibo." Liang Yaozhong found it interesting.

Mr. Cao thought for a while, and then smiled: "I am impressed by what you said. I remember my assistant mentioned to me that a person played a game and recharged [-] million. I just took it as a joke. I didn't expect it to be true." of."

Liu Xiaoli, Wang Jinhua, and Han Sanping were all stunned. They recharged [-] million by playing games?This really refreshed their three views, and also refreshed their understanding of the extent of money-making in games.

Concubine Liu Yi listened in the background. When he and Chu Xuan were looking for game information on the Internet some time ago, they accidentally came across this news. They were also very surprised. real situation.

Wu Qifeng kept smiling, and continued: "From earning [-] million a year before, to now earning [-] million from one person, although "Grand Legend" lost many ordinary players, it retained local rich players, which is definitely not a loss compared to before. Big money."

Mr. Cao folded his hands and nodded: "It must be more profitable, otherwise how did Boss Chen become the richest man?"

Wu Qifeng nodded: "After that, major game manufacturers such as Penguin and Perfect World canceled the point card model one after another, and implemented a free game model with a recharge entrance."

"Several people in the company and I also found the key point of the problem from these two models. We found a key point. The game can only make money from rich players, and it is impossible to make money from ordinary players."

He complained: "It's like the point card model. One person spends six yuan to play for half a month, but my company's operating expenses, publicity fees, and advertising expenses are thousands of dollars a day. My game starts from one person. If the monthly income is only ten yuan, then my company is waiting to go bankrupt."

Everyone nodded slightly. Hearing Wu Qifeng's words, they also understood the current difficulties of these web game companies. Even though they wanted to create a balanced game environment for players, the extremely unbalanced income and expenditure forced web game companies to make changes.

"So, my recharge system was born out of the trend, and it was created for local tyrants."

"In other words, web games developed with this recharge system are only suitable for those who can afford to recharge, and those who don't recharge will not be able to play for a long time."

(End of this chapter)