I have a flow system

Chapter 355: Stagnation after Rapid Development

No matter how famous a platform is and how high its market value is, merchants can’t make much money!
Another platform is less famous and has a smaller market value, but the merchants are making a lot of money!

Unless you are a novice businessman who is fooled by public opinion or fame, you may subconsciously choose a well-known one at the beginning.

But in the end, we will still focus on operating the platform that brings more benefits to ourselves!

And obviously, when it comes to playing 'traffic', no matter which platform it is, no one can play it better than Wu Zhou!

"The e-commerce platform under Aiying Group has officially exceeded 100 million registered users, making it the fastest-growing e-commerce platform in China!"

"4 billion in 600 days, Aiying Group has become the biggest highlight of this 618 event!"

"Calculate, how much did the Aiying Group spend on this 618?"

"The success of quality manufacturing tells us that when a good product is paired with a good platform, miracles can be created!"

"Detailed explanation of the secret of the success of the quality manufacturing platform!!!"

The 618 event has just ended, and countless self-media accounts and even official accounts have begun to report on Aiying Group’s smart manufacturing platform.

Everyone feels that the e-commerce landscape has been relatively stable, and the most promising new players at present are pdd and Douyin.

But suddenly I discovered that the newly established platform "Quality Manufacturing" took off with a whoosh! It has become a 'giant' platform.

"As promised, Mr. Ma can't find his opponent even if he opens the telescope!"

"pdd took a big bite of Alibaba's original market cake, then took a small bite of Douyin, and now the quality suddenly appears again!!!"

"It's not good to hang around, and misfortunes never come singly!"

The major platforms originally wanted to take advantage of the 618 traffic restriction measures to blackmail the Aiying Group and let Wu Zhou know who the real 'Party A' was.

But I didn’t expect that the slap in the face would come so quickly. According to the current data, even if Aiying Group removed its products from all platforms and only retained their own self-built platform, the revenue seems to have not been affected. !
As for their platform, the part of the market that Aiying Group is missing seems to have 'directly' disappeared. No matter how other merchants make up for it, they can't make up for it!
When 618 ended and the red envelope war was over, the heads of major platforms were surprised to find that the "high-end market" corresponding to the products of Aiying Group had disappeared directly.

For example, Aiying's products can sell about 2-3 million a day on various platforms. Due to current restrictions, they can only sell 0.5 million a day, leaving a market of 1.5-2.5 million.

Finally, according to the data, other merchants only took in about 0.3 million!
621 was just an accident.

Then on June 6, the revenue was still about 22 million less than before the holiday. The waiters and salesmen went to various categories and the big names they were familiar with to sell the activity slots that had previously been replaced at high prices for free. We can provide these high-quality big-name merchants with low prices and provide consumers with real discounts.

It is hoped that through this method, the missing market share of Aiying Group can be recovered as much as possible.

On June 6, sales finally began to rebound significantly, reaching nearly 26 million yuan, but there was still a gap of nearly 0.5 million yuan!
At the same time, as of June 6, the total number of registered users of the quality manufacturing platform reached 30 million, daily active users reached nearly 1.55 million, and the average customer order ranged from 4 yuan to 100 yuan.

In other words, the quality manufacturing platform can achieve a daily revenue of 50 billion yuan. If this trend remains stable, the annual revenue can reach 1.8 million yuan.

However, the quality platform is not without its problems!

Because too much emphasis is placed on products, there are fewer of those 'serious brands'.

"Although I am a loyal fan of the quality platform and have spent nearly 10,000 yuan on it, one thing I have to say is that there are too few big names."

"There are quite a few, there are many big names in the fields of home appliances and digital products!" "This market is not limited to home appliances and digital products. There are also beauty products, bags, and clothes. Many luxury brands don't have them!"

"Yes, they are all little-known brands. If it hadn't been for the quality platform, I would have never even heard of them before!"

"The La Mer facial cream, sk2, etc. that I usually buy are not available on the quality platform. In the end, I had to go to JD.com to buy it! It would be great if the quality platform would also list the brands I use every day. , which makes shopping more worry-free. After all, the quality platform is the best among all the platforms I have used! Many of the recommended products are what I want!”

"Actually, the quality of the cosmetics recommended by the platform is pretty good! You can try it!"

"Forget it, I don't dare to test my face on those miscellaneous brands!"

Most of the beauty brands and daily chemical brands listed on the quality manufacturing platform are domestically produced, but in reality? Most of the market share in the market is actually occupied by imported brands and international big names!

It's not that the quality platform is just 'stuck' with those big names! It's just that they were not given treatment that was 'befitting their status'.

For example, a product owned by a major beauty brand in a certain country finally submitted all the registration information!

Then suddenly I discovered that more than half of the products were blocked due to "quality issues" and were not allowed to be put on the shelves!
But I’ve heard this for a long time! And it's also a feature of the platform. It's impossible to get 'special treatment', so there's nothing to say!

but.
Those products that passed have encountered trouble in terms of price.

"Is there something wrong with your company? Not to mention the complicated information required for settlement, it was finally completed. In the end, your backend display also showed a suggested price. The highest suggested price was actually nearly three times lower than our selling price. You must follow the instructions If you sell it at this price, I have to list it on your platform! It can sell out on any platform!”

"Although our company's products are sold at high prices, consumers recognize them and are willing to pay for our brand! What's wrong with you? It's none of your business! You are just a platform! Putting our brand on your platform is giving you a platform drainage!"

"After all, Aiying Group is a big company. How can cost accounting be as simple as just calculating material costs? Advertising and marketing expenses, labor costs, R&D investment, etc. are all costs! Are these not all costs? It all has to be allocated to the actual product cost!”

"Let me ask you one thing: can this recommended price range be changed? If not, then we will not cooperate!"

The quality manufacturing platform has a traffic limit!
It will give a different 'price range' suggestion in different time periods based on comprehensive factors such as product quality, brand, industry selling price, consumer reputation, etc. It cannot be too low or too high!

The purpose of setting the price too low is to avoid a 'price war', which will lead to the direct destruction of this category, and eventually a small number of large companies and factories will monopolize the market.
And if the price is too high, it means a brand premium, which will harm the interests of consumers on the platform.

Therefore, many big names can’t stand it!

Because according to this price range, then their brand will be 'price-breaking', but if it is not according to this price range, then subsequent traffic will be greatly affected!

When these big dealers of big brands cooperate with the platform, they are relatively strong!

Because most consumers, after experiencing several waves of 'market education', will obediently accept the concept of 'you get what you pay for' and start buying those big brands.

Of course, in addition to this, there is an element of 'showing off' when buying these big brands!
"I'm sorry. I looked at the information submitted for your company's products. Although there are technical patents, these patents are mainly appearance patents and utility model patents. Our company respects patents very much, so your company's related products and platforms also For similar products, the industry’s premium is about 6 times to participate in the price range! But your company requires a premium of 15 times.”

Many consumers complained that the quality and quality of the big brands they usually use are not on the shelves, and they gave thoughtful suggestions to contact these brands as soon as possible to put them on the shelves as soon as possible! ! !

But what they don't know is that most imported beauty brands are stuck on 'quality'.

Most of the rest is passed by the price!

Therefore, even after the 'rise' of the quality manufacturing platform, sales of the quality manufacturing platform began to enter a stagnant period for a whole month in July!
Without new growth points and new users, those consumers who are keen on big-name luxury products are still disappointed to find that their favorite 'big brands' are still missing and have not settled in!

In a blink of an eye, it’s August.
(End of this chapter)