Top of the big era

Zhou Buqi was no longer in a hurry and went to Old Trafford to watch a football match before returning home leisurely.

Unexpectedly, I have not received any news from Suning.

They are probably waiting too.

This year, Taobao has played a new trick. "Singles' Day" has been renamed and is officially called "Double Eleven Shopping Festival". The name of "Singles' Day" is not very pleasant. At first, it was mainly popular among college students and was a trend.

But now this trend has passed, and the term "single" is no longer popular among college students, but more often "singles". Replacing "Singles' Day" with the more formal "Double Eleven Shopping Festival" can make this promotion more accessible to the whole society.

This year's Double Eleven event is very grand, and Alibaba has put a lot of effort into marketing and promotion. Basically, the entire Internet market was shut down during this period, and everyone was enjoying Taobao's performance.

The only ones eligible to cooperate are on-campus group purchases.

Including platforms such as JD.com, Dangdang, and Paipai, the participation rate is actually relatively low.

Zhou Buqi speculated that Suning had not given feedback for a long time and was also waiting for news from Ali. This kind of promotional activity will bring in a large number of users. Taobao cannot withstand it by relying on Taobao's own strength alone, so they can only rely on Ziweiyun.

Let’s look at the effect first.

Relying on IBM's cloud computing, Suning.com did not last until November 11, the day when the drama was staged, and stopped selling in advance. If Taobao can use Ziweixing's cloud computing to perfectly complete this online promotion, it will be enough to explain the problem.

Soon, November 11th came.

Due to the development of the entire industry, current online shopping users are mainly white-collar workers, civil servants, and college students. The scale is limited, and the overall transaction volume is also limited.

In horizontal comparison, the gap with on-campus group buying is actually not big.

In the evening, Zhou Buqi got some Taobao data, such as the maximum number of online users reaching 40 million, the highest number of orders per second, more than 2,000 orders, and the total transaction volume exceeding 3 billion, etc.

From the perspective of future generations, such data is really nothing.

But looking at it now, this is enough to shock the entire retail industry.

Sales reached 3 billion yuan in 18 hours.

Incredible!

In contrast, JD.com has not focused on this field, so it is not worth mentioning. This has something to do with Ziweixing's strategy.

Taobao, on-campus group buying, and JD.com all rely on Ziweiyun for support.

Both Taobao and on-campus group buying launched grand promotions around Double Eleven, which were extremely popular and traffic surged. If JD.com also participates on a large scale... this will be very dangerous!

What if Zi Weiyun fails to withstand it?

Zi Weiyun is not too mature now.

The loads of the three platforms are all under pressure on Ziweiyun, and the risk is too high. If it is not handled well, it is likely to follow in the footsteps of IBM and lead to an overall collapse. In this case, JD.com should feel aggrieved first, and don’t join in the fun on a large scale.

This was a bit unfair to JD.com. Zhou Buqi went to Liu Qiangdong's house for a drink that night to appease him, "Don't worry, the current e-commerce market has not developed yet, and it is still far away. Don't worry about JD.com first." If we want to challenge Taobao, we should proceed steadily, and first establish a firm footing in the B2C market."

Liu Qiangdong said half-jokingly: "If Ziweiyun cannot make progress next year, JD.com will have no choice but to find other partners."

Zhou Buqi said: "Don't worry, there will definitely be no problem next year! Next year... Alibaba is also doing cloud computing. I estimate that by next year, they may be self-sufficient."

Liu Qiangdong believes that, "Under the influence of the market economy, the tide will definitely develop in the direction of the depression, just like water flow, it must flow from high places to low places."

Zhou Buqi said amusedly: "Are you going to give me a philosophy class?"

"No, really, I have told our executives within JD.com that anywhere in the country, even in towns and villages, as long as the rolling shutter door is opened, the firecrackers are set off, and the flower baskets are put out, the business, industry, commerce, taxation, fire protection, etc. will be opened that afternoon. It’s all here.”

Zhou Buqi nodded, "The tax rate for offline stores is quite high."

Boss Ma also publicly talked in an interview, saying that the price of goods purchased online is much cheaper than that of offline stores. He said that the rent of offline stores is too expensive.

There are also some reasons that are not convenient to talk about in public.

Liu Qiangdong had done offline physical store business before, and he was very impressed. Here he was drinking with Boss Zhou at home. After three drinks, the conversation started, "A store, the tax is 2,000 yuan a month." Money, fixed tax. When the urban management comes, you pay the urban management fee; when the health station comes, you pay the garbage removal freight; when the individual association comes, you still have to subscribe to the individual association report...Who can open a shop like this?"

Zhou Buqi said: "There will be less trouble when opening a store online."

"Much less!" Liu Qiangdong has a strong accent in northern Henan. "All industrial and commercial taxes are gone. Back then, JD.com had more than a dozen offline stores. How good was the business? I closed them all in one go and moved them online. . Why? Because this is the general trend! Domestic, let’s just say domestic, e-commerce will develop unprecedentedly, and the scale of development will far exceed that of South Korea, Japan, Europe, and the United States. Because domestic offline and online markets are unbalanced , the economic vitality will definitely flow downward."

Zhou Buqi smiled and said: "You are quite knowledgeable, come and drink!"

After such an analysis, this is really the case.

The e-commerce market development in Europe, the United States, South Korea and Japan does not seem to be as good as that in China, mainly because the balance is well done, and offline stores are almost the same as online stores.

The economic water will remain balanced and will not tilt to one side.

This is not the case in China, the gap is too big.

The heavier the asset, the wider the gap.

For example, JD.com is a self-operated model with heavier assets than Taobao, so JD.com will continue to call on many occasions to increase taxes on small and medium-sized online stores.

In fact, it is to maintain a balance through tax increases and reduce the policy gap between JD.com and Taobao.

Similarly, Suning’s boss Zhang often criticized JD.com for tax evasion on different occasions and asked relevant departments to increase taxes. Because Suning has heavier assets than JD.com and has more offline businesses, it also wants to make up for the gap in business models through policy adjustments.

The difference between offline stores and online stores does not lie in the high rent of offline stores and the low prices of online stores. This is all trivial. The main reason is that the two sides are in different policy categories and there is unfair competition.

This is the fundamental reason for the booming development of the domestic e-commerce industry, and it is also the key to the large-scale collapse of physical stores.

Liu Qiangdong said confidently: "I understood it many years ago, but many people can't understand it. It doesn't matter. As time goes by, they will understand and they will definitely develop in the direction of depression. The e-commerce market It will become more and more prosperous. Taobao’s Double Eleven promotion this time is still far away! Let’s take a closer look in the future. The longer the timeline is and the more formal the industry development is, the greater JD’s advantage will be.”

Zhou Buqi lowered his head and turned on his mobile phone. He looked at some data from today's Double Eleven Shopping Festival and said with a smile: "You have to be careful. Today Taobao's transaction volume in the field of 3C home appliances reached 720,000, with sales exceeding 5.8 billion."

Liu Qiangdong said calmly: "It's a joke! For large-ticket items such as 3C home appliances, self-operation is the only way out. Taobao Mall is not very competitive, and may not be as good as Suning! By the way, what's going on at Suning?" "

"I don't know. It's been several days and I still haven't received a reply. Anyway, the liquidated damages have been paid."

"How many?"

"40 million, right? It seems so. I don't pay much attention to it." Zhou Buqi waved his hand and didn't care much, "It's all small money."

Liu Qiangdong said: "The domestic e-commerce market is different from that of developed countries in Europe and the United States. Amazon, eBay, and Lekutian are destined to fail to develop in China. Neither can outsourcing giants such as Oracle, IBM, and SAP. Think about it. To solve the problem, you still have to find your own people. No matter how slow Suning responds, he should understand this time."

Turns out, he was right.

The next day, Ziweixing Engineering Institute received news that Suning.com was interested in seeking cooperation to rebuild their e-commerce platform.

Zhou Buqi was quite surprised when he heard about this.

He originally thought that Boss Zhang would call him directly to communicate the matter, but he didn't expect that it would be handled in such a low-key manner. I guess I was so embarrassed that I couldn't get down the stairs.

In short, for Ziweixing, it’s done!

A group of group executives, including Zhou Buqi, Zhang Yiming, He Yang, Meng Houkun, Wang Jian, Nie Caijun, Han Leshui, went to the office building of the Academy of Engineering and high-fived Cheng Binghao.

This cooperation is of great significance.

This is definitely a classic case that can be written into the history of domestic Internet development.

Suning.com sought cooperation with IBM but failed.

Looking back, we can only ask Ziweixing Engineering Institute to clean up the mess.

This incident is enough to break many people in the industry's belief in American technology giants, and it can also make many officials, entrepreneurs, scholars, and scientists clearly understand the current Internet landscape.

The domestic Internet industry has developed!

I’m not saying it’s better than the United States, but at least it’s not too bad.

Affected by this, it is conceivable that in the future, Ziweixing Engineering Institute will be able to step on IBM's shoulders and become the darling of domestic Internet service outsourcing projects.

Making money is secondary, the main thing is to establish a golden brand!

The four major domestic Internet giants are Alibaba, Penguin, Baidu and Ziweixing.

Alibaba's Taobao defeated the American giant eBay, Penguin's QQ defeated the American giant Microsoft, Baidu and Ziweixing joined forces to squeeze out Google...

This time, Ziweixing overturned the American technology giant IBM on its own, and the brand belief was established instantly.

In addition, it is also related to overseas business.

Zhou Buqi was talking to Cheng Binghao in the office, "After sending someone to take over Suning.com, we checked out the details of the cooperation between IBM and Suning.com in the past period, including all purchase orders, income and expenditure reports, including staff turnover, Employee satisfaction, overtime work, etc. are summarized.”

"Take advantage of IBM?"

"There is definitely no legal leverage. If there is, it's enough to stay calm and seize some moral advantages."