When will I have a long tassel?

"Tuor really spent a lot of money this time."

In the office of the general manager of Deep Blue Focus, Li Kejia held the coffee that Bao Nana made for her and said happily.

In order to combat Huaxia CAD, Tuao Company launched a large-scale sales profit-sharing campaign.

The price of Tuo CAD software has dropped by 80%, from more than 3,000 US dollars per set to only 600 US dollars per set. This price is already very cheap even for Chinese enterprise users. Considering the level and reputation of Tuao software, many Chinese domestic companies would rather give up Huaxia CAD, which is already completely free, and instead purchase Tuao CAD. Huaxia CAD's share in the domestic market has been greatly affected.

In addition to reducing the price of the main program, Tuo has also incorporated some special modules that used to require additional charges into the ordinary version of CAD. It has also opened some program interfaces, allowing users to access self-designed modules or modify built-in modules. Modify some parameters.

In this way, Huaxia CAD's open source advantages are greatly offset. After all, Tuao is a large company with a long history, and its technical level is not comparable to that of New Jingwei Company. The special modules provided by Tuao are much more powerful than the open source modules contributed by developers on the Huaxia CAD platform. The user experience is also better, and there is no additional charge. Who would be willing to use Huaxia’s open source modules?

The user was happy, but Kvik's heart was bleeding. All of this is money, tens of millions or even hundreds of millions of dollars, just thrown away in vain, just to deal with an ant-like Chinese company. Yes, in Kwick's view, New Jingwei Company is indeed an ant. As long as Tuor exerts his strength, it can be trampled under his feet and it will be destroyed.

However, even if New Jingwei Company is stepped on, what will happen? This round of price reduction promotions by Tuao will completely lower users' price expectations. If Tuao wants to restore the original price in the future, it will inevitably cause strong dissatisfaction among users. In fact, it is no longer possible for it to return to its original price, and the huge profits it once enjoyed will be gone forever.

"Your new Jingwei has been greatly affected, right?" Liang Zile asked Li Kejia.

Li Kejia invited everyone to participate in the discussion on the open source issue of Huaxia CAD. As an investment expert, Liang Zile has evaluated the financial impact that this matter may have on all parties. The current development of the situation has not exceeded his expectations. .

Li Kejia nodded and said: "Indeed, our share of the domestic market has shrunk by 1/3, and orders for special modules have also decreased. It is not yet clear how much the reduction has been, but I estimate that orders will shrink at least in the next year. more than half."

"Then can you hold on?" Bao Nana asked with concern.

Li Kejia smiled bitterly: "Of course we can support it, but the worst we can do is to subsidize it with the money we earned in the past few years. Our company's CEOs, Mr. Zhao and Mr. Liu, have taken the initiative to reduce their salaries. Some programmers have also proposed to temporarily reduce their salaries. I did not agree. This was my own fault, and there is no need for employees to be held responsible."

"Why is it called sin?" Tang Zifeng said with a smile, "Senior sister, the engineers in our industry have praised your New Jingwei Company, saying that you sacrificed yourself and forced Tuao to reduce prices and give away professional modules. This is terrible It helped us a lot.

"Let me give you an example. Changning Machine Tool Factory had always wanted to buy a set of Tuo's gear set module calculation software. Tuo offered a price of US$1.5 million and was not responsible for subsequent upgrades. Changji was reluctant to spend the money. Now it's better. , Tuao directly lowered the price to 200,000 US dollars, and opened a batch of upgrade interfaces. Changji placed the order without saying a word.

"I told them to wait, maybe Tuor would lower the price further. But they said, you can't be too greedy, take advantage of Tuor when he is stupid, and take action when it's time. In case Tuor comes back. Wei Lai, if we don’t start a price war with your new Jingwei, it will be too late for them to regret it.”

"Look at you industrialists, who are you?" Li Kejia complained falsely, "While praising us, he turned around and bought our competitors' software. In the end, it was you who got the advantage, and we were the ones who suffered. I’m quitting!”

"Don't, we're going to drag all the foreign design companies down with you." Tang Zifeng said with a smile.

Li Kejia said with a grimace: "I don't know whether they can get into the water or not. Anyway, our company is about to fall into the water."

Wang Zijie interjected: "Sister, Tuao's strategy is actually the most beneficial to you. You should stick to it for a few years. Maybe the top spot in the global industrial design software market will be your New Jingwei Company's. .”

"I'm not that optimistic." Li Kejia said. She said she was not optimistic, but the expression on her face was quite relaxed. It was obvious that things were not out of control.

Wang Zijie said: "I have recently been studying the issue of international industrial competition and thinking about how backward countries like China can occupy the peak of the industry. According to traditional industrial theory, advanced countries have technological advantages and can obtain high profits in the market. They By investing these profits back into research and development, we can maintain our technological advantage.

"Because of backward technology, backward countries can only engage in some low-value-added production, with low profit levels. And the lack of profits leads to insufficient investment in technology research and development, making it impossible to get rid of the situation of technological backwardness.

"This is a chicken-and-egg cycle, where the strong are always strong and the weak are always weak. Just like your New Jingwei Company, it relied on its price advantage to gain a place in the domestic market in the first place. Low prices mean that you Your advantages are also your disadvantages. Because your prices are low, your income is also small and you cannot afford first-class programmers. The reason why Tuao has been able to maintain its technical advantage over you is because its products are high-priced and profitable. high."

"What you said makes sense, so what is your conclusion?" Li Kejia asked.

Wang Zijie pointed at Tang Zifeng and said: "I got my conclusion from Lao Tang. Now the practice of your New Jingwei Company is also providing me with new evidence. Lao Tang's approach is to focus on limited Profits, breakthroughs in the manufacturing technologies of several high-end machine tools. Once they mastered these technologies, they lowered the prices of high-end machine tools to very low levels, forcing their international counterparts to reduce prices.

"The internal management costs of temporary machines are very low, and they do not need profits from the high-end machine tool market to maintain operations. But those large foreign machine tool companies are different. They are used to living a life of extravagance. Now with the temporary price cuts, the profit level cannot be guaranteed. It turns out that The operating model will have to change, and the one that will be most affected is R\u0026D investment.

"I heard from Lao Tang that some of their foreign counterparts' R\u0026D investment has dropped rapidly in recent years, and they have not been able to come up with new products or designs for several years. But Lao Tang and the others are steadily catching up. Within a few years, Then we can catch up.”

"Haha, this is a strategy that Senior Brother Tang told me. Lower the opponent's IQ to your own level, and then use rich experience to defeat the opponent." Bao Nana was overjoyed. She has always been a person who likes to tease and tease people. people.

"That's it..." Li Kejia said, "Now that we are forcing Tuor to lower the price, Tuor's research and development funds for upgrading the new version will definitely be reduced. As long as Tuor stops, we will have a chance to catch up. But , Our own survival issues also need to be considered. We imported more than a dozen computer experts from Russia and Ukraine some time ago, which cost a lot of money. Now that Tuo has robbed the market, the next step of our operations has become a big problem. "

"How much do you need to last for a year?" Tang Zifeng asked.

Li Kejia raised his eyebrows: "What, Mr. Tang is going to sponsor us?"

"Sponsorship is impossible. It will never be possible to sponsor you." Tang Zifeng said, "However, I encouraged you to do open source. Now that you are in trouble, it is okay for me to help you get some business. . Just tell me how much business you need from me to get you through the current difficulties."

"About 30 million." Li Kejia said, "We also have some other businesses that also generate income. If we can have another 30 million in business, we will definitely be able to survive this year. As for next year..."

"Tuor won't last until next year." Liang Zile said confidently.

"Yes, this is also our expectation." Li Kejia said, "We estimate that Tuao will not dare to continue fighting with us like this. If we can survive a year, Tuao will definitely give up on the mid-to-low-end user market. I'm talking about the global mid- to low-end user market.

"By that time, we will be able to obtain customized orders from the international market, and the financial situation will improve overall, thus entering a virtuous cycle."

"It's only 30 million, I thought it was a lot." Tang Zifeng looked so nonchalant that Li Kejia couldn't help but want to throw the coffee in his hand at his face.

"You should give me 30 million!" Li Kejia said.

Tang Zifeng reached out and opened his briefcase, took out a few documents from it, handed them to Li Kejia, and said, "What a coincidence, I just have a 30 million software order in my hand. You want more?" , I can’t take it out yet.”

"Is this happening?" Li Kejia was surprised and happy. She was running against Tang Zifeng because she wanted Tang Zifeng to help her find orders. Tang Zifeng had a wide network of contacts in the machinery industry. If he lobbied more, he should be able to find some business for New Jingwei Company. What she never expected was that there was an order in Tang Zifeng's briefcase. No wonder he had been looking so smug just now.

"Committee of Science and Technology..."

Li Kejia was overjoyed when he saw the titles of those documents. They were actually orders placed by the Science and Technology Commission. It seemed that New Jingwei Company was indeed on the hook.