Tokyo life starting with painting.

Chapter 178 Teacher Higashino is a Genius! (8000 words)

"So there is still this hand?"

"Appoint Kumamon Kumamoto as the Happiness Sales Director of Kumamoto Prefecture? Hold a press conference?"

"This is too bold. It's the first mascot civil servant in Japan, and it's also the first mascot minister in Japan."

"What do you think of the budget here? It shouldn't cost much to invite those media to help build momentum, right?"

"Ghosts, indeed ghosts!"

Shenmu Qiren and Minister of Propaganda and Development Tanaka Ken looked at the draft in Higashinosi's laptop in their hands and discussed in a low voice.

Higashino Division's publicity methods really don't need much publicity funds, and being the "Mascot Happy Sales Manager" is enough to make the news!

What Kumamoto Prefecture needs to pay is only the so-called vain job of the happy sales minister, and nothing else.

Even as long as a little publicity fee is paid, those media will naturally come to the door and ask for interviews.

This idea is too advanced, too trendy

In the past, when the county government wanted to do publicity, it asked the media for help and wrote some promotional articles.

As a result, Dong Yesi came here in the opposite direction.

Create hot spots and let the media interview them in turn.

I feel that Higashino’s thinking has surpassed their current 2004. The most important thing is that it is very interesting to be trendy and ahead of time.

Think about it, when other counties and districts were still producing some animations to promote their mascots, Kumamoto Prefecture backhanded a brand of the first mascot minister in Japan.

No. [-] in Japan!

This is a gold-lettered signboard. Just looking at these few words, the popularity will naturally rise. It is definitely in line with Kumamon's marketing method!

"How did Mr. Dongye's brain grow?" Ken Tanaka put down the draft book in his hand, and couldn't help muttering.

This copywriting is too novel, and the key point is that it is so in line with Kumamon marketing. This kind of marketing method is only thought of after sitting on a plane for two or three hours.

"Teacher Dongye also told me that he is a layman and doesn't understand marketing at all." Shen Muqi sighed contentedly, thinking that you don't understand it very well?

Can a layman tease out this kind of draft?

Although the terminology is a bit unprofessional, the context is very clear - it's not like what a layman can do.

Sure enough, he is the father of Kumamon!Just different from ordinary people!

Tanaka Ken groaned, and took out the temporary contract that was about to be signed with Higashino Division and handed it to Shenmu Qiren: "Mr. Shenmu, please prepare a new contract, and Teacher Higashino's salary will be increased by 50.00%. Over there in the marketing team Let them walk in the direction of Teacher Higashino."

No, the contract salary must be improved, and I am a corporal.Otherwise there is a sense of crisis.

Higashino Division's marketing skills combined with mascot design skills would be really amazing if they were handed over to other counties.

"Okay, I understand." Shenmu Qiren nodded without hesitation, took the contract and draft and walked out.

It took him some time to revise the contract, and after confirming that there was no problem, he took the contract to the direction of the marketing team where Higashino Division was temporarily employed.

It's been more than two hours.

The current Higashino Division is probably still adapting to the pace of work. After all, he has to get along with new colleagues, and with such an excellent plan just came up with, Higashino Division may have to take a break.

Shenmu Qiren was in a hurry all the way, wanting to see the situation and status of Higashino Division, and by the way, greeted him with a wave of greetings, which reflected the traditional virtues of the Kumamoto County Government's cherishing talents and respecting the virtuous and corporal.

But before he entered the marketing team, he heard Higashinoji's voice:

"Here, we definitely want to cooperate with the Tokyo Metropolitan Police Department. In other words, our marketing plan must be bold and not conservative. Although conservative does not make mistakes, it cannot make progress."

Higashino Division held the new draft he had sorted out, communicated politely with new colleagues, and asked them to broaden their thinking and not be too old-fashioned—don’t look at you still use flip phones now, everyone will be smart phones in the future, and And WIFI.

Fortunately, although the people in the marketing team were a little backward and stiff in thinking, they still respected him as the 'temporary team leader', and everyone seriously took a pen and paper to listen to Dong Yesi's 'lecture'.

Higashino Division estimated that Ken Tanaka gave the death order to let them learn something from him and go back, so they were so serious.

But he doesn't care, since someone listens, he is willing to talk about some marketing methods commonly used in later generations-this is also for the Kumamon he designed.

After all, this group of people will be the top leaders in charge of Kumamon marketing in the future.

"And everyone in front has actually experienced it? Osaka City was already very bold that time. Next, we will challenge more bold and trendy things, so as to attract young tourists."

As soon as he finished speaking, there was a sound of opening the door on the other side, and at the same time, it was the appreciation of Shen Mu Qiren: "As expected, you are indeed Mr. Dongye, and your perspective on problems is different from ours!"

Qiren Shenmu has a higher position than anyone in the marketing team present, and he is the one who can directly talk to Minister Tanaka Takeru, so he took the initiative to speak, and of course no one dared to speak.

"Deep Mu-san." Higashino stood up with a smile: "It's just some rough opinions. In terms of professionalism, I can't compare with everyone present."

"Haha, rather than professionalism, the Kumamoto County government needs your trendy thinking, Mr. Higashino."

He had just listened to Dong Yesi's words and found that this was indeed the case.

And it's not just the mascot character of Kumamon.

Kumamoto Prefecture as a whole should also be bolder and do something more trendy and in line with the aesthetics of young people.

This is really a novel idea, and with this idea, various thoughts of Shenmu Qiren also popped up in his mind, as if he had opened the door to a new world.

He praised Dong Yesi again, but Dong Yesi just smiled and said nothing.

This is the experience of some later generations, Higashino Division is picking up the wisdom of others.

But forget it, he still owes a lot of debt, "Midnight Bell", "The Winner Is Justice", and the moonlight are so beautiful are not bad.

The touting is also over, and the next thing is to talk about business.

Kirito Shenmu put down the revised provisional contract and waited for Higashino to confirm the terms.

Higashino Division took a cursory look at the contents of the contract.

It is nothing more than the title of the marketing team leader of Kumamoto Prefecture temporarily. Since he is a temporary worker, he only needs to print out his identity information and get a stamp on it.

The deadline of the other party is also very loose, which means that Dong Yesi can leave whenever he wants, and they will never stop them, and the treatment is very generous.

The words full of sincerity are not enough to describe it.

To use a very simple analogy, if others see this temporary contract, they will probably think that Higashinoji is the illegitimate son of Takeru Tanaka.

He quickly signed and stamped according to the procedure, and accepted the contract that belonged to him.

Seeing Dong Yesi signed and stamped, Shen Mu Qiren was relieved.

In fact, he was a little embarrassed when he called Higashino Division over.

Their Kumamon government marketing team basically has no decent talents, at most they are rich, but money is useless, there are no talents.

Therefore, in fact, Dong Yesi's coming here is equivalent to being alone in command and heading straight to the enemy's camp.

Fortunately, it's okay, Dong Yesi didn't care about these, and he came up with an effective draft in one day, which was very uplifting.

This made Shenmu Qiren also raised his hand and took out the draft that Dongye had just handed to him: "Mr. Higashino, Minister Tanaka is very satisfied with this draft, and the gimmick of Japan's first happy revenue minister is enough. What do you mean?" It should be advertised as the main marketing plan, right?"

Yes, the draft in his hand is perfect. As long as the routine of focusing on the happiness and revenue minister continues, Kumamon will undoubtedly become popular again.

He was worried that Division Higashino would feel that the Kumamoto County Government would not cooperate, so he patted his chest again and again: "Don't worry, we will cooperate with your draft for marketing to the outside world, you, Mr. Higashino? Do you have any questions?"

In the middle of the speech, Shenmu Qiren found that Dongyesi's facial expression was a little bit wrong, so he couldn't help asking him.

"It's not a problem. It's just that the draft is at best a prelude, and I don't intend to start work based on it. I have a better plan here."

what?

Deep Mu Qiren was completely stunned.

No, even a little shocked.

The draft of Higashino Division in his hand is theoretically very good, but Higashino Division turned around and suddenly told him, "It's just a warm-up, I have a better one here"?

What's happening here?

Deep Mu Qiren was inexplicably embarrassed.

He originally thought that Higashino had only this idea, but he didn't expect Higashino to come up with an even better draft.

Deep Mu Qiren felt inexplicably frustrated, but he quickly realized it.

Isn't it just over two hours?Mr. Dongye held back another draft?

It's not that Shenmu Qiren has never seen cultural people write manuscripts, but they usually have to deliberate three or four times to write a sentence, like a complete obsessive-compulsive disorder.

Dong Yesi's writing is like a spring, so it would be too scary to come up with a new draft without saying a word?

"It just happened to be for Shen Musang to take a look at it, and it's just right now."

Higashino went to the laptop and took out a new draft.

This draft is much more detailed than the one submitted by Dong Yesi before.

The above steps are strictly divided into steps, revealing a sense of rigor.

Shenmu Qiren put away the thoughts that filled his head, and began to examine them seriously.

This draft is the approach proposed following the first draft.

The title of the draft is self-explanatory.

Look for Kumamon blush.

Looking for a blush?

What kind of propaganda is this?

Shenmu Qiren looked at the title and thought for a long time but couldn't figure out the meaning of the title, so he could only continue to read.

"Get rid of Kumamon's blush to create a crisis? The county government set up a special investigation team? Held a press conference, posted everywhere the revelation of looking for blush, and asked the Kumamoto prefectural government to take Kumamon to the Tokyo Metropolitan Police Department File a case?"

Seeing this, Shenmu Qiren finally realized suddenly.

So this is ah!

Not only the county government must be linked, but the Tokyo Metropolitan Police Department must also be linked!At the same time, notices for looking for Kumamon blush should be posted in neighboring counties as well as in this county—even in Tokyo and Osaka.

You must know that the blush of Kumamon Bear has its special meaning. It is not only a simple blush, but also represents the specialties of Kumamoto Prefecture-red horse meat, tomatoes, watermelons, etc., and it is lost. Kumamon's blush, which is equivalent to losing the meaning of Kumamoto Prefecture.

This is not so much a trip to find blush, but rather a way for people all over Japan to have a deep understanding of Kumamoto Prefecture and Kumamon culture while looking for blush.

The government has been linked, the Police Department has been linked, and even the Japanese people have been incited to join this carnival of looking for blush

Shenmu Qiren finally understood why Higashino Division took this draft as the main proposal and the other draft as the sub-proposal.

That's exactly what you should do!

This is the first time for Shenmu Qiren to see such a novel and interesting idea!

And it's New Year's Eve!No big news.The Japanese are also idle at home, what if the big news about Kumamon pops out at this time?

This is a national carnival!

Shenmu Qiren felt more and more that Dong Yesi was a master.

A thousand-mile horse is a thousand-mile horse.

Even if he leaves it alone for a few months, he can surprise himself immediately.

These two drafts!It is a gift from Higashinoji to Japanese friends who have nothing to do and plan to live a lazy life on this New Year's Day.

After all, the Japanese like to join in the fun, which can be seen from the last time in Osaka City.

At that time, Kumamon's attention directly exceeded 20 people in Osaka, and Kumamoto Prefecture also reaped a wave of enthusiasm in Osaka City.

The city of Osaka made a special phone call to tease the Kumamoto prefectural government, saying that next time you can't do this, and even if you want to do it, you have to tell us in advance, which is too wicked.

This also shows the success of that event.

But no matter how successful that campaign was, it was definitely not as good as this marketing campaign.

Because this time is the New Year's Eve!There is God to help.

what?

In winter, do you want to stay at home lazily during the New Year's Eve?

No, no, get up quickly!Join the event!Whoever finds the Kumamon blush wins a prize!

Not only did the case be filed in the Metropolitan Police Department, but an investigation team was also set up——

This kind of serious official move will make Japanese friends who are already interested in it even more excited.

It's actually quite normal to go crazy with the official during Chinese New Year.

Shenmu Qiren couldn't hold back after thinking about it. A middle-aged man was full of joy, and walked out holding Dongyesi's new draft, and said while walking: "Just follow this! I'll take it right away. Take a look at Minister Tanaka! Sensei Higashino is worthy of a Maxima! What a genius!"

His action of taking the draft away naturally made Dong Yesi speechless for a while.

If you have something to say, say it well, praise it when you praise it, and don't use strange words like Maxima.

And don't take it away in such a hurry, can you keep it?This is only one copy, and I haven't printed any more.

(End of this chapter)