Meet the Brand Officer

On the way back by car, Lin Xiyou was in a mixed mood.

She checked the mailbox number on the screenshot. It wasn't Chen Feng's, but he had a trumpet?Or someone else.
"You seem restless, what's the matter?" Song Ziyuan asked with concern.

"Is there any way to find out who is behind a mailbox number?" Lin Xiyou asked in deliberation.

"In the age of network information, what's so difficult about it. Come on, tell me your confusion."

Lin Xiyou roughly mentioned the ins and outs, and entrusted the matter to Song Ziyuan.

After she returned to Haishi, she immediately made an appointment with Bai Rui to report the matter alone.

"Brother Rui, Jiuwei's plan is at least 90.00% similar to our original manuscript!" Lin Xiyou said in an angry tone, beating her injustice.

"En." Bai Rui was not surprised by the similarity of the plan, but was surprised by Lin Xiyou's dusty appearance, and felt a little warmth in his heart.

"Aren't we going to take some action to stop it? This is obviously aimed at us." Lin Xiyou couldn't help being anxious.

"Time is limited, and the past has been decided. Instead of dealing with him, it is better to increase our own sales. In the face of profits, there will only be more and more followers, and he is not the only opponent."

Bai Rui's composure made Lin Xiyou gradually calm down.

"Not many people have access to the original draft of our plan, could it be?" She kept silent, not daring to guess further.

"En." Bai Rui raised his eyes lightly, affirming it.

Lin Xiyou suddenly realized, and she was full of admiration, "No wonder when we held the adjustment plan meeting, a few people who were seconded didn't get to attend, who could it be?"

Bai Rui smiled lightly, "I don't have the energy to play cat-and-mouse with them right now, and the other party won't get in touch with the core plan in the future. Let's beat the time difference and compete for sales."

"Other things, settle accounts after autumn." Bai Rui said every word.

"Ok!"

"There is a follow-up plan that needs your cooperation..." Bai Rui discussed with Lin Xiyou for a long time before they left from the restaurant box.

A new round of market share competition kicked off again.

After adjusting the new strategy, Si Wei Zao Lu used a series of usage scenario marketing, and carried out word-of-mouth marketing based on the power of the original loyal customers, which re-attracted the attention of consumers.

But Jiu Wei Zao Lu did not follow up with tricks the next day as usual, but slowly caught up with Si Wei's movements after a whole week, but the stamina was obviously insufficient.

The one-week difference in the middle was just enough for Si Wei Zao Lu to shake it off.

However, as Bai Rui expected, other brands have entered the market one after another to get a share of the pie, especially Baixun, an old local brand in Haishi, has also been inspired to launch a new product, Zaolu, to join the market. In the battle for the condiment market.

Baixun's new product special offers are fierce, and relying on its old reputation, it has attracted some customers who are not thinking about it.

This situation of being attacked from both sides was more severe than Bai Rui expected.

Lin Xiyou followed Bai Rui's side, and gradually understood the situation. If the stalemate continues like this, whether they can barely gain a foothold is one thing. In terms of time alone, they can't afford it, because there are only three letters of guarantee signed by Bai Rui. month period.

Now that the time is more than half, a quick decision must be made.

Lin Xiyou revisited her previous thoughts, "Brother Rui, most brands are focusing on bad products now, what if we switch to a few more star products? Because our primary goal is to be the top three in terms of total sales."

Her voice became lower and lower under Bai Rui's sharp gaze, "Did I say something wrong?"

"Remember, we have only one goal, and that is to stick to the brand positioning and build the Hosswei brand. The main line of the strategic single product is to take the bad bittern as the main line of the strategic single product. It is considered from the perspective of long-term development, and there is no abnormally large fluctuation in the market. Now, you can't easily change it because of immediate interests." Bai Rui said seriously.

"But we don't have that much time to waste! The promise you made..." Lin Xiyou was burning with anxiety, her eyes showing worry.

"That can't affect the brand strategy because of my personal stay or stay." Bai Rui interrupted sharply, looking at Lin Xiyou coldly, "In his position, plan his own affairs. If you can't put the correct brand strategy in the number one, and you can’t really be a brand consultant.”

"Then you can't just sacrifice your career future!" Lin Xiyou was so emotional that she was so anxious for Bai Rui that she burst into tears.

Bai Rui couldn't help chuckling, with a calm expression on his face, "It's not so great, and there's no such thing as sacrifice. This is a promise I made voluntarily. If I can't complete it, it's because I can't do it."

"It's not fair." Lin Xiyou's eyes were flushed, and her heart was filled with panic.

"There is no absolute fairness in this world, but you can use enough strength to make it relatively fair. When you stand at the top of a certain field, you may be able to create a little more fairness for others."

Bai Rui was as calm as ever, with a hint of helplessness in his tone, before getting up and leaving, he left a sentence: "When you calm down, let's talk about brand strategy."

Lin Xiyou stood there in a daze, unable to calm down for a long time.

She shuttled through the streets and alleys, with Bai Rui's words resounding in her ears, thousands of thoughts churning in her mind, is there really no perfect solution to break the situation?

"Xiyou?" Zhuo Yue yelled several times before Lin Xiyou recovered and forced a smile, "Coincidental."

"You seem to have something on your mind?" Zhuo Yue asked with concern.

"No, I was just thinking about something..." Lin Xiyou received a call before she finished speaking, and her face changed after she didn't hear a few words.

"What's wrong?" Zhuo Yue couldn't help asking.

Song Ziyuan on the other end of the phone couldn't sit still when he heard it, and said, "In addition to the mailbox number, there are important discoveries, interviews", and immediately rushed to meet up.

When Song Ziyuan arrived, Lin Xiyou and Zhuo Yue were wandering around the rows of condiment shelves in a nearby supermarket.

The two looked serious, as if they were discussing something. He had been standing opposite each other for a long time, and they didn't notice it at all. After finally waiting for a break between conversations, he stepped forward with a smile.

"What are you talking about? If you're so devoted, I'm going to be a living person."

This sour tone attracted Zhuo Yue's attention, "I think the category of vinegar still has potential."

Lin Xiyou had no time to take care of it, she just glanced at him, then turned to ask Zhuo Yue for advice: "How should I say it?"

"After all, young people nowadays are quite jealous." Zhuo Yue made a pun and glanced at Song Ziyuan.

Song Ziyuan choked, and retorted: "That's because. It's good to be jealous! It's good for your physical and mental health."

"What kind of beneficial method?" Zhuo Yue asked solemnly without changing his face.

Lin Xiyou, who was not on the same channel as them, also looked seriously at asking for help. How could it be beneficial?