Top of the big era

Success easily makes people inflated. From this point of view, after Boss Zhang defeated Gome, he was overconfident. The whole world knows that the business model of Internet companies has always been at the forefront of the world. Boss Zhang thinks that it is a traditional Internet model. He wants to further innovate and play an upgraded version of the Internet that integrates online and offline.

Zhou Buqi asked: "What else? Didn't you have a good chat with him?"

Zhang Chaoyang was a little irritated, "We chatted for two or three minutes, but there was really nothing to say. People simply don't like the Internet. We do the Internet to subvert traditional industries. He does the Internet because he wants to use traditional industries to subvert the Internet."

"ah?"

Zhou Buqi is a little funny.

Zhang Chaoyang said: "Do you know why he wanted to build all the Internet technology and ecological construction to IBM? I thought it was a helpless move at first, because he couldn't recruit people during the transformation. Only after meeting and chatting did I find out that he It was intentional. The exact words he told me were, 'Traditional e-commerce has gone astray and is doing a lot of irrelevant things. The essence of e-commerce is sales.' So he has always invested in technology and the Internet ecology. retention, and the online strategy is very aggressive.”

"Why are you so radical?"

“Haven’t you followed their website?”

"I just came back from Europe."

"There's a price war!" Zhang Chaoyang is still very competent, and he really means helping when he says he is helping. "Compare Suning.com with other domestic B2C e-commerce platforms, such as JD.com, Dangdang, Amazon, Newegg, Yixun, and Taobao Mall. Basically, we can find a phenomenon. Suning’s product prices are the lowest.”

In this field, Suning is indeed the most radical and experienced. Suning and Gome have been fighting for more than ten years. The price of domestic home appliances has been driven down, which is closely related to the fierce competition between the two giants.

Of course, Internet companies will also engage in price wars, but this is just one of the best methods. It is simple, crude, and ineffective, and it is difficult to cultivate user loyalty.

In the future, the most loyal e-commerce company in China will probably be JD.com.

It’s not because JD.com’s product prices are low.

On the contrary, JD.com’s product prices are often higher than those of its competitors. Moreover, other e-commerce platforms offer free shipping, but JD shopping requires paying shipping costs.

The higher the price, the more likely it is to cultivate loyalty.

Because users who are less sensitive to price have higher demands for service quality. The role of JD Logistics is reflected at this time. This is the meaning of the Internet ecosystem and the success of the business model Liu Qiangdong built for JD.

Obviously, that boss Zhang does not understand the meaning of Internet services, let alone the core concept of JD.com’s model.

Zhou Buqi thought thoughtfully, "I heard that several of the people in charge of Suning.com are the vice presidents, Huang, Ji, Ren, Zhuang, etc. who were sent from Suning headquarters."

"I don't know about this, but it should be like this. As long as you understand Boss Zhang's e-commerce philosophy, you will know the motivation for such an arrangement." Zhang Chaoyang made a simple analysis, "In the eyes of Boss Zhang, e-commerce It is wrong and misguided to pay too much attention to technology and ecology. The essence of e-commerce is sales. And the essence of sales is the same, whether online or offline. What they do is to transfer offline business to online."

"Expand the market, is it the same online as offline?"

"Suning thinks the same thing. Outsourcing the technical field to IBM, Suning himself is only responsible for marketing and sales strategies. You can understand his conservativeness in talent appointment and technology investment."

"Keep things simple!"

Zhou Buqi shook his head. The Internet is not that simple, especially e-commerce. Ziweixing has developed to such a large scale, that is, on-campus group buying has slightly dabbled in this field, but has not made large-scale progress.

The integration of online and offline may be a direction in the future.

However, the basis of integration must be Internet-based backward compatibility.

That is to say, the Internet is the core and offline business is used as a vassal and supplement. It is relatively easy to switch from online retail to offline retail; from traditional retail to online retail, no one in the world has really done it.

Zhang Chaoyang said with a smile: "Anyway, this is a good thing for you!"

"Don't make trouble."

Zhou Buqi looked serious.

Zhang Chaoyang has become accustomed to this guy always pretending to be young and mature, and said: "Suning's strategic thinking will not change, their employment ideas, and their attitude towards Internet technology and ecology, including the integration of online and offline." The thinking and understanding of the nature of e-commerce will not change much.”

Zhou Buqi nodded and said "hmm".

Zhang Chaoyang said: "In Suning's view, the core of e-commerce is retail, and technology and ecology are appendages. You can work in this direction. Their thinking on the retail field will not change. They have been in this industry for more than ten years. and even beat Gome. They are confident enough. If they want to change, it must be in what they consider to be changes in technology and ecological fields to assist sales.”

"Suning..." Zhou Buqi shook his head with a sigh, "For traditional industries, the Internet is a process that cannot be seen, looked down upon, cannot understand, cannot be learned, and cannot be stopped. Waiting for that boss Zhang Once we understand the Internet e-commerce model clearly, the pattern of the domestic retail market has long been completely changed."

"Yes, unless the country takes action, no one can stop it."

"Okay, I get it! Let me figure out how to make this work!"

"In fact, everyone in the industry knows about the cooperation between Suning.com and IBM, and they are all looking at it as a joke. This kind of traditional industry giant that spent billions on one move has transformed into the Internet... The worse they fail, the worse it looks on the faces of our Internet colleagues. The more light there is.”

Zhou Buqi was angry and funny, "What kind of magnanimity is this? You can't just watch foreign companies bullying our private enterprises, right? As a large company in the domestic Internet industry, Ziweixing has the responsibility and obligation to help them."

"hehe!"

Zhang Chaoyang was too lazy to talk to him, and every time he spoke better than he sang.

Zhou Buqi said calmly: "More than ten years ago, when state-owned enterprises were restructured, they were often tricked and deceived by foreign companies. This time, I have to do two things to prevent similar tricks from happening to Suning and IBM. Then , go to Germany to grab a piece of state-owned assets and come back."

Zhang Chaoyang narrowed his eyes slightly and fell into deep thought.

"What's wrong with you? What's this expression like?"

"I discovered your secret."

"What?"

Zhou Buqi was a little baffled.

Zhang Chaoyang said: "I finally understand why you always win and why you are invincible!"

"Really?" Zhou Buqi was a little funny, "Okay, you can talk about it first."

Zhang Chaoyang said: "Because you can always stand on the side of morality. If you want to cooperate with Suning, it is actually for the benefit of Ziweixing. But the angle you choose is different. You can always raise a bigger flag. Just wave it, and you will win. This is like... just like political correctness in Europe and the United States. No matter what you do, you should first stand on the politically correct side, and then try every means to push your competitors into the politically incorrect direction. Then you can win every battle."

"Ha ha!"

"If Suning doesn't agree, you can ask the local government of Jinling for help. State your righteousness, and then talk about some tragic cases of foreign companies bullying state-owned enterprises. If you wave this big banner, no one can stop it."

"No need!" Zhou Buqi waved his hand with some disdain, "Do I still need to use administrative power to interfere? It's just Suning.com, I have a hundred ways to do it... ahem, help them. Help others. Happy, especially to help domestic colleagues avoid being bullied by foreign companies, this is a higher level of charity."