Director: The special effects are too expensive, so I had to make real shots

Chapter 288: Let your domestic products rise, but not let you cut leeks!
"Yes, boss, our Real Group's IP has been booming in the past few years, so we have put a lot of effort into developing IP peripherals. This time, "Spider-Man" has already hit a box office of 100 billion, so it will definitely have to sell peripherals as well. of."

Wen Ruohan nodded repeatedly and said proudly with a smile on his face.

"That's great, let's do it. IP peripherals are also a big source of income for our real group."

After hearing this, Xu Nuo replied, but he didn't particularly care.

For Xu Nuo, it seems that he shouldn't worry about things like this. After all, as the helmsman of the Real Group, how can Xu Nuo devote all his thoughts and energy to such trivial matters surrounding IP?
Xu Nuo still prefers to think about how to actually shoot his next movie "The Wandering Earth" and how to plan the space elevator to be built.

"Guan Ju, look at this place, do you need to add a layer of insulation?"

Xu Nuo pointed to the space elevator model diagram on the holographic desktop and asked Guan Ju.

"Sir, the ice shield mechanism can be used here."

Guan Ju suggested.

"it is good!"

Xu Nuo nodded immediately and approved Guan Ju's suggestion.

Whether the space elevator is going from the ground to outer space, or from outer space to the ground, passing through the atmosphere is definitely not a simple matter.

The rockets used today all have to consider the various material issues of the rocket when passing through the atmosphere, not to mention the space elevator that is used for a long time and frequently. Naturally, more attention must be paid to the heat insulation and cooling of the space elevator car when going up and down. and other issues.

"But Manager Zhang below the boss asked me to ask you if you would like to release Spider Suit peripherals. This thing is now extremely popular in the market. Manager Zhang said that if Spider Suit is released, then their IP product department will The revenue will increase by at least 20.00%, and may even be higher."

Wen Ruohan didn't quite understand what her boss was talking about with Sister Guan Ju about the space elevator, but she still had to report some of the company's difficult "work" to her boss so that he could make up his mind.

This is Wen Ruohan's working principle as the actual operator of the real group. This is what the boss has explained to her from the beginning. If there is anything in the various departments of the company that Wen Ruohan is not sure about, she has to come and ask for advice. Let’s take a look at the idea of ​​Xu Nuo, the boss behind the scenes.

"Spider suit?"

After hearing this, Xu Nuo focused a little more on what his assistant Wen Ruohan said.

Now Xu Nuo has done a lot of work with the AI ​​Guan Ju, and he can also work with dual threads or even multi-threads.

For example, Xu Nuo is still chatting with Guan Ju about the space elevator at this moment, and at the same time he is also discussing some company matters with his assistant.

Since assistant Wen Ruohan told him that the company was going to produce a spider suit, Xu Nuo expected that this was definitely not an ordinary spider suit.

"Yes, boss, shall we go out?"

Wen Ruohan nodded repeatedly and then asked.

"You mean the spider suit like the one Li Cheng used when filming?"

Xu Nuo looked at assistant Wen Ruohan.

If it was just an ordinary spider suit, Xu Nuo estimated that assistant Wen Ruohan could make the decision, or even let Manager Zhang from the IP peripheral product department decide the matter, so why bother asking yourself?
Since I am here to ask myself, then the spider suit that is going to be released must not be simple.

The spider suit that Li Cheng used when filming was a serious "high-tech" spider suit. Real Group does have such technology, but is it too natural to use it to produce peripheral IP products?

Are you telling me about the Spider Server IP peripherals?

If it is to be released, it will inevitably be mass-produced!
The spider suit Xu Nuo made for Li Cheng is a good thing. In terms of materials, mass production is temporarily impossible, and the cost will be relatively high.

"Yes, boss, I think the IP product department wants to improve performance too much, so they want to see if they can produce peripheral IP for this spider suit. I'm not sure about this, so I still need you to decide, boss. "

Wen Ruohan muttered.

"Good question."

Xu Nuo cast admiring glances at assistant Wen Ruohan.

This is something you really need to ask yourself.

Otherwise, it would be a bad thing if the IP product department makes arbitrary decisions.

"This spider suit cannot be released."

Xu Nuo shook his head and said.

"Okay boss, then I will pass it on to the IP product department, and we will just produce ordinary Spider-Man peripheral IP products."

Wen Ruohan naturally listened to his boss.

Although the IP product department is going to make a lot of noise about the spider suit, what is it about increasing IP revenue and doubling profits this year?

These are all false!

"Xiao Wen, please show me the financial statements of the IP product department for the past two years. Logically speaking, the sales should be very good. How can you think of relying on this spider server to boost performance?"

Xu Nuo thought for a while and decided to find out about the IP product department.

This IP product department is affiliated to Real Media and is responsible for the design, manufacturing, and sales of peripheral products for popular IPs created by Real Media.

In short, in one sentence, all IP-related businesses such as movies, games, and TV series are all handled by this IP product department.

"Good boss."

Wen Ruohan responded, and then asked sister Guan Ju to help: "Sister Guan Ju, can you help me with the financial statements of the IP product department?"

In fact, when Wen Ruohan manages the Real Group, it is definitely impossible for her to rely on herself. In addition to her assistants at work, AI is also a means she uses to manage the Real Group.

Since AI is used, Guan Ju is naturally the most trustworthy.

"Sir, Xiaowen, please wait a moment."

"it is good."

Xu Nuo knew that some financial information about the real group must be encrypted at all levels. After all, the real group is now too big. Although Guan Ju can retrieve these quickly, he still has to do it step by step. .

"Boss, in fact, in the past two years, I feel that the IP product department has been too eager to advance."

Wen Ruohan thought for a while and decided to tell her boss what she was thinking.

"Oh? How do you say it?"

Hearing this, Xu Nuo became more and more interested.

Logically speaking, it is normal for the IP product department to develop rapidly. After all, Real Media has more and more top-quality IPs in its hands.

Since there are more IPs, the development of peripheral products will naturally become more and more prosperous, and more and more money will be made.

"Originally, with your movies, boss, and the high-quality film and television IP our company has created over the years, it is no problem to generate a large amount of IP peripheral income every year, but now I see that the IP product department is a little impetuous, so I said The price of our Transformers toy cars has been rising again and again, and now many consumers say that our Transformers toy cars are already a bit expensive."

Wen Ruohan said bluntly. "Repeated price increases? I remember that our regular version of the Transformers toy car, the one that can be controlled remotely, was only priced at one or two hundred, or a more expensive two or three hundred, right?"

Xu Nuo still has some understanding of his real group’s Transformers IP peripheral products.

After all, it was the movie "Transformers" that completely became popular all over the world, so Xu Nuo will naturally not forget the huge influence this movie has brought to his real media.

Moreover, the original Transformers peripheral products also led to the revitalization of many domestic toy manufacturers, which can be said to have made a huge contribution.

It's only been a few years, has the price increased?

Regarding pricing, and it is also the pricing of peripheral products, Xu Nuo naturally cannot worry about it personally. Therefore, Xu Nuo did not know that his real group’s Transformers IP peripheral products have been repeatedly priced in the past two years. Price increase.

"What's the current selling price?"

Xu Nuo immediately asked seriously.

Now that his assistant Wen Ruohan has told him about this matter, it means that this matter may not be that simple and he needs to pay attention to it.

"The price has increased a lot in the past two years. A Transformers toy car product that originally cost 249 is now sold by the IP product department for 619!"

Wen Ruohan replied immediately.

"It's more than doubled?"

When Xu Nuo heard this, he was stunned for a moment.

Good guy!
No matter how famous and popular our Real Media’s film and television IP is, the price of its peripheral products will not increase like this!

"Boss, look, our IP product department of Real Media is selling products on live broadcast again."

Wen Ruohan handed over the phone at this time and showed it to his boss Xu Nuo.

"Are you still selling goods live?"

Xu Nuo took a look, shook his head and said: "You are really hardworking. Is this the anchor who brings goods? It looks familiar to me."

Currently, there is a female anchor in the live broadcast room who is praising Real Media’s peripheral products, such as shirts, water cups, and various other IP products co-branded with Xu Nuo’s movies.

"Boss, this is Li Wei. We are currently the most popular anchor in China. Manager Zhang from the IP Product Department spent a lot of money to come over and buy peripheral products in the live broadcast room."

Wen Ruohan immediately explained to the boss.

"I said it looked familiar. It turned out to be a big anchor. Our Real Media's IP peripheral products. Do we need a big anchor to bring the goods?"

Xu Nuo frowned.

I own Real Media, which owns a film and television IP product brand. It is the first IP peripheral brand in China. Its reputation has become quite popular in recent years due to the hot sales of its products. It can be regarded as the rise of a domestic product.

In recent years, Xu Nuo has indeed encouraged various products under his Real Group to develop domestic products and compete with foreign products!

You really don't say it.

In the past two years, the Real Group has done very well in the rise of domestic products. Whether it is peripheral IP products, film and television games, or other artificial intelligence-related, and precision manufacturing industry-related domestic products, they are hot-sellers around the world!

But when Xu Nuo saw this live broadcast room, he thought of what his assistant Wen Ruohan said just now about a Transformers toy car peripheral product. The price has doubled. This is a bit outrageous!

I asked you to develop domestic products, but I didn’t ask you to cut leeks!

In fact, when Xu Nuo's Real Media was selling film and television peripheral products, it only thought about earning added value from the IP. It did not think about using high-quality film and television IP to gain leeks!
However, now that it has developed, it is obviously gaining momentum, and as assistant Wen Ruohan just said, some people are already dissatisfied with the prices of IP peripheral products.

"Boss, look, there are viewers in the live broadcast room saying that the IP peripherals we are selling now are too expensive."

Wen Ruohan pointed to several comments in the live broadcast room.

"I see."

Xu Nuo nodded.

Price is indeed an issue!
As the years go by, if the price of IP peripheral products increases due to raw materials or other reasons, Xu Nuo will naturally understand it.

But your price has increased from 249 to 619, and Wen Ruohan also said that this is just one of them. Among the countless IP peripheral products under Real Media, there are others that have increased in price even more.

"Product pricing must be within a reasonable range. It has increased so much in the past two years. People who don't know better would think that raw materials have increased sharply!"

Xu Nuo's tone of voice at this time was already a little unhappy.

Obviously this is a sign that the IP product department of Real Media has done a poor job.

"I see that a few viewers are saying that the product we sell is a bit expensive. Please tell me, where is it so expensive?"

Just when Xu Nuo was talking to his assistant Wen Ruohan about selling goods in the live broadcast room and raising prices, in the live broadcast room that was currently live broadcasting, the most popular anchor on the entire network named Li Wei was I suddenly responded to a user in the live broadcast room who said things were a bit expensive.

"Can you be conscientious? We only sell a peripheral product with such exquisite workmanship for 799. Hasn't it been the same price for the past two years? You think it's expensive, where is it? Sometimes you look for your own reasons. After so many years Has your salary been increased? Are you working hard?"

In the live broadcast room, the host Li Wei, who is leading the delivery, said these words.

Suddenly, Xu Nuo's blood pressure began to soar!

"Ah this."

Even Wen Ruohan felt very speechless after hearing this, and immediately complained: "How could this Li Wei say that!"

"Where did you find the most popular anchor on the Internet?"

Xu Nuo's eyes suddenly became solemn, he turned to look at his assistant Wen Ruohan, and asked: "Who are you looking for from the IP product department? Is this it?"

Not to mention whether your real media IP products require anchors to bring the goods, just what the anchor Li Wei said is obviously inappropriate.

as predicted.

When the anchor Li Wei said what he just said, the barrage in the entire live broadcast room exploded in an instant!

Although these are some personal words of the anchor, they were said when he was selling his own Real Media IP products. It will obviously affect the reputation of the IP brand!

"Have Manager Zhang from the IP Product Department come see me right away!"

"Good boss!"

Wen Ruohan could clearly see that the boss was angry.

To be honest, over the years, Wen Ruohan has rarely seen his boss Xu Nuo get angry. After all, he is famous for his good temper and gentle personality.

However, at this moment, the boss seems to want to eat people!
The price increase of IP peripheral products, live broadcast sales, and some remarks by the anchor Li Wei just now are like fuses, igniting the boss's powder keg!

(End of this chapter)