roses and lilies

The shadow of lovelorn did not dispel my belief in work and study.The supervisor saw that I was preoccupied.She considered using studies to enrich my life and get out of that unhappy relationship.Encouraging me to cheer up, she applied to the company for a lecturer training class for me, and the five-star lecturers bombarded me in turn, allowing me to feel the atmosphere of the lecturers.Also let me know what is the truth of "There is a sky beyond the sky, and there are people beyond people."The focus is to let me develop in the direction of a lecturer, and it can also fulfill the long-cherished wish of the three groups who have not had a lecturer for many years.Once successful, the three groups will have more diverse ways of exhibiting their business.Let her worry less, I am still young, and she looks forward to taking over her class in the future and creating greater brilliance in the three groups.

The level of the five-star lecturers is very high, and they also have rich experience in business development. Each of them did not have smooth sailing. At the beginning, they encountered unprecedented difficulties. Each of them encountered different perplexities, but finally survived .Among them, a five-star lecturer mentioned a word, and he said that he had realized this word for three years!When he said this, the class was still very lively, but it quieted down after a while. Everyone listened quietly, and he said, "Greetings, these two words are not difficult to write! It is not difficult to understand literally! Then I want to ask the students, do you understand what it means?" The students connected "greetings" with "praise" one after another!Said, isn't it meant to praise others!The teacher was silent for a moment, and asked: "What does cold mean?" The students all said: "It means cold." The teacher nodded, and then asked: "What about Xuan?" not out.The teacher said with a smile: "Xuan literally means noisy and lively. If it is expressed in one word, it means 'hot'. The combination of these two words means the process from cold to hot. It’s called greetings. Whether it’s a stranger or an acquaintance you haven’t seen for a long time, once you meet, it’s a process from cold to hot. It must be cold at the beginning when you meet a stranger, but how do you think of a way to make the temperature rise!” The teacher smiled , half-jokingly said: "I think you must be stronger than me, and you will definitely not be enlightened for three years like me."

If you think about it carefully, it really makes sense. Isn’t the marketing industry a process of selling yourself? Only when you are recognized by customers will customers accept your products and give you time to sell your products.So communicating with people comes first.Someone said, isn't communication just talking?What's the problem? I grew up so big, can't I still not know how to speak?It seems like the question is ridiculous.In fact, otherwise, effective communication is not an easy task. If you don’t grasp it well, just one sentence will leave others with reasons for rejecting you or a bad impression.

I remembered that during the business development process, a strange visit knocked on the door. A very kind elder brother opened the door. He looked in his forties and fifties. He did not refuse me, and expressed his interest in the insurance of children's education.He invited me into his home.Let me sit down and pour me tea.To be honest, I still met such a living Bodhisattva once. I opened up the conversation box and talked with him about how good insurance is, how to maintain and increase the value of customers' assets, how big the company is, and how high the dividend rate is. , How many large-scale projects and fixed assets to invest in the State Council.The customer just listened quietly, and he didn't express his opinion.I talked until my throat was smoking, and my saliva was flying around.Seeing that I had almost finished speaking, he raised two questions. One is what should the insurance company do if it goes bankrupt?I said, how could the insurance company go bankrupt? This question was too stupid to ask, and then there was a burst of bombardment and preaching, and finally the client was rendered speechless.He asked another question. He said that after he had calculated it, it was still not as good as depositing bank interest.I said anxiously: "You are doing actuarial calculations. Can you calculate the day you were born, the day you died, and the day you bought the urn? If you can do it, I will sit down and hold my fingers together with you." Forget it. I also imitated the tone of my master and said that insurance is to create a large amount of urgent cash for you at the most critical moment when you are subject to unpredictable disasters such as accidents and diseases. Banks can’t do it, banks At most it will give you some interest!

After listening to me, the customer finally couldn't hold back his emotions, and shouted loudly: "Get out of here, this is my house, do you know my needs, do you know the specific situation of my house, you will die soon." I will live, who can bear it! Hurry up and leave me!"

In this way, I walked away in despair with my bag in my arms.After going back, after thinking about it, I felt that I was right!The next day I went to the company and consulted the master.The master smiled and said: "You boy, you really have the energy I had when I was young. Hard work is one aspect, and you need to learn more communication skills. Tell me, what kind of work do we do? "I simply said: "It's for sales." She asked again: "Then what is the most important part of sales?" The most important part of sales is demand-oriented. This involves your communication skills. You should talk less and ask more. The highest level of asking questions is to use your questions to answer the other party’s questions. In the process of asking , Have an interaction with customers, do you understand? Interaction is not one-sided preaching. Through this kind of interaction, we can create an equal and happy mood for customers, so that customers can open up the chatter box, so that we can understand the needs of customers! Another point is very important, that is to try to argue with customers as little as possible, use less examples from customers, and use more acceptable language. Our purpose is not to show how capable we are, but to let customers know our products as soon as possible. Accept it. This time is a lesson, you say the client has won, but he has the right to choose other salesmen or even other companies, what's the use of you saying you won?"

After being enlightened by the master, I finally felt the importance of pleasantries and communication, not necessarily how much I said, nor how good my eloquence was.Sometimes an affirmative look, an action, a body language, or even listening quietly is a great appreciation for the other party!

While listening to the lecturers, I thought about the problems I encountered in the process of developing my business, including language expression, communication, observation of words and expressions, and moreover, the problem of mastering the fire.Human thinking is the most complex in nature, and everyone thinks differently every moment.How to figure out the other party's mind is the key.Thinking about it this way, the simplest thing is to talk about insurance types, which are all dead rules.How to get along with people, communicate with people, and let the other party accept you quickly, this is the essence and key. Incorporate the risk of death into the blood, and then speak it in popular language, so that people can understand it at once. Bring them something.In this way, the other party will easily accept it.The master is right, we must be guided by the needs of customers, not from the needs of our salesmen.Thinking about it, there are too many things to learn. The classic saying "talk to people when you see them, talk to ghosts when you see them, and don't talk to people who are not human" is easy to say, but difficult to do.There is no such thing as ten or eight years of hard work.It's really "the road is long and long, I will search up and down!"