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Chapter 2016 Movie and Game Linkage

Zhou Buqi wasn't sure what Lao Zhang was trying to do.

Zhang Chaoyang came back from using the toilet and said with a smile: "How was it? Is the movie good? I have participated in a lot of post-production. Don't forget, I am the ancestor of domestic online videos! I am not an amateur!"

Zhou Buqi said angrily: "Okay, stop pretending! What's going on?"

He didn't believe that Lao Zhang would really have the leisure and elegance to become a film producer.

Even if you want to be a professional, you should go to Hollywood, it's so majestic.

Zhang Chaoyang pointed at him and complained: "You really have no artistry at all. Forget it, you don't understand even if I discuss movies with you."

"Do you understand?"

Zhou Buqi pouted.

Zhang Chaoyang ignored him and said seriously: "Do you know who is the investor of this movie?"

Zhou Buqi looked at Xu Baihui and was slightly startled, "Isn't it Jieyu Media?"

Xu Baihui explained: "As I said just now, a film company was interested in the story of "Thirty-three Days of Love", and then contacted Ziweixing to buy the copyright. Then, I joined it after hearing about it. Jieyu Media Not the prosecution."

Zhou Buqi asked: "Who is it?"

Xu Baihui said: "Perfect Film and Television."

"Perfect Film and Television?" Zhou Buqi raised his eyebrows, "Is it related to Perfect World?"

Xu Baihui said with a smile: "Yes, Perfect Film and Television is the film and television department of Perfect World. It was just split off some time ago. Isn't there a popular 'film and game linkage' in China in the past few years, and everyone is following the trend."

The so-called "film and game linkage" is a very inexplicable trend that has emerged in China.

We need to link film and television with games.

After the film and television companies became big, they all started to make games. After Huayi went public, it acquired and invested in a lot of game companies. After the game companies became big, they also started to enter the film and television industry, such as Shanda, Giant, and Perfect.

Perfect World is a well-known game manufacturer in China. After it became bigger, it also followed suit and established its own film and television department.

However, Zhou Buqi does not think this is the right direction.

Movies adapted from game games have more failures than successes.

It is also because the domestic economy has developed too fast in recent years, which has made many entrepreneurs feel a little overwhelmed and are racking their brains to find new business growth points for their companies.

Then, many unrealistic plans were designed.

LeTV's "ecological counterattack" launched by Steve Jobs is very scary. However, Jabs's plan is actually feasible logically, although it is too large and too exaggerated. But LeTV’s entire ecosystem has the basis for success, because it is an ecological linkage at the operational level.

"Film and game linkage" is different. It is a linkage on a creative level.

There is a shortage of creative fields in China. Whoever can succeed in a certain creative field will be great. But some people are very ambitious and want to develop several creative industries at the same time. Who has this level?

"Film and game linkage" is just the beginning. In a few years, the more exaggerated concept of "pan-entertainment" will come out, dreaming of linking online literature, comics, games, film and television, music, animation and other industries.

It's just wishful thinking, I don't know how much I weigh.

Excellent movie companies like Universal Pictures and Lucasfilm have to mess up their game studios.

Games and film and television, including music, literature, and comics, should be linked together. This idea is correct, but it must not be ecological.

In other words, you need to make games, I will make movies and TV shows, and we can cooperate. This is fine. It cannot be that I make both games and films, and I can do it alone.

This kind of creative industry must be a cooperative model, not an ecological model.

Just like Zhou Buqi did with Changyou, Jieyu Media and Ziweixing Entertainment Department, they all manage their own affairs and cooperate with each other. Instead of forcibly integrating so many creative businesses, using unified rules, regulations and management to manage.

Seeing his disapproving expression, Xu Baihui quickly said: "This Perfect Film and Television is different, they are amazing. They have produced two movies before, one is "Perfect", a literary romance film, which was a huge success. It was released this year "The Piano", a very niche and low-cost film, has gained a huge reputation."

Zhou Buqi remained unmoved, "What then?"

Xu Baihui said with a smile: "Then we will wait to collect the money. I have a hunch that "33 Days of Love" will also have a good harvest at the box office and word of mouth. Jieyu Media's shareholding has reached 40%."

Zhou Buqi nodded, "Well, this is a good idea. When the creativity and team are not enough, we can take advantage of the priority of copyright and cooperate with other film and television companies to develop, sharing the risks and reducing the operational difficulty."

Very few movies are 100% controlled by one company.

In most cases, several film and television companies cooperate to share risks and benefits. Unless there is a sequel to a hit movie like "The Fast and the Furious" or "Iron Man", the probability of failure is extremely low, and the producer will be solely responsible for it and have 100% control.

"Ahem!"

Zhang Chaoyang coughed heavily.

Zhou Buqi said with a smile: "Okay, you say it!"

Zhang Chaoyang said calmly: "Xiao Xu also said just now that at the beginning of this month, Perfect World split off its film and television department and turned it into an independent film and television company, Perfect Film and Television. It is obviously a movie and game linkage, why did it need to be split? You know Why is that?"

Zhou Buqi nodded in agreement, "This shows that the perfect boss has clearly seen the situation. He knows that the linkage model is useless. Creativity is personality, and personality comes from independence. If you develop a game, you must also consider the possibility of adapting it into There are so many concerns about the needs of novels, movies, and animations, how can they be developed well?"

Zhang Chaoyang was slightly startled, "What did you say?"

Zhou Buqi said: "I proposed the concept of ecology a few years ago. In recent years, the domestic Internet industry has been doing ecology. However, some people only know one but not the other. Ecological linkage is very good. business structure, but it must be at the operational level, not at the creative level.”

Zhang Chaoyang had never thought about this, he was angry and funny, "Come to teach me again?"

Zhou Buqi smiled and said: "No, you are praising you. Sohu has film and television content, and you split Changyou out early without any linkage with film games, which shows that you are an excellent entrepreneur. Perfect World My boss was a little slow, but fortunately he reacted, not as good as you, but still pretty good."

"Stop talking nonsense." Zhang Chaoyang waved his hand, "I didn't tell you this. Who can have as many self-summaries as you? Boss Chi doesn't have such profound insights as you."

Boss Chi is the boss of Perfect World, Lao Zhang’s Tsinghua student Chi Youfeng.

Zhou Buqi laughed, "Really?"

Zhang Chaoyang said: "There are two reasons why he split the film and television department. One is because their film and television business is doing well, and the other is because their game business is encountering a crisis."

Zhou Buqi nodded, "That's for sure. I've already said it. The linkage of video games is a false proposition. It's not surprising that one will wax and wane."

Zhang Chaoyang waved his hand and said: "It's not about linkage or lack of linkage. It's because Perfect World's game business is in trouble. It started two years ago. Chi Youfeng broke through for two years and failed to solve this problem. Unexpectedly, from the film and television The field has blossomed. He split the film and television department into Perfect Film and Television, which was mainly a choice of business direction. He will be in charge of Perfect Film and Television in the future, and the development of Perfect World games will be left to the president."

Zhou Buqi agreed very much, "Well, this arrangement is right. If the creative industry wants to cooperate, it must be cooperation based on results."

Zhang Chaoyang said angrily: "Can you please focus on the key points? Do you think I am discussing the film and television industry with you? I am discussing with you, do you understand? Do you have the artistic ability?"

Zhou Buqi was speechless, "Is it in the gaming industry?"

Zhang Chaoyang took a deep look at him and said sincerely: "I know you have some talent and are very keen in business judgment. But be careful. Making games is different from making the Internet."

Zhou Buqi nodded and kept an open mind, "Learn lessons from the crisis in a perfect world?"

Zhang Chaoyang's face looked much better, and he said with a smile: "Yes, the perfect case is very typical. I think we should have an honest chat with Chi Youfeng."

"What to talk about?"

"Let's talk about experience and lessons. In the past few years, do you know which game company has the largest share of domestic game exports? It's a perfect world!"

"I thought it was a swim."

Zhou Buqi was stunned.

Zhang Chaoyang said: "I'm talking about game exports. Changyou's overseas revenue is much more than that of Perfect World, but our overseas revenue mainly comes from overseas games, not domestic games. Changyou's domestic games, export revenue is only 15% of Perfect World %. In the past year, Perfect’s revenue from overseas markets was estimated to be 1 billion.”

Zhou Buqi has great ambitions and has never paid attention to a "small company" like Perfect World.

Among domestic game companies, he only pays attention to Shanda, Penguin, and Giant. Unexpectedly, Perfect World's games have opened up a world in overseas markets.

No wonder Zhang Chaoyang wanted to drag himself to communicate with Chi Youfeng. There was really a need to communicate and learn.

Changyou's future business must develop globally. Foreign games must be introduced into the country, and domestic games must be vigorously promoted around the world.

In this regard, perfection is the teacher!

Zhou Buqi didn't quite understand, "Didn't you say that the perfect game business is in crisis? Why do you think it's booming!"

Zhang Chaoyang sighed, and said with worry and panic: "You kid, you still want to be the board of directors and CEO of Changyou. You are incompetent at all! You don't understand the current situation of the game industry at all!"

Zhou Buqi said confidently: "Why pay attention to others? Do your best, you are stronger than anything else! Only the weak fight with others, the strong fight with the sky!"

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