Top of the big era

A little farewell is better than a wedding.

In the evening, Zhou Buqi went to senior Wu Yu's room as a matter of course.

After a while, Yameng was called over.

Talking about things in the company.

Zhou Buqi asked: "Besides football, what fields has it expanded to?"

Wu Yu raised three onion-like fingers and said, "Three IPs have been launched, including Marvel's superheroes, SpongeBob SquarePants, and an original brand."

"original?"

Zhou Buqi is very curious.

Wu Yu said with a smile: "It was designed by Yameng."

Ning Yameng got into the bed from the other side and snuggled into Zhou Buqi's arms. She said softly: "I found an Italian costume designer and she helped me design it."

"Fashion?"

"Well, it's a fashion model. She designs the fashions and I design the dolls."

"Fashion model doll?" Zhou Buqi was very interested, "This is pretty good. How are the sales?"

Wu Yu said quickly: "It was launched last month, and the sales in Europe have already exceeded 100,000. I think it's pretty good, and it's quite popular in the market."

Zhou Buqi nodded, "Fashion models are indeed a good entry point. Girls like them, and boys also like them. What kind of idea is this? Are they all real models like player dolls?"

Ning Yameng shook her head gently, "No, they are all original, original models, original clothes. If you use the templates of real models, it will be quite troublesome in terms of copyright, and you will have to share a lot with them."

Zhou Buqi said: "If we can make something original, the profit will be quite considerable."

Ning Yameng said softly: "Well, there are a total of 12 dolls, all with their own names, from 12 different countries, China, Japan, South Korea, the United States, the United Kingdom, Germany, Brazil, Russia, Canada, Thailand, etc. Yes, it’s a market where blind box sales are relatively high anyway.”

Zhou Buqi laughed dumbly.

I also wonder how she chose her nationality.

It turns out it’s based on sales volume.

Wu Yu said crisply: "Sister Meimei said to do one issue first to test the waters. If the market feedback is good, then we will continue to do it. We may have to do it all over the world and design a model for each country." .This way it will be complete and there will be motivation to gather all the fashion models.”

Zhou Buqi nodded and praised: "The idea is very good."

Wu Yu raised her head and looked at him like a curious baby, "Hubby, do you have any good suggestions?"

Zhou Buqi said without hesitation: "Yes, things like dolls... are just like games, they must have stories. Just like "World of Warcraft", "League of Legends", "Monster Hunter" and so on, not only When playing games, you also need to have a story. Stories are the source of imagination.”

Wu Yu and Ning Yameng looked at each other.

All right!

The old man wants to show off his business knowledge again, so he can listen to the class with peace of mind. The more carefully you listen and the more you show your admiration for him, the happier he will be.

With Zhou Buqi's skills in nurturing women, he would definitely be able to spot those strange women outside, but the old couples at home have already figured him out.

He had no such awareness at all, and said without shame: "This is the business law I have summarized. The basic value of a commodity is mainly the functional value of the commodity. The added value of the commodity is mainly the story attached to the commodity."

Wu Yu said "Huh", "I think I heard someone say that?"

"Um?"

Zhou Buqi glared.

Wu Yu said quickly: "No, no, this is the first time I heard it, hehe... Husband, go on, this is your original business theory, Yameng and I are both your apprentices."

Zhou Buqi coughed, "It's like a painting. If it was collected by Jiajing and inscribed by Qianlong, it has a story and added value; just like a luxury brand, there is a century-old heritage behind it." The legendary stories of noble families; another example is that many patriotic products are sold more expensively because they have to create a set of patriotic stories to stimulate consumers."

Ning Yameng whispered: "So there is a brand premium. The value of the brand is the story behind the brand."

Zhou Buqi sighed.

well.

The young female college students are still easy to coax, and they can make each other's eyes sparkle and their admiration can be expressed with just a few words. Senior Wu and Yameng are both strong women now, and it is not easy to control them.

No wonder the ancients said that it is virtue for a woman to have no talent.

Wu Yu could tell at once that he was a little frustrated, and said with a smile: "Sister Meimei has already said that if the original IP of this fashion model doll is really made, she will cooperate with some well-known luxury goods companies in the future. Let’s do a real fashion show together. Maybe there will be co-branded dolls with special numbers.”

Zhou Buqi said angrily: "Shi Jingmei knows so much? Where has she gone?"

Wu Yu said: "In Hollywood."

"Huh?" Zhou Buqi raised his eyebrows, "Why is she going to Hollywood?"

Wu Yu said softly: "Negotiate with Disney to get the copyright of the 'Disney Princess' blind box doll."

Zhou Buqi felt a little strange, "How do I remember... I seem to have helped you fight for it, right? Didn't I bring it over?"

Wu Yudao: "We fought for it and signed a contract, but the contract was not good. After the launch of Spongebob's blind box dolls, sales have been very good. From last Christmas to now, it has exceeded 1 million pieces. Even 'SpongeBob SquarePants' If "Baby" sells so well, "Disney Princess" will definitely have even more amazing sales."

"Definitely."

Zhou Buqi nodded.

The largest IP in the United States is "Star Wars", and the second largest IP is "Disney Princess". Especially among women, “Disney princesses” are the most popular, and it just so happens that the largest audience for toys like dolls is girls.

Wu Yu sighed lightly: "We all know that once the 'Disney Princess' blind box figures are launched, they will definitely sell well. But our contract is only for three years. What if we start the blind box market for Disney Princesses?" , they will not renew the contract after three years, and the loss will be too great. Moreover, Disneyland is a very important consumption place. If our blind boxes are sold in Disneyland, it is best to get a better share. ."

Zhou Buqi couldn't help but laugh: "Shi Jingmei went to Hollywood to find Disney?"

"Um."

"Did she go alone?"

"No, there is a big team, including legal affairs, lawyers, finance, negotiation consultants, and..."

"Bullshit."

Zhou Buqi is not optimistic at all.

Wu Yu blinked a few times, "Can't you?"

Zhou Buqi said: "You are all laymen. If you go to Hollywood to find Disney to discuss cooperation, what good terms can you negotiate? Trampling laymen both internally and externally is the biggest negotiating advantage in business."

Wu Yu and Ning Yameng looked at each other and said in unison: "Then come!"

"Huh?" Zhou Buqi felt like he had been deceived, "Damn! Is that why you two came here this time?"

Wu Yu took his arm and said coquettishly, "Husband, please help me. Sister Meimei is a woman who wants him to deal with those big perverts in Hollywood. I don't feel at ease. What if he encounters the unspoken rules of the industry..."

Without hesitation, Zhou Buqi immediately picked up the phone and called Jason Kilar, CEO of Ziweixing Global, and asked: "How is the fight between Disney and Comcast over the IP licensing of Star Wars?" ?Is it Disneyland or Universal Pictures? I heard Warner World is also involved?"

Jason Kilar said: "We are still talking, their efficiency is too poor. I guess they are waiting for our new version of "Star Wars 7" to be released, and determine the plan based on the market performance of the movie."

Movies are the leader of the entertainment industry.

The quality of the "Star Wars 7" movie can even affect the main direction of projects in the amusement park. If the new version of "Star Wars 7" is messed up, the value of this IP will be greatly reduced, and there will be no way to negotiate a too high licensing price.

Zhou Buqi said: "Then let's pause first."

"No more talk?"

"Disney wants to talk, let them contact me directly. Comcast will let it go first."