Top of the big era

On the plane, Zhou Buqi first held a senior management meeting, which took 20 minutes, mainly focusing on imitation and competition in the three fields of cloud computing, WeChat, and WeChat.

There are too many followers.

Now, Alibaba has launched a cloud computing project; imitators of WeChat have also emerged. Lei Jun started a business and founded Xiaomi. Before the mobile phone was built, he launched Mi Chat first; Penguin may have secretly established an internal R\u0026D team. Similar products are being developed, but another enterprise version of QQ that competes with Weishu has been officially launched.

Zhou Buqi mainly gave three instructions.

First, maintain cooperation with Alibaba. Competition is competition, and cooperation is cooperation. The cloud computing market is too big, and Ziweiyun cannot capture the entire market. Ziweixing will always be Alibaba's largest traffic supplier, and a long-term and stable cooperative relationship must be established.

Second, don’t pay too much attention to Xiaomi, but pay attention to Penguin. Once they launch products similar to WeChat, you can take heavy action to defeat them at the appropriate time.

Third, don’t pay too much attention to the enterprise version of QQ. Ziweixing will launch a “cloud and book parallel” strategy, which is the collaborative cooperation between cloud computing and Weishu. Cloud computing and Weibo target the same enterprise user group, and they must demonstrate mutual assistance and complementarity at the product design and marketing levels.

After the executive meeting, an internal meeting was held in the new media business group, mainly focusing on the "91 Shopping Festival" of the ongoing school season in China.

In addition to selling traditional cosmetics, computers, small fans, electric mosquito swatters, mats, slippers and socks, the most important thing about this on-campus group purchase is that there are two heavyweight items.

One is clothing customization group buying.

The other one is even more powerful, and it can be said to have shocked the country and even the world - the welfare plan for caring for college students cooperated by Xiaonei.com and Aisida.

Starting this year, Aster has officially launched the domestic market. The basic version of Aster3 is priced at 4,599 yuan in China and is officially on sale!

However, the price is too high.

Judging from the current domestic consumption power, it is difficult to achieve high sales. Especially in the university campus market, this pricing is too unfriendly.

In the past few years, Xiaonei.com has always aimed to serve college students, and has also sold high-end phones with relatively high prices, but after all, the audience is too small.

Now, the era of mobile Internet is here!

Smartphones mark the next era!

Whoever can enter the market first will know the future faster.

From a social perspective, who should be the first to enter?

Of course it's the officials.

However, Zhou Buqi was unable to push this matter forward. What he can do is to train the next generation of the motherland so that college students can be one step ahead of the public and understand the mobile Internet and smartphones in advance.

this point is very important!

The group of Internet entrepreneurs in the 1990s and the beginning of this century had one thing in common - they were already using computers in the 1980s and 1990s.

Because they have enough knowledge about computers, when the Internet wave arrives, they can better understand it, be one step ahead of others, and be the first to break in and start a new era.

The same goes for mobile Internet.

If you want to show your talents in the mobile Internet industry, you must first have enough knowledge about smartphones. If you know enough, you will be able to show your talents in this industry in the future.

In today's era, people who can show their talents in all walks of life almost must have a bachelor's degree. The era of reckless elites has passed.

Allowing college students to have access to smartphones earlier will allow this generation to realize earlier the direction of the Internet of Everything in the future, and they will be able to exert their social value more quickly after graduation, instead of spending time and energy. and opportunity costs are wasted on familiarity with smartphones.

However, today’s smartphones are too expensive.

No matter what kind of operating system it is, the price is never lower than 4,000 yuan.

This is too unfriendly to college students.

Xiaonei.com wants to solve this problem for college students. The new phase of on-campus mobile phone group purchase is Xiaonei.com and Asda's cooperation to launch a mobile phone tailor-made for domestic college students - Astermini 1 generation!

Price: 1999 yuan!

The effect is unprecedented!

Especially at the new phone launch conference on August 28, Ji Zian, the "image spokesperson" of the Ziweixing Group, made an appearance, and he was the one to grandly launch the first-generation Astermini.

Ji Zian has been participating in the workplace reality show "Job Search Talent" co-produced by Jieyu Media and Capital Channel for the past few years. He is a regular guest. With his gentle temperament and handsome and sunny image, he has become a star of the new generation of entrepreneurs. Representative, deeply loved by female audiences.

He is considered Ziweixing’s most socially renowned executive.

He participated in this mobile phone launch conference, firstly to launch the customized version of the Xiaonei Network, and secondly, to ceremoniously promote the Xiaonei Network so that the whole society can understand the social significance of the Xiaonei Network, as well as the care and concern for college students. take care of.

When introducing Astermini, the process is rather special.

Ji Zian disclosed the market price of all the spare parts of this mobile phone. After calculation, the price of the spare parts of this mobile phone added up to 2,148 yuan!

If the costs of transportation, warehousing, channels, design, research and development, taxes and fees are all included, it may reach 2,450 yuan!

However, college students represent the future of this country.

Cultivating good college students is investing in the future!

This time, Xiaonei.com and Asda have joined forces to recommend a welfare plan to care for college students. The so-called welfare means that we would rather lose money than be cared for!

This is not a commercial project, but a welfare project!

The cost of Astermini is 2,450 yuan, and the ex-factory price of Asterini for Xiaonei Network is 2,199 yuan. After Xiaonei Network receives the goods, it subsidizes each phone by 200 yuan out of its own pocket and sells it at a price of 1,999 yuan.

Only for college students!

The only channel available for purchase is on-campus group purchasing!

Then, the Astermini phone became popular.

Immediately afterwards, the reputation of Xiaonei Network once again became popular all over the country.

Ji Zian's video promoting Asterini at the press conference was edited and played a total of 480 million times on domestic video platforms such as Youku and Tudou in just a few days.

Among them, Xiaonei.com contributed 120 million views and completed more than 40 million reprints.

Mainstream media across the country also reported on it and highly praised the social responsibilities carried by Asda and Xiaonei.com.

Like tap water.

Without spending a penny on publicity, Asda became popular, and the campus network became as popular as pouring gasoline.

However, some not-so-good phenomena also appeared immediately.

Astermini is only for college students and is only sold in on-campus group purchases. However, there are also many people in the outside world who need smart phones, and it is difficult to spend more than 4,000 yuan to buy a mobile phone.

Demand arises.

Scalpers appeared to resell Astermini mobile phones.

This phone sells for 1,999 yuan on campus group purchases. There are already many small stores selling unopened Astermini phones on Taobao, priced between 2,699 and 2,999 yuan.

This seriously hurt the interests and feelings of the school network.

This meeting was attended by Zhang Yiming, He Yang, Ji Zian, Liang Rubo, Zhang Xuhao and Qin He, as well as Yan Guangming, the vice president of Asda, who was called over by Zhou Buqi temporarily.

Lao Yan is now very powerful. He is no longer the big boss he was a few years ago. He talks about the Internet and shuts up about the new era of the Internet of Everything. He is like a senior bigwig in the technology industry.

During the meeting, Zhang Xuhao, executive vice president of Xiaonei.com, spoke first.

First the good news.

There are three in total.

"The first batch of Astermini mobile phones, a total of 1 million units, went on sale at 12 noon on September 1st, and they were sold out in less than 15 minutes."

"On campus forums, including Maopu, Tianya, Tieba, Weibo, Friends, and other platforms, there are posts praising the campus network everywhere. Especially in the campus forums, the effect is unprecedented."

"The Chinese Education Foundation has contacted us and said that the project we are doing is very good and really benefits education. They hope we can stick to it. They want to see detailed financial reports and then provide a sum of funds."

"Chinese Education Fund?"

Zhou Buqi was a little surprised that someone came to give money?

He Yang explained this, "It is an organization of overseas Chinese, mainly Hong Kong businessmen. The education market is too deep. Spending money on subsidizing products for college students can at least be tangible and can really make college students fall behind." Affordable.”

"How much?"

"About 5 million."

"Dollar?"

"Uh..." He Yang seemed to be choked, "It's Hong Kong dollars."

Zhou Buqi couldn't laugh or cry.

5 million Hong Kong dollars, what is this for?

Forget it, it's better than nothing.

Zhang Xuhao said with a smile: "This also provides a new idea. It seems promising to develop the school network in the direction of public welfare."

Zhou Buqi immediately rejected it and said: "Forget it, the public welfare situation is deeper. We will not participate. Care, subsidies, welfare, etc. are all fine, but we can't use the brand of public welfare. Using false data in business is such a problem." It’s called marketing, and using false data for public welfare is fraud. Don’t do this.”

"I was just kidding."

Zhang Xuhao laughed twice and covered it up.

How much does Astermini cost?

It certainly can't be what's advertised.

The procurement cost of mobile phone spare parts has confidentiality contracts with suppliers. This is the company's top secret and is strictly prohibited from being leaked. If the real data is really leaked, you will have to go to court.

If it is a public welfare project, if you want to have credibility, there must be no confidentiality, no false data, and it must be open and transparent. Otherwise, you will have a bad reputation on the street.

Zhou Buqi asked: "What is our real subsidy for each Astermini?"

Zhang Xuhao said: "The subsidy on Xiaonei.com is mainly for logistics and after-sales. The logistics side is also good. The long-term cooperation with JD.com and collective delivery means that the express delivery cost of each mobile phone will not exceed 1 yuan. Now One million mobile phones have been sold, and the logistics expenditure is about 850,000. The main thing is after-sales service. This is a new product and cannot be predicted."

"Where's Aisda? Lao Yan?" Zhou Buqi asked next.

Yan Guangming said: "The price of goods purchased through the school network is 1,850 yuan, and Aisda's subsidy is about 50 yuan."

"In other words, the cost of Astermini is 1,800 yuan?"

"Almost, including all spare parts, design fees, R\u0026D fees, OEM fees, taxes, warehousing and logistics, etc. Well, it's just like what the guy said just now. But something new has happened now."

"what's the situation?"

"Lao Zhou is negotiating with Apple," Yan Guangming laughed heartily. "I heard that Apple supports education discounts and may reduce the patent fee by US$5. If the negotiation is successful, every Asda mobile phone will It can also generate a gross profit of US$5. One million mobile phones is a gross profit of US$5 million, which is quite a lot. Well, not counting after-sales.”

"After-sales service...well, this problem should be solved!"