Top of the big era

Zhou Buqi asked: "Besides Toshiba mobile phones, are there any other options?"

"No, and..." Yoshino Jin felt a little embarrassed, "Even if there is, I'm afraid it won't be sold to outsiders. The group company is one level, the consortium is another level, and the country is another level."

There is no need to go into too much detail, Zhou Buqi can understand.

There are three levels in total.

First, at the level of a group company, Sony, for example, has thousands of subsidiaries and subsidiaries, and not every company is wholly owned. For example, if you hold 30% of the shares of Company A and 40% of the shares of Company B, and Company B cannot continue its business, if Company A is interested, you can push Company A to acquire Company B. This is within the group. business integration.

Second, the consortium level.

If the group cannot be integrated, just like Toshiba mobile phones, the entire Toshiba Group will give up, and then the consortium will come forward. It will be coordinated by the consortium to merge the mobile phone business of Toshiba Group under the consortium system into Fujitsu under the system.

The third level is the country level.

This level is difficult to overcome.

It is not aimed at Chinese companies, but at the whole world. Those old Japanese companies have a very traditional Japanese workplace concept, which is a lifelong employment system.

Toshiba's mobile phone business is not doing well. Can it be sold to Nokia and Samsung?

The answer is no.

If it is sold to a foreign company, it must be managed according to the rules of the foreign company, and employees may face collective layoffs. So if you have a choice, you must transfer assets within your own country and continue to follow the rules of your home country.

As far as Toshiba mobile phones are concerned, if there is a problem in the business, the Toshiba Group must first reorganize it within the group; if the reorganization cannot solve the problem, the problem must be reorganized within the consortium; if the problem cannot be solved within the consortium, then it is the state that has to deal with it, and the Toshiba mobile phone business department can be Sell ​​to companies owned by other domestic consortiums to complete the restructuring.

If these three hurdles cannot be resolved, it will be opened to overseas companies.

Japan's technology industry is also very miserable. In the beginning, it was overtaken by the United States and Britain, and it lost its No. 1 position in the world. In the past ten years, it was overtaken by China, South Korea, and Taiwan, and it lost its No. 1 position in Asia.

However, despite suffering heavy losses, Japanese technology giants have not shaken their foundations too much and can still support themselves by leaps and bounds. When the mobile era arrives, it will be completely over. Basically, they will stop selling. The major giants are constantly trying to break through. Many of them have broken through three levels in a row and sold to foreign companies.

For example, Foxconn acquired 66% of Sharp's shares for US$3.8 billion, KKR acquired Hitachi's logistics business for US$4.7 billion, Western Digital acquired Hitachi's hard drive business for US$4.3 billion, and Nuvoton acquired Panasonic's semiconductor business. Hisense acquired the TV business of Panasonic and Toshiba, Midea acquired the electrical appliance business of Hitachi and Toshiba, Lenovo acquired the computer business of NEC, Fujitsu and Toshiba, and Bain Capital spent US$18 billion to acquire Toshiba's memory chip business...

At this stage, it is still early.

They can still struggle to survive.

It seems that Asda's desire to acquire Toshiba's mobile phone business is not feasible. Let alone pass three levels in a row, it was blocked at the second level.

Zhou Buqi was very dissatisfied.

For Asda, now is the most critical stage. It is the period when it is competing with Samsung to be the top Android phone, and it needs strong backup reserves to support it most.

After a few years, the trend will come, and Japanese technology giants will no longer be able to survive and start selling off their products one after another. The day lily will be cold, and it will not be of much help to ASDA's global competition.

We have to find a way to solve this problem!

It's a pity that Yoshino Ren's level is too low, his right to speak is limited, and he doesn't dare to be arbitrary, which makes Zhou Buqi feel disappointed and sends him away.

Let’s wait until Son Zhengyi comes back!

After Yoshino Jin left, Chen Dong said with a smile: "I don't think you need to worry. I have experienced it deeply in Japan over the past few years."

Zhou Buqi stretched out and didn't care much about his personal image. He stood up and stretched his arms and twisted his waist in his office. While relieving himself from fatigue, he said, "What are you feeling?"

Chen Dongdao: "The technology industry here is on an obvious decline, getting worse and worse. The products are extremely expensive, and when you look at the performance, they are all losing money."

Zhou Buqi nodded, "This is inevitable, a systemic flaw. Japan's technology industry exploded in the 1970s and 1980s. It was the peak period of Japan's technology industry, and it went straight to the top of the world. Why? Because that was during Drawing on a piece of white paper. The employees at that time were all young and middle-aged people in their prime. There was no pressure on their heads from old employees and retired employees, and they could boldly innovate and invest boldly. This is not possible now.”

Chen Dong looked serious, "Yes, lifetime employment."

Zhou Buqi said: "Yes, there is a lifetime employment system. Those employees back then are all retired now. If they had not retired, they would have been eliminated by the times. They can only sit in the office drinking tea and reading newspapers, and cannot contribute any value. It is so big It’s a huge investment for leisure, and of course the financial pressure is great, and of course it will result in losses year after year.”

"right."

"Also, the class nature of the workplace is too strong. If nothing else, look at Hitoshi Yoshino just now. When he talked about Masayoshi Son, he was like his ancestor. I made a few jokes and he broke out in a cold sweat. Under this kind of system, many old people with senior qualifications have obviously been eliminated by the times, and they still rely on their own class nature to point fingers at young people, which will stifle the innovation of young people."

"Yes," Chen Dong felt the same, "You are right, young people are the present and the future. But some old men are very self-righteous and always want to control young people according to their own wishes, as if they are more powerful than young people. Seemingly capable.”

Zhou Buqi said: "Yes, if you look at Silicon Valley, including the major domestic Internet companies, the higher the status of young people, the more vitality and economic vitality they have. The main reason for the shortcomings of Japanese companies is that the status of old men is too high. ”

Chen Dong said with a smile: "So, there is no need to worry at all. As aging becomes more and more serious, there will be more and more problems. Time is on our side. In a few years, NEC, Fujitsu, Kyocera, Sony, I think companies like Panasonic have to finish their mobile phone business!"

"What's the use in a few years? Now I just want to save up my strength to start working with Samsung!" Zhou Buqi waved his hand, "Forget it, let's talk about your e-commerce business. You have to sum up your experience here. In particular, the exploration of the management system process will provide solutions for JTmall in South Korea. The modern express delivery business will be integrated into JTmall, and I estimate that JTmall will have great development in the next few years."

Chen Dongdao: "Yes, Jingtao has made great progress. When we first started doing it, the logistics execution cost exceeded 20%. Now it can be reduced to 10%..."

He was not sure about the specific data, so he went to find a document on his desk and said nonchalantly: "In the first half of this year, the reintegrated logistics system increased the proportion of external transportation costs to sales revenue from 13.8 % dropped to 9.7%, and order execution costs dropped from 15% to 9.1%. From a profit perspective, the maturity and scale effects of the product catalog and the drop in transportation costs each contributed 3.5 points to the gross profit margin. The drop in order execution costs , also contributed 5 points of profit margin..."

Zhou Buqi was not interested in hearing these messy numbers and couldn't remember them at all, so he interrupted him, "What does the order cost mean?"

Chen Dongdao: "These are the costs related to order operations such as call center operations, order processing, warehousing, receipt and delivery, and payment systems."

“What’s the profit margin?”

"There has been a certain amount of business restructuring this year. The previous ones are not included. Only the first half of this year is counted, which is about 27%. Well, it does not include the investment in logistics business."

"so much?"

Zhou Buqi was very surprised.

Chen Dong was afraid of causing disagreements and further explained: "You can't look at sales. The sales of self-operated stores are the income of Jingtao. There are many third-party stores on Jingtao, and those are the sales of the stores. Jingtao receives Commissions and service fees are considered income.”

Zhou Buqi asked: "How much is your income?"

Chen Dongdao: "In the first two quarters, sales were nearly US$1.8 billion and revenue was US$530 million."

"How much profit? US$150 million? Did you make US$150 million in the first half of the year?"

"Roughly the same."

"Is it a bit too much?" Zhou Buqi frowned slightly, "If you lower it appropriately, can you compete for a larger market share?"

Chen Dong was helpless, "Last year, the price was reduced for two months, and I gave it back in the form of subsidies, and people came to visit me."

"who?"

"Lotte has called seven or eight local e-commerce companies to form a group to negotiate with us."

"What to talk about?"

"Don't engage in vicious competition. If Jingtao's charges are too low, competition will be intensified and the industry will follow suit to lower prices, which will lead to e-commerce platforms having no money to make. Doing business is still about making money, and there is no need to compete for the sake of competition. It interfered with the normal price standards of the market." Chen Dong was a little surprised, "I should have sent you an email and told you, right? Didn't you pay attention?"

Zhou Buqi really didn't pay much attention.

He receives so many emails every day that he can't even read them. Usually, his three secretaries, Ning Yaxian, Sun Wanran and Ning Lu, help him screen the emails first and mark the important emails for him.

Chen Dongdao: "Japan's e-commerce market is not large, and there is no point in being too competitive. Rakuten Market began to make profits ten years ago. In 2002, Rakuten increased the system usage fee for third-party online stores. 5 times. By 2006, small stores with sales of less than 1 million yen also began to charge store fees. There are also a bunch of changing fees, including super auction service fees, store product promotion fees, regular shopping service fees, all There are service fees for product phone correspondence, email sending fees, settlement service usage fees, as well as e-commerce consultant services, store design and promotion services...a lot of them, under various names, are constantly being charged."

Zhou Buqi was amused, "E-mail sending fee? Are you also charged for sending an email?"

"right."

"Jingtao does this too? So many charged items?"

"No," Chen Dong shook his head, "This is too complicated. There are so many varieties. I only charge store fees and commissions on sales, which are usually between 5% and 25%."

"25%? Such a high commission?"

"Yes, for high-profit categories such as tobacco, alcohol, books, antiques, adult comics, and DVDs, the commissions are all over 20%."

"Can tobacco, wine and antiques be sold?"

"Yes, anything that can be sold in a physical store can be sold on the Internet. Selling antiques must comply with the Antiquities Management Act, and selling alcohol must comply with the Liquor Tax Act."

"Is it okay to sell guns?"

Chen Dong smiled and said: "Then you have to apply for a license. If you have a license, you can sell. Jingtao is different from on-campus group buying. It is more about the idea of ​​​​physical operations. They are very exclusive about the domestic Internet gameplay. Anyway, there is money to be made. , then just do as the Romans do."

Zhou Buqi nodded, "Business is doing pretty well."

Chen Dong said modestly: "It's still far from enough."

Zhou Buqi said: "Since the earning power is so strong, then buy a plane in the name of the company and use it yourself. It will be convenient for you to go to South Korea for business trips or return home to see your family in the future."

"Really buy it?"

Chen Dong couldn't hide his excitement.

You know, Tang Binchen, who led Ziweixing Japan to make brilliant achievements, was not even worthy of being on the plane. The main reason is that there is too much financial pressure on Ziweixing International, which requires constant debt issuance to maintain financial balance.

"Buy it!" Zhou Buqi waved his hand, "The last time I went to your house to see Nuan Nuan, your wife complained to me, so resentful. Buy a plane, and you should go back to see her more often and spend more time with your children. "