Top of the big era

Shi Jinglin had never been very fond of her biological father, and her attitude was not very good. She had never behaved like a daughter who was pampered in front of her father.

After refusing dinner, Shi Jinglin took Zhou Buqi home.

On the way home, Shi Jinglin was surprised, "Are you really going to do this? Use the Internet media to cause trouble?"

Zhou Buqi said: "That's your dad, I can't afford to offend him."

"Stop it!"

Shi Jinglin rolled her eyes at him.

Zhou Buqi said lightly: "It's a trivial matter, not that serious."

Shi Jinglin smiled half-heartedly, "Aren't you afraid that if people find out, it will ruin the reputation of your boss Zhou?"

"Who knows?" Zhou Buqi didn't take it seriously. "It's not like I'm speaking out publicly. It's okay. I'll just tell Meng Houkun later and let him deal with it. This kind of industry chaos should be rectified."

Shi Jinglin curled her lips and said, "I'm just afraid that I'll get in trouble!"

"No, as I said, they are just a bunch of brats." Zhou Buqi smiled, "When did you see me fighting with the Lord of Hell? I'm not like Mr. Liu and Mr. Ma, who have achieved some career success. It really makes all the difference.”

Not to mention anything else, the Jiangnan Club organized by Boss Ma in recent years has really brought together a large number of southern entrepreneurs and formed a huge social force.

In the past, there were many forces that could find angles to annex the assets of a company. With this kind of relationship, it would be difficult.

This is going against the Lord of Hell.

Zhou Buqi is not as blindly confident as he is, but it is still very easy to deal with a few imps, and he can do it without anyone noticing.

Shi Jinglin understood him very well and sighed softly, "It doesn't matter, just do whatever you want. Anyway, Yuanwei Group has gone public, so I will step back and let Fang Qiwen be the president."

Zhou Buqi said amusedly: "Others are as excited as if they had won the lottery when they led their companies to go public. Why are you so sluggish as if you have kidney deficiency?"

"You have kidney deficiency!"

"You don't know if my kidneys are weak or not? I think you're out of practice!"

"Just practice, who is afraid of you?" Shi Jinglin couldn't help but laugh, "Your Northeastern dialect is really interesting. It feels... so cool, it's like acting in a sketch."

Zhou Buqi smiled and said: "That's for sure. Most of the domestic comedians and comedians are from the Northeast or have a background of living in the Northeast. This is a cultural characteristic."

Shi Jinglin was not in the mood to listen to his bragging, so she said helplessly: "According to Yuanwei Group's pre-IPO prospectus, the expected listing market value is only HK$12 billion."

"Isn't that great?"

Zhou Buqi tried hard to encourage her.

This is the dilemma of being a manufacturing entity, which is not favored by the capital market. If the annual profit of 500 million to 600 million yuan is placed on Jieyu Media, it may be valued at 30 billion Hong Kong dollars. However, it is difficult for Yuanwei Group's beverage business to be much sought after by the market.

Shi Jinglin said irritably: "I kept doing it, and it became the biggest. Even my dad's broken company was valued at more than 26 billion Hong Kong dollars."

"The real estate market is hot and the profits are huge."

"It's boring. I saw Xu Baihui in the capital last time. She was so showy that I wanted to beat her up."

"Well, I've always wanted to beat her up too."

"Really?" Shi Jinglin became interested immediately, with a smile as bright as a flower, "Then let's join forces and find an opportunity to call her out and give her a good beating? How about we divide it equally? Do you want the upper body or the lower body?"

Zhou Buqi didn't take the issue at all, and suddenly thought of something, "By the way, we want to launch a new business for group buying on campus."

"oh."

Shi Jinglin straightened the broken hair around her ears and didn't seem too concerned.

Zhou Buqi smiled and said, "It's a clothing group purchase."

"Clothing?" Shi Jinglin shook her head, confident and determined, "This is impossible. I led the group buying business team. They can't do it. There are too many problems that cannot be solved."

Zhou Buqi said: "The new group buying director is not promoted from within. He is a vice president poached from Paipai.com. She is a woman named Qin He. I have talked with her and she is very good."

Shi Jinglin looked suspicious, "Have you talked about it? Do you think it's fun?"

Zhou Buqi nodded and said: "Theoretically, her plan is feasible. I sent Zhang Xuhao over again to digitize it and create a comprehensive and powerful supply chain online system. Qin He's response to the family system in the south We know the clothing workshop market very well, but you may not know that summer solid-color men’s T-shirts are on sale on Taobao for as low as 39 yuan or 49 yuan, and the purchase price from the workshop is only 2 yuan!”

Shi Jinglin said angrily: "Why don't I know? I did group shopping for clothing several years ago!"

"you know?"

"Of course I know, but the cost of clothing cannot just be the purchase cost. The inventory rate of any clothing on the market must exceed 50%. Once the product selection is poor, many of them have to reach 80%. If it is 80% of the inventory, one piece The purchase price of the T-shirt is 2 yuan, and the actual cost is 10 yuan, not counting warehousing, logistics, labor and taxes.”

"Ha ha!"

Zhou Buqi laughed a few times.

It seems that after a few years, Shi Jinglin still misses the group buying of clothing that she did not do back then.

Shi Jinglin concluded: "In the final analysis, there are two types of clothing business. One is price-driven, seeking high profits at high prices; the other is volume-driven, small profits but quick turnover. The market of Xiaonei.com is too small, and college students have little consumption. Ability, neither of these two paths can work. So I said at the beginning that we should encourage college students to go out of campus and do B4C."

"The strategy has changed. The school network must consolidate the threshold and remain closed to build stronger loyalty."

"That's even harder."

"not necessarily!"

"Really?" Shi Jinglin was curious, "Any good ideas?"

Zhou Buqi said: "You just mentioned a few points, which are nothing more than product selection, inventory, price and sales volume. It is indeed difficult and contradictory. But the ideas given by Qin He can solve the problem very well."

"What idea?"

"Customized clothing."

"That's it?"

Shi Jinglin frowned delicately, unable to see what a good idea this was.

Zhou Buqi briefly explained the idea to her.

In fact, the most difficult thing is to correctly select products and clear inventory.

But clearing inventory does not mean shipping at ultra-low prices.

Many times, it is better to burn everything than to significantly reduce the price to affect the market and thus affect one's own brand. Just like selling mobile phones, whichever phone has a slower price reduction will have a stronger brand. Many times, even though we know that lowering prices can boost sales and seize more market share, we cannot lower prices, and we cannot destroy long-term value pursuit for the sake of short-term gains.

The new on-campus clothing group purchase model solves this problem.

Just customize it.

Produce as much as there is demand.

Even if some college students choose to return the goods after receiving the goods, what is the return rate? The average return rate for on-campus group purchases is only 6 out of 10,000.

There is no backlog of inventory, which at least ensures that you will not lose money.

Especially when it comes to saying that this is a business that only Xiaonei.com can do among the world's e-commerce platforms, Shi Jinglin also feels the same way, "This model is better than Fanke. This is what an Internet-based clothing e-commerce should do." It looks like something."

Zhou Buqi smiled and said, "I'm not optimistic about Fanke either."

Shi Jinglin said softly: "If we can really start this business according to such a plan, maybe there will be a chance."

Zhou Buqi nodded, "Well, it sounds okay, but I don't know the specific implementation links, what kind of obstacles they will encounter, and whether they can handle it."

"If it really gets done, maybe..."

"Um?"

"Maybe there can be a bigger one..." Shi Jinglin seemed very interested in this business, "The school network is a laboratory. If it is successful in the laboratory, it can be commercialized on the market. "

Zhou Buqi said: "Well, we will screen out the hot products and make a fuss around the data. Then we can cooperate with some big clothing brands, or simply open a clothing store on Taobao."

Shi Jinglin disagreed, "The style is low."

"ah?"

Zhou Buqi is a bit funny, and really no one would say that about him. In terms of style, Boss Zhou has always been the one to crush the crowd.

Shi Jinglin said: "You just said it very well. This type of clothing customization business has five main difficulties: complex and complete supply chain, long delivery cycle, style design, credit system and consumer patience. If you want to imitate, style design is actually not difficult. Foreign e-commerce companies have more tolerant users and a sound credit system, but they do not have a service trade supply chain; domestic e-commerce companies are backed by the most powerful clothing supply chain, but lacks a mature e-commerce environment."

"Yes, I understand quickly."

"Actually, it can be neutralized."

"Um?"

"There is a domestic supply chain, but the e-commerce environment is immature; there is no supply chain abroad, but the e-commerce environment is more mature. Cross-neutralization, we need to develop transnational e-commerce, use the domestic supply chain, and go abroad to do similar clothing e-commerce. Business, avoiding their respective disadvantages, isn't this an opportunity?"

Shi Jinglin's eyes were bright, and she seemed to have seen the future of career development again.

She was very disappointed with Yuanwei Group.

After working hard for several years, I achieved some small results. But compared with other companies that started with Zhou Buqi's thigh, it is really not worth mentioning.

Even that seductress Xu Baihui was able to achieve an internal valuation of Jieyu Media of HK$80 billion. If it were to be listed on the market, it might rush towards HK$150 billion.

The gap is too big!

For a strong woman like Shi Jinglin who is somewhat conceited and arrogant, she can tolerate Zhou Buqi being better than her. This is what her man should do.

If he wasn't strong, she wouldn't commit herself to him.

However, in her opinion, no one else can do it except her own man! Men can’t do it, and women can’t do it!

She is worried.

What can she do when Yuanwei Group goes public? She is not willing to only do some domestic business, but also wants to be separated from her husband for a long time. If it didn't work out, she was going to work as an assistant to Zhou Buqi.

did not expect……

Under his step-by-step guidance, a new promising direction was discovered.

Shi Jinglin understood immediately that her husband was giving him directions. She was so excited that she leaned over and kissed him on the face. She said coquettishly, "Husband, you are so kind."

Zhou Buqi glanced at her and said, "Don't worry, let's wait for the experiment on the school network first. Let's take a look at the experimental results first and explore the experimental process."

"Um!"

Shi Jinglin put away her strong-woman attitude at the beginning, hugged his arm, looked like a little bird clinging to someone, had a bright smile, and was a happy family.