I have a flow system

Chapter 32 A Beautiful Start

Chapter 32 A Beautiful Start
Qiao Mu: "Does Qiao Fei's family know?"

Qiao Mu directly contacted Wan Cong, but the two were in different groups, and their offices were not in the same place.In addition to meals, fitness, etc., you can make an appointment. At other times, it is most convenient to use DingTalk. As for other communication tools. . .

Ok. . .The office space is still not good.

Wan Cong is busy handling the homework of other merchants.

But Qiao Mu is his own special concern, so there will be a pop-up window when the message is sent.

"I know, you don't often whisper in my ear. By the way, when it comes to this, I remembered that I wanted to find you two days ago."

"Looking for me? What are you looking for?
"No, I'm not looking for you, I'm looking for you. Ask your merchant, Wu Zhou. Recently, Qiao Fei's Daily Nuts appeared in my cup of snacks. His? I think it’s a new store, the name of the main brand is similar, and the recklessness of starting the store is a bit like the Wu Zhou you described.”

Qiao Mu didn't expect Wan Cong to ask Wu Zhou in reverse.
"Joffe's Daily Nuts?

Wan Cong didn't explain much, and just threw a screenshot of the sales interface.

The first thing Qiao Mu saw was the product picture.Looking at the picture, the texture displayed by the product seems to be pretty good, so I nodded silently.

Then he noticed the price and sales volume, and his eyes froze for a moment.

The price of 208, the sales volume of 1 plus. .Explosive style, the sales of snacks are so fierce, if this is a single product from my side, it would be great. .

But then I noticed the title, sure enough, the brand name is familiar. .Isn't it the same brand name as Wu Zhou on my side?

"Snacks are so easy to sell."

Qiao Mu couldn't help but feel a little envious. He can fly happily when he sells a single product worth 20 or [-] yuan.

Snacks are good, and you will find a product with a million + kpi every now and then.

Now all the products of Qiao Fei's family in the entire department store combined are not as good as the output of this one product.

Thinking of this, I became even more jealous.

"Okay, let me ask." Qiao Mu planned to send it directly.

But then I still felt that it was better to make a phone call, which was more efficient. After all, Wu Zhou was often away from the computer, and he would reply to himself after a few hours.

Wu Zhou directly gave an affirmative answer.

Then. . .

Qiao Mu and Wu Zhou couldn't help talking, "Our department store also has great potential, and we should pay attention to it. We can push hard to find suitable products, and try to make a big hit."

"Okay, let's look here to see if there is a suitable product. Give it a push then."

After getting the answer he wanted, Qiao Mu matched Wu Zhou and Wan Cong.

Then Wan Cong is responsible for the follow-up.

Because the background has already settled in, although it is still a bit cumbersome to settle in other categories, it still saves some procedures after all.

Wan Cong is also very active in running the process. In about 2 days, all the processes have been run down.

The deduction points for snacks are not low. Most of the new entrants of small and medium-sized brands have 25% deduction points. For Wu Zhou, Wan Cong applied for a 23% deduction point alone.

Of course, the reason is not only because of the good sales in the industry, but mainly because of the price.

For something worth 10 yuan, even with a 30% deduction point, for his category, the final profit or loss may not make much money.

After all, picking fees, logistics fees, and even platform promotion fees will not be reduced just because your order is low.

A lot of costs are fixed, and Wu Zhou’s products with super high customer orders, the proportion of these fixed costs is much smaller all of a sudden.

What is left in the end is the category profit.

In addition, Wu Zhou was given a lower deduction point, so that Wu Zhou also had the motivation to do promotion close to the industry, otherwise if it was because of the deduction point in the end, the product would be sold normally when it was put on the shelves. . .Wouldn't that be a big loss.

"Are you sure you want to deliver so many goods?" Wan Cong was also confused when he saw the order form Wu Zhou threw over. At this time, he probably understood Qiao Mu's mentality back then.

For these ten new products, it is necessary to make up for 1000w worth of goods.This is so crazy, even if it is the number one brand in his category, he would not dare to deliver so recklessly for the first time.

"Well, that's all, it can be sold." Wu Zhou said concisely, he was confident, but he didn't intend to explain to Wan Cong.

The explanation is also unclear.

"You can't sell too much. You know the risks. 618 is coming soon. Before and after the big promotion, it is easy to have high dead inventory. At that time, the standard of high dead inventory may be directly changed from 60 days to 30 days. It's much lower than before, do you know that?" Wan Cong said again.

In fact, many merchants have been pressing 618 goods to Tmall Supermarket recently, so Wu Zhou is also under pressure to send so many goods in at once.Such a large amount of goods will definitely not be able to be delivered through the normal way, and must be communicated separately.

"I know this. 618, we will rush here. If the goods go well, it should not be enough, but to be conservative, after all, it is the first time to send so much."

Wan Cong felt that the sky was struck by lightning. 'There are so many goods, why did you tell me to be conservative and give them away. "

If Wan Cong hadn't learned about Wu Zhou's "glorious history and impressive achievements", he would have really suspected that Wu Zhou was a f*cking parallel importer.

But from another perspective, if it can really sell so much, it seems that this year's 618 will look good.

There are risks, but the benefits are also obvious.

In his final decision whether to agree or disagree, the decisive factor is whether what Wu Zhou said is true.

In the end, he chose to believe first.

"Sell it, sell it hard, the goods are not enough, and then contact me, I will directly ask the supply chain for help before sending it in." Wan Cong gritted his teeth and fought hard.

In previous years, he had to find various merchants to allocate KPIs one by one, and they worked harder to complete the performance.

But this year, it seems that they only need to focus on Wu Zhou.

As long as Wu Zhou can sell as he said, the performance pressure will not be too great.

Wu Zhou's goods were produced directly from the factory and sent directly to the collection warehouse of Tmall Supermarket.The production line is contracted by myself, so how to schedule production is up to me.

I worked overtime, within 2 days, the goods were ready, and I directly found a special car and sent them directly to the transfer warehouse of Tmall Supermarket within 1 day, and brought a special green channel list.

Three days later, various regions across the country began to put them on shelves one after another.

On the first day of its release, the national on-shelf rate was 18%.

Sales performance 1.2w
Mr. Wu only pushed 500 competitive traffic on this day, and the conversion rate was as high as 13.2%.

Great start.

 During the three-day holiday of the Mid-Autumn Festival, I spent three days in the hospital with my child!
  Recently, children have a lot of colds, everyone should pay attention!

  
 
(End of this chapter)

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