Top of the big era

Zhou Shaoning feels that he has a new understanding of corporate brand building, "If you want to define a good company, you need to rely on advertising, publicity, marketing, as well as market value and technical indicators."

Zhou Buqi smiled and said, "Yes, there are many standards for measurement. But after all, a mobile phone is a technological product. The higher the technical level, the better the performance of the product will be in the inherent perception."

Zhou Shaoning said: "The technical level is often reflected by patents."

"That's right." Zhou Buqi nodded, "With the increasing popularity of technological innovation and industrial upgrading in the country, the trend of public opinion must be towards the supremacy of technology."

Zhou Shaoning believes deeply, "This situation is getting more and more intense. Lenovo has stepped down from its throne and has been replaced by companies such as Ziweixing, Baidu, and ZTE that have invested heavily in scientific research."

Zhou Buqi said: "The level of technological content will become the most important factor in measuring the quality of a company!"

Zhou Shaoning followed his train of thought and said worriedly: "However, the development of science and technology does not happen overnight. Just like the information explosion, the development of technology in recent years has also had a trend of technology explosion. Exponential growth will lead to a wider technological gap. If it gets bigger, it will quickly expose many companies with weak foundations to swim naked in the shallows.”

Zhou Buqi said: "We must find a way to avoid misunderstandings and establish a self-protection mechanism as soon as possible in the face of possible public opinion trends."

Zhou Shaoning took a deep breath, "Relying on those low-end patents that have no actual value."

"That's right."

This time, Zhou Buqi's foresight once again came into play.

Ordinary people don't know the quality of patents. They only know that the more patents there are, the better the company and the greater its contribution, and the more supportive it will be.

So for Asda, there needs to be a new way of thinking.

Good patents are helpful to the company's technological development.

Inferior patents have no practical significance for the company's technology iteration, but they can have great marketing value for the company and can occupy users' minds and cultivate the illusion of a certain inherent cognition.

Product marketing appears in a subtle way.

This kind of operation is really not Zhou Buqi's first. Later, domestic technology companies basically followed this idea.

It is not enough to engage in research and development in a down-to-earth manner.

After working hard, only 200 patents can be developed in a year; other companies can successfully apply for 2,000 patents by messing around. In terms of public opinion and social contribution, those with more numbers will have an advantage and gain more public reputation and policy support.

Many companies are even just trying to make money. A junior college student, with a few undergraduates, and a few academicians who specialize in supporting the development of the chip industry, can apply for tens of billions to engage in high-end chip research. Then shout out some main theme slogans of "independent research and development", "surpassing the United Kingdom and catching up with the United States", and "world-class".

A bunch of crap has been created. With the support and approval of the academicians, follow-up funds will continue to arrive, and then continue to use some junk technology to fill the gap...

In the end, it was just a mess, the project was unfinished, and nothing was gained.

Not only that, this will also cause the phenomenon of "bad money driving out good money" in the market.

Some technology companies are down-to-earth in research and development, with limited capital investment and not many project results... In comparison, these down-to-earth companies have become targets of criticism, believing that they do not invest enough in scientific research and innovation and do not respond to the country's call. , lacks entrepreneurial spirit and is a proper entrepreneur.

In order to avoid this phenomenon, many technology companies that are really engaged in research and development cannot be too "real" and must follow the trend of "fake". For example, while making some scientific and technological achievements, we must also find ways to make up the quantity and create a lot of garbage to increase the scale.

It can convince both the public and leaders.

Follow policies closely, comply with public opinion, and gain short-term happiness and high morale.

Establishing the brand image of an excellent independent research and development enterprise through the number of patents will inevitably cause a huge waste of human, material and financial resources.

If you waste too much and gain too little, the illusion will soon be shattered, followed by the Great Depression of the entire technology industry. Not only are the scam companies exposed, but even companies like Royole Technology that have actually made some scientific and technological achievements cannot survive.

Zhou Buqi is unable to change too much. He can only try his best to lead Aisda to a good path. At the same time, he must not be a hysterical person. He must properly join in the trend and create some low-end patents to fill the facade and help Aisda in the public eye. Establish an excellent brand image in the company.

"Motorola's patents are not allowed to be sold in the high-end United States; mid-range Google is unwilling to sell them; low-end Google doesn't like them. Don't be dissatisfied with Asda. It's good to take them over for show."

Zhou Buqi made a simple summary.

Zhou Shaoning smiled and said, "It's really a god-like marketing strategy, and only you can do it!"

Zhou Buqi waved his hand, "Then what? Then, Motorola's other business segments."

Zhou Shaoning said: "The high-precision group is to make some high-precision project products, such as modular mobile phones and ground-to-air radio connections. This is directly linked to those high-end patents. We can't get involved."

"Um."

"Then there is the set-top box business, which has no future. Google has already said that after acquiring Motorola Mobility, it will immediately spin off this business and then sell it."

"Um."

"Then, there is the foundry business. Motorola has two foundries, one in Brazil and one in China. Google will definitely not be interested in such a low-end business. After the acquisition is completed, it will definitely look for opportunities to sell it. I After thinking about it, we can buy it if necessary."

"Ah?" Zhou Buqi was a little surprised, "Buying a foundry?"

Zhou Shaoning said: "Yes, if you don't want the Brazilian one, you can buy the domestic one. When the order volume is small, self-sufficiency is enough, and it can also reduce some risks at the supply chain level. Just like this mobile phone from May to August During the peak season for OEMs, orders often cannot be placed. When OEMs select orders, they must give priority to Apple. We may be out of stock by then."

"Well, it's necessary."

Zhou Buqi really feels the same way about this.

This phenomenon is often found in later generations in China. When a certain domestic mobile phone is released, it often encounters insufficient production capacity, resulting in serious shortages in the market.

On the one hand, this may be due to the high cost of raw materials and a business strategy of delaying sales to amortize costs; on the other hand, it may be because orders cannot be arranged and the foundries have to prioritize orders from Apple and Samsung.

Having your own foundry can avoid this hidden danger of insufficient production capacity to a certain extent.

Zhou Shaoning continued: "The last piece is the mobile phone business."

Zhou Buqi asked: "Do you have any calculations on the value assessment of each sector?"

"I have some understanding." Zhou Shaoning couldn't give very accurate data. He had never found a consulting company or contacted Motorola. "The most valuable thing is definitely the patent business, followed by the mobile phone business, and then the Set-top box business. Both the high-precision business and the foundry business are worthless. The total value of Motorola's two foundries does not exceed US$100 million. In proportion, patents 40%, mobile phones 30%, set-top boxes 25%, and the remaining two Each business accounts for 5%, which is almost enough.”

Zhou Buqi said in a deep voice: "The value of the mobile phone business is still too great."

Google's acquisition of Motorola Mobility is worth more than $10 billion. The value content of the mobile phone business is really only 30%, which is a huge amount of billions of dollars.

Zhou Shaoning said: "Of course, Motorola's core brand value is mobile phones."

Zhou Buqi felt a little tired after sitting cross-legged for a long time, so he stood up and walked around, walked to the window and looked into the distance.

Zhou Shaoning also stood up and followed him.

Standing by the window, Zhou Buqi looked sideways at him, "Go and talk to Google and say that you want to cooperate with Google and acquire Motorola Mobility together. Motorola has obtained the most important patents, high-end business and set-top box business. Asda acquires Motorola's brand, mobile phone business and foundry business."

Zhou Shaoning added: "Brazilian foundries produce set-top boxes, while domestic foundries produce mobile phones."

"Then only domestic factories!"

"Well, what's the reason?"

"Twitter!"

"I already guessed it."

Zhou Shaoning smiled.

Zhou Buqi said: "Selling Twitter to Google will completely break up the founders of Twitter and me, which will also cause a certain blow to my reputation. Unless Google and Asda cooperate, otherwise I will I won’t sacrifice my personal reputation to sell Twitter to Google just to make more money!”

Zhou Shaoning laughed and said, "Of course, with your status, reputation is more important than anything else."

Zhou Buqi said matter-of-factly: "But you also need to be strategic. Don't rush in. Just like a nightclub girl trying to catch a guy, you have to take your time. Google has acquired Motorola's mobile phone business, which will have a negative impact on the Android business." There will be a crisis of trust, and there will definitely be disagreements among the various business factions within Google. We need to do a good job of lobbying within Google. Coupled with Larry Page’s desperate emphasis on the social field. This thing is very likely to be done!”

It's actually not difficult to operate.

Even if Google sees through it, it doesn't really matter.

It's nothing more than a transaction.

Google cooperated with Asda to acquire Motorola, and then spun off the mobile phone business to Asda. In exchange, Ziweixing will sell Twitter to Google and push Google to take full control of Twitter and drive away Twitter's existing founders and management.

The core key is the ownership of Twitter.

Zhou Shaoning said with a smile: “With Twitter’s pressure, it’s hard to succeed even if you want to.”

Zhou Buqi said cautiously: "However, there must be a force within Google. They are blindly confident that they can develop a mobile phone that is comparable to the iPhone. They will definitely fight for their reasons and do not want to give up Motorola's mobile phone business. You are here You can also compromise appropriately.”

"How to do it?"

"We can cooperate with this group of people and authorize them to use the Motorola brand to produce several mobile phone models. All costs will be borne by Google. If the project is successful, the money earned will belong to Google; if the project loses money and the products are unsaleable, the money lost will also be borne by Google. Google will bear it. Give them a little hope and the negotiations will go more smoothly."

"We are opposed to the Android business. The group strategy must support the social business and make appropriate compromises for the self-developed mobile phone team..." Zhou Shaoning was very excited and confident. "With a three-pronged approach, there is a 70% to 80% chance that this case can be won!"