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At the very beginning, Xiaonei defined this new model as B2B.

But then it felt wrong.

A small organization started by four or five college students can hardly be regarded as a "B". Moreover, the "B" end has to pay taxes, but college students do part-time odd jobs in their own names and will not file taxes.

Then, Xiaonei has a new model - B4C.

The 2 of B2C is "to", which refers to selling the product to a customer. The 4 of B4C is "for", which refers to providing services to customers and satisfying users' needs through products.

According to Marlowe's hierarchy of needs theory, people consume to satisfy their own needs, and this self-needs have five levels from low to high, namely physiological needs, safety needs, social needs, esteem needs and self-actualization needs.

For example, buying rice and vegetables is a physiological need; buying a house and a gun is a security need; buying a mobile phone or a suit is a social need; buying luxury goods or luxury cars is a respect need.

The highest level of self-realization needs is to satisfy some personal pursuits through consumption.

For example, if you want to be more personalized, you can customize a suit.

For example, if you want to become richer, you can buy low and sell high to earn the difference and realize your own economic value.

Xiaonei is involved in these two levels.

Personalized products have been around for a long time. Xiaonei cooperated with Lenovo to launch two waves of low-cost mobile phones customized by Lenovo for college students, which were cheered by college students and praised by the whole society.

This is the embodiment of a company's social value.

Now, the second level has also broken through.

It is to let college students have a better off-campus part-time job environment and realize their needs for personal economic freedom.

The social significance of the second layer is higher than that of the first layer!

But the implications behind this are too wide, and the operation is too complicated.

For example, what Shi Jinglin said this time, in order to pursue higher profits, some college students buy fake products from other channels, and then sell them in the name of group buying on campus.

Is this a college student's mistake?

of course.

It is normal human nature to pursue higher profits.

Everyone can make mistakes.

The root cause is the immaturity of the B4C model of Xiaonei, the system has loopholes, and the supervision is not in place.

As long as people are given the opportunity to make mistakes, people will make mistakes. If we want to change this situation, we must take the evil side of human nature into account in the design of the system.

Assuming that all college students are heinous villains, if they are imprisoned under the B4C system of Xiaonei, they will not be able to do bad things. This is the best system.

But now Shi Jinglin slapped her forehead and vigorously launched the B4C model.

The model is not clear, and the system design is seriously flawed.

This contains a huge potential crisis.

Switching packages and selling fake products is only one aspect.

There are many more questions left unanswered.

College students make money through B4C group buying on Xiaonei, but what should they do if they sink into it? What should I do if I no longer concentrate on my studies and concentrate on doing business?

If they are college students at the level of Li Guoqing, Liu Qiangdong, Xu Baihui, Guo Pengfei, Wang Xiaochuan, and Wang Xing, then of course there is no problem. Geniuses have the particularity of geniuses, and their studies are useless to them. The knowledge in the classroom is too superficial, and it is far less rapid than the honing in society.

But geniuses are few.

More college students are ordinary people. They go to college to pursue excellent academic performance, high scores, and a stable upward path.

This is also the reason why the relevant departments have restricted the reporting of the ten-school entrepreneurship alliance that was not planned for the next week.

And that's just a few! Is an example!

The success of individual college students should not distract more ordinary students, thus undermining the correct growth path laid down by the country for more ordinary college students.

Why is success learning a harmful thing? It is the masters of success who always want to spread a small number of individual success stories as a normalized success template.

The B4C group buying on Xiaonei must not break the existing order of university campuses.

It must be based on learning and supplemented by part-time jobs.

However, Shi Jinglin said that last month, college students earned 2,000 yuan in a few days by selling cosmetics.

For many college students from rural families, 2,000 yuan may be more than their parents' annual income. For college students from working families, an income of 2,000 yuan a month may be able to cover their parents' wages.

How tempting is this?

It is impossible to rely on the awareness of college students to actively resist.

Desire is unbearable.

For example, Zhou Buqi, there is a warning slogan of "self-control" on the wall of the office, but when facing beautiful women, he can control it three times, five times, but he can resist it thirty times, fifty times. ?

Human nature is the most vulnerable.

Xiaonei must perfect this set of e-commerce models, and use the system to limit the desires of college students, so that they should not abandon the basics and focus on their studies.

Going home that night, Zhou Buqi called Shi Jinglin to the study, sat on the sofa and hugged her lightly, talking about the complicated truth.

"This model contains huge benefits. Once an organization outside the school notices it, what should I do if it treats college students as white gloves?"

"What about after-sales problems? If a customer is allergic to cosmetics, how can I protect my rights? You can't go to the university to make trouble and make trouble for college students, right?"

"There is also the issue of efficiency. If a clinic goes to a wave of college students, all of them develop into customers. But the next wave of college students don't know the situation and run over again. Doesn't this delay the efficiency? How to make a good allocation , to maximize management efficiency?"

"There is also the problem of customer retention. It is still this clinic. If customers have been connecting with certain college students, but they graduate after their senior year, the customers will be lost. What should we do?"

"What about returns and exchanges?"

"College students have poor sales ability, and the products cannot be sold. What to do with the remaining products?"

"Cosmetics are small and expensive. Some college students have strong sales ability. Coupled with this kind of collective sales for companies and units, it may cost tens of thousands of dollars. Such a large amount of money, how to ensure safety?"

"What if I run into a bad client?"

"Selling mid-to-high-end cosmetics through this model is equivalent to digging the grave of the cosmetics counter in a large shopping mall. Will someone retaliate if you offend a vested interest group? How to ensure the personal safety of college students?"

...

Weekly questions, one after another.

One is more difficult to solve than the other.

Online questions are easy to handle.

But when it comes to offline, there are too many problems, and there are unexpected surprises everywhere.

Shi Jinglin pouted her mouth high, obviously she had achieved great success in exploring the new model, but in the end, not only was she not praised, she was also snubbed by Hao Yitong, and she said angrily: "Advanced productivity will definitely bring about unemployment. The model of the sales counter has been in place for thousands of years, and it should have been eliminated long ago.”

"You can't generalize."

"The ultimate service is door-to-door delivery. Why is Taobao developing so fast? In addition to being cheap, shopping is also convenient. College students deliver goods to their door, as well as thoughtful product introductions and related experience explanations, which is better than the Taobao model. Express delivery How can my little brother understand products? But college students do. This is not only door-to-door delivery, but also service delivery. Paipai, Jingdong, etc. are not Taobao’s opponents, but Xiaonei group buying can do it!"

Zhou Buqi laughed and said, "You are really confident!"

Shi Jinglin said angrily: "It was originally. Sell cosmetics first, and then sell mobile phones and laptops after the business model is figured out. You can deliver the goods to your door. You can experience it on the spot with the real thing. Buy it if you like it. If you like it, don’t buy it. Can the Taobao model do it? Moreover, we have a bigger advantage.”

"what?"

"College students! After graduating, college students can no longer use the group buying products on Xiaonei. What do college students do if they still want to use group buying products on Xiaonei? Naturally, they become loyal users of B4C business and let their juniors deliver goods to their doorsteps. Why is the social environment unfriendly to college students? Because the country’s development time is too short, and there are too few college graduates. Only college students can understand the difficulties and importance of college students. Only those college students who graduate can give the students the greatest tolerance and Take care. The higher the level of civilization of the country, the lower the role of Taobao, and the higher the role of Xiaonei group buying. This is a trade-off.”

Zhou Buqi smiled and said, "Well, it makes sense."

Shi Jinglin said: "The B4C business cannot be cut, and the market prospect is great. The problems you mentioned do exist, and Xiaonei cannot escape. We must find a way to solve the problem instead of shrinking. Helping college students is the mission of Xiaonei. Even if you are the boss, you can't stop it."

Zhou Buqi laughed and said, "Who obstructed it?"

"That's what you mean!"

"I'm telling you not to do it on a large scale in a short period of time, but to find a group of high-quality college student sales teams, and try to do it first. Find operational problems, find system loopholes, and explore the business model."

"Still groping?"

"No one has done this before, and neither has Silicon Valley. What should we do if we don't explore?"

Shi Jinglin glanced at him in surprise, "Aren't you very smart? Didn't you just pat your head and make a decision when you encountered this kind of thing before?"

Zhou Buqi was sweating profusely.

For many decisions, he decides after patting his head. That is because there have been such successful cases in his previous life, so he can just refer to them and do them.

But the B4C group buying model of Xiaonei.com has never appeared in the previous life.

How to do it, he can't say for sure.

Shi Jinglin didn't embarrass him, and said slowly, "Anyway, I think this model is feasible. The big shopping mall model is really too backward. A set of cosmetics that cost 200 yuan may cost us 50 yuan. Even if We wholesale to college students for 100 yuan, and college students sell to customers at a price of 120 yuan, which also has a huge advantage in terms of price. B4C is to bypass the huge cost of shop rent and transfer the profits of large shopping malls to Xiaonei and college students .”

Zhou Buqi waved his hand, "There are too many things recently, and I am a little busy. When I have time later, find more people, and let's study it carefully. The existing model will definitely not work. Don't worry, this model can only You can play on the Xiaonei Internet. You don’t have to worry about being late for a good meal, but the premise is that the meal must be good.”

"Um."

"It's late, let's rest. Are you going to bed today?"

"Can."

"Then let's go take a shower!"