Top of the big era

Chapter 470 Internet Advertising 3.0 Model

It's graduation season, and Zhou Buqi also received a notice from the school.

He said he wanted to ask him to give a speech to the graduates.

He declined politely.

Are you kidding me?

Let him, a sophomore, be a life mentor for seniors?

If it were a group of adults in their thirties, Zhou Buqi might have stepped on stage as a tutor and lectured them. Because people of this age have basically been in society, and their edges and corners have been smoothed away. The reality is only results theory, whoever succeeds is the teacher.

But most college students still have unlimited daydreams about the future and are arrogant.

They certainly can't accept it.

Zhou Buqi was not interested in making a high-profile appearance, which would be a thankless effort.

Zhao Xinyan was assigned to Shi Jinglin as secretary, so Zhou Buqi temporarily transferred a girl named Su Wei from the marketing department to serve as secretary.

Young and beautiful, 27 years old.

Moreover, this is a secretary position, not an assistant position. In addition to serving tea, pouring water, cleaning, and doing some simple sending and receiving of documents and writing official documents, as long as you have a good personality and can speak well, it is usually not a big problem.

Su Wei used to be in business and sales, so she had nothing to say.

"Boss, the marketing department will meet in 5 minutes; at 9:10, you will attend the product meeting of Micropoint Technology; at 9:45, you will have a phone call with Mr. Lei from Kingsoft to discuss the incompatibility issue between Kingsoft Antivirus and Micropoint Security Guard. ; At 10 o'clock, interview with Mr. Wang of Huayi in the office; at 10:40, interview with the secretary."

This is the main task of the morning.

Zhou Buqi usually doesn't go to meetings. Firstly, it's a waste of time. Secondly, he doesn't want to interfere too much in business execution. This is not his strong point.

However, he will still attend some important meetings.

"Give me a minute's notice."

Zhou Buqi looked through a document on his desk. It was He Yang who suggested that Pei Yao, the marketing director, be promoted from M2 to M3 to be fully responsible for Ziweixing's external advertising business.

He picked up a pen and wrote the word "agree" on the document, then handed it to the secretary who was standing obediently next to him. The secretary took the seal and stamped it, and the document became effective.

Next, there are three more documents.

One is asking for money. The 40 million funds previously allocated by the R\u0026D center have been bottomed out, and they are asking for continued funding. Sign the word "agree"; the other is for new project planning. Shi Jinglin asked to promote the Weizhiwang project. The sign was signed with the word "objection"; the last one was also for personnel adjustments. Ji Zian wanted to promote Sheng Kang, the product manager of Weidian Antivirus, to the position of vice president of Weidian. Zhou Buqi's reply was "turn it over to He Yang for discretion."

It was almost time, Zhou Buqi got up and was about to go to the meeting.

Su Wei followed behind, hesitated for a long time, and finally couldn't help but said: "Boss, I...I have a question."

"explain."

"Did I do a bad job?"

"Huh?" Zhou Buqi was a little surprised and turned to look at her, "Pretty good."

Su Wei plucked up the courage and said, "Then why do you want to recruit a new secretary? I think I am qualified for this job."

"Aren't you from the marketing department?"

"But I want to be your secretary more. I can learn more by your side. And I think... I'm doing a pretty good job. Why don't you use me?"

Zhou Buqi had a headache, "Have you read all the files and materials for the secretary's interview?"

"Yeah, I've seen it."

"How do you feel?"

"They are all old women."

Su Wei muttered and puffed up her mouth, not very happy. She couldn't even compete with several older women in their thirties and forties, which made her very discouraged.

Zhou Buqi was helpless and lowered his voice, "You haven't seen other bosses, don't they all have this arrangement?"

"Um?"

Su Wei's big eyes blinked, obviously not understanding the link.

Don’t we always choose young and beautiful secretaries?

Do these bosses of Ziweixing have any special hobbies?

Zhou Buqi had no choice but to tell the truth, "You are too beautiful. If you keep it next to me, I'm afraid it will affect my mind. Well... you understand what I mean, right?"

Su Wei's face suddenly turned red and she was filled with embarrassment.

Zhou Buqi pointed to the word "self-control" hanging on the wall, and said helplessly: "I am very young. On the one hand, I have to restrain myself through self-control, and on the other hand, I have to limit evil thoughts through the external environment. . I don’t want to make a mistake. Men are lower body animals, you must have heard of it, right?”

"Boss, you are not. You are a good person."

Su Wei lowered her head, blushed and said shyly.

Zhou Buqi waved his hand, "Okay, stop handing out good guy cards randomly. If you like being a secretary, go back to the marketing department and work as a secretary for Pei Yao. She has been promoted. With her, your career future will be bright. .”

"Oh." Su Wei nodded, was silent for a while, and then bowed, "Thank you, boss."

Pei Yao's working ability is really strong.

Next month, friends.com will start advertising.

Pei Yao led the marketing department and contacted 226 advertisers, 55 of which successfully signed contracts with Friends.com and reached an advertising agreement of 0.4 yuan per click.

All of these 55 partners are Internet companies, including websites such as Dangdang, Autohome, Zhaopin Recruitment, and Qidian, as well as software such as Baofeng Video, Fantasy Westward Journey, YY Voice, Qianqianjingting, etc...

During the meeting, He Yang, Wang Haoyang, and Zhang Yiming were also present.

This is a major event for Ziweixing.

After the Xiaonei network, the second important profitable business is finally about to appear.

In fact, Weidian Technology also has revenue, and the software bidding and downloading of Weidian Security Guards requires payment. Moreover, the number of members of Weidian Note has exceeded 420,000, and the monthly membership fee is 10 yuan.

But this is all small money.

Advertising on Friends.com is the real big business.

Zhang Yiming made a simple prediction——

Friends.com currently has 8.2 million daily active users, 17 million monthly active users, and a total monthly PV of 1.36 billion.

According to the general market conditions, the conversion rate of PV volume and ad clicks is 5%.

In other words, every 20 PVs can create one advertising click. Calculated... 68 million advertising clicks can be harvested every month.

Converted into advertising fees, that’s 27.2 million yuan!

As soon as these words came out, Wang Haoyang immediately became excited.

It is indeed a valuable weapon!

If it can really achieve 27.2 million yuan in advertising revenue in a single month, it will be almost twice that of Xiaonei.com.

Zhou Buqi was not very satisfied.

Advertising fees are too low these days, and conversion rates are also low.

Ten years from now, if you borrow a public account on the WeChat platform and earn 300,000 PV per day, you will be able to earn 30,000 yuan in advertising fees per day. It is equivalent to 1 yuan for 10 PVs. What is the conversion ratio?

The reason why we can do this is because of technology.

The current Friends Network is powerless. As long as the cooperation project with Facebook is launched, technology can be transformed into money, which is just around the corner.

The so-called advertising distribution project is to launch different customized advertisements based on different information of different users.

This will violate user privacy, but there is no need to worry at all in China.

For example, the advertising system finds that a certain user is a white-collar worker who likes reading, shopping, and often listening to music... This is easy to handle. It can often recommend to him book reviews on Dangdang, Taobao, and Douban, and music listened to by Qianqianjing. , the click conversion rate will be greatly improved.

Advertising fees will increase several times.

With the technological strength of Silicon Valley, a mature advertising distribution system can be built in basically three months.

Facebook is more efficient. Before the end of this year, the advertising distribution system will be loaded into the Friends Network.

Zhou Buqi made a concluding speech: "Friends.com's advertising model is the 3.0 model of Internet advertising after the page advertising of portal networks and the search advertising of search engines. No matter what the short-term benefits are, we must continue to do it firmly. , this is the future of the Internet.”

After the meeting, Zhang Yiming came to Zhou Buqi alone and whispered: "There is one thing that needs to be made clear."

"What's up?"

"The number of clicks on website advertisements is generally obtained through a third-party statistical system. Currently, the unified statistical system developed by Cao Zheng, a former Baidu employee, is commonly used on the market."

"how?"

Zhou Buqi didn't quite understand what he meant.

Zhang Yiming said: "Baidu Alliance's ads can be clicked. According to incomplete statistics, at least 30%-40% are clicked."

That’s nearly half of it!

Zhou Buqi took a breath of surprise, "Isn't this bad? Isn't this going to kill the advertising merchants? Baidu is shameless, we have to take it."

Zhang Yiming shook his head, "This is not Baidu's fault."

"What's the meaning?"

"At the beginning of this year, click fraud broke out in Google. After in-depth investigation by professional organizations, it was found that about 14%-20% of clicks in the Google Advertising Alliance were fraudulent clicks and invalid clicks."

"That's it..."

Zhou Buqi narrowed his eyes, thoughtfully. Even Google, who does not do evil, is like this, so there is no pressure on him.

Zhang Yiming whispered again: "Google's advertising revenue that year was US$10 billion. Even if 15% were fraudulent clicks, it would still be US$1.5 billion..."

"hiss!"

Zhou Buqi's expression suddenly changed.

Depend on!

Is it too easy to make money? It feels so unfair.

“What did Google do?”

"They promised to add anti-click fraud functions to the online advertising system."

"Where's Baidu?"

"No response."

Zhou Buqi nodded, knowing what he was doing.

Even in contract societies in developed countries, nearly 20% of click frauds occur. It is even more impossible to ban it in China.

Um!

right! that's all!

Zhou Buqi found a reason to convince himself and sighed, "Baidu's technology is so good, Ziweixing can't compare with it. Even Baidu can't do it, what can we do? Baidu is the leading company in the domestic Internet, I hope they can When you do, please share the relevant anti-click fraud technology with us. We have limited technology and are powerless."

Zhang Yiming understood what the big boss meant and followed the order.

Zhou Buqi remained calm and went to catch the next meeting.

I felt many emotions in my heart.

This is the huge harm of monopoly, and the harm is in all aspects.

Google has a monopoly on search engines, and businesses can’t cooperate even if they want. What can they do if they suffer a loss? I can only endure it. It's better in foreign countries, where independent investigations can be carried out and antitrust complaints can even be initiated.

Domestic monopoly platforms basically cover the sky with one hand.

Everyone is in this big quagmire, and it is impossible for Friends.com to stay alone.

It is better to make money than to kill.