Top of the big era

After the May Day holiday, the family all left.

The tourists were gone too.

The house will be quiet all at once.

The baby has grown a little, is more beautiful, not as wrinkled as it was at the beginning, and Zhou Buqi dared to try to hug her. Wen Zhixia started postpartum recovery under her mother's complaints and nagging, bathing, swimming, running and doing yoga.

Gradually, her postpartum mood swings disappeared, and the smiles on her face grew more and more. With the company of children and men, she deeply felt the happiness of her childhood.

Wen Zhixia felt that the previous relationship with Zhou Buqi was vague, and he couldn't grasp it. But with a child, this feeling changed. There seemed to be some kind of powerful bond between the two of them.

At noon that day, after feeding the baby and putting the baby to sleep, she went straight upstairs and knocked on the door of the study.

"Enter!"

Hearing Zhou Buqi's voice, Wen Zhixia pushed the door open, and then felt a burst of chill, "The air conditioner is turned on so loudly? Isn't it cold?"

As soon as I entered the house and made no progress, I felt that the smell in the house was not right.

Looking at Ning Yaxian's crumpled skirt, her bright red and charming face, and the way she rearranged the messy desk, how could she not understand?

Wen Zhixia glanced at him, "Didn't you say you want to work?"

"Don't delay, don't delay!" Zhou Buqi laughed, "I just saw last month's financial report, and the performance is very good. On a whim, it got out of hand."

"screw you!"

Wen Zhixia was angry and funny.

"Come, come here." Zhou Buqi waved to her.

Wen Zhixia walked over, moved a chair and sat next to him, and asked curiously: "How is the performance? The growth rate is very high?"

Zhou Buqi laughed and said, "The monthly net profit exceeds 300 million!"

Wen Zhixia has been too idle recently, so he often reads Ziweixing's materials with Zhou Buqi, pursed his lips and said with a smile: "You think I don't know? The 200 million is earned from selling the open platform."

The net profit in April was 305 million. If the 200 million is removed, the net profit is only 105 million. Compared with the net profit of 124 million in March, it has declined.

The main reason is that the technical committee has very strong requirements, and several small-scale R\u0026D projects have been launched, as well as acquisitions and new business expansion.

Xu Liangjie, Cheng Binghao and others also had reasons.

Last year's No. 88 document "Notice of the State Administration of Taxation on Enterprise Income Tax Preferential Policies Concerning Enterprise Technological Innovation" has been implemented, and the subject of the super deduction policy for research and development expenses will officially cover private high-tech enterprises starting from the second quarter of this year. business too.

The general meaning is that as long as the company's R\u0026D investment in this year is 10% higher than that of the previous year, it can deduct the corporate income tax equivalent to 50% of this year's R\u0026D expenditure.

This can greatly increase the enterprise's investment in research and development.

Relevant policies have been introduced since 1996. At the beginning, only state-owned enterprises could enjoy this kind of treatment. By 2003, it was changed to all industrial enterprises. Since last year, it has been open to all universities, scientific research institutions and domestic and foreign-funded enterprises.

Ziweixing enjoys the corporate income tax policy of "two exemptions and three half reductions". The tax exemption period has passed, and 50% of the corporate income tax has to be paid. However, under the policy of deducting income tax for research and development funds, it is estimated that Ziweixing will not be able to pay corporate income tax within a few years.

It's not enough to buckle at all.

In particular, the country has more and more policies to encourage high-tech research and development, and next year it will introduce a policy that "annual losses of enterprises can be made up with future annual income, and the maximum period of carryover shall not exceed 5 years".

Ziweixing lost 1 billion yuan last year, and it will not be able to make up the gap within 5 years, which is equivalent to continuing tax exemption.

In a few years, the policy encouragement will be even greater.

From 50% to 75%, there is also a clause of 175% compensation for intangible assets.

That is to say, if R\u0026D fails, 75% of the R\u0026D expenses can be used to deduct taxes. The research and development is successful... The research and development expenses of this project can be deducted from 175% of the income tax. 1 yuan of R \u0026 D investment can be deducted from the corporate income tax of 1.75 yuan, which is even more powerful.

However, everything has two sides.

Such policy encouragement can encourage innovation and technological research and development, but at the same time it will also gather scammers. In order to offset taxes, many companies will set up related research and development projects, and develop some inexplicable and useless technology patents, making my country quickly become the world's largest technology patent country. In fact, many of them are fake or stolen. Some bogus patents that have no legal effect.

There is no need for Ziweixing to do those small tricks.

It's good to actually do research and development.

However, this also involves a very critical issue.

In order to enjoy the tax credit policy for R\u0026D expenses, this year's R\u0026D expenses must have increased by more than 10% compared with the previous year.

This clause has a bottom-up nature, but there are also too many problems.

In order to enjoy the policy all the time, Ziweixing must control the investment in research and development funds.

If a lot of temporary research and development projects are invested this year, the research and development funds will be very high. What if there are no temporary projects next year? How to meet the 10% growth?

Coupled with Zhang Yiming's complaints about the finance department, Zhou Buqi recently made a major decision.

He authorized the technical committee to request an annual budget for research and development.

Cannot exceed budget.

If the overspend is too large, it will be difficult to deal with it in the future.

This year, Ziweixing’s research and development expenditure is 450 million.

The 450 million yuan refers to various expenses incurred for new products, new technologies, and new processes. For example, Friends.com, information flow is a mature project, and the costs incurred for updates and maintenance are not counted as research and development. However, Taobao channel and open platform are new products, even if they are research and development funds.

With this R\u0026D budget design, you can have an account with the capital side during the A round of financing. Otherwise, the capital side will have to worry about it, for fear that Ziweixing will launch a large number of technical projects for no reason, and invest hundreds of millions in research and development, and the risk will be too great.

Ziweixing is not a listed company, so many systems are not perfect.

The establishment of the R\u0026D budget system can give the capital side a reassurance. It can also make the technical committee confident and bold to do new projects within the budget, and the constraints of the finance department will be less.

Anyway, it's just such a small amount of money, the technical committee can figure it out!

Wen Zhixia asked again: "By the way, how is the search business? What is the market share?"

"Around 35%, a slight increase."

"What about browser coverage?"

"Over 90%."

Wen Zhixia frowned slightly, "With such a high browser coverage rate, the search share is only 35%, which is not a high conversion rate."

Zhou Buqi laughed and said, "How high can it be? Google's market share is only 12%. Weidian is grabbing Baidu's territory. It's not that easy."

Wen Zhixia thought for a while, "The conversion rate of browsers is low, is it because everyone is still used to using IE browser?"

"Part of the reason is that Baidu Tieba is doing too well." Zhou Buqi nodded, "Well, it's more complicated, but the prospect is optimistic."

Ning Yaxian just went out to get two glasses of freshly squeezed juice, and she recovered from her embarrassment. Hearing this, she smiled and said, "Having a browser is equivalent to having a search... Boss, that word How do you say it?"

"Flow entrance."

"Yes, the traffic entrance. In the short term, the effect may not be obvious... In fact, it is already very good. There are 20 to 30 search engines on the market. Who can grab more than 30% of the market as quickly as Weidian? ? In fact, relying on the great success of the browser business.”

Wen Zhixia took the juice, said "thank you", and then slowly said: "So we just need to race against time, let users gradually get used to the micro-click browser, and let them transform their thinking from IE."

"right."

"So... the search business can beat Baidu?"

After saying this, Wen Zhixia herself didn't believe it.

Beat Baidu?

A little exaggerated, right?

In the past few years, the state has created an all-round image of Li Yanhong, which is like creating a god, and the mainstream media has repeatedly reported it. When Baidu's annual income was only 500 million yuan, he became the economic figure of the year, defeating many bosses with annual income of hundreds of billions.

Zhou Buqi took the juice, which was a mixture of strawberries, mangoes, and watermelons, and suddenly said, "Did you add milk to the juice?"

"Add milk?" Ning Yaxian was slightly taken aback, thinking that the boss didn't have this habit before, so she quickly got up to bring him a box of fresh milk, "I'll go right away."

"No."

Zhou Buqi waved his hand, and then looked at Wen Zhixia beside him with a smile.

Wen Zhixia almost died of anger, but she was too embarrassed to say more in front of Secretary Ning, so she reached out and pinched his thigh fiercely, "Drink your juice, what milk do you add? This is fresh juice, adding milk won't change the taste. Are you kidding me? I’m hungry! Stop interrupting, let’s talk about business.”

Zhou Buqi drank two sips of juice, smashed his mouth and said: "If you asked me if I could beat Baidu last year, I would definitely say it was impossible. The Silicon Valley giants couldn't do it, and neither could local companies. But now ...The situation has changed, and in the next few years, Weidian may really be able to defeat Baidu."

"By the browser?"

"The browser is only one aspect, and there are input methods, anti-virus software, security guards, notebooks, etc., so many products are launched together to strengthen and shape the brand of 'Weiden'. The brand is deeply rooted in the hearts of the people, and product inertia is generated."

"Then why doesn't Baidu do it? You can't make so many products, at least you can make a Baidu browser, and compete with Weidian for traffic entry."

"oh?"

Zhou Buqi said with a smile: "Baidu laid off the software business department last year. It is an Internet company and no longer makes software. Boss Li gave up the software business under such great pressure, and turned around to make browsers." , isn’t this slapping yourself in the face?”

Wen Zhixia didn't take it seriously, "Entrepreneurs of this level still care about such a false name?"

Zhou Buqi shook his head and said, "It's not a false name, it's because Baidu's internal struggle is too cruel, and he can't control it. Besides, even if he wants to do it, he may not have the budget."

Baidu is a listed company and has its own R\u0026D budget, so it must also enjoy the tax rebate policy for R\u0026D expenses.

Ning Yaxian pursed her lips and said with a smile: "Miss Wen, our boss has been paying attention to this matter. Baidu is working on three big projects, one is the pyramid project, which is about big data. One is an open platform, and the other is the Fengchao system. Listen It is said that C2C e-commerce business will be done this year, which is also a big project. They are too busy and do not have so many people.”

Zhou Buqi crossed his legs and said leisurely: "If you want to defeat Baidu, in addition to Weidian's own strength, you have to wait for them to make mistakes. Grabbing territory with Taobao is the biggest mistake."

Wen Zhixia glanced at him, and said meaningfully: "Yes, you can't just focus on opening up a new battlefield in front, for fear of fire in the backyard."

Zhou Buqi said confidently: "It's okay, I have Teacher Wen to watch the house for me, the red flag at home will not fall, and the backyard will not be able to catch fire! I will be responsible for opening up the frontier and conquering the past one after another. ... Alas, what are you pinching me for? Be gentle, Teacher Wen! "