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Chapter 1679 Patent Stick
Zhou Buqi's mentality has changed now, and he has gained more experience. "If you can avoid a lawsuit, it's best not to file a lawsuit. This matter is too harmful."
"Reconciliation?" Zhou Shaoning smiled, "You can give it a try first. If the feedback from the hearing is not good, then you can just reconcile. Even after the decision is announced, you can also reconcile."
Zhou Buqi doesn't think so. "Proactive settlement and payment of patent fees are not the same thing as forced settlement after a failed lawsuit, right? Don't trust Google too much. Even if they acquire Motorola, it won't be of much help. You Isn’t it said that Apple is launching global accusations against five or six mobile phone manufacturers? I think most of them will take the initiative to seek settlement solutions.”
Zhou Shaoning said: "I have received very definite news here that Samsung will fight Apple to the death."
"What kind of foundation does Samsung have? For every Apple phone sold, it must pay at least US$10 in patent fees to Samsung, right?"
"Roughly the same."
This kind of thing is a commercial secret, and it is difficult for outsiders to have a detailed understanding of it, but Zhou Shaoning knows more or less.
Zhou Buqi said: "So I'm not afraid of Samsung."
Zhou Shaoning nodded, "It makes sense. This time Apple has launched accusations against Samsung and Asda at the same time, and there are more accusations against Samsung. For our mobile phones, they ask for a fee of 8 US dollars. For Samsung's mobile phones, they charge Asked for $30."
"so much?"
"In the past decade or so, Apple has suffered a lot from Samsung. From computers to Walkmans, to recent tablets and mobile phones, Apple has paid a lot of money. This time it seized the opportunity and wanted to rely on smartphone patents all at once. Earn it all back.”
Apple is not an invention company. The proportion of scientific research investment is very low. It is not even ranked among the top ten in Silicon Valley. Jobs was a designer and businessman, and his best thing was integration.
It means taking many other people’s technologies and integrating them together into a phenomenal product.
Without core technology, this means that you will inevitably encounter a lot of patent troubles.
The patents of universities and research institutions can be bought out directly. If they are patents of companies such as Motorola and Samsung, they can only pay the money honestly every year.
Not to mention these big companies, even small companies can confuse Apple. Recently, Apple encountered patent sanctions and was fined by the court, saying that Apple infringed on the patent of graphics chip manufacturer Graphics. In the past three years, Apple has faced 43 patent lawsuits in the United States.
Asda has not bullied Apple over patents in the past, so Apple's asking price this time is relatively fair.
Zhou Shaoning said in a deep voice: "Several other companies may choose to retreat and actively seek solutions with Apple. Samsung may file a lawsuit. The problem now is that Google does not want to compromise and wants to go to war with Apple."
"War?"
"Well, the truth is within the range of the cannon. Only by starting a war can the spheres of influence of both sides be clearly demarcated, and their respective spheres of influence can be delineated at the negotiation table. In the current mobile Internet market, Google is under great pressure. Android system It’s so similar to Apple’s iOS, and the graphical interactive interface is almost exactly the same.”
Zhou Buqi nodded, "Yes, when it comes to pressure, Google is even more stressful."
Zhou Shaoning said: "So Google wants to start a war now and cannot vaguely assume that this market is dominated by Apple. The reason why Samsung wants to go head-to-head with Apple is because they know that Android-based smartphones want to have the best market share. , it must be inseparable from Google’s support.”
It's not easy.
Zhou Buqi was also very anxious for a while.
How complicated!
No wonder HTC ended up like that in its previous life and was ridiculed and ridiculed by its peers. The patent fees paid by Apple to HTC are actually not high, and are much lower than those of companies such as Samsung, LG, and Sony.
However, HTC refused to compromise and started fighting with Apple.
HTC has such a weak foundation, how can it be Apple’s opponent?
Anyone with a discerning eye can see that in terms of the touch screen operation and interaction methods of smartphones, all mobile phones adopt iPhone mode.
Soon, HTC was eliminated by Apple. Later, it could only reconcile obediently, but it was too late.
Such a "war" decision makes no sense.
But after listening to Zhou Shaoning's analysis, he remembered it. This is not HTC wanting to start a war. It is clearly Google trying to fight Apple to clear the territory of both parties in the mobile Internet.
Seeing that Nokia and Motorola are failing, Samsung wants to become the dominant player in the mobile phone market!
If you want to become the overlord, you must rely on Android and Google.
Normally speaking, the Android system is an open source system, and all mobile phones need to adapt to the Android system, rather than the software system to adapt to the hardware modules.
But if you get strong support from Google, it will be different. There will be room for negotiation, and you can ask for system upgrades to adapt to your own hardware.
For example, if Samsung wants to launch a new product, it will use new hardware materials.
However, the new material is not suitable for Android systems.
what to do?
For ordinary companies, there is no solution at all, and creativity is useless. Just like Android phones in later generations, the innovations that combine software and hardware come from Samsung, and other manufacturers can only follow behind and imitate.
It's not because Samsung has strong innovation capabilities, but only Samsung can innovate.
Samsung has come up with a new trick. It can go to Google to adapt to the Android system. Other manufacturers do not have such an advantage.
HTC and Google are close partners. With such an advantage, they certainly don’t want to give it up. After evaluation, Samsung believed that the Android system represented the future of the industry and began to deliberately make friends with Google.
This requires a petition.
Then, the drama of the patent lawsuit began.
The so-called patent lawsuit is actually a behind-the-scenes showdown between the iOS system and the Android system. In the final analysis, it is Apple and Google. After a fierce battle, Google clearly saw the advantages and disadvantages of the Android system and the advantages and disadvantages of patents, and each of them clearly defined their territories, and the pattern of the mobile Internet was determined.
Samsung stood firm and held on to Google's thigh.
HTC failed to hold on and died.
Now, Aster and Google have a very close cooperative relationship. Aster1 is the world's first Android phone. If Asda can't take the lead at this time, it won't try its best to measure the territory of Android system... But Samsung bravely takes the step.
It is conceivable that Google will definitely favor Samsung over Asda in terms of system adaptation in the future.
Zhou Shaoning said worriedly: "The plan for next year's Aster4 has been determined. We will launch a fingerprint unlocking solution, which requires the cooperation of Android. If Android does not cooperate, or makes excuses to delay, or leaks the news to Samsung... then , the first platform for fingerprint unlocking may not be Aster4, but may be a certain Samsung mobile phone.”
"operating system……"
Zhou Buqi is very helpless, this thing is really the core lifeblood. Joining the Android camp is equivalent to half your life being in the hands of Google.
But if you don't join, your whole life will be lost.
Not to mention small companies, even the mobile phone businesses of technology giants such as Microsoft and Nokia suffered a complete failure, including BlackBerry, which later had to join the Google camp to survive.
Zhou Shaoning said in a deep voice: "I don't want to go to court with Apple. Now our net profit from a mobile phone can reach 65-85 US dollars. Even if we pay Apple a patent fee, it is actually nothing. But now we need to express our position, Ace Do you think Da is willing to stand with Google against Apple? If Samsung is willing and Asda is not willing, the subsequent relationship will be reversed."
Zhou Buqi said: "Google has no good intentions. They benefit from whether they win or lose. I even wonder if Google is instigating Apple's patent lawsuit."
Zhou Shaoning felt that the big boss was really good at using his imagination and couldn't help but laugh, "Where do we start talking about this?"
Zhou Buqi said: "Motorola is dying. Google wants to acquire Motorola. But if you want to acquire a company as big as Motorola, you not only need huge amounts of money, but more importantly, you need to pass regulatory review. This powerful combination of Google and Motorola is very difficult. It's taboo. If you initiate a patent lawsuit with Apple, it will be much easier, and there will be a very good reason."
Google has been suppressed by Apple due to patent issues, and maybe even the Android system will be banned.
In order to protect ecological diversity and maintain market competition, relevant departments will definitely give the green light to Android and quickly pass Google's acquisition application for Motorola so that Google can counter Apple through Motorola's patent portfolio.
Android has finally survived.
As for the life and death of Asda and Samsung, it has little to do with Google. As long as Android survives and develops smoothly, it doesn't matter whether it is HTC, Asda or Samsung. There are so many emerging mobile phone manufacturers that there is no shortage of helpers.
Zhou Shaoning said more relaxedly: "Asda actually has an advantage. At your suggestion, we introduced capital from Google, and Google holds 10% of Asda's shares. Once the development is unfavorable, they will not sit idly by. "
"Um."
"How about you go to the United States and talk to people at Google?"
Zhou Shaoning tentatively suggested.
"What's the point of me going?" Zhou Buqi had a headache. "This is obviously Google's strategic choice and cannot be changed. As far as the current situation is concerned, I am not worried about Apple."
"ah?"
"Apple is in business. They have been victims of the patent stick over the years. They can best understand the confrontation here and the treatment in different countries and regions."
Zhou Shaoning nodded, "There will definitely be no problem in China."
Zhou Buqi smiled and said, "Not only in China, Apple's iPad is selling very well."
"Well, the momentum is no worse than the iPhone."
“I have all the iPad trademarks in mainland China, Hong Kong and Macao, as well as Korea, Japan, Singapore, Malaysia and Thailand.”
"Ah?" All the gloom on Zhou Shaoning's face disappeared, and he was pleasantly surprised, "Really? When did it happen?"
Zhou Buqi said with a smile: "It was done two years ago. Tang Binchen is already engaged in the overseas market, so I let him operate it."
Zhou Shaoning waved his fist, "Now I have a trump card!"
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