Transmigration of the Famous Cyber Star

Peter arrived in New York not much earlier than Lina, only two or three hours earlier, and then stayed at the airport until his daughter got off the plane.

Liu Man stayed in the United States far longer than she expected due to an accidental injury. The same is true for Peter, who originally planned to spend about ten days on his business trip to the United States. His work schedule is first to understand the local sales of Cats'Garden in the United States, and then assist the American agent to put dolls on the shelves in several cities and states with a large market share. After finishing his work, he will go back to New Zealand to report on his work. The company headquarters will hold this year's semi-annual meeting soon.

Now, the doll containers from China have been placed in the port, and the unloading work is stagnant. It is not because there is no manpower, no warehouse, or the negative attitude of the American agents. They can't wait to start the doll marketing plan immediately.

It's that Peter disagrees with unloading.

He had a huge conflict with the American agent. In fact, on the day he came to visit Liu Man in the hospital, Liu Man guessed that his intuition that his work was not going well was correct.

Cats’Garden’s American agent, Wongee, is Peter’s old partner. Over the past 30 years, the relationship between the two has been very stable, and Peter also trusts his boss, Wongee.

As a result, he found that since April this year, Cats' Garden's market share in the United States has dropped by 3 percentage points instead of increasing, which is very unusual. It is true that their brand share in the US market is close to solidification, and it is difficult to increase by 1 percentage point, but equally, it is not easy to fall by 1 percentage point, and their customer loyalty is very high.

What caused the slippery slope?

Peter has never been able to figure out the reason. Wongee Company showed him only the positive side. Even after he went to Los Angeles Ontario, where the Wongee Company headquarters is located, he did not find out the problem again.

It wasn't until Liu Man was injured that he met Yu Zhan's teacher, Professor Stephen, in the hospital. After the two left the hospital, they had another meal together. Professor Stephen reminded him of the truth, and he knew the truth.

As mentioned above, Wongee also has its own factory to produce all kinds of pet cans, which are labeled with its own brand Wongee. In January this year, a batch of Wongee pet cans used spoiled beef, which caused serious quality problems, causing hundreds of pets to suffer from stress reactions of vomiting and diarrhea, and some even threatened their lives.

Wongee Company reluctantly recalled the problematic cans after the situation became very serious. Although they also successively compensated the pet owners accordingly, the loss of brand reputation was irreversible.

This is the cause of the matter, which has not affected the sales of Cats' Garden at this time.

Seeing that his own brand's products were boycotted and unsalable, the boss Wongee was in a hurry. Being an agent is definitely not as profitable as selling your own products, and most of them are taken away by the Cats’Garden headquarters. So in recent years, he has gradually shifted his focus to his own brand—this is another objective reason why Cats' Garden's sales in the United States have stagnated.

As a result, after several years of hard work, they returned to the pre-liberation overnight. A series of compensations made their company's finances tight, and the brand that they had finally established also stinks.

Wongee was not reconciled. He came up with a bad idea. He paid an advertising company to recreate the advertisement for Wongee cans, emphasizing that their cans are fresh beef from New Zealand farms, and Cats’Garden is from a factory.

This is of course a false advertisement. Wongee wanted to gain the brand awareness of Cats'Garden, but it backfired. After the advertisement was broadcast, the sales of Wongee's cans not only did not pick up, but also affected the reputation of Cats'Garden. Beef is also related to New Zealand farms. Naturally, I don't want to buy Cats'Garden products, and its sales are declining at a speed visible to the naked eye.

Seeing this, Wongee was worried that Cats' Garden would know what she had done and would hold them accountable, so she quickly withdrew the advertisement, but the bad impression had already been deeply ingrained in the minds of consumers. They cost Cats' Garden a lot of loyal customers.

Professor Stephen asked Peter at the time, is Wongee canned really the same batch of raw materials as Cats'Garden?

Peter categorically said no.

At Peter's age and height, there are very few things that can seriously affect his mood. What happened to Liu Chengyu was the first time, but this time it was the second time. He was about to explode!

No wonder Wongee is so active in introducing marketing dolls, calling him every now and then to urge him, pleading with him in various ways. It turned out that he was not optimistic about the broad market prospects that dolls can bring, nor did he want to learn from the successful sales model in China and Australia, but wanted to Take advantage of this pattern and make up for the mistakes they made earlier!

At the same time that the batch of dolls shipped from Luo Youyou's factory was about to arrive at the Port of Long Beach in the United States, Peter immediately contacted the American freight company that received the goods, and only unloaded the goods, not delivered them.

Seeing that the matter was brought to light, Wongee had to show his cards to Peter, apologized and admitted his mistake, and promised that they would compensate the losses they caused to Cats'Garden.

Peter asked him back, What guarantee do you take? What compensation do you take?

Wongee's books are in dire straits, and to make matters worse, they haven't paid for the last batch of Cats' Garden pet food worth hundreds of millions of dollars, let alone the payment for this batch of dolls. Luo Youyou trusted Peter and Liu Man, and voluntarily assumed the risk of no payment.

Peter was very disappointed with Wongee, and he didn't want to cooperate with such a dishonest company. He also told the situation in the United States and his decision to other leaders in the headquarters, and they all agreed to change the agent.

For these things, Peter hasn't had a good rest these days. On the one hand, Wongee was unwilling to give up the big tree of Cats'Garden, begging Peter for nothing, saying that if their company declared bankruptcy, the pet food and dolls would be fine. The payment for the goods will be in vain. If they are allowed to operate well and bring the company back to life, everything will return to normal.

On the other hand, how to find another agency in a short period of time?

This is not an easy task. Back then Peter decided to sign a contract with Liu Man and inspected her and her mother for a whole year. What if he just found another unreliable company and found other moths?

Peter took care of all these troubles by himself, and didn't tell Lina, nor did he tell Liu Man and Yu Zhan. He stood in an inconspicuous corner today, carefully watched the whole performance, and enjoyed his daughter's dance and Liu Man's performance. He was proud of the two outstanding girls.

No amount of trouble at work can beat the joy of this moment. Hearing Jason calling himself, he walked into the audience with a smile. Jason also pointed to Peter and introduced to the others with a smile on his face, Look, he is Lina's father, Peter. If you have pets, you must know Cats'Garden This brand, he's the vice president of this company.

Lina agreed to help Jason dance, and there was no talk of remuneration from the beginning to the end. She sent messages purely for love.

Jason, however, thinks that it is necessary to settle accounts clearly, and talking about money hurts feelings, so he will advertise for their family.

The first update ~ the second update night ~