Hong Kong Zong starts from the heroic character

Chapter 442 Jing Zunda

Li Yunxin is still a very wise and sober woman, and she always thinks seriously and rigorously when doing things.

Even though Zhong Wenze said that the protagonist is her, and she is operating for her, the questions she thinks about are still rigorous.

She hadn't spoken just now, and she was listening to Zhong Wenze seriously. After understanding the specific operation process, she began to think about the intermediate situation.

Live delivery.

The first is the supplier negotiation issue in the early stage. To extract profits, the first thing is to have a large quantity.

Only when the quantity is large, whether it is the users who buy or they can make money, otherwise the profit is very small, and the suppliers may not be willing to cooperate with them.

Li Zeen, the second son of the Li Group, can only be regarded as a stepping stone to negotiate with those mid-to-high-end brands.

If the profit is not enough, people will not be willing to cooperate with you, and there is room for a certain amount of price reduction with rash discounts, which is also a test of brand effectiveness to a certain extent.

Dropping too much will make users feel distrustful of the brand.

This is the first major problem.

Second.

It will cost more money to record and broadcast the shopping screen and then put it on the TV station, and let the TV station broadcast your shopping program exclusively.

and also.

The initial investment in publicity must have been huge, and it is already a huge sum if all these funds are included.

If the live streaming fails to succeed, it will undoubtedly be a huge loss, and the gain outweighs the gain.

"It's not that easy to bring goods live."

Li Yunxin took Zhong Wenze's arm and shook it lightly: "Although I have a certain number of fans, it is not enough to guarantee that there must be large consumers."

Paused.

She added: "There is no sense of shopping experience if you can't see the real thing."

The last sentence is also a true portrayal of her own heart.

Even Li Yunxin herself thinks that since it is shopping, it must be a face-to-face touch experience, which is called shopping.

You just take a picture of the product with a camera, how could people buy it from you?

No shopping experience at all.

"Um"

Sister Mei pondered for a while, then nodded and said, "I think what Yun Xin said is not unreasonable."

The two of them are women. When it comes to shopping, sometimes they don't necessarily want to go shopping. What they need is the feeling of shopping, looking around.

You live broadcast the goods, but you can’t touch them, making people have no desire to buy.

"Ha ha."

Zhong Wenze nodded with a smile, not in a hurry to explain, but looked at Xiao Bailong and Zhou Su: "What are your opinions?"

"There is a certain degree of difficulty."

The two women looked at each other and expressed their opinions one after another.

no doubt.

Their opinions are the same as those of Sister Mei and Li Yunxin.

"What about you men?"

Zhong Wenze looked at Azu, Zhou Kehua and Li Ze'en again: "What's your opinion?"

"Okay?"

The three exchanged their opinions and shrugged.

When men are shopping, they are relatively more casual. When they see what they need, they may buy it directly if the price is favorable.

"Actually, I also uphold the same point of view as you at the beginning."

Zhong Wenze grinned, looked at the girls present, and began to explain:

"At the beginning, I also felt that the live broadcast was not very good. I couldn't even see the stuff, so its quality, its after-sales service, and its authenticity could not be guaranteed."

Zhong Wenze's later generations traveled here and experienced the transformation of Chinese people's shopping and consumption process.

initial.

The emergence of online shopping platforms was not favored at the beginning, and everyone was still obsessed with traditional physical consumption.

but.

Facts have proved that online shopping is really fragrant.

The price is much cheaper than offline physical stores, coupled with the fast logistics platform, online shopping has brought a great impact to offline physical stores.

Live delivery.

It is a new means of selling goods that suddenly appeared and then became popular at the end of 2019 when a major Y trend appeared.

For quite a while, those social short video platforms such as Douyin, even if they are small anchors, will try to live broadcast and bring goods.

By the middle of 2020, relying on the preferential price, the live broadcast delivery has reached the state of blowout, which is almost invincible.

Live streaming actually has an early form: TV shopping.

But why did TV shopping fail?

Because TV shopping looks very fake, especially fake.

Friends who have watched the TV shopping channel may have the impression that there is a particularly magical scene in the TV shopping:
Pick up the phone now and dial ***** to start buying.

TV shopping can’t be done because firstly, the selection of products is not good, and secondly, the things it sells are fake, so it can’t be done.

There are all kinds of products, large and small, discounts, and fast logistics. It can cover all kinds of consumer groups, so it has been done.

There is also a key factor:
The anchor brings goods.

Stars carry goods.

Those who are successful are those who have a large fan base.

Then why, later, the live streaming started to brush off a large number of people?

Because of fakes.

Classic nouns such as "Ting Shu a word of persuasion" are also classic nouns for live broadcasts with fake products.

Even if you are a celebrity or an Internet celebrity, once the fakes are exposed, your word of mouth will drop rapidly, and you will even be withdrawn from the Internet.

Zhong Wenze has no experience in live streaming, but he can still analyze the key factors in the middle.

These ones.

All he can dodge.

Li Yunxin looked at Zhong Wenze, and became even more puzzled: "Since you think live broadcasting is not enough, why do you still want to do it?"

"Because it can succeed."

Zhong Wenze said with great certainty: "Let me give you an example: You have been using a certain brand-name cosmetics, and the market price is [-], but the price of my live streaming product is [-] or even lower. Do you want to buy it?"

"Buy, buy, buy!"

Li Yunxin blurted out, and then pursed her lips: "How could it be so much cheaper? It must be a fake."

"Hahaha"

Li Zeen and the others burst into laughter immediately.

The Law of True Fragrance.

eternal.

"look!"

Zhong Wenze spread his hands and said bluntly: "The products we want to buy are clearly positioned. As long as the price is in place, you will definitely buy them."

"The only remaining concern is the question of authenticity."

"Yes, it is true and false."

Li Yunxin blinked her eyes, and retorted a little unconvinced: "Even if your price is favorable, who can guarantee the authenticity?"

"you!"

Zhong Wenze pointed at Li Yunxin.

"I??"

Li Yunxin pointed at herself suspiciously.

"Yes, it's you."

Zhong Wenze snapped his fingers and added: "A live streamer with goods is the guarantee of authenticity. Your fans will, to a certain extent, believe that you are selling genuine goods."

"The Shengshi Group is united with your live broadcast, and the Shengshi Group is the source of authenticity."

"Secondly, at the beginning of the live broadcast, I plan to find celebrities to help me make guest appearances in the live broadcast. Will the fans of these stars be attracted?"

"The price discount is so great that people can't confirm the authenticity? These celebrities can guarantee that the product is real!"

Speaking of it.

The doubts of several girls have disappeared.

If you really invite celebrities to bring the goods, the effect will really be there, and the effect will be very large.

"The market space for live streaming will be very large, but it is also very difficult to do it well."

Zhong Wenze has long thought about it: "So, the first live broadcast is especially important. In order to achieve the effect, our delivery project this time should not be too much, just a few mid-to-high-end brands."

"Secondly, this is a brand-new shopping model after all, and it is difficult to open users' wallets, so certain means of stimulating consumption are still needed."

"What means?"

Several people have already entered the state, waiting for Zhong Wenze's next words.

"Glory World Group's member stored value consumption!"

Zhong Wenze snapped his fingers, and talked eloquently: "The stored value of Shengshi Group's membership card is not enough, so let's come to the stored value gift link."

"How much money can be stored in the membership card and how much money will be given away? This is a means. For the specific amount to be given away, a detailed plan will be formulated at that time."

"Secondly, we need to strengthen the membership card membership hierarchy."

Zhong Wenze spoke very quickly, and his thoughts were extremely clear: "Live broadcast delivery, we let users pick it up at offline Shengshi theaters and bars. There are discounts, and this way of picking up the goods is acceptable."

"But we still have to classify. For users with membership card level Platinum and above, we can give you the experience of free door-to-door delivery for the amount you spend."

"Delivery?"

"Correct!"

Zhong Wenze looked around everyone: "Sai Kung District and Yuen Long District are only so big, there is actually no difficulty in delivering goods to your door."

"Place an order on the same day, deliver the goods to your door on the same day, and pay on-site delivery, so as to achieve the same experience as offline shopping."

"This door-to-door link, let's call it Jingzunda."

"hiss"

Several people couldn't help taking a breath.

If it is delivered on the same day, then this live shopping is really no different from shopping in physical stores.

"That's the general theme."

Zhong Wenze made a final summary: "First, select products with clear positioning and give enough discounts to attract target users."

"Secondly, Shengshi Group launched the value-added service for members to attract users to store value, and the level of membership card can better distinguish the positioning of the crowd."

The product discount given by the live broadcast, plus the discount of the stored value of the membership card, under the double discount, this discount is quite strong.

In this way, it not only stimulates the purchase of live broadcasts, but also increases the value storage of members of Shengshi Group.

Kill two birds with one stone.

No matter what age.

There are many people without money, and there are many people with money.

As long as you do it well, it's not difficult to pick their wallets.

"Hey."

Zhong Wenze reached out to light a cigarette, passed one to Azu by the way, looked at him sideways, grinned and said:

"Pretty boy."

"what?"

Azu touched his face, looked at the cigarette Zhong Wenze handed over, and took it:
"Why do I feel that you are smiling and thinking? What do you want to do? I'm not interested in men."

"Don't say it."

Zhong Wenze sucked on a cigarette, grinned and said, "I really want to borrow your body."

"I rely on!"

Hearing this, Azu quickly extinguished the lit cigarette in his hand and put it in the ashtray: "No more, no more, if you smoke one of your cigarettes, my body will have to pay the price, bah bah bah!"

"Hahaha"

The crowd burst into laughter.

"If this live broadcast is to be successful, the early momentum is particularly important, and secondly, celebrity endorsements are also crucial."

Zhong Wenze's train of thought was very clear: "Azu, you are beautiful, and this appearance will definitely attract many fans when it appears in the footage of the live broadcast!"

"So, you have to record the show with me then!"

Azu asked back: "Can I refuse?"

"What do you think?"

"..."

Azu looked at Zhong Wenze with great resentment, and was speechless immediately.

This is the end.

After the preliminary plan has been finalized, Zhong Wenze will start to make specific arrangements for the affairs:

"Mr. Li, as soon as possible, get in touch with these commodity brand companies on the list I gave you. I will accompany you to negotiate a few rounds, and you can do the rest yourself."

"Sister Mei, it's up to you to take care of the celebrity delivery."

"Who should I invite?"

Sister Mei frowned: "It will cost a lot to hire a celebrity to endorse."

"Brother Fa, brother!"

Zhong Wenze snapped his fingers: "You go to Director Wu and ask him to come forward and invite Brother Fa and Brother. The price is negotiable."

The success of "The True Colors of Heroes", to a certain extent, is still credited by Shengshi Cinema.

How miserable was "The True Colors of Heroes" at that time, Shengshi Group spared no effort to help them promote and plan.

The two of them are already on the line, and this movie has attracted countless fans. The endorsement of these two people will definitely achieve good results.

"it is good."

Sister Mei nodded in agreement.

"Andy Lau, Little White Dragon."

Zhong Wenze ordered his troops, and ordered in an orderly manner: "You young couple will be in charge of Jing Zunda's door-to-door business."

"It's up to you to be responsible for the assembly and launch of this business unit."

"Yes!"

Zhou Kehua fully agreed.

He is familiar with the business of door-to-door delivery, isn't it just pulling people's heads, it's easy.

Zhong Wenze continued to give instructions: "Susu, it's up to you to assist Yunxin and be an assistant in the live broadcast room. During this time, you will follow Yunxin to participate in training."

"what?"

Li Yunxin responded when she heard the words: "Do you still need training?"

"of course."

Zhong Wenze rolled his eyes: "There must be training. According to the script I gave, there is still a big difference between live streaming and program hosting."

"OK."

Li Yunxin nodded when she heard the words: "Then Susu will have to work hard."

"I'm OK."

Zhou Su readily agreed: "Anyway, I'm free now. I'll follow Miss Xiaoyun. If our live broadcast becomes popular, I'll be famous too."

"Then let's get started."

Zhong Wenze made the final decision.

The people who had their own division of labor quickly dispersed, and went to busy themselves with the things they were responsible for.

Everyone knows it.

The live streaming proposed by Zhong Wenze has a very large market profit.

it is done.

earned a lot.

can not do well.

Completely hit the street.

Would be a very big failed investment.

Everyone cheered up and participated in it.

(End of this chapter)