Meet the Brand Officer

When Lin Xiyou followed that long-haired female colleague Zhang Lan to a remote and deserted place, she stopped her and immediately asked, "Who did you send the plan to?"

Zhang Lan's face froze, panic flashed in his eyes, and he denied it flatly: "No, I didn't send it to anyone else."

Lin Xiyou stared at her sternly, and asked, "I didn't tell you which plan it was, so you know it?"

"What plan, I don't understand what you're talking about." Zhang Lan lowered her head subconsciously, and turned sideways to leave.

Lin Xiyou stepped forward and blocked her way forcefully, "If you want to be unknown, you have to do nothing about it. Do you know how much legal responsibility you have to bear for leaking our internal plan to your competitors?"

Zhang Lan panicked and clarified repeatedly: "I didn't send it to Jiuwei, really not."

"Then who did you send it to?" Lin Xiyou took advantage of the situation and asked.

"me."

Lin Xiyou stared straight at her, "Tell me the truth, maybe I can save some mistakes."

"That's right. Not long after I was seconded to the third department, someone on the Internet contacted me, saying that he wanted to learn from our brand promotion plan. I was hesitant at first, but then he sent me [-], saying it was a study fee. , and promised that he would only use it as a reference and never leak it. I just..." Zhang Lan's psychological defense was breached, and he frantically confessed.

"Just for 500 yuan, you actually sold the fruits of our painstaking efforts. Are you worthy of everyone and yourself?" Lin Xiyou turned up her volume angrily.

"I was really short of money at the time, and all the money was used to pay the next quarter's rent, and it was not yet time to pay wages. I was floating alone in Haishi, penniless, and it was difficult to even eat. So." Zhang Lan's eyes were red, her voice was tinged with tears,
Lin Xiyou recalled herself back then, and her heart was moved, but her tone was firm: "Everyone has difficulties, but this is not a reason to make mistakes, let alone an excuse to harm the interests of others."

"I'm sorry, I really didn't do it on purpose. Can you let me go this time?" Zhang Lan cried and pleaded, "I really didn't expect that after a month, there would be Jiuweijiu. I realized that something happened, but I can't admit it"

"If you make a mistake, you have to bear the consequences yourself." Lin Xiyou insisted on her point of view, and then softened her tone: "Please send me the screenshot of the details you sent, and I will report it to Mr. Bai to see how to deal with it."

Zhang Lan turned on the mobile phone and found the small mailbox, sent a screenshot on the spot, and offered to cooperate well.

Lin Xiyou took the screenshots and the recording of the conversation, and turned back to find Bai Rui.

She reported the situation truthfully, and took out two comparison pictures, "The recipient number sent by Zhang Lan happened to be the sender number of the email received by Jin Guoxian from Jinbao Condiment Factory, and the price also matched, both of which were [-]."

"The middleman is playing tricks." Bai Rui calmly said with a clear face, "You shouldn't be able to find him."

Lin Xiyou was surprised, nodded and admitted: "At first I suspected that Chen Feng was playing tricks secretly, but I asked a friend to check the number, and it was bound to the identity information of an old man. My friend found that person, but the person didn't know This matter, I don’t understand the information of network electronics.”

"But I feel that it must be him! It's really unprofessional to do so!"

Bai Rui looked at Lin Xiyou who was furious, and couldn't help but chuckled, "You are young, and you have a good temper. Chen Feng is cunning and suspicious, and he is best at picking himself clean, so he won't be easily caught by the tail."

"Is there nothing we can do with him?" Lin Xiyou felt unwilling.

"He often walks by the river and never gets his shoes wet. He will have to pay the price one day." Bai Rui was as indifferent as before, and glanced at her, "Calm down, calm down and wait."

"Well, speak with strength, let him have nothing to say!" Lin Xiyou calmed down quickly, followed Bai Rui, and went to the conference room.

Bai Rui held three internal meetings to assign work tasks for the last sprint month. After agreeing on the details, he led everyone to a hot pot meal to accumulate energy for the next month's struggle.

The plan is progressing smoothly. On the [-]st of the next month, they launched new condiments such as "Jealous", "Soy Sauce", "True Fragrance Oil" and "High Salt Value" of Siwei Young's high-end series both online and offline. The style, personalized naming and unique style instantly attracted the attention of many young consumers.

As long as you buy Si Wei Zao Lu products, you can also buy a young condiment at a discounted price.

Driven by both fun and welfare activities, young consumers and middle-aged consumers happily paid for the purchase, and the sales of the Siwei brand soared for several days in a row, becoming the champion of total sales in the first week.

Sun Yan, who was in charge of statistical analysis of the data, sent the good news to the Siwei project working group. Lin Xiyou, who received the good news, was overjoyed and jumped on the spot several times.

She suddenly realized that she was stationed next to the shelves of a large supermarket, so she smiled awkwardly at the customers around her.

"I'm just so happy, the Siwei brand's series of products won the top sales this week!" She couldn't help sharing her joy, but unexpectedly got an even bigger surprise.

Customers who are struggling to buy among several rows of shelves, when they hear this, the sales are top, then many people must buy, and the things many people buy must not be much worse, so let's try it.

Customers gathered in this area put them into shopping carts one after another. This lively scene attracted customers from other areas, who also came over to join in the fun and asked everyone what they were buying.

This wave of enthusiasm has brought an endless stream of customers in front of the shelves of the Siwei brand, and the sales and total sales of Zaolu have both increased.

Lin Xiyou took several photos of the hot snap-ups on the spot, and posted them to the work group. Wang Yan directly took local materials and publicized them in the brand community circle, which caused another wave of buying frenzy online.

"This jealous expression is just like yours."

"No, I think the high salt value is more suitable for me."

The laughing conversation of a loving couple caught Lin Xiyou's attention.

"Let's buy it and put it in the wedding room, it's so interesting." The girl picked left and right, couldn't put it down.

"Buy them all if you like them, and fill our small kitchen." The boy lovingly moved all kinds of condiments into the shopping cart.

"Well, I want that real sesame oil too." The girl stretched out her finger.

"Don't you not like sesame oil?" the boy asked carefully.

"But this complete set of styles is missing one style. I feel uncomfortable all over. A family needs to be neat and tidy. This is the taste of our family." The girl acted coquettishly, gesticulating with various bottles, and muttered: "It would be great if there was another beautiful package. I will give another copy to Ading. She will also get engaged next month."

Lin Xiyou, who was sipping candy, was greatly inspired, and excitedly went forward to chat with the young couple, and then selected some customers to do a simple survey, and couldn't wait to report back with new ideas!