Meet the Brand Officer

Song Ziyuan was angry, and glanced at Zhuo Yue, iron heart on the bar?
When he got angry, he really snapped his fingers and counted the benefits of a bunch of vinegar seriously.

"There are at least 3000 years of Chinese history in the vinegar! Reading these cultural details will cultivate your sentiments?"

"Being jealous can not only whet the appetite and promote digestion, but also lower blood pressure and blood lipids! Isn't this good for your health?"

"Take a spoonful of vinegar and drink it with water, it can also help you sleep!"

"Oh." Zhuo Yue took a bottle of vinegar from the shelf, and teased deliberately: "Please, I wish you a little vinegar every day and keep your body and mind healthy."

"..." Song Ziyuan was at a loss for words, and glanced at the indifferent Lin Xiyou, feeling bitter in his heart.

Lin Xiyou, who listened to their arguing, had a flash of inspiration and shouted excitedly: "I know what to do!"

She grabbed two bottles of vinegar from the shelf and stuffed them into their hands respectively, "I beg, I beg, you guys eat more, thank you!"

"..." Song Ziyuan and Zhuo Yue looked at each other in blank dismay.
Lin Xiyou ran all the way, contacted Bai Rui, and headed straight to her house.

"Brother Rui, I'm sorry! I'll calm down now."

As soon as Bai Rui opened the door, he was taken aback by Lin Xiyou who bowed and apologized in front of him.

"Come to pay homage to the early years?" She opened the door, turned and went back to the room.

Lin Xiyou hurriedly changed her shoes and ran in, offering a cup of hot milk tea.

"The calories are high, the metabolism is slow, and it's unbearable." Bai Rui sat back on the sofa, put down the laptop, and sorted out the messy documents.

"It was cold and warm that day?" Lin Xiyou smiled and stuffed it into her hand, "Brother Rui, I really need to calm down."

Bai Rui glanced at her, "It's pretty quick, let's hear it."

"As a brand consultant, you must stick to your professional judgment, strengthen your brand strategy, and protect your brand's interests!" Lin Xiyou reflected, she understood everything, but she still cared about sales.

"So, my idea is, can we jointly launch several younger seasonings on the basis of maintaining the strategic single product of bad stew, so as to boost sales without violating the main line?"

Bai Rui raised his eyes lightly, waiting for the next sentence.

"The young people born in the 80s and 90s are also gradually entering the family and living a life of rice, oil, salt, soy sauce, vinegar and tea, but they are active in thinking, trendy in aesthetics, pursuing individuality, and prefer interesting and interesting things."

"I have done a preliminary understanding. They are always hard to resist high-value things. And we make a distinctive series of youthful packaging, which can quickly catch their attention."

Lin Xiyou took out a bottle of vinegar from the handbag beside her, "For example, vinegar, all major brands of vinegar basically have the same stereotyped and old-fashioned style, and the colors are mostly red, yellow and black, which is easy to cause visual fatigue. .”

As she spoke, she took the milk tea on the coffee table again, and compared the two, "If there is a bottle of vinegar that looks as cute as milk tea, with words like 'Young people are jealous', 'Eat a little Wouldn’t a slogan like vinegar, love warm up’ be more eye-catching and stimulate the desire to buy among young home cooks?”

Lin Xiyou poured out her thoughts, seeing that Bai Rui didn't say a word, she couldn't help becoming nervous.

She carefully raised her eyelids halfway, paying attention to the movement.

After a long time, Bai Rui said slowly: "The idea is quite creative. Is it feasible?"

Lin Xiyou beamed with joy, and hurriedly replied: "I'm on my way here, please ask a designer friend of mine to draw a rough draft of the style first, and show you if it's okay."

"Then finalizing, printing, making, preheating, and going online, I estimated the fastest time. If you rush to make it, you can catch up with next month's sales!"

Bai Rui pondered for a moment, then raised his eyebrows and smiled, "Do you want to live here on the ground floor at night?"

"what?"

"If you don't follow the plan, are you planning to fly to Jiang Province tomorrow to talk to Mr. Zheng in plain language?" Bai Rui got up and went to the bar to grind two cups of espresso.

When she returned to the sofa with the coffee overflowing with aroma, Lin Xiyou, who had just regained her senses, confirmed in disbelief: "Is this adopted?"

"Act first. Okay, let's talk about it after doing it." Bai Rui sat cross-legged casually, took his laptop, and deleted part of the plan he wrote just now, "Integrate your ideas into this plan."

Lin Xiyou leaned forward and browsed for a while, "Brother Rui, it turns out that you are also secretly planning a new strategy."

"Do you think I look like someone waiting to die?"

"It's not like that." Lin Xiyou grinned, rolled up her sleeves, drank a cup of coffee, "Take the initiative! Go!"

The two cooperated tacitly, and rushed to make the plan overnight, attached the first version of the design drawn by Lin Xiyou's friend, and went straight to Jiang Province early the next morning.

Along the way, Lin Xiyou was in a state of high tension, holding the manuscript in his hand and memorizing it repeatedly, until he knew it well.

Nervous and full of anticipation, she never expected that Bai Rui would entrust her with such an important plan report!
Once she stood on the podium and entered the state, she forgot to be nervous, concentrated on the plan itself, and introduced it from beginning to end without interruption, with complete logic, clear articulation, and fluent speech.

In particular, Bai Rui nodded from time to time and gave her affirmative eyes frequently, which doubled her confidence.

The whole set of plans revolves around young consumer groups and advocates a youthful approach, which coincides with Zheng Jiawei's thinking.

Entering the Haishi market is only the first step. His ambition is to gradually enter the national market with point-to-point radiation and become the number one condiment brand in the country. The next consumer market is a new generation of young people. world.

Zheng Jiawei made a quick decision, adopted the plan reported by Lin Xiyou, and promised that the production line of his factory would fully cooperate.

Back in Dading, Bai Rui and Lin Xiyou returned to Haishi on the same day and devoted themselves to the implementation of the follow-up supporting plan.

After nearly half a month of busy work, their team finally got everything done together, and they will fully rise next month.

On the last day of the month, after finishing the monthly summary meeting, Bai Rui asked several seconded colleagues to leave first.

"Boss Bai, when shall we hold the next month's planning meeting?" one of the male colleagues asked.

"Everyone has worked hard during this time, so there is no need for a meeting." Bai Rui said bluntly.

"Why don't we have a meeting? Then what are we going to do next month? Before, we implemented it according to the plan." Another long-haired female colleague asked.

"Why?" Bai Rui asked with a chuckle, and glanced sharply at everyone, "I think some of you will know."

Everyone looked at each other in blank dismay, guessing the deep meaning of the words.There was only one person, his eyes flashed, and his expression flashed a little unnaturally, but he quickly returned to his normal expression and joined the discussion of everyone.

Lin Xiyou, who was sitting by the side, had a panoramic view of their movements. As soon as they left, she exchanged glances with Bai Rui, stared at one of them, and followed them up