Transmigration of the Famous Cyber Star

The broadcast of Cute Pet Hospital 4 once again brought huge sales to Liu Man's online store. In order to cooperate with the promotion of the documentary, the picture on the front page of Liu Man's online store was replaced with a huge photo of Wang Xiangqin. cats, namely Box Office and Big Sale.

Wang Xiangqin also posted the same photo on Weibo, along with other daily photos of the two cats, which attracted the attention of many cat fans.

The commercial effect of celebrity endorsement is definitely much stronger than shouting campaign slogans, especially for big names like Wang Xiangqin, who have a very strong drainage ability. From Christmas to the end of the New Year's Day holiday, Liu Man's online store sold more than 2,000 bags every day, and the best sellers were the two flavors of 8-pound salmon and sturgeon that Wang Xiangqin mentioned in the documentary.

In the past, the 8-pound pouches were not as good as the 12-pound and 16-pound bags, because the price was not worth it, and salmon and sturgeon were about 50 yuan more expensive than chicken and beef. Cat’Garden’s cat food itself was already very expensive. Yes, many buyers will still measure their wallets when placing an order.

As a result, now being bewitched by Wang Xiangqin, everyone flocked to buy the cat food he recommended, regardless of the cost-effectiveness, as if this would bring them closer to their idols.

So much so that before the event ended, the 8-pound salmon and sturgeon were sold out, and there were not many 12-pound and 16-pound ones of the same taste left. Zhang Pei immediately applied to Sisland for replenishment.

For Xishilan, whose main sales area is Southeast Asia (no shortage of fish), the two flavors of salmon and sturgeon cat food are also relatively difficult to sell. So Huang Shiting was very surprised how they turned a hard-to-sell product into a best-seller. Zhang Pei told him the reason on the phone.

In fact, what Wang Xiangqin said in the documentary is a prepared line and a slogan, which intentionally guides the audience to buy these two unsalable flavors.

Regarding what kind of cat food Lanxi usually buys and what kind of cat food cats like to eat, Wang Xiangqin is filming every day and is so busy that he has no time to care about these minutiae. He is really only responsible for playing with cats, regardless of other things.

This sales idea was thought up by Zhang Pei herself, and her main purpose was to destock. Xishilan is very smart. Every time it sends goods to China, the quantity of cat food of each specification is equal. Regardless of whether it is good or not, Zhang Pei has no right to specify what kind of food he wants. During the period of non-promotional activities, every purchase, there will be a backlog of 8-pound salmon and sturgeon. Videos have a shelf life, and the backlog will cause losses if the backlog is too long.

There is only more than one month left before the date agreed by Zhang Pei and Peter, and they have already fulfilled their requirement of an average daily sales of 1,000 bags. Even after the event, sales dropped sharply—on January 4th, sales dropped to just over 500 bags. However, Zhang Pei is very confident that sales will still rise within a week.

After the promotion ended, Mao Yuchen immediately counted the sales. It is conservatively estimated that in eight days, they earned at least more than 6 million yuan. It is not comparable to the miracle of Double Eleven, but it is also gratifying.

Only at this time did Liu Man know that Zhang Pei borrowed 8 million from Yu Zhan to buy the entire warehouse, because the company's accounts were short of 8 million in cash, but there were more fixed assets in warehouses and land.

In fact, the land near the warehouse had been fenced off as early as late November, and many slogans were written on the fence, the most conspicuous ones being Songtai Real Estate.

Songtai Real Estate will build a commercial center here, including a shopping plaza and a commercial cluster, including five-star hotels, high-end office buildings, and a large residential project.

At that time, when the marketing advertisement of Songtai Real Estate was first published, the people nearby were all watching jokes. They live in barren mountains and wild mountains, and they are more than ten kilometers away from the fringes of the capital city. Who will buy the shopping malls and office buildings? ah? It is possible to build real estate. People who cannot afford a house in the urban area are willing to buy a suburban area, but there are not many public transportation and it is difficult to commute to get off work.

Everyone thinks that the head of this real estate company in Hong Kong has been kicked by a donkey. The real estate in the capital has been booming for more than ten years, and it is now close to saturation. There are almost no new buildings to build in the best locations in the city center. For such a long time , They have never seen the shadow of Songtai Real Estate Investment. This company is really weird. It didn't seize the best development opportunity, but when the real estate market went down, it marched into the capital to build a house. Isn't it brain damage?

As a result, as soon as New Year's Day passed, the government issued an announcement document to extend the XX subway line, and the terminal of this subway line was right next to the land purchased by Songtai Real Estate.

The execution of the document is very strong. The next day after the announcement, the nearby roads were closed. The subway construction company is about to start construction, and the completion date is written on the bulletin board. It will be about two years later, which is also the main body of Songtai Real Estate Commercial Center. and the completion date of the residential project.

The neighborhood here was an old industrial area 40 years ago, but now it is basically broken down and moved, and there are no decent businesses anymore. The surrounding houses are mainly built by farmers in the past, old state-owned factory buildings and dormitory tube buildings. There are not many commercial houses, and the supporting facilities are also poor. There are no parks, schools, hospitals, etc. Other real estate companies are not optimistic about this area. With great development potential, the average price of real estate is much lower than that in the urban area, and it is not easy to sell. They think they can't make money.

As a result, as soon as the announcement came out, people who watched the joke couldn't laugh because they were so happy that they went crazy, and the laughter twitched away, and they made a lot of money! Housing prices soared overnight. On the first day, 31,000 square meters of second-hand commercial housing were listed, and on the second day, they were listed at 50,000!

However, whether it is a residential building, a farmer's house or an old factory building, there is a certain distance from the subway station planned by the government and the commercial center of Songtai Real Estate. The shortest distance is at least 500 meters. Only Liu Man and the others' warehouses are located directly facing the subway entrance, and opposite is the land of Song Tai Real Estate.

The warehouse that Zhang Pei bought for 8 million has appreciated to more than 80 million in just a few months. It is estimated that when the subway is completed, the market value will exceed 100 million.

When Mao Yuchen was counting the company's financial materials, he deliberately reconfirmed the land certificate of the warehouse, the name of the company and the name of the legal person on it. She and Zhang Pei were the ones who went through the property rights change procedures.

At that time, they had just earned 10 million on Double Eleven, and Zhang Pei immediately used 8 million to repay the debt. The company's purse was suddenly deflated, saying that it was used for warehouses. Such a remote and broken place, Mao Yuchen felt that it was not worth it . Now, she only has deep admiration in her heart. As expected of the boss's wife (the boss's wife), her vision is farther than ordinary people like her.

How did she know that Zhang Pei was stunned!

Second update~