Director: The special effects are too expensive, so I had to make real shots

Chapter 289 Do you think the good sales of peripheral products are your fault?
Xu Nuo had already guessed that the remarks made by the anchor Li Wei in the live broadcast room of his real media selling IP peripheral products would inevitably trigger heated discussions among countless netizens.

Although the words were said by the anchor Li Wei.

But this matter is no longer as simple as affecting her personally, it will also have a certain impact on the real group.

After all, they are selling IP peripheral products of Real Group.

As expected, Xu Nuo did not expect it.

Li Wei's remarks in the live broadcast room went viral in an instant, spreading from the live broadcast room to major social media platforms through the extremely fast Internet.

Even on Xu Nuo's own AI entertainment platform, it quickly became a hot topic and once became the number one hot topic today.

"Li Wei, have you forgotten how you got up in the first place?"

"Good guy, I understand. If I can't afford peripheral products costing hundreds of dollars, I won't work hard."

"Haha, it's just IP peripherals. It's not a must-have. I will never buy it again."

"Resolutely resist!"

"This is a typical manifestation of forgetting your original intention."

"Why have you forgotten your original intention? It's obvious that you don't pretend anymore. Li Wei used to be so sincere when she was a small anchor, but now it seems like, haha, I really want to laugh."

"It's not expensive?"

"I have to reflect on myself. It must be that I don't work hard enough and my job is not getting a raise, so I think these peripheral products are expensive, @李伟, is it Jiang Zi?"

"nausea!"

"She has become the biggest anchor on the Internet. She is no longer on the same level as us."

It can be said that almost all netizens are crusading against this big anchor Li Wei, and the fire of anger is burning all over the Internet!

The impact of the incident was even greater than Xu Nuo initially estimated, and on Xiaopozhan and AI entertainment platforms, UP owners have already begun to discuss Li Wei’s remarks and the IP of their own real group. Peripheral products are undergoing renovation.

When a topic is used for a lot of rectification work by UP owners, you know that the influence of this matter is no longer comparable to that of ordinary hot topics.

"Sir, the influence of Li Wei's remarks in the live broadcast room has seriously exceeded ordinary incidents, and the negative impact on the company is constantly rising."

Guan Ju, who has used a quantum computer, is reporting the current negative impact assessment status to Xu Nuo.

Guan Ju can quickly target all negative remarks on the Internet, and then concludes that the negative impact has exceeded ordinary negative events, and the negative impact is still rising. This will mean that no matter what, this time around the IP of the real group Product sales will definitely be seriously affected.

Even the box office of the currently popular movie "Spider-Man" will have a certain impact.

You must know that Xu Nuo's "Spider-Man" has not yet reached the box office target of 150 billion, which means that the task has not been completed. This is because this incident will eventually lead to no one in China being willing to go into the cinema to watch "Spider-Man" If so, wouldn’t it be unclear whether it can complete its mission and achieve its box office target?
Xu Nuo became extremely angry when he thought of this!

"Spider-Man" is the product of hard work produced by him and his crew of thousands, and it is also the key to his ability to perceive danger. How could Xu Nuo be willing to be left in the cold?

"hateful!"

Xu Nuo took a deep breath and tried his best to calm down his mood.

Not reaching the 150 billion box office is the worst-case scenario. Xu Nuo would rather see the sales of his real group's IP peripheral products drop sharply than see this worst-case scenario happen.

After all, the sales of IP peripheral products of his Real Group have dropped sharply, which is just a little less money earned. Xu Nuo’s Real Group has many businesses, and selling IP peripheral products is just one of them, and it is not the most profitable. In a business, if you make less money, you will make less money. Xu Nuo doesn't care much.

But if the worst happens, it will hit Xu Nuo's bottom line.

Why do you work so hard on a real-life movie?
It's just to get the system's generous rewards for live-action movie projects. This time Xu Nuo went for Spider-Man's danger perception ability!

This is the first time that Xu Nuo has had the idea of ​​holding someone accountable internally!

From the anchor Li Wei, to the manager Zhang of the IP product department, one of them must be responsible for this incident, or of course both of them can be held responsible!

That's why Xu Nuo asked his assistant Wen Ruohan to ask Manager Zhang from the IP Product Department to come over to him immediately!

The real group building at this time.

In the conference room of the IP product department, Manager Zhang was having another live broadcast meeting with some management members of the IP product department.

At this moment, he has no idea that something has happened in the live broadcast room where Li Wei is carrying goods, so even the most basic public relations has not been done by the IP product department.

"Manager Zhang."

While the meeting was still going on, a staff member came to the door of the conference room and called Manager Zhang softly.

"What are you doing? Didn't you see that we are still in the meeting? We can wait until the meeting is over to talk about anything. Is it possible that the sky will fall?"

Manager Zhang glared at the staff member, said unhappily, and then said to everyone in the conference room: "Let's continue."

"Manager Zhang, something happened!"

At this time, the staff shouted anxiously.

"What happened?"

When Manager Zhang heard this, he immediately frowned with confusion on his face.

What can happen to your own IP product department?
Could it be that something happened on the production line?
Logically speaking, this shouldn't be the case. As for the production line, most of the peripheral products in the IP product department are basically manufactured by major domestic toy manufacturers, clothing manufacturers, and small commodity manufacturers. This is why the original boss Xu Nuo's decision to revitalize the domestic basic manufacturing industry has led to the establishment of an industrial chain.

"What's wrong? What's all this fuss about, can the sky really fall?"

Manager Zhang stood up from the chair in the conference room angrily, walked towards the staff member, and said.

"Maybe this time, the innocence is about to collapse. Manager Zhang, the boss... he asked you to go to Nanshan immediately."

The staff member quickly replied.

"what?"

As soon as he heard this, Manager Zhang's expression suddenly changed.

Nanshan!

Everyone in the company knows that that is where the boss Xu Nuo lives. The boss Xu Nuo usually does not come to the Real Group Building. The staff of the Real Group who have been to Nanshan Intelligent Villa all know that the boss Xu Nuo usually stays in the building. Nanshan Smart Villa controls the overall situation.

"What did the boss ask me to come over for?"

Manager Zhang was a little confused.

I am just a manager of the IP product department of Real Media under Real Group, and I have always done a pretty good job at work. There is no reason for my boss to suddenly want to find me alone.

Manager Zhang's position in Reality Group is indeed not high. After all, the IP product department is under the management of Reality Media, and Reality Media is just a company responsible for culture and entertainment under the huge and complex Reality Group.

"Manager Zhang, something happened in our live broadcast room." The staff explained immediately.

Because Manager Zhang and the others had been meeting in the conference room, they didn't know what happened yet, but this staff member obviously knew the whole story.

"Which live broadcast room? Don't tell me that Li Wei's live broadcast room overturned."

Manager Zhang asked quickly.

Manager Zhang is naturally very familiar with the live broadcast rooms where his IP product department sells IP peripheral products. Among them, Li Wei's live broadcast room is the most famous and has the largest shipment volume.

"Yes, it's Li Wei's live broadcast room!"

The staff nodded repeatedly.

"Oops!"

When Manager Zhang heard this, his whole body suddenly softened: "It's a big disaster for the sky to collapse. This time it's really a disaster for the sky to collapse."

When he thought that something happened in Li Wei's live broadcast room, and the boss Xu Nuo personally called him over, Manager Zhang could already predict that it was definitely not a good thing.

"Quick, drive for me, and hurry to Nanshan."

Although Manager Zhang has been frightened, if the boss comes to find him, he has to go to Nanshan bravely.

After half an hour.

Manager Zhang took a car to Nanshan Smart Villa.

"Boss, Manager Zhang from the IP Product Department is here."

After assistant Wen Ruohan received the news from Manager Zhang, he immediately reported it to his boss.

"Let him in!"

After Xu Nuo finished speaking, he walked upstairs.

Except for some important technical personnel of his real group, such as Professor Peng and others who installed the quantum computer for him, or Xu Nuo's good friends, generally when other people in the company come to his Nanshan smart villa, Xu Nuo usually They are all received on the first floor.

Soon, when Xu Nuo arrived on the first floor, assistant Wen Ruohan also brought Manager Zhang from the IP Product Department to the villa and walked towards Xu Nuo.

"boss."

After meeting the boss Xu Nuo, Manager Zhang hurried over to say hello.

"Manager Zhang, do you know what happened?"

Xu Nuo asked Manager Zhang in a very cold tone, while looking at him with sharp eyes.

"When the incident happened, I was having a meeting in the conference room, but on the way over, I already understood the entire incident, and also instructed the department to handle public relations as soon as possible."

Manager Zhang nodded quickly.

"The impact is so great and bad, do you think ordinary public relations can still be useful now?"

Xu Nuo asked coldly.

The popularity of this incident is probably just a simple public relations exercise that cannot appease consumers, so it is basically useless.

The public relations that Manager Zhang and his IP product department can do are definitely just ordinary public relations.

"Boss, this should be able to reduce some of the impact."

When Manager Zhang saw his boss being so cold and stern, he suddenly became uneasy even when he spoke.

"I have read the financial reports of our IP product department in the past two years. It seems that the income is increasing every year, but the expenses are also increasing. When Li Wei brings a product, in addition to paying the pit fee, he also has to pay from the sales A lot of profit will be drawn from it, right?"

Xu Nuo called Manager Zhang over, not to blame him for the Li Wei incident, but to explore the deeper reasons.

The reason is simply that Manager Zhang led the IP product department and tried to follow the trend of the times to bring goods to the live broadcast room, but it was obvious that this was not suitable for his real group.

Because he had no worries about selling his own IP peripheral products, Manager Zhang obviously wanted to sell more, so he rushed forward and chose to use a big anchor to carry out live broadcasts.

Choosing to use a big anchor like Li Wei means that the commission and commission will definitely not be less. Otherwise, how can a top anchor like this in the entire network make hundreds of millions a year.

There is a saying. Many big-selling movies may not even earn more than a billion in net profit in the end. However, a big anchor like Li Wei can earn more than a billion a year, which is much higher than most movies. The profits of most listed companies are even higher.

"Boss, this, this, this has indeed increased the sales and income of our IP peripherals."

The only self-protection trump card that Manager Zhang currently has is that the income from IP peripherals has indeed been increasing year by year in recent years.

"Manager Zhang, do you think that the annual increase in revenue from IP peripheral products in recent years is due to the use of anchors to promote products?"

At this time, assistant Wen Ruohan pointed out Manager Zhang's self-protection trump card: "Without our boss making movies that are popular around the world every year, and without Real Media creating popular IPs one after another, do you think the annual income from IP peripherals would be still there?" Can it be increased every year?”

"Hey~, yes, that's the key."

Xu Nuo nodded and looked at his assistant Wen Ruohan and said with great appreciation.

Anyone with a discerning eye can see that Real Media’s IP peripheral products are selling well, but it’s not because of the live broadcast.

Obviously, it is because Xunuo can steadily produce popular IP every year, which has driven the hot sales of IP peripheral products.

To put it bluntly, with the popularity of Real Media’s IP every year, even if you put a pig in the position of IP Product Department Manager, you can still make money.

But this Manager Zhang is good. Now that he has made such an incident, he has become like this, which has broken the hearts of consumers.

"Price increase? By asking you to be the manager of the IP product department, do you mean to increase the price of IP peripherals every year?"

Xu Nuo angrily scolded Manager Zhang.

"Boss, let's think about how to alleviate this wave of consumer distrust of our Real Media's IP peripheral products."

Assistant Wen Ruohan was still very sober and calm, knowing that what needed to be done most at this time was to quickly come up with a series of methods to solve the matter.

"Correct."

Hearing this, Xu Nuo nodded and agreed with assistant Wen Ruohan's suggestion: "The first thing is the price!"

Speaking of price, Xu Nuo couldn't help but glare at Manager Zhang again!

The ridiculously increased prices must return to normal levels. I originally set a range of IP additional income for Real Media’s IP peripherals. Even if there is a bonus of IP added value, I cannot act like a leek as soon as I sell it. !

(End of this chapter)