Top of the big era

Double Eleven is over.

The craze of online shopping is getting bigger and bigger.

A 120% increase from last year.

All the best.

Zhou Buqi originally wanted to call Boss Ma to congratulate him.

Unexpectedly, Boss Ma took the initiative and called over, "Congratulations!"

"ah?"

Zhou Buqi was slightly startled, a little surprised.

Could it be a cooperation between Ziweixing and Suning.com? This matter has not been disclosed to the public yet. We will wait until the IBM data center collapse incident is over.

Boss Ma said: "In the past week, the total transaction volume of your Taobao preferred channel reached 530 million yuan, and the commission you earned from Alimama alone reached 70 million yuan."

"Huh?" Zhou Buqi raised his eyebrows and said amusedly, "Old Ma, why do I hear your words sound sour?"

Boss Ma sighed, "You are so good at business."

"Is this a compliment to me?"

"This Taobao preferred channel you created is just a blood-sucking insect attached to Taobao!"

"What do you call this?" Zhou Buqi was a little angry and snorted, "I've brought you traffic and user habits! You don't want to kick Zidu away like you kicked Baidu away. MSI, right?”

Boss Ma said: "It's not a problem if it continues like this."

Zhou Buqi knew what he was hinting at and wanted to persuade Ziweixing to take the initiative to lower the commission and return part of the profits to Ali. After all, Ziweixing has sucked too much blood from Taobao through this business.

However, it is impossible to change this.

Traffic is exchanged for money, and money is exchanged for traffic.

It was originally a transaction.

Boss Ma's phone call was a bit unpleasant.

However, this did not affect Zhou Buqi's good mood, because his plan was finally realized, and the cooperation between Suning.com and Ziweixing Engineering Institute was advancing in an orderly manner. It is expected that the two parties will sign a contract for five years with a total value of no less than 1 billion yuan.

If you just buy a project, it’s actually not much money.

Just like JD.com purchased the website framework system from Ziweixing Engineering Institute, the transaction price was only 100 million yuan. The research on this website structure is also very easy, just take the on-campus group buying framework and make slight modifications.

This was the original idea when the Ziweixing Engineering Institute was established.

Outsourcing and everything else are secondary.

It mainly uses some of the more mature products of Ziweixing to sell in the market. In fact, it is a disguised middle-end service for the market.

However, JD.com and Suning are different.

JD.com has its own technical team. Ziweixing Engineering Institute only needs to sell products to JD.com and provide some after-sales services. JD.com can handle the basic website operations by itself.

The same cannot be said for Suning.com.

IBM has never trained technical talents for Suning at all. The cooperation between the two parties was interrupted. IBM left with the technical team, and Suning.com's organizational structure fell apart.

Can't even do the most basic website maintenance.

Suning signed a five-year contract with Ziweixing, mainly to invite Ziweixing to help them operate and maintain the website, and help them cultivate a self-sufficient technical team.

Zhou Buqi will definitely not be as ruthless as IBM. He told Cheng Binghao that cooperation must be honest and sincere to help Suning.com cultivate a technical team that can fight tough battles.

Cheng Binghao still had some doubts privately.

The disciples of the church starve to death of the master!

If, like IBM, it maintains a suppressive attitude towards Suning.com's own technical team, allowing them to continuously work overtime and do repetitive tasks without growth, or even humiliate, abuse, and suppress them, their employees can continue to work. Without land loss and an average length of service of less than one year, they will never be able to form combat effectiveness.

As a result, Suning.com cannot be self-sufficient and can only continue to spend money to ask Ziweixing Engineering Institute for help.

You can continue to renew your contract and continue to generate income.

Zhou Buqi severely criticized this idea.

This is not only industry ethics, but also restrictions on industry development.

From the current perspective, the architecture, distribution, read-write separation, database cluster and other technologies of e-commerce websites are still relatively high-end. It would be really difficult for Suning.com to do it on its own. They are not at this level.

However, it will be different in another three to five years.

These technologies are less high-end.

More and more college students are graduating, and more and more computer talents are entering the market... Even if Suning.com cannot recruit top talents or first-line talents, it can at least recruit a group of second- and third-tier talents, which is enough to accomplish this task. alright.

If Ziweixing Engineering Institute wants to stay at the forefront of the industry, it is useless to rely on intrigues. It must rely on the technical level of the leading industry.

In addition, Cheng Binghao has another troublesome point.

In the past period, the cooperation between on-campus group buying and Suning.com has caused many mistakes and made many jokes. This has put Suning under great pressure and also compensated a total of 60 million yuan in liquidated damages.

However, aside from these negative effects, there are also great positives.

During the past period, Suning.com has gained 11.86 million new users! Almost all of the traffic comes from on-campus group purchases. If you don’t look at those disadvantages, this can be called a marketing miracle!

This further illustrates the important status of the campus network among college students.

With a single order from the school network, college students can rush out.

The appeal is extremely powerful.

So the question is, after Suning cooperates with Ziweixing, will there be similar activities?

Zhou Buqi refused.

Xiaonei.com has also issued a formal statement that future on-campus group purchases will no longer promote products on any third-party platform, whether it is Dangdang, JD.com, or Suning.com.

This is corporate strategy.

The school network is the experimental field of Ziweixing. Since it is a experimental field... it means that there is a high probability of experimental failure. Every failure is actually a challenge to the user's patience and trust.

So testing must be done with restraint.

It’s not okay for other people to give money and want to do experiments on the school network!

The brand of Xiaonei Network cannot be affected for short-term interests. This can only be Ziweixing's private territory and a laboratory exclusive to Ziweixing. From now on, any new products from others should not rely on the lofty status of Xiaonei.com among college students to help promote them, unless it is an obvious hard advertisement.

Obviously Suning would not be satisfied with such a strategy.

They are also thinking about cooperating with Xiaonei.com to hope that more college students will register as Suning.com users!

Not only Suning, there are also different interest factions within Ziweixing, and they also have needs in this regard.

For example, the China and Taiwan Business Department.

The acquisition of Suning.com so quickly disappoints the China-Taiwan business.

Every time a new user is introduced to Suning.com from the school website and completes the registration through quick login, the Central Business Department will receive an income of 3 yuan.

If the school network is not allowed to divert traffic to the outside world, this income will be cut off.

The biggest advantage of Ziweixing is its traffic advantage.

Selling traffic is Ziweixing’s most fundamental business model at present, apart from its cloud computing business.

Zhou Buqi listened to the report from Jiang Zhiyong, President of the Central and Taiwan Business Unit, and felt that this matter could have greater layout and operating space in the future.

Especially in the booming development stage of mobile Internet, the cost of acquiring new users can even reach 100 yuan/person.

There is huge wealth here!

This matter can be discussed in the long term, and dealing with Suning in the short term... is actually not difficult.

This morning, Zhou Buqi called Zhang Yiming, Liang Rubo, Yu Rong, Hao Cheng, Chen Guohuan and others to have a small meeting.

The work mainly revolves around Yu Rong.

Yu Rong is now the vice president of the new media business group, led by Liang Rubo. He is in charge of the "Taobao Preferred Channel", which is divided into two parts, one under Friends.com and the other under Toutiao.

This business seems inconspicuous and lacks core value, but as the domestic e-commerce environment becomes more and more popular, the profits brought by this business are becoming more and more considerable.

This year, the business profit of this sector may reach 500 million yuan!

During the Double Eleven Shopping Festival just a few days ago, the transaction volume this business brought to Taobao reached 530 million yuan, and the commission exceeded 70 million yuan.

After everyone arrived, Zhou Buqi didn't delay at all, "I know you are all busy, let's talk quickly. Boss Ma from Alibaba called me. In the past week, the commission of Taobao's preferred channel exceeded 70 million, and he was jealous. We have reason to conclude that this pattern of sucking blood from Taobao will not last long."

Zhang Yiming nodded, "Given the increasingly bottomless competition in the Internet industry in China, this is to be expected."

Zhou Buqi said: "What Ziweixing pursues is a fair, just and open platform. There are so many domestic Internet companies, and we only open a Taobao channel, which is unfair to other e-commerce platforms. Ziweixing needs to provide every home appliance in the country with The business platform provides a fair opportunity to showcase oneself.”

As soon as these words came out, everyone understood.

This is to get a head start!

Boss Ma complained jealously for a while, but there was no action yet. Boss Zhou took the lead and directly deprived Taobao of its "monopoly" on Ziweixing.

The meaning is very clear, that is, Ziweixing’s preferred channel will not only provide products from Taobao, but also products from other e-commerce platforms, such as JD.com, Paipai, Dangdang, Yi Xun, Lekutian, Amazon, and Baidu. , Suning.com, etc.

Reducing the weight of Taobao can greatly reduce the risk of being blocked by Taobao in the future.

Once it is blocked by Taobao, products from other e-commerce platforms can also be supplemented to ensure that Ziweixing's "preferred channel" can survive for a long time.

Liang Rubo said with a smile: "Suning.com must still be thinking about continuing to cooperate with Xiaonei.com. However, Xiaonei.com's strategy has changed. Whether it is Dangdang, JD.com or Suning, school group buying will no longer provide third-party services. External product links. The new model’s preferred channels can meet some of Suning’s needs.”

Zhou Buqi said: "Yes, it's mainly about these three points. Let's go back and make a plan first and analyze the feasibility."