Tokyo life starting with painting.

Chapter 180 Art Creation Award!

Kumamoto Prefecture has vacated an official venue for Kumamon, which is named 'kumakan'. (kuma means bear in Japanese)

There are three to four Kumamon performances in this venue every day, which are completely free promotional performances.

And this is also a place where many locals in Kumamoto Prefecture like to bring their three-, four-, four- and five-year-old children.

For example, the 26-year-old young wife Koyama Hazuki likes to bring her daughter here to watch Kumamon bear performances.

Thanks to Kumamoto Prefecture's vigorous promotion of local people, coupled with the cute image of Kumamoto Kumamoto, among these children, Kumamon Kumamoto has long been a particularly popular mascot character.

Especially in the past few days during the Chinese New Year, many parents brought their children to the Kuma Pavilion.

The atmosphere in the venue was very enthusiastic, and many children excitedly called Kumamon's name directly, hoping that the representative mascot of Kumamoto Prefecture would make an appearance soon.

Xiaoshan Hazuki naturally couldn't shout with them like a child. She talked and laughed with the neighbor's wife who also came to watch the show. The main discussion was where to buy new clothes after watching the show, shopping

While they were having a lively conversation——

The whole venue was silent for a moment.

It can be said that one second was full of children's voices, and the next second was completely silent.

There is a heavy atmosphere in the air.

This made Koyama Hazuki look around in surprise, and then saw Kumamon on the stage saying hello.

She turned her head to look at her daughter again, only to realize that her daughter's nose was twitching, her eyes were red, and she looked like she was going to cry in a second.

Um?How could this be?

"Didn't Kumamon come out? Why are you crying?" She touched her daughter's head and asked lovingly.

Before my daughter could answer, a little boy next to me suddenly called out——

"That's not Kumamon! It doesn't have Kumamon's blush!"

It was only then that Hazuki Koyama noticed that Kumamon, who was standing on the stage with his head tilted and looking very mischievous and cute, really didn't have any blush.

The children below shouted together.

This made the host on the stage flustered, showing embarrassment and a group of security guards 'carried' away the Kumamon who seemed to have done something wrong.

In the afternoon, the Kumamoto County Government held a press conference.

At the press conference, the governor of Kumamoto Prefecture bowed heavily to the journalists, and said apologetically, "I am sorry to inform you that after our investigation, Kumamoto's blush was accidentally lost, and it cannot be found in the county government after verification. It was found inside. But Kumamon’s blush has a deep meaning, symbolizing our specialties such as tomatoes and horse meat in Kumamoto Prefecture, and we will spare no effort to find them back!”

This must be another marketing tool for Kumamon.

Ryuji Akashi, who was standing by the TV, couldn't help shaking his head while watching the news.

The idea of ​​holding a press conference for a Kumamon 'blush' is really clever.

And the way the governor of Kumamoto prefecture said something funny is also quite interesting, but——

This time there was a lack of explosiveness.

It's just that Kumamon's blush was lost, it's nothing to be concerned about, just get it back.

Compared with the marketing methods of the previous sales minister, this pales in comparison.

But it's okay, and it's barely enough to be included in the magazine's material

Just when Akashi Ryuji was about to raise his hand to record this material, he heard the governor of Kumamoto Prefecture speak seriously: "We have officially entrusted the Kumamoto County Police to set up a special investigation team, and the lost gills will definitely be recovered." Red is back!"

Wait a minute?

Set up a special investigation team?Just for this kind of thing?

Akashi Ryuji opened his mouth wide, and he quickly thought of it again—this is another strategy to promote Kumamon in a serious and funny way.

Kumamoto Prefecture seems to have been creating a government image that is closer to the new generation of young people, and it can be said that it spares no effort in promoting Kumamon.

The governor of Kumamoto Prefecture also made various appearances to help publicize.

As soon as the word police and investigation team comes out, it will definitely attract the attention of many people. Young people will find it particularly interesting, because this is a Japanese official initiative to make a joke.

This kind of joke is very close to the people.

On the other hand, the older generation will definitely be particularly angry, at least the group of social critics will definitely say something like 'waste of police force'.

But it's okay, at least the police in the prefecture will not go to the Tokyo Metropolitan Police Department to file a case.

When Ryuji Akashi was holding his cup and wanted to take a sip of water, he heard the governor of Kumamoto Prefecture speak on TV——

"We have already submitted materials, and Kumamon will personally go to the Tokyo Metropolitan Police Department to file a case. We will also apply for them to set up a special search team to assist us in our investigation."

what?

puff! ! !

Akashi Ryuji didn't drink the water, and almost choked to death: "Tokyo Metropolitan Police Department?!"

Looking at the governor of Kumamoto who kept bowing and apologizing in front of the flashing lights, even he wondered if someone really stole all the blush from the Kumamoto bear leather case.

You know it's the Tokyo Metropolitan Police Department!

Let's say that.

The Tokyo Metropolitan Police Department has jurisdiction over the police in Tokyo, including 826 police stations, 102 police stations, 258 stationed stations, and 84 regional security centers. The number of police officers has reached more than 3000.

That is a large organization of more than 3000 police officers! If Kumamon can still successfully file a case, it will be a great thing for the whole of Japan!

Akashi Ryuji wiped his mouth, and focused on the urgent news.

Kumamoto Prefecture is very considerate. As soon as the camera at the press conference was turned, it immediately came to the perspective of the reporter following Kumamon.

A group of reporters followed the swarthy Kumamon.

Indeed, I went to the Tokyo Metropolitan Police Department!

Kumamon, who lost his blush, cupped his hands and submitted the materials in his hands to the Tokyo Metropolitan Police Department. When the other party nodded and successfully accepted it, Ryuji Akashi felt that the world was turned upside down.

His mind is full of—is there still such an operation in Japan?

This is no longer a matter of big news!

Even the Tokyo Metropolitan Police Department is making trouble with Kumamon!

Ryuji Akashi didn't react until now.

This is no longer a simple marketing tool as previously thought.

This is a New Year's Carnival carefully planned by Kumamoto Prefecture!

In particular, the governor of Kumamoto Prefecture also mentioned: "If Kumamon blush can be found in various places and returned by mail, Kumamon will personally distribute lucky bonuses to everyone."

As soon as this sentence was said, Akashi Ryuji became more certain.

Kumamoto Prefecture has been planning for a long time!

It was just waiting for the carnival to start during the New Year.

And this also made Akashi Ryuji more concerned about who is the person who proposed this plan?

Yes, this is what Ryuji Akashi cares most about.

As an article writer, he naturally can't just look at the surface, he must also grasp the hot news hidden under the surface.

Besides, with such an expert, why did Kumamon's marketing performance be so poor before?Straight across all of them.

not understand.I really don't understand.

Akashi Ryuji only hoped that his acquaintances in Kumamoto County could help him find out why, so that he could directly use the first-hand information and write all the articles.

"This time Kumamon is really going to be a big hit."

Akashi Ryuji looked at the Tokyo Metropolitan Police Department, which was linked with Kumamon, and couldn't help muttering to himself.

Although the process was full of bumps and bumps, and I was scolded by many inexplicable social critics, but the final result was as expected by Higashino.

There is an online discussion about Kumamon, and within a day, the popularity of the entire Japanese island country has exceeded 20 people.

Kumamon is on fire!

Although there are a small number of negative reviews nowadays, most of them are still positive reviews.

Many people who didn't know about Kumamon before now know the existence of Kumamon clearly.

And Kumamon enjoyed the heat along with Kumamoto Prefecture.

Many people also know that there is a Kumamoto Prefecture in Kyushu, and the Kumamon Bear is the mascot of this Kumamoto Prefecture.

People are looking for Kumamon's blush everywhere, not for the prize money, but because it is really interesting-everyone is bored at home all the time during the Chinese New Year.

Although it is possible to spend the day lazily, but there is excitement to join in, there will still be people jokingly borrowing the name of Kumamon to go out with a group of friends to play.

In this regard, some young people in Japan are still different from the Celestial Dynasty.

If it was in the Celestial Dynasty, it was hard to celebrate the New Year and have a winter vacation. It is estimated that many young people in the Celestial Dynasty would be sealed by the quilt monster, and they would sleep on the bed and call them 'Mom'.

Or the eyes are up, but the body is not up yet.

In short, the current situation is very good, Kumamon is on fire.

Taking advantage of this upsurge, the name of Higashinoji Kumamoto Kumamoto's designer has been dragged out by many media again and again, and there is a feeling of whipping corpses.

What's next to the genius cartoonist, the ghost designer may also have the name of Higashino Division! ''Japan's future star, the designer Higashinoji who shoulders Japan's future! ''Interviewing classmate Higashino, it turns out that in the eyes of his classmates, he looks like this? '

These headlines have as many secondary diseases as there are multiple secondary diseases. Higashinoji just looked at these names and felt that his scalp was inexplicably numb.

Originally, he didn't take the comments touted by the media at all.After all, the media is something that favors you with the wind and tramples you with the wind.

But what kind of new star like this, shouldering the future of Japan is so embarrassing that there is no way

Maybe the Japanese are used to this kind of flattery, but Higashinoji only felt goose bumps all over his body when he heard it.

And among these news, a piece of news that caught Higashinoji's attention suddenly popped up.

It's not like jumping out, but Higashino Division was walking on the road, and Shenmu Qiren suddenly came over with a smile and said, "Congratulations, Mr. Higashino, for establishing the Higashino group."

Higashino group

This title, which is similar to the underworld, made Dong Yesi somewhat concerned.

So he asked the members of his marketing team to help find the news and finally determined where the title of the 'Eastern Field Group' came from.

Not news, but a magazine article called Trends of the Day.

The headline above is also very easy to understand - 'Kumamon's successful marketing?No!This is the victory of the Higashino team! '

This article focuses on the operating conditions behind Kumamon, as well as the main initiator of this operation plan - Higashino Division.

The article writes: As we all know, Higashino, that is, Higashino teacher, is only 17 years old. At the age when his peers are still in school, Higashino can be a cartoonist and a rising star of oil painting , The designer of Kumamon, it is not an exaggeration to say that he is a genius.

And it is also the 17-year-old Kumamon designer who carefully planned this Kumamon New Year Carnival!

After a detailed investigation by the author, the popularity of Kumamon fell into a downturn a few years ago. The reason was that Kumamon's marketing strategy was too old-fashioned and old-fashioned.In order to save Kumamon, whose popularity has gradually declined, the Kumamoto county government invited Higashino Tsukasa to be the leader of the marketing team a week ago. Then, a week later, various marketing methods were rolled out, and Kumamon went from dying in an instant. The situation comes to life!

This is definitely due to the indispensable contribution of Mr. Higashino!

Teacher Dongye did not work together with the Dongye group to create this rare situation!

The author wrote a lot of things later, probably explaining some of the situation and problems faced by Higashino Division in the marketing team.

It can be seen that the other party's investigation is very detailed, at least he knows all the inside stories.

At the end of the article, the other party also specially used the phrase 'The Higashino group that all Kumamon fans are looking forward to is formed! 'This sentence.

This sentence was spread by Kumamon fans in a short period of time, forming an organization similar to a fan club.

'East Field Group' means East Field Division fans.

This time, fans of "Midnight Bell", "The Winner Is Justice", and "The Lonely Gourmet" all stood up, saying that they are also members of the Higashino group, and everyone is a fan of Higashino Division.

In this way, the name of the Higashino Group started in such a mighty way.

It makes it seem like Higashino is like a Japanese gang leader.

This made Dong Yesi shake his head speechlessly.

These fans can't do anything else, and Gonghuo is really No.1.

If I let them know, I am at most a temporary worker here in Kumamoto Prefecture, and I will quit my job and return to Tokyo in two days.

but

Forget it.

In this way, the linkage warm-up between Shinkansen and Kumamon is over.

What really makes money is not marketing or popularity.

It's how to turn heat into cash.

Now that the heat is enough, it depends on how the Shinkansen and Kumamoto Prefecture will operate in the future.

Anyway, what happened after that has nothing to do with Higashino Division.

He still has a lot of things on his hands.

Of course, the most important thing is the news from Musashino Art University——

The Art Creation Awards can now officially submit entries, and the submission deadline will be two months later.

This made Higashinoji dumbfounded.

Oh--

Forgot about this thing.

(End of this chapter)