Director: The special effects are too expensive, so I had to make real shots

Chapter 290 Five hundred million!This is called domestic responsibility!
“We want the prices of our products to return to normal levels!”

To solve the impact of this incident, we must first regain consumers' confidence in Real Media's IP peripheral products.

If you want to regain your confidence, you will undoubtedly have to work hard on price.

The price increase has increased so much that it seems to have given consumers a feeling of leek, and it has exceeded the scope of the added value of IP. Even Xu Nuo thinks that the premium is too high and is simply unreasonable. .

Therefore, the price must be brought back to a normal price.

"Boss, do you want to lower the price for an event?"

After hearing what the boss meant, Manager Zhang asked cautiously and tentatively.

If you want to work hard on price, it is indeed a good way to hold price reduction promotions. Moreover, there is a time limit for holding activities. After the event time, the price can still return to what he considers to be the "normal" price.

"Stop with all those bells and whistles!"

Xu Nuo glared at Manager Zhang directly.

This guy really has all kinds of fancy things in his head. Xu Nuo must deal with the impact of this incident seriously.

"Manager Zhang, how many years have you worked for our Real Group?"

Xu Nuo suddenly looked solemn, looked at Manager Zhang in a calm tone, and asked.

"Boss, it's been two and a half years."

Manager Zhang responded with a respectful look and nodded repeatedly.

"Okay, I understand, you can go back first."

Xu Nuo thought about it for a moment. When he first learned about the remarks made by the host Li Wei in the live broadcast room, he was very angry. He thought about calling the IP product department manager over and scolding him, and then firing him directly.

But now Xu Nuo's anger had subsided a little, and he thought it would be better to handle it properly.

After all, this manager Zhang just has a different business philosophy and has not committed anything that touches the bottom line. If he were to be fired directly, it would be somewhat unpopular with the company.

Killing chickens to scare monkeys is not the way to go.

"Okay, good boss."

When Manager Zhang heard this, he quickly responded, and then walked out of the boss's smart villa with some trembling.

Although the boss did not say that he was fired in person, Manager Zhang could feel that this time he had really caused a big disaster in his live broadcast, and he would probably have to take responsibility and be punished.

From the moment he learned about this catastrophic disaster, Manager Zhang was already mentally prepared.

"Boss, are you just letting him go back?"

After Manager Zhang left the smart villa, assistant Wen Ruohan looked at the boss and asked in confusion.

The boss was quite angry at first. Why didn't he just send Manager Zhang back without even telling him how to punish him?

"We can't tell him directly on the spot to fire him. Judging from the financial accounts, this manager Zhang is indeed trying to increase the company's profits. I also asked Guan Ju to check his situation. Don't tell me. He said this not to seek any loss for himself, but for the company, but the way he used it was inappropriate."

Xu Nuo told the essence of the matter.

If Manager Zhang started the live streaming route to get even a little benefit from it, then Xu Nuo would definitely not tolerate Manager Zhang staying in his real group anymore and would directly fire him on the spot.

But in fact, when Manager Zhang was selling IP peripheral products, he chose the most popular method at the moment, which was live streaming, and spent a lot of money to hire Li Wei, the most popular anchor on the Internet.

It just flipped over.

Moreover, live streaming is not actually suitable for Real Media’s IP peripheral products.

On the contrary, a considerable amount of money was made by Li Wei, the top anchor who sells goods, and the price of IP peripheral products was even increased because of this. In the end, it was consumers who were harmed.

In fact, in terms of Real Media’s IP popularity and brand awareness, as long as Xu Nuo continues to produce high-quality film and television works, Real Media’s IP peripherals will not have to worry about selling.

Even the "Terminator" IP peripheral products from a few years ago can be sold very well now. There is no need to take the route of live broadcast to sell goods. Using live broadcast to sell IP peripheral products is just superfluous. .

"It seems so."

Wen Ruohan nodded thoughtfully, and then asked seriously: "Then boss, how should we deal with it specifically?"

"Let's do this, IP product department manager, let's find another suitable person. This manager Zhang, let him work on the front line of the department. Of course, if he is not happy, he can also leave on his own. The company will give him the severance compensation he deserves. Of course there won’t be any less.”

Xu Nuo gave a reasonably reasonable solution.

"Yeah, that's good. Let him know how hard it is to work on the front line."

Wen Ruohan strongly agrees with boss Xu Nuo's approach: "Then I'll make arrangements later. Also, to what extent can the price of IP peripheral products be reduced to the current level raised by Manager Zhang?"

"The product's own value + IP added value, this is the money we should make. On this basis, the premium cannot exceed 20% at most. Otherwise, wouldn't it be taking advantage of consumers?"

Xu Nuo thought for a while and decided to let the prices of IP peripheral products return to normal.

"Okay boss, I will handle this matter in detail to bring the price back to normal. Also, boss, if the price is brought back to normal, then the consumers who bought before after the price reduction will probably... Should we implement a price difference policy? "

Wen Ruohan also thought about it seriously.

Boss Xu Nuo is right to bring the price of IP peripheral products back to normal, but this will cause a problem.

That is, consumers who bought IP peripheral products at high prices will definitely feel a huge gap when they see the prices drop back.

After all, I bought an IP peripheral product for NT$999 a few days ago, but now you have reduced the price to NT$299. Well, wouldn’t I be taken advantage of?
"Xiao Wen, you are very thoughtful about this. I almost forgot to make up the price difference."

After Xu Nuo heard this, he nodded repeatedly and praised his capable person, and at the same time said: "We must take measures to make up for the price difference."

"Hmm, boss, I will ask the IP product department to take specific measures to make up for the price difference, and strive to allow consumers whose purchase price exceeds 50% of the premium to be able to refund the price difference. But in this way, I am afraid it will be It’s a big expense.”

Wen Ruohan sighed and said.

Making up the price difference means that the company has to spend a large amount of money that has already been pocketed and return it to consumers. This is actually a difficult decision to make.

What's more, companies like Real Group that sell IP peripheral products can easily sell hundreds of millions or more.

"To restore our reputation, this is something we must do. We can still afford this money as a group."

Xu Nuo said seriously.

"Yes, this is an inevitable way to restore our reputation and restore consumers' confidence in us. However, I just looked at the financial report. In the past six months, it is estimated that Sister Ju will be responsible for making up the price difference. Can you do some rough calculations?" Wen Ruohan still wanted to know how much money he would have to spend to make up the difference this time.

"Based on the sales data of the past six months and what Mr. Wang said about returning to normal, the price difference amount for all types and models of IP peripheral products will range from 3 million to 5 million."

Guan Ju quickly gave the answer.

"Then spend [-] million to deal with this matter."

Xu Nuo immediately made up his mind.

Even if I have to spend the [-] million I have already earned, I won't feel bad about it.

Five hundred million is a huge amount of money for many large companies. The most important thing is that these five hundred million must come up with cash flow, which is even more difficult.

But for Xu Nuo, five hundred million is nothing.

If these [-] million can be used to restore the reputation of Real Media’s IP peripheral products and restore consumers’ trust in Real Media’s IP peripheral products, then it will certainly be worthwhile.

"Good boss."

Wen Ruohan nodded immediately and was ready to do this immediately.

"Oh yes, there's more."

Xu Nuo suddenly thought of something.

In addition to just dealing with Manager Zhang and spending [-] million to make up the price difference to regain the trust of consumers, there is one more thing that must be dealt with.

"Boss, what else?"

Wen Ruohan asked suspiciously.

"The lead anchor Li Wei must have signed a contract with the IP product department. After this incident happened, it had a great impact on our Real Media's IP peripheral products. I terminated the contract with Li Wei and asked the lawyer Tian Tian Let’s go through the legal channels, and finally, let’s not engage in such nonsense as live streaming in the future. As long as the company does well and the product is great, we won’t have to worry about selling it!”

Xu Nuo said methodically and clearly.

In fact, Xu Nuo does not look down on the method of live streaming. This method of selling goods is indeed an opportunity for some domestic brands that have been dormant to stand up again.

In the past, there were many domestic brands that had almost no sense of existence or were even about to go bankrupt. They took advantage of the dividends of this wave of live broadcasts to get back on their feet.

But Xu Nuo knows very well that his real group is still a well-known top company in the world, and its products can be said to be easy to sell, so there is no need to conduct live broadcasts to promote sales.

"Yeah, that's it."

Wen Ruohan naturally agreed very much with what his boss said. The real group's product quality, technical content, and popularity are among the top in the world.

Soon Xu Nuo and his assistant Wen Ruohan decided on a way to deal with Li Wei's live broadcast incident, and quickly implemented it.

Just when public opinion about the incident reached its peak, the real group's handling method was presented to consumers and netizens.

First, a statement of apology.

Real Media issued an apology statement, sincerely apologizing for the rising prices of IP peripheral products in the past two years, and explaining the reasons for the price increases, without even making any explanation for the reasons for the price increases. In defense, he directly denied the unreasonableness of the price increases in the past two years, especially the price increases in the past six months, which have made the prices very unreasonable.

It is indeed expensive!
In this way, even the Real Group itself agrees with what consumers said in the live broadcast room that "the price is too expensive."

However, in this apology statement, the most important thing is not the sincere apology and the full recognition of the unreasonableness of the rising prices.

Instead, the solution was given directly.

That is what Xu Nuo and his assistant Wen Ruohan discussed to bring prices back to normal and make up for the price difference to consumers!

After Real Media issued this apology statement, Xu Nuo even held a live broadcast to answer some of the doubts of consumers and netizens online.

"First of all, I must say sorry to those who like our real group's film, television and entertainment IP peripheral products. I have been busy in the past two years and have not paid much attention to the rising prices of IP peripheral products."

In the live broadcast room, Xu Nuo chatted with netizens in a friendly and easy-going manner.

"Wow, Director Xu personally came to apologize."

"Okay, okay. After reading your apology statement, I've done a pretty good job this time."

"Actually, I don't think Director Xu even needs to come out to explain such a trivial matter. I didn't expect Director Xu to actually come."

"To be honest, I am still happy to spend a little more money for director Xu's movie IP peripheral products. After all, I am very happy to buy my favorite Iron Man figures, Transformers peripherals, etc., but the price has indeed increased. It’s outrageous.”

"From the current point of view, your company's IP product department went astray. Fortunately, it was corrected in time."

"This anchor Li Wei is indeed in a bad mood. I hope Real Media will not be in a bad mood."

"What are the specific solutions?"

Netizens still like and admire Xu Nuo. Although the IP Product Department is a department of Zhen Media, a company under Zhen Group, any normal person can know that a department manager like this, a big boss like Xu Nuo behind the scenes, It's certainly impossible to keep an eye on it all the time.

After all, Director Xu is a big shot who shoots real-life movies every year and often engages in cutting-edge technology.

Now there is something wrong with the goods sold by a department. Director Xu can stand up in time and communicate with consumers in a sincere way. This is already very good.

The most important thing is the way in which this matter is handled.

"I have seen consumers and netizens asking about specific solutions to high-priced IP peripheral products. Maybe some netizens have not seen the apology statement from Real Media, so I will explain it again here. For unreasonable Despite the high prices, all our IP peripheral products will return to normal prices."

Xu Nuo continued to explain in the live broadcast room: "In addition, for consumers who purchased before, after the price returns to the normal price, the price difference procedure will be triggered. Our real media will spend [-] million to come Compensate the price difference to consumers.”

"Damn it! Make up for the price difference of [-] million?"

“This way of handling it is awesome!”

"As expected of Director Xu, I like this layout!"

"It's up to Director Xu to do things safely."

"If this is such a big decision, most companies will definitely not be willing to spend [-] million to make up for the difference."

"To make up for the price difference of [-] million? It is indeed a real group. This is the responsibility of domestic products."

When Xu Nuo explained the specific plan to deal with this matter, he immediately won the praise of many netizens, and the real group was even called the responsible domestic product by many consumers because of this!

(End of this chapter)