Tokyo life starting with painting.

Chapter 179 I'm Going All Out! (4000 words)

What does it take to make a mascot popular?

In the eyes of Japanese industry insiders in 2004, it was nothing more than a way to spend money on publicity.

It is a very novel and bold idea to actively create hot spots for hot marketing.

So bold that many members of the marketing team did not expect such a skill to exist. Similarly, they were somewhat uneasy about the prospect of such bold marketing

Although the marketing in Osaka last time was mostly positive in the eyes of the citizens, in the eyes of some social critics who are too idle, the method of Kumamoto Prefecture is deviant. , It also wastes human resources, which can be summed up in a word in Japanese as 'heidao' (meaning heresy).

Originally they thought that was already the limit, but they didn't expect that Dong Yesi came up with a bigger plan this time. Not only did the abacus come up, but they had to link up with the Metropolitan Police Department

I don't know if the social evaluation will be as stable as last time in Osaka City?

But if they want to return to their own thoughts, Higashino Division will naturally not care about their thoughts.

Shenmu Qiren invited her to come here because she hoped that she would be a dictator. All the people in the marketing team would follow him, and they didn't have to think about the rest.

In addition, Higashino is still very confident in the marketing of Kumamon this time. This is the marketing strategy used by Kumamon in his previous life. In addition, Higashino has added some details and added some Chinese New Year elements. For example, he found Kumamoto County Kumamon's blush hidden in various places in the county can be exchanged for "lucky money" bonuses on the official website of Kumamoto Prefecture - it will be distributed by Kumamon himself.

In the previous life, Kumamoto Prefecture saved hundreds of millions of yen in publicity costs by virtue of this marketing method, and this is also the publicity method of 'tap water'.

The so-called "tap water" means that a certain product or movie or topic is very interesting and interesting, and people will spontaneously recommend it to their friends without asking for anything in return.

If this step is achieved, the meaning of Kumamon's blush will be well known to many Japanese islanders-oh, it turns out that the color of Kumamon's blush represents tomatoes, horse meat, and watermelon, which are special products of Kumamoto Prefecture.

This will subtly deepen their impression of Kumamoto Prefecture, which is the most important part of Kumamon promotion.

When this marketing is over, there will be a Shinkansen opening to traffic later on, and a joint publicity campaign between Kumamon and the Shinkansen. After Higashino Division's marketing methods have deepened the image of Kumamoto Prefecture, there will be Kumamon in Kumamoto Prefecture, which is equivalent to having a Attracting customers signs.And there are no particularly famous counties and districts in Kyushu itself, which is bound to bring many tourists to Kumamoto Prefecture.

It's as if everyone was originally short, but suddenly, a tall man appeared among the group of short men. This contrast is very significant.

Two days later, the Kumamoto County Group finally got everything ready, and a huge publicity campaign unknown to outsiders began

Akashi Ryuji is a male writer for the Tokyo magazine "Current Trends".

"Current Trends" is a fashion magazine that explains the current fashion trends for Japanese girls, including makeup and beauty, popular colors, clothing design styles, and some cute or hot gadgets, etc.

"There is no good material for Kumamon today."

Akashi Ryuji flipped through the relevant news of Kumamoto Prefecture, and glanced at the TV channel, feeling inexplicably sighed in his heart.

The news about Kumamon in the past few months can be said to be overwhelming. At that time, Kumamon was reported by many media spontaneously.

It should be said that he didn't seize the opportunity.

After the Kumamoto County marketing team arrived, there was no such interesting marketing method as that of Osaka City. The popularity of Kumamoto Kuma, which has returned to traditional publicity methods, has not been further improved, and even Kumamoto Prefecture has not made any big moves recently.

This made Akashi Ryuji feel a little regretful.

If Kumamon can continue to be popular, he doesn't have to spend so much time writing other articles-just follow Kumamon's popularity directly.

He's done it before.

When the topic of Kumamon was hot, he wrote a lot of articles, admiring the design concept of Kumamon, and boasting that it is the most popular mascot nowadays

But now it can only be said that Kumamon's marketing is exhausted.

He sighed, just about to turn off the TV and go back to the study to think about the manuscript.

But before he could do anything, an urgent news suddenly popped up on the TV.

"Governor of Kumamoto prefecture announces Kumamon as Japan's first prefectural sales minister."

On the TV screen, the chubby Kumamon was pretending to be sitting at the desk, and a nameplate of the sales manager was erected in front of him.

And according to the serious report of the reporter on TV, Kumamon has gone through all the legal procedures, and he is legal and reasonable as the sales manager.

This is a big event, anyway Akashi Ryuji is unheard of.

In the whole of Japan, there is only one place in Kumamoto Prefecture where the mascot is given official positions.

And according to the report on TV, the position of the Minister of Sales is second only to the Governor and Deputy Governor of Kumamoto Prefecture in power.

what does this mean?

You must know that in Japan, the administrative level of a county is equivalent to a province in the Chinese dynasty, which means that the mascot of Kumamon bears the status of a high-ranking official and a high-ranking official!

This is definitely a high position!

The governor of Kumamoto Prefecture also announced the news with a serious face, and no one felt the slightest joking.

Akashi Ryuuji's first reaction was whether the governor of Kumamoto Prefecture is crazy to do such a thing?

But as a magazine writer, he quickly realized that this is actually a false job. Although Kumamon has a high position and power, it is a mascot, and it is impossible to really exercise these powers.

In other words, Kumamoto Prefecture used a fake job to detonate a news.

Is the gimmick of 'Japan's first sales minister' enough? Is the gimmick of 'power second only to the county governor and deputy governor' enough?

Totally enough!

You must know that Akashi Ryuji, as an article writer who has a clear understanding of these things, was a little confused when he heard the news. What if those who are at home during the Chinese New Year hear the news?

That's like dropping a big bomb into a stagnant water!

There will be trendy positive comments from the new generation of young people, but there must also be negative comments from the old generation's old-fashioned. However, no matter whether it is positive or negative comments, as long as it can cause a sensation, it is a good mascot management method!

Which ghost marketing member came up with this method?This "serious and funny" trendy publicity method has the flavor of the previous promotion in Osaka City.

Who actually came up with this method?

Akashi Ryuji has a good sense of news topics, so he didn't hesitate immediately, watching the bloated and naughty Kumamon figure on TV, and called his friends in Kumamoto Prefecture.

He must take advantage of this heat!And it has to be beautiful!

And at the same time.

Nagasawa, a local high school girl in Kumamoto County who was idle at home, was really excited to call the buddy on the phone: "Thief! Did you see it?! The black fat man has become the sales manager of Kumamon Kuma! I heard that his status is second only to the county Governor!" (Hei Fatty is Kumamon fans' pet name for Kumamon)

County governor hey!That's the biggest chief executive in a county!Is your own Kumamon already this powerful?

Makoto Nagasawa is a senior fan of Kumamon, the room is full of Kumamon's surroundings, such as curtains, key chains, table mats, and bed sheets are all cute and mischievous.

The recent downturn in Kumamon's popularity has also made Nagasawa a little sad.

But this time the positive measures taken by the Kumamoto county government gave her confidence in Kumamon again.

On the other side, Nagasawa's father couldn't help shaking his head as he saw his daughter calling friends to announce the good news.

He doesn't understand young people, but a mascot is going to be an administrative official?

Isn't this bullshit?

The Kumamoto prefectural government really has no Showa backbone at all!

No no no!I have to find a few other old friends and complain about it.

Who are the county councilors now?Is this kind of thing allowed?

Similar to this, the collision of old and new ideas, a wave of enthusiasm began.

Not only in Kumamoto Prefecture, but also in other counties, Tokyo, the heart of Japan’s economy, and last year’s Osaka City——

There have been both positive and negative comments surrounding the topic of Kumamon becoming the sales manager.

Most of the positive comments are young people who like this kind of novelty and trendy news. There are also many Japanese young people who directly shouted the slogan "Showa men have long been outdated, and now it is the Heisei era". I hope that Kumamoto The county can bring them more surprises, and they will fully support it.

Most of the negative comments are social critics and some old-fashioned middle-aged and elderly people. This group of people thinks that Kumamoto Prefecture is doing this kind of thing is simply nonsense!A mascot being a minister has never been heard of since ancient times!What do those Pingcheng brats know?We eat more salt than they eat rice!If Japan wants to develop rapidly, it must listen to us!

discuss aggressively!

Pros and Cons!

The news got hotter and hotter. First, some social commentators were killed. Many people sent letters to Kumamoto Prefecture. Later, even the Japanese cabinet was a little alarmed. They called the Kumamon government to ask for details.

After all, this is a matter of a county, and even they cannot easily ignore it.

Even Higashino Division didn't expect that his propaganda method of appetizers actually caused such a reaction from the society.

We must know that Kumamon's propaganda methods back then were at most arousing an upsurge among the people and did not alarm the cabinet.

But he just thought about it carefully and combined with the current social situation, he probably understood the reason.

It is now 2004, and most prefectural governments in Japan still give the impression of a serious and traditional Showa era.

At this time, a "serious and funny" Kumamoto prefectural government suddenly popped up, which gave people a feeling of "why do you have a different style of painting all over Japan".

This kind of impression is extremely contrasting, which makes it unacceptable to many people.

Just like the reason "Victor is Justice" became popular

Although the plot of Higashino's "Victor is Justice" is wonderful, this is not the main reason for its controversy.The trendy ideas in the works from 2013 are the most important reason for the controversy.

"Leader Dongye, what should we do next?" A young man named Xiaohata in the marketing team came up and asked.

This young man has a rather clever personality, and Higashino Division directly ordered him to do many things.

But now their entire marketing team is under a lot of pressure.

Although there are many people who support it, there are also many people who stare at them and 'fire'.

The sight of the eyes of all walks of life gathered at this grand occasion really made many members feel that their blood pressure soared. Even Xiao Hata was scolded by his father and asked him what he was marketing.

"Just follow the original process to promote." Higashino Division replied without thinking.

It has already reached this point, so naturally there is no such thing as giving up.

"But" Xiaobata hesitated.

"There is nothing wrong with it." Higashino still looked calm: "This is exactly the situation we want. There are both positive and negative comments. We must make full use of this topic to make the next Kumamon even hotter."

Xiaobata couldn't help but glanced at Higashino Division.

He felt that he had indeed misjudged.

When Higashinoji first joined the marketing team as the team leader two days ago, he thought the other party was the kind of boss who was easy to talk to, but what he didn't expect was that although Higashinoji was easy to talk to, that was on the premise of not touching Higashinoji's plan. ——

What if you have a wrong mind and want to interfere with Higashino Division's established plan?Then he will be strong when he should be strong, and turn his face when he should turn his back on him, and he will never say anything else.

There is also more than one person who has expressed opinions on Higashino, wanting him to change to a more moderate method, traditional propaganda, but it is all useless. Higashino will smile and block what you want to say with very polite words.

If you insist on raising your opinion again, Higashino Division will mercilessly remind you once, and if you remind three times, you will leave the marketing team directly.

It just makes people feel like life and death.

This is indeed too bold.

Their work was simple, but the hardest part was when Dong Yesi considered the marketing plan, so even if they kicked out a few people, they would immediately transfer people from other departments.

As the team leader, Higashino is full of courage and has a cold attitude, which makes Obata clearly feel that the entire marketing team is being led away by Higashino.

Is this the so-called aura of a leader?Really great.

It's just that my father still needs to deal with it perfunctorily.

Xiaohata rubbed his head, but decided to go with Higashinoji.

Maybe Kumamon's marketing was really successful in the end?

With that in mind, he returned to his desk and started working.

do my best!For Japan's number one mascot!

With the hard work of the marketing team, Kumamon's plan for finding blush is becoming more and more perfect, and many places are ready, just waiting for the heat to continue to ferment to a higher level

About three days later, the main marketing method of Kumamon began quietly

　Thanks to Black Cat Deer, That Touch of Obsession, Book Friends 20190528130923445, Bing Ling Han Tian, ​​Tea Rice Narcissus, Illusory Original Sin, Book Friends 20170301195325931 for their rewards!Thank you so much

　　

　

(End of this chapter)