Top of the big era

On March 1st, the "Taobao Best Choice" channel was quietly launched on Youyou.com.

However, what attracted everyone's attention was the group buying on Xiaonei.com.

After several years of market accumulation, school intranet group buying has become a social phenomenon. Especially the 299 yuan campus customized mobile phone, many official media have praised it.

This time, there are 500,000 phones in total.

College students are having a carnival, and people outside the school are very jealous, thinking that Xiaonei should be more open and open faster!

In fact, since June last year, the Xiaonei network has been gradually opened up.

In the process of implementing the real-name system, college students who have graduated are allowed to log on to the Xiaonei website and use some of the functions of the Xiaonei website, such as browsing the school’s forums, reading school news, participating in voting for school flowers, checking train tickets, and so on.

The opening process isn't a one-off, though.

At the beginning, those college graduates who were originally Xiaonei users who lost their login function after graduating from college came back.

Then there is an invitation system, inviting those college graduate users who have complete information in Friends.com and Weizhi.com expert answerers to become Xiaonei users.

Only in October will the conditions be gradually relaxed.

With the start of this semester, registration on the Xiaonei website will be completely open to all college graduates.

So far, the registered users of Xiaonei.com have exceeded 23 million, of which 6.5 million are graduated college students. The functions of these graduated college students are limited, and they cannot sign in for benefits, can not participate in the election of school flowers, and cannot participate in group buying on campus.

Especially this time the group buying of mobile phones has played a new marketing routine.

In the school forum, the top post is about the cost of customizing the phone——

The design cost allocated to a single mobile phone is 3 yuan;

R \u0026 D cost 3.6 yuan;

The hardware cost is 208 yuan;

The OEM cost is 4 yuan;

Production and management cost 3.2 yuan;

The cost of packaging and accessories is 4.4 yuan;

Channel cost 0.6 yuan;

The operating cost is 7.3 yuan;

The transportation cost is 0.4 yuan;

Value-added tax and consumption tax 6.4 yuan;

Warehouse cost: 0.1 yuan;

Sales cost 0.6 yuan;

Logistics cost 4.5 yuan;

A series of lists are listed, and the total cost is 246.1 yuan.

At first glance, the cost price is 246 yuan, and the retail price is 299 yuan. It seems that Xiaonei is still profitable. But in fact, this has not included the after-sales cost.

Because the Xiaonei network lacks direct offline after-sales points, and lacks the same type of machine to replace, the only option is to return the product and get a refund if the mobile phone fails.

According to the 1.6% return rate of the last mobile phone group purchase, there will be 80,000 mobile phones that will be scrapped, and the direct loss will exceed 17 million yuan.

If it is properly operated, Xiaonei may make a small fortune. If there is a problem in the after-sales link, Xiaonei will lose more than 10 million yuan for every percentage point of defective products.

In other words, Xiaonei.com has worked so hard to customize the campus version of the mobile phone for college students across the country, and it is likely to pay for it.

Shi Jinglin was very dissatisfied with this.

She hated doing such a loss-making business.

But her arms couldn't twist her thighs, so she could only accept the company's strategic arrangements. However, she was not a good person, and directly listed the real mobile phone cost information on the Xiaonei forum in the form of a red and bold post on the top.

There is a stance of earning a reputation for yourself and letting everyone in the mobile phone industry die.

Sure enough, the effect is unprecedented!

After three days of mobile phone group buying, this post has more than 30,000 followers.

This open and transparent method has attracted great favor from the college students, and the college students are carnival.

Zhou Buqi received a call from Liu Qiangdong, complaining that Xiaoneiwang was earning a good reputation here, and he was in front of it. Many colleagues who make mobile phones called him, saying that Xiaonei.com's practice of disclosing cost details is too bastard. Isn't this just fishing in the wild?

Zhou Buqi secretly laughed.

You are so right, it is really fishing in the dry lake, this is the last deal.

Ziweixing Electronics Group has been established, and will stop doing OEM mobile phones in the future, and will not even produce feature phones. We must devote all our energy to the research and development of smart phones.

However, Zhou Buqi did not agree to the comments made by many people in the school forum calling for the further opening of the school net. He just told Shi Jinglin to guide public opinion. If you want to buy cheap and good products, you can go to the Taobao preferred channel of Youyou.com.

On-campus group buying cannot be opened.

First of all, the e-commerce market has not yet been established, and the fish is pretending to be fake.

The second is that after opening up, management and operation will be very complicated, and the cost will be greatly increased. Take logistics costs as an example. When shopping on Taobao, users have to pay a delivery fee of 12 yuan.

The cooperation fee between Taobao and the courier company is also as high as 8 yuan per piece.

The Xiaonei website is relatively low, and the express cost per package is 4 yuan. The reason is that the operation model of intramural group buying is simpler, and it directly connects with universities.

When shopping on Taobao, couriers have to deliver door-to-door, and hundreds of couriers need to deliver 10,000 items. However, group buying on the Xiaonei website is different. For example, Fudan University placed an order for 10,000 couriers, delivered them in a large package, and unpacked them under supervision after arriving at the destination, which can reduce the rate of package loss.

After the goods arrive, contact the student union of the school, and the student organization will help, which will greatly reduce the cost of the courier.

"Openness must be open, but not now." Zhou Buqi crossed his legs, leisurely.

Shi Jinglin was very disgusted with his sloppy appearance, and said angrily: "What about the encyclopedia of embarrassment? Create a channel on Friends.com? Zhang Yiming has asked me to talk about it several times."

"Well, yes."

"There is also a job-seeking website for fresh graduates."

"ah?"

"Didn't you say it a long time ago, the job search website for fresh graduates will grow bigger in the future, and it will become a job search website to compete with recruitment websites like Zhaopin and 51job. Now the campus market is absolutely dominated, and there is no rival. , can you expand your business?"

After expanding the business, the job search website for fresh graduates is a sub-webpage under the job search website.

Compared with the recruitment of fresh graduates, social recruitment is the biggest source of income for recruitment websites.

Zhou Buqi frowned, "Are you in a hurry? It's easy to do campus recruitment, relying on the school's internal network, it's easy to do well. But for off-campus business... rivals like 51job and ChinaHR. Easy to deal with."

Shi Jinglin said, "It's already March."

"So what?"

"This year's school recruitment has come to an end. I think they can recruit new people in three months, and then officially launch a new plan in the graduation season in June, build a new website, and reorganize it into a job search website. Use the summer vacation to organize the main The website will be built first, and the school recruitment for the next season will not be delayed."

Zhou Buqi smiled, "Have you been fooled?"

"Ah?" Shi Jinglin was taken aback for a moment, "What's wrong?"

Zhou Buqi said with a smile: "The job search website for fresh graduates is affiliated with the business group in the school, but when it is reorganized as a job search website, the power and position structure will be separated."

"Ah?" Shi Jinglin's beautiful eyes widened, and she said angrily, "This He Yang is such a bastard!"

Zhou Buqi said with a smile: "I guessed it was He Yang. Jobseeker.com's business is recruitment, and the technical requirements are not high, mainly the establishment of human resources. This is what He Yang is best at. I want to take care of business."

Shi Jinglin gritted her teeth and snorted, then turned her head and walked away arrogantly, "You should rot in your stomach, I didn't say anything!"

Seeing Miss Shi being tricked, Zhou Buqi felt inexplicably happy, and then asked Secretary Ning to call He Yang over.

"Boss, are you looking for me?"

"When will last month's financial report be released?"

"It is being sorted out. The day after tomorrow at the latest, it is about the same as expected, with a month-on-month increase of at least 10%."

Zhou Buqi nodded, "Let me tell you something, I want to ask for leave."

"What?" He Yang didn't react, "Ask for leave?"

Zhou Buqi reiterated, "Yes, please take a long vacation, maybe three or four months."

He Yang was surprised, "So long?"

Zhou Buqi wanted to ask for maternity leave, but felt that it was not very good, so he said: "For personal reasons, I have to leave the company for a while."

"Where to go?"

"Sanya, the seaside."

"On vacation?"

"It's fine if you understand it that way." Zhou Buqi paused, "I'm not saying that I won't go back. In the past few months, I will definitely return to the company often, but it is impossible to come here every day. Ten and a half days Maybe come once a month. If there is something important, it’s okay for me to come here temporarily. You can also send me emails and call me every day.”

He Yang breathed a sigh of relief, and said with a smile: "As long as you have a letter, it's fine, don't encounter major events and lose your backbone."

Zhou Buqi waved his hand, "No, I'm in China. It's just a personal matter. After the second half of the year, I'll come back to work normally."

"Well, that's fine, I'll notify you later."

In He Yang's view, it might be a good thing that Boss Zhou hasn't come to the company to check in for a long time, and he can test the company's management system.

In many companies where the boss is the core, the boss is present, and the whole company is very active. When the boss is not present, everyone is lazy and lazy.

For example, Shanda President Tang Jun said recently that when Boss Chen is in the company, he must be in the company. Boss Chen left work, and he followed suit. This is a boss-driven company, and the entire company system is very unhealthy.

"By the way, I looked at the personnel list. There are more than 160 new employees in the company?"

"Yes, they all joined the company after the new year. Counting the 220 people who joined the company years ago and the employees brought in by the acquisition of Qihoo, the total number of Ziwei Star's employees has exceeded 1,100, and more than 900 of them are in the technical direction. of."

"Where are the real developers?"

"More than 420 people."

Zhou Buqi shook his head, "There are more than 200 people in the R\u0026D center. Excluding those people, there are only more than 200 R\u0026D engineers in the company?"

He Yangdao: "These are all very technically capable, the lowest level is T5, and the per capita annual salary is nearly 400,000."

Zhou Buqi shook his head, "It's not enough. We need to focus on recruiting skilled senior engineers. We need to prepare for Plan A and Plan X. You know the Android system, right? If you don't know, go back and talk to Zhou Shaoning and Xu Liangjie. After recruiting fresh graduates, pick out a group of strong learning ability, and cultivate them in the direction of Android engineers."

"OK."

"One more thing, you are not allowed to bully Shi Jinglin."

"ah?"

He Yang froze for a moment, his eyes full of suspicion. He had some vague guesses, but there was no definite evidence.

Zhou Buqi said indifferently: "You can start a job search website, but you are not allowed to use her as a weapon in the future. There are few female executives in the first place, so we need to take care of them."

He Yang felt guilty, "Well, okay."