Top of the big era

My work schedule for September has been arranged. I will go to South Korea first, then Japan, and then fly to Singapore. On September 15th, I went to London to deal with EMI Records and held talks with Tai Fung Capital, the current controlling party of EMI Records.

But before going abroad, Zhou Buqi had an important meeting that had been prepared for a long time and was going to be held in the Magic City.

There were as many as 32 participants, all of whom were vice president and president-level executives.

Ziweixing: Zhang Yiming, He Yang, Guo Pengfei, Han Lexui, Meng Houkun, Zhou Feng, Nie Caijun;

Ziweixing International: Lu Qi, Tang Binchen, Paul Koerner, Ross Lee, Shen Xiangyang;

Ziweixing Digital Media: Douglas Merrill, Richard Carbone;

Purple Star Global: Ann Sarnoff, Jason Kilar;

Chaowan Commune: Shi Jingmei, Wu Yu;

Trendy Football Group: Sandoku, Rangnick;

Eight auspicious stars: Ma Pingshan, Wang Tao;

Asda: Zhou Shaoning, Yan Guangming;

Manchester United: David Gill, Gilbert Lawrence;

In addition, there are executives from important components of the "Purple Micro Galaxy" such as Japanese e-commerce platform Jingtao, South Korean Internet company Kakao, American streaming website Netflix, and social networking site Twitter.

Zhou Buqi is going to do something big!

The scene was huge.

Especially when so many high-profile foreigners came, the city leaders heard about it and asked if they would like comrades from the investment portal to come and receive them.

Zhou Buqi said no.

But they still came forward.

The two recipients of the warmest hospitality were Hollywood's Universal Pictures and the football giant Manchester United.

As everyone knows, under the large industrial system of "Ziwei Galaxy", these two companies are relatively low-end businesses and purely produce content.

But there is no way. If someone has a good brand and a good reputation, it is easier to attract attention.

The official invited them, and Zhou Buqi couldn't refuse, so he followed the official guidelines and formed a "tour group", and everyone visited several important attractions in the Magic City together.

The next day was the real meeting.

With so many people and executives here, everyone knows that the overall strategic layout is very important. To be honest, many people present have rich business experience, and many of them have also worked in giant companies.

But such a magnificent situation is really rare now!

It’s not that I haven’t seen it before. In fact, I have seen even bigger scenes.

However, those are all policy actions, not business actions, and they are all organized by the government. For example, for a period of time, the U.S. semiconductor industry suffered from strong competition from Japan, and the industry was in depression.

At this time, the U.S. business working group came out and brought together some elites and CEOs in the semiconductor industry to discuss countermeasures. Give money when it’s time, give policy when it’s time, let’s put our heads together and we must solve this problem!

Later, the United Kingdom was also brought in.

Let’s do it together.

Under this kind of transnational political and business collaboration, Japan's semiconductor industry has really been suppressed.

But this time is different. This time, so many industry executives gathered in Shanghai. This is not a government action, but a business action. This is the first time I have seen this!

What’s particularly incredible is that most of them come from different industries, including the Internet, sports, film and television entertainment, and even manufacturers of mobile phones, drones and toys.

For Zhou Buqi, it was actually not a big deal, it was mainly about common sense. But even if it is common sense, not many people can understand it in this period.

Then take this opportunity to get the heads of these companies together and get to know each other.

So that we can promote more harmonious communication in the future.

The content of the meeting mainly focused on three points.

First, content brings traffic, and traffic brings revenue.

Good content can bring more traffic.

This applies to all Internet social platforms, whether it is Twitter, Helo, Netflix, Ucgram, or the football-like Internet platform Goal launched by Ziweixing Digital Media.

You must first have high-quality content, which is the core competitiveness that leads many similar products.

Zhou Buqi gave an example of this: "For Netflix, it is a self-made TV series; for Manchester United, it is editing interesting football highlights, including recording and filming season documentaries at any time; for drones... We must make full use of the marketing resources of new media in the new era.”

San Dezi suggested that he talk more about new media marketing.

He is now the chairman and CEO of Chaowan Paotao Football Group. Next, he will work with Rangnick to acquire some football clubs and establish an advanced football tactical system. At the same time, the most important thing is to maintain profitability. !

In traditional football, it is really difficult to make money.

Few football leagues in various countries around the world are profitable, and they all rely on the blood transfusions of investors to survive.

However, Zhou Buqi has no interest in continuing to inject blood into the football industry of countries such as the United States, Australia, Switzerland, and Brazil, so they can only make their own blood.

If the traditional model doesn't work, then we can only follow Boss Zhou and adopt a new media strategy based on the Internet.

The Manchester United documentary has a very good effect on the Internet.

Zhou Buqi explained this, "We must fully understand the Internet. Next is the era of Internet celebrity economy. Whether it is drones, mobile phones, toys, or football teams to attract fans, hard advertising strategies are very ineffective. We need to make good use of the Internet celebrity effect. There are many podcasters on YouTube, and you can cooperate with them to shoot some interesting content. For example, Manchester United can invite popular YouTube broadcasters to visit and allow them to shoot some videos. This influence and The spread will come out.”

Then, Ma Pingshan, Tang Binchen and Gilbert Lawrence elaborated on some new media marketing strategies from different perspectives.

The reason why new media marketing is more effective is that users have an "anti-advertising" nature.

No one likes to see ads.

However, everyone likes to watch high-quality and interesting content. As long as the advertisement is made into interesting content, the appeal will be stronger. For example, find a YouTuber and ask him to use a drone to shoot some sports scenes. This is a new shooting perspective, which is very interesting and can attract many sports enthusiasts to buy similar drones.

Building a brand is all about repetition over and over again.

Too monotonous repetition is not conducive to the brand image.

Only by repeating it in different ways can the user's impression be further deepened.

The drone needs to be an internet celebrity drone; the team needs to be an internet celebrity team; the toy needs to be an internet celebrity toy. By leveraging the global platform attributes of the Internet, we can overcome the dilemma of regional marketing.

With content, there is traffic.

With traffic, there are profits.

You can even ask loyal users to pay like Netflix and the official websites of wealthy companies in Goal.

The second point is mutual assistance between industries.

For example, a film and television company helps Manchester United shoot a documentary, and then puts the documentary clips on a free public platform, attracts traffic through the content, and uses the traffic to guide users to watch the full version on Netflix.

If Manchester United starts doing it, the European giants will definitely follow suit.

Just like Manchester United's blind box sales were very good, other giants soon began to launch their own blind box products. The same goes for the Internet. Manchester United puts its casual content on Goal and high-quality content on Netflix. European giants are bound to follow suit.

This means that Goal and Netflix have almost dominated the entire European football content and won over all European fan groups.

There is no chance to fight for the live broadcast of the game, the broadcast fee is too high.

However, locker room videos, training ground videos, football programs in front of and behind the scenes, and football documentaries are all worthy of attention. The more local fans are, the more interested they are in this kind of content.

"Ziwei Galaxy" is a huge ecosystem with many competitors, but it doesn't matter. The entire ecosystem must advance and retreat together and work together!

To this end, Zhou Buqi gave an example.

If Ziweixing International launches a new short video product TikTok, there are many similar products and the industry competition is very fierce. It may go head-to-head with industry giants such as Google, Facebook, and Microsoft.

At this time, other companies in the galaxy should not be too fussy.

Win first and then talk!

Take Manchester United for example. Manchester United’s short video content must be exclusively licensed to TikTok; take Netflix for example. Can Netflix open one or two exclusive dramas and allow users to watch them for free on TikTok?

For example, Twitter should provide the best resources and call on users to watch Netflix’s popular movies and TV series for free on TikTok; for example, Ziweixing Global, at the premieres of some Hollywood blockbusters, it is best to recommend that Hollywood stars get Holding Aster’s phone, shoot a short TikTok video and send it.

At this time, don’t pay too much attention to copyright or promotion fees.

They are all family members.

There is no rush in profit distribution!

Let’s make the product first!

If all parties work hard and really defeat technology giants such as Google, Microsoft, and Facebook to launch TikTok, then TikTok will have the most unrivaled traffic, and then they will feed the traffic back to "Ziwei Galaxy" In other product business.

This creates a virtuous cycle.

If in the early days of TikTok's development, everyone would be too concerned about local gains and losses and ignore the overall industry situation, the local itself may be beneficial in the short term, but in the long term, the overall failure will inevitably further affect the local failure.

To run a business, you must delay gratification.

There must be a longer-term pursuit of value.

"Ziwei Galaxy" is a big family. If anyone causes his own losses in order to help other people's products, he will be able to make up for it sooner or later. If you don't help others when they are in need, others will not help you either, creating a vicious cycle.

"Ziwei Galaxy" is a cross-company ecological industry matrix distributed in many industries and fields. Only by working together can we achieve the greatest competitiveness.

This second point of industrial synergy excited many people present, especially Netflix CEO Hargentins. Netflix is ​​the first beneficiary of this strategy.