Top of the big era

Advertisements of Shanda and Ninetowns are posted on Xiaonei.

Jieyu Media has really opened up the Internet advertising intermediary business market, and Zhen Yu is also high-spirited. As soon as she returned to Beijing, she went straight to the Jiaduobao branch.

In the past two years, Jiaduobao has been in the limelight.

Shengsheng revived a century-old "Wanglaoji", not only revived, but also became popular all over the country.

Relying on one trick - advertising!

In 2003, Jiaduobao began to operate the Wanglaoji brand, and the company had a total of 10 million in its accounts. As a result, more than 40 million advertising fees were abruptly spent that year (TV advertisements are all paid in installments).

Last year, the advertising investment was nearly 200 million yuan. Not only CCTV and David TV, but also newspapers, magazines, and even materials, large and small electronic display screens, restaurant hangers, aprons, etc., Wanglaoji advertisements are everywhere.

Maybe it's just a little less on the Internet.

Zhen Yu has a big appetite and wants to chew on this tough bone.

Fortunately, she had cooperated with Jiaduobao before that, and 20% of the sticker advertisements on the tables of college cafeterias were mostly "Wanglaoji Herbal Tea", second only to Coca-Cola.

On the first day at the door, the negotiation was rejected;

The next day, they came to the door and brought Xue Baoshan with them, but failed to reach an agreement;

On the third day, Xu Baihui talked to Zhen Yushen about something, and then they went to the Jiaduobao branch together. This time, Jiaduobao attracted great attention, and even called the senior management of the headquarters to report.

The appearance of Xu Baihui added another possibility to this cooperation - a movie!

After discussing for a whole day, after several twists and turns, and a conference call for more than half an hour, an agreement was finally reached.

First of all, it is cooperation in film.

Jiaduobao is willing to contribute and sponsor the films invested by Jieyu Media.

There are many specific terms of cooperation.

For example, "Crazy Stone" must be screened. If it cannot be screened, the sponsorship contract will be cancelled.

For example, in the public release version, the long-range shot of "Wang Laoji" should not be less than 1 minute, and the close-up shot should exceed 1 second, and the sponsorship fee is 600,000.

For example, after the movie is released, Jiaduobao will "reward" it according to the social attention of the movie. The reward standard is calculated according to the box office of the movie, and the reward is 100,000 yuan for every 5 million box office, with a cap of 5 million.

etc.

This sponsorship agreement can bring at least 800,000 yuan in sponsorship fees to "Crazy Stone"!

It can be said that to achieve this step, Zhou Buqi's strategic planning and the operation team of Jieyu Media have achieved great success. In the previous life, there was no sponsorship fee for this movie.

This is not a problem of director Ning Hao and investor Liu Tianwang.

In this era, no one understands at all.

Next, is online advertising.

Jiaduobao is still skeptical about Internet marketing, but they are very good at selling things. When I learned about the group buying activities carried out by Xiaonei.com and got a deeper understanding, I immediately thought it was feasible!

Compared with the illusory Internet, selling things is real.

Jiaduobao immediately stated that they don't need the messy advertising fees on Xiaonei.com, which are too fake, and they only need this group buying page.

On the background page of the group buying page, it is enough to put red Wanglaoji herbal tea in a red pot, coupled with the slogan "If you are afraid of getting angry, drink Wanglaoji".

In terms of payment, there is no pay-per-click or traffic payment, and they don’t understand it, it’s just a one-time price, 2 million annual subscriptions!

After several discussions, it was said that Taobao spent tens of millions of dollars on advertising, Ninetowns spent millions on advertising, etc...

It is finally determined that Jiaduobao will sponsor the group buying activities on Xiaonei.com for the remaining 8 months of this year, not as an advertiser, but as a sponsor.

Sponsorship fee, 4 million!

Really rich and powerful!

There is no way, Jiaduobao has achieved great success by relying on huge advertising investment in the past two years. This year's estimated sales will reach 1.5 billion, and the advertising investment will exceed 300 million.

The continuous success has given them the courage to start investing in advertising, with a brave and resolute style.

For the advertising fee of 4 million yuan, the Yanjing branch even only reported it to the headquarters before decisively signing the contract. Pay in four installments, the first installment is 1 million, and it will arrive this month.

Walk out of the CBD building where the Jiaduobao branch is located.

The three girls Zhen Yu, Xue Baoshan, and Xu Baihui all let out a long breath.

I feel that the sky in Yanjing is so blue.

The air in Yanjing is so fresh.

There is a strong sense of pride spreading in every meridian of the whole body, from the top of the head to the bottom of the feet, which is indescribably comfortable.

That is a kind of recognition of oneself, a kind of pride.

Zhen Yu took a deep breath and said neatly: "Baoshan, Baihui, now we have to do three things."

Xue Baoshan looked handsome, and Xu Baihui listened humbly.

To Senior Sister Zhen, the two of them have already convinced each other.

Zhenyu said: "The first thing is to recruit. Jieyu Media is on the right track, but you can also see the signing just now. We are too passive and too informal. It is a formal foreign company like Jiaduobao. Otherwise, our contracts are very risky. We need our own legal team, and at the same time, the marketing department must also be established, and we can’t just rely on the three of us.”

Xue Baoshan pursed her lips, frowned slightly, and said firmly, "Senior Sister Zhen, I can."

Zhen Yu smiled, took her hand, and teased with a smile: "You are Boss Zhou's most beloved little sister Bao, you can do it."

Xue Baoshan blushed a little, and said angrily: "Student Zhou is just screaming, don't take it seriously, he has a girlfriend, and it's not like you don't know."

Zhen Yu and Xu Baihui looked at each other and curled their lips.

Yes, Boss Zhou has a girlfriend, not just one! They didn't participate much in Shengshi Bicycle, but they can guess how much.

Shaking her head, Zhen Yu said again: "Baihui, what happened this time gave me a sudden understanding. Movies...in the eyes of outsiders, they are still very high. Mr. Sun heard that when we invested in movies, his eyes It’s like generating electricity. It can be seen that even this kind of company executives are in awe of movies.”

Xu Baihui said coquettishly: "I know, I didn't expect it, this should be a new direction. This time, "Crazy Stone" can get at least 700,000 to 800,000 yuan from Jia Duobao. I will go back and study the script. See if there are any other suitable sponsorship angles. If we can find two more sponsors...there is no need to start filming, and half of the investment in the film can be returned."

Zhen Yu smiled, "I really didn't expect that the direction of the movie...was really the right choice. It seems that Boss Zhou's judgment is accurate."

Xu Baihui said coquettishly: "Senior Sister Zhen, this is obviously someone else's suggestion, okay? Boss Zhou didn't agree at first, and I persuaded him."

Xue Baoshan pursed her lips, "Senior Sister Zhen, what about the third thing?"

Zhen Yu said softly: "The advertising spaces on Xiaonei.com are basically full, but Jieyu Media's business cannot be stopped. Internet media is very hot now, and many websites have advertising spaces, but no advertisers. Some advertisers want to advertise online Advertisement, and I don’t understand the Internet market. I plan to take advantage of this summer to visit all the companies in the capital that can go, and build this intermediary platform.”

Xu Baihui's beautiful eyes widened, and she took a breath of surprise.

How much work is this?

In the capital area, there are thousands of Internet companies of all kinds.

Xue Baoshan was dignified and upright, and Wenwen said quietly: "Senior sister, I have a senior who studies Russian and is a senior. She doesn't want to go to Russia. I heard that it is not friendly to Chinese people there."

Zhen Yu understood what she meant and looked at her with a smile, "Can you endure hardship?"

"Um."

"Then let her find me. I'll take her out for a try first. If she can endure hardships and stand cold eyes, she will be the first new employee of our company."

...

After staying in Beijing for two days, Dad can be regarded as gone.

Made a lot of jokes.

The most exaggerated thing is that when he went to inspect the milk tea factory, he dragged Wu Yu's father to smoke together and chatted for more than half an hour, saying that a good man should not be restricted, and he should have three wives and four concubines.

It was horrifying to hear.

So, after sending his dad on the plane, he hurried to the milk tea factory.

As a result, I ran into a debt blockage.

The milk tea factory still has more than 600,000 foreign debts that have not been paid off. Fang Qiwen said that they are old friends and there is no rush.

Unexpectedly, people came to block the door!

The debtor was a short and fat guy, he didn't have much arrogance, he had a contemptuous smile on his face, and he didn't want to leave anyway.

Zhou Buqi suddenly became angry!

And this weird thing?

Since we are old friends, can't we see that the factory is transforming to produce cup milk tea? Or do you have no confidence in the cup of milk tea and want to get rid of the relationship early?

In the office, Fang Qiwen said earnestly: "Old Yao, we have been cooperating for almost three years, right? Feel your conscience and say, is my Fang Qiwen less than you by a penny? The interest is not less, right? Now there are difficulties in the factory, can't we just accommodate for half a year?"

Zhou Buqi couldn't bear to listen, so he pushed the door open and asked him coldly, "How much do you owe?"

Fang Qiwen was helpless: "200,000."

Zhou Buqi was dazed with anger, pointing at Fang Qiwen for a long while speechless. He took out his mobile phone, dialed a number, and said loudly: "I'm at the milk tea factory, you can bring 200,000 in cash right away!"

The other party was stunned, with a dazed expression, a little inexplicable.

Who is this young man?

The tone is crazy, right?

Fang Qiwen sighed, and his tone became cold: "Old Yao, this is the end of the matter, so I won't say anything. After a while, the money will be delivered, and we will leave with the money. Stop dealing."

Lao Yao felt guilty, especially he didn't know who the young man who suddenly lost his temper was. He said with a smile on his face, "Brother Fang, you know me, the most important thing is loyalty, and it's really hard to turn around recently..."

Fang Qiwen waved his hands, unable to listen anymore, called the secretary and asked her to take Lao Yao to the lounge next door to wait.

Now that he has turned his face, there is no need to take into account the face of the other party.

After the people left, Fang Qiwen sighed and said something fair: "He is a small businessman, and he can't afford to lose 200,000 yuan."

Zhou Buqi shook his head, glanced outside the door, and said in a low voice: "It's a big deal, solve it quickly, it's not worth mentioning. I still have important matters, I need your help."

"What's the matter?"

"You are the host in the evening, please invite me to have a meal with Director Wu."

"Ah?" Fang Qiwen didn't know whether to laugh or cry, "He's your father-in-law, why are you doing this with me?"

Zhou Buqi sighed, "My dad came here last time and said a lot of things that shouldn't be said, such as three wives and four concubines, hey, I have a headache!"

"Ahem...haha!"

Fang Qiwen couldn't breathe from laughing, "Aren't you good at picking up girls?"

"Picking up a girl is not the same as picking up a father-in-law!"

"..."

Fang Qiwen laughed so hard that tears came out, and he patted his chest after a while and said, "Okay, I'll arrange it tonight, what are you talking about? Who cares about who's daughter? There's a difference between raising a daughter and raising a son." It's big."

Zhou Buqi waved his hand, and said flatly: "You don't need to say anything, just bragging."

"What are you blowing?"

"If you have any good words, flattering words are used on me, and I am praised as a flower. The kind that is rare in the sky and the earth, just say that I am the best young man in the world. If you catch it, you will reach the sky in one step. If you miss it I will regret it for the rest of my life.”

Fang Qiwen pondered for a while, and gave a thumbs up: "High! It's really high! You really have a way with the old man's methods, I am convinced!"

Getting a woman over is not the same as getting a man over.

Women, let's talk about sensibility, what kind of love, love, devotion, tears, sadness, joy... After a set, it can basically be appeased.

Men are different, they have to be rational, and the most straightforward thing is the real benefit.

A little more wine and it's almost there.