I have a flow system

Chapter 33

Wu Zhou himself is most concerned about the traffic conversion rate of the Tmall supermarket platform.

Much better than I thought.

Although it is called Tmall Supermarket, it is also a platform in itself.

However, Tmall Supermarket can be directly searched in the business staff, and can be directly added to the concerned stores.

In other words, Tmall Supermarket is equivalent to a store, a super-large store, for the entire Amoy Department and Tmall Department.

For such a large store, the product link weight is much better than that of the industry. The higher the product weight, the easier it is to promote.

Finally, there is consumer trust. The trust of the Tmall supermarket platform is obviously better than that of his previous small Taobao store, at least judging from the conversion rate, it is currently the case.

The future is promising.

Wu Zhou delivered so much for the first time, and he was also under pressure, because the performance of Taobao store has improved, and the cooperation with the factory has also begun to be a good start.

As for the billing period, although it is not possible to say that the payment will be made after one or two months, it is not like when the cooperation was just started, the cash is settled immediately, and now it can be given for ten days and a half months.

Coupled with the increasing performance of the department store category, it can also lend out more than 200 million yuan.

In addition, the company's active tax payment and past charity experience have added points to the corporate image and corporate reputation, so after finding the bank, the person in charge of the bank happily helped Wu Zhou go through the formalities, and finally approved about 500 million. The annual interest rate is 6%, and Wu Zhoushun brought some small gifts with him. . .Of course, these are things for later.

Finally, add Wu Zhou's profit balance during this period

All these things are added together to make up the tens of millions worth of goods, and enter them all at once.

If he has money, Wu Zhou is also willing to give 2000 million.

So much money has been poured in, and Wu Zhou doesn’t have the time to push it slowly. The reason to push so much precise traffic is not because Wu Zhou wants to push so much, but because he can only push so much at present.After all, the corresponding warehouses in the main sales areas have not yet arrived. The warehouses in those small places have arrived, but their buyers are also small.

At the same time, Wan Cong, who is in Ali, felt a little relieved when he saw the sales on the first day.

It's a good start, and it's only on the shelves of individual warehouses. If all of them are on the shelves, it will take a few weeks to make a few hits.

He wanted to rush to the supply chain right now, urging them to transfer the goods in quickly.

Sending it in one day later, isn't it just delaying your KPI.

"Have you been chased by Brother Wan for your performance?" In the private group of the top merchants of snacks, someone said silently.

During the New Year's Day last year, Wan Ge privately raised their original KPI target, and the group also played all kinds of chicken blood.

Various expenses have been added, but this year, it feels a bit unusual.

After the kpi is sent, please reply with ok.No additional performance was allowed.

There are also fewer people speaking in the group, just let everyone deliver the goods in time, and must complete the goals they set.

Then, it's gone. . .

Why did he suddenly become so Buddhist, or. . .Give up on yourself.

Some merchants think that if they are chased by Xiao Er, they need to improve their performance. Although it is quite a headache, it at least shows that Xiao Er attaches great importance to themselves.

If you don't ask. . .

"My family doesn't have one either. I thought it was only my family that was abandoned."

"Has the flow of our category declined this year?"

"No, I think the year-on-year growth is okay."

"What's the situation?"

"Aite, please ask the big brothers of the three masters." The three masters are the absolute top3 brands in the snack food category.

In previous years, the output of the three 618 single categories reached tens of millions, while No.4 was directly adjusted to the million level. Even if it is a few hundred, the gap is obvious.

"Brother Wan didn't pursue my family's performance this year." The mouse family's management also said something at this time.

Then the other two families, Liangjia and Baicaojia also followed suit.

All of a sudden, everyone in the group was quiet for a moment.

"Wan Ge is leaving, right?" Someone couldn't help but say.

"Even if you want to leave, you have to wait until after 618. It's such a big promotion node. In previous years, Ali would not transfer jobs at such a big promotion node."

"I'm not talking about changing jobs, I'm talking about leaving..."

"Uh... That shouldn't be the case, Brother Wan is not such an irresponsible person..."

The category of Tmall Supermarket is divided into details. Wancong is the second class of the snack category, but it is only the second class of a subdivided medium category under the snack category. There are five or six seconders for the whole snack.

Not every mistress is so responsible and good at communicating.

Among the sophomores they came into contact with, Wan Cong is very professional and responsible, and there are many other categories. . .

Ugh. .Too much to say, no, just thinking about it makes me cry.

Therefore, when they heard that Wan Cong might be leaving, for their own sake, they didn't want this to happen.

"It's not that, it's not that, then why do you say..."

Some merchants asked questions in the group, and some had a good relationship with Wancong, so they directly contacted Wancong.

This made Wan Cong dumbfounded.

Isn’t this really in need of cleaning up? I’ve found a new growth point this year, so if I don’t clean up you, you’re fine, the paranoia is about to come out.

"I'm doing a good job, let's go for Mao. Stop talking nonsense, have this spare time to chat, and push your product planning and planning. I will thank you. If you can't achieve 50% year-on-year growth this year Above, next year I will increase your family's deduction point."

"I'm stupid, this goal is a bit high... I was wrong, Brother Wan."

Wan Cong was actually just joking, he would only say that if he had a good relationship, but if he had a bad relationship, he would directly increase his price, what a lot of nonsense.

When they first came to Ali, their biggest pressure was KPI. At that time, they only needed to focus on performance. After all, the platform has just started, and after it has a volume, there will be plans for sustainable development in the future.

So that period of time was the easiest, when money was needed and resources were needed.

But now that the volume has developed to a certain bottleneck, the platform has begun to take into account the assessment of profit and loss.

The performance must meet the standard, and you must not lose money.This killed most of the small businesses in one fell swoop.

The most direct manifestation of profit and loss is in the price. The lower the price, the more the platform will lose.

And low-priced products generally exist in those small brands of small and medium-sized businesses.

The operation of some big brands actually does not want to engage in low prices, after all, it is a blow to dimensionality reduction.

However, the brand has an overall plan, such a random price cut will greatly damage the brand image, and the benefits brought are only temporary, so these operational suggestions are obviously impossible to be adopted.

In recent years, as the platform assessment has become more stringent, the overall unit price has become higher and higher, and large, medium and small brands, and large brands have also occupied more and more territories.

As a sophomore, I actually don’t want to see such a scene. After the sub-categories are monopolized by a few brands, the market innovation will not be mentioned, and there will be fewer bargaining chips to coerce these big names and increase activities.

It's easy to be passive.

This is also the reason why he is particularly active in attracting investment in Wu Zhou's Qiaofeijia brand.

(End of this chapter)