When will I have a long tassel?
Chapter 2 The Pig Flying in the Wind
"Do you know what year this is? Some students said that this year is 1994 AD. Congratulations, you got the answer right!"
"However, you only got half of the answer right. Let me tell you, this year is not only 1994 AD, this year is also the first year of China's market economy. Remember, it is the first year!
"What is a market economy? We are all college students, so we must all know this question by heart."
"But what I want to say is different from what your teacher said. What I want to say is that the market economy is a strong wind coming from the desert. Standing on this wind, even pigs can fly in the wind!"
In a classroom on the second floor of Renmin University, a tall, handsome young man stood on the podium and talked to a room full of students younger than him. The naive and ignorant students stared at the young man's opening and closing mouth, feeling like they were about to fly.
Next to the podium, there was a young man of the same age as the speaker. He sometimes looked at his companions on the podium and sometimes at the students under the podium, with a rather complicated expression on his face.
The person standing on the podium is Tang Zifeng, a member of the Mechanical and Electrical Department of the Second Bureau of the Ministry of Mechanical Engineering whom Xie Tiancheng and Zhou Heng talked about. The person standing beside the podium is Wang Zijie, Tang Zifeng’s dormitory classmate at the university. He is now I am a full-time student counselor in the Department of Chinese Management of Renmin University.
Tang Zifeng and Wang Zijie both graduated from Renmin University and are the authentic senior brothers of the students in the audience.
In Wang Zijie's impression, Tang Zifeng could only be regarded as dull when he was in school, not an active person. Unexpectedly, after graduation, Tang Zifeng seemed to be a completely different person. Not only did he become more eloquent, but he also showed extraordinary business talent.
Last year, Tang Zifeng approached Wang Zijie and asked him to help find a group of management masters in the school and hired them to compile a 2 million-word "Encyclopedia of Business Management Knowledge" at a price of 5 yuan per thousand words.
Don't think this price is too low. Tang Zifeng's request is far lower than the standard of royalties. He made a list of knowledge and asked the masters to search for information according to the diagram and go to the library to find information. Most of the content was directly copied and pasted, at best, the title was changed and a few sentences of introduction were added. This approach would be enough to trigger hundreds of copyright lawsuits 20 years later, but in the early 1990s, who would care about such a thing? .
After paying a remuneration of 10,000 yuan, Tang Zifeng contacted a publishing house somewhere, bought an ISBN, and published the book. It was a thick, hardcover volume that could be used to hit people harder than a brick. sharp. At a time when an ordinary textbook is priced at just a few yuan, Tang Zifeng set a high price of 248 yuan for this book, which frightened Wang Zijie so much that he almost fell over.
"Are you crazy? Who would buy this little cut-and-pasted information at such a high price?" Wang Zijie asked Tang Zifeng with bulging eyes.
His question soon came to an answer.
Tang Zifeng recruited a dozen college students from rural areas in the school, gave them two books each, and stated that as long as they sold them, they would pay 180 yuan for each copy, and the rest would be the students' sales commission.
The students were skeptical and went out to sell. In just two days, all the students sold the two books in their hands. Their sales targets were all large state-owned enterprises in Beijing.
For teachers and students in colleges and universities, this book compiled by Tang Zifeng can be said to be worthless, because the theories and concepts in the book have been taught thousands of times in textbooks, not to mention that masters copy the book It is inevitable that there will be some errors, and jokes such as "Chang Kaishen" can be seen everywhere. But for the leading secretaries of various units, such a book is simply a treasure book, enough to save them from fire and water.
Since the reform, especially since the country proposed the market economy model, leaders at all levels have been talking about updating concepts. When leaders give speeches or hand in work reports, there are not many new terms in them, and there are not a few words like "Schumpeter pointed out" or "Joan Robinson thinks" and the like, do you have the nerve to say that you are a trendsetter in the market economy?
However, in an era without Du Niang, was it so easy to find such new terms and concepts? Secretaries are also human beings, not humanoid self-propelled libraries. The boss heard a new word somewhere else and came back to ask you what it meant. How would you answer?
At this time, the salesman sent by Tang Zifeng appeared in front of them. A thick management encyclopedia contained all the concepts that the leaders had heard and never heard of. They no longer had to worry about not knowing who Keynes was. I I also know Samuelson, Hayek, John Muller, Hatano... uh, no, it's the Boston Matrix. Yay Boston! Matrix! You can write it into the leader's speech today, and it will definitely shock the leaders of other units!
As for a book costing 248 yuan, is it expensive?
Who would find it expensive if something can be invoiced?
What's more, the college student who came to sell books today knew some rules. He issued an invoice for 248 yuan, only collected 220 yuan and left. What's the harm in buying five or ten more books of this kind?
Each of the students who sold books received a sales commission of more than 100 yuan. Today, when the monthly salary of government officials is less than 200 yuan, what does it mean for these children from rural areas to earn 100 yuan in two days?
What else can I say? Brother Tang, Teacher Wang, and how many other books we have underwritten!
The first printing of 4,000 copies sold out in less than a month. Each of the students who participated in the book sales earned several thousand yuan. They replaced the old Chinese tunic suits they wore at home with brand new stand-collar jackets. The cafeteria no longer crowded toward the big windows, but became a small speculation window. of regular customers.
As for Tang Zifeng and Wang Zijie, they recovered a total of 700,000 yuan for the book. After deducting the publishing and printing expenses and the business tax paid by finding someone to issue invoices on their behalf, each of them received more than 100,000 yuan, and they immediately became the richest man in the class. , brackets, are parallel.
Before Wang Zijie could warm up with the money he had received, Tang Zifeng came up with a new idea. He put their money together and registered a cultural company using their parents' ID cards.
According to Tang Zifeng, he himself works in a ministry and Wang Zijie is a teacher in a school. There are many inconveniences in opening a company in his own name. If he borrows his parents' ID cards to make a cameo, it will not be a big problem.
Wang Zijie fully agrees with the fact that he cannot directly set up a company. The students who sold books last time were absent from class too much and had attracted the attention of the school. If the school knew that he was hiring these students, it would be doubtful whether he could continue to work as a counselor.
However, why should we register a company when we can obviously make a lot of money without setting up a company?
The answer Tang Zifeng gave at the time was this: On the wind, even pigs can fly. If you miss this village, there won’t be this store.
The name of the company was discussed between two people, and it is called Shuangyu Feihai Cultural Communication Co., Ltd. Shuangyu is taken from the Shuangyu tree where Renmin University is located, and Feihai means flying pig. This not only has the meaning that Tang Zifeng said before, but also means that Tang Zifeng and Wang Zijie are of the same age. Pig.
After the establishment of the company, Tang Zifeng immediately launched a plan to write (make up) five books, namely "Encyclopedia of Knowledge for Administrative Cadres", "Encyclopedia of Market Economy", and "1000 Questions on New Enterprise Accounting Standards" Wait, in short, we are targeting the hottest topics in the market, not seeking the best, just the thickest.
More students were recruited to become Feihai Company's salespeople. They have one thing in common, which is lack of money. Recruiting these students to promote books slightly weakened Wang Zijie's inner guilt. He always comforted himself by saying that although he induced these students to miss classes, he was still helping poor students to work-study, which was in line with his status as a counselor. of.
Every time a new salesman is recruited, Tang Zifeng will give them a publicity and encouragement. In Tang Zifeng’s words, sales is a matter that requires courage and perseverance. They must be brainwashed first, otherwise they will encounter setbacks. will become discouraged. At this time, what Tang Zifeng was doing was this kind of encouraging speech.
"Students, junior brothers and sisters, the market economy has arrived, and tens of thousands of millionaires and even billionaires are about to emerge in China. In any field, as long as you concentrate on it, you can achieve great things. Career. Yes, you are still students now, and it is not time to start a business yet, but don’t you want to make some preparations for your future development? Don’t you want to get in touch with society? You don’t want to have tens of thousands of dollars before you graduate. Yuan deposit?
"Congratulations to you, the opportunity has come! Feihai Company is a company that belongs to us college students. It was established entirely to help you, the junior brothers and sisters, realize your dreams of market economy. In the past year, there have been 22 of your senior brothers and sisters have earned commissions of more than 5,000 yuan in the company. Among them, our sales champion, senior sister Bao Nana from the Department of Journalism, has earned more than 20,000 yuan! Do you want to be such a rich man and sister?"
"think……"
A red-faced little girl in the audience couldn't help but echoed in a low voice. After saying this, she realized that no one else had spoken, and she couldn't help but want to hide her face in the desk in embarrassment.
"Well said!" Tang Zifeng stared at her at a glance, "Is this Junior Sister Peng Xinyi from the Labor Home? Junior Sister Peng said it very well. What about all of you, do you want to become a rich man with a deposit of more than 20,000? "
"think!"
This time, everyone held back their energy and shouted loudly. Renmin University students don’t know what stage fright is. Everyone didn’t answer the question just now. It’s not because they were shy, but they just thought it looked too silly to answer the question this way. Now that someone has taken the lead, everyone has nothing to hesitate about. Normally, everyone might be relatively calm, but after being incited by Tang Zifeng, a small fire ignited in everyone's heart. With a deposit of more than 20,000 before graduation, who wouldn’t be so excited!
"Damn it, in the two years since graduation, Lao Ba has gone to participate in a pyramid scheme, right? Why didn't you think he was so good at cheating?"
Wang Zijie looked at Tang Zifeng, who could only spit out lotus flowers, and thought to himself.
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