Top of the big era

Just do it!

From this point of view, Zhou Buqi is very similar to Musk. As long as he firmly believes that it is right, he cannot procrastinate and seize the time to get things done.

Zhou Buqi returned to Los Angeles and held a senior management meeting of Ziweixing Global. Jason Kilar also attended this high-profile meeting with him for the first time.

The first thing is to introduce Jason Kilar.

He was appointed vice president of Ziweixing Global, responsible for digital business.

This is a very vague appointment.

Because the coverage of digital services is too wide, converting film content into DVD content is a digital business; producing DVD format into a Blu-ray format is a digital business; selling Blu-ray DVDs in the market is also a digital business; including Some official websites and email systems owned by Ziweixing Global are also digital businesses.

Of course, that includes streaming!

This is the highlight. Everyone knows that Jason Kilar is the founder of Hulu who caused great controversy in the industry.

The current boss Zhou is known to everyone on the street as Sima Zhao.

He has not officially proposed the streaming media route within Ziweixing Global, but the 12 group executives present here have basically guessed the big boss's thoughts.

Ziweixing Global will usher in a major strategic and business transformation in the next few years!

When it comes to Jason Kilar’s ​​work assignment, there are three main tasks.

First, the conversion of digital content, Blu-ray format is the trend.

This is also an important way for Hollywood to make money.

For example, the movie "Jurassic Park" is a classic among classics and a treasure in Universal Pictures' film library. In the 1990s, video tapes were all the rage. When I went to a friend's house, I would buy a video tape of "Jurassic Park" to give as a gift. In the new century, DVDs have become the world, and gifts are usually hardcover versions. DVD.

Even if your friend already has the video tape of "Jurassic Park" at home, you can continue to send the DVD because the resolution is higher and the clarity is better, so you can watch it again and have a better viewing experience.

The same logic applies to the Blu-ray version.

The same group of people who made a lot of money on video tapes and DVDs in the past can now make a lot of money on Blu-ray versions.

For example, Disney has been very successful in this business in the past year.

Last year, Disney’s digital distribution business appointed a new president named Bob Chapek. One of his most important things is to launch all Disney movies in Blu-ray format.

Then it exploded the market.

This business has been Disney's highest revenue growth segment in the past year, and even made up for the losses caused by the reduction in amusement park business.

Bob Chapek also became famous. In 2011, he was further promoted and became president of consumer business. In 2018, he was promoted to president of the amusement park business. Next, it was the pinnacle of power, and he became the new CEO of the Disney Group.

In addition to ability, this is also a choice of the times.

Whoever is lucky and hits the "digital business" point may rise step by step and achieve great success.

As far as candidates for the “digital business” go, Jason Kilar is obviously a better and more suitable candidate than Bob Chapek.

Second, adjust many websites under Ziweixing Global and cooperate with Ziweixing International to integrate cloud business.

Once you move to the cloud, you have a huge advantage: you can work remotely.

The current official website of Universal Pictures is just a small website. The server is in Los Angeles. Technical staff can only come to the company to clock in and do some simple tasks, such as website maintenance, poster replacement, new movie announcements, etc.

Once on the cloud, you can work across locations or at home.

Technical engineers in Silicon Valley can complete work online for Hollywood companies.

There is also the security and efficiency of the email system.

Online work in the United States is often done by sending emails.

The advantage of emails is that they can be recorded and can be used as legal evidence.

When chatting in MSN, you can tell the truth and lies at will. Even if one party is defrauded, it is useless to get the MSN chat history, which has no legal effect. But if it is an email, it has legal significance and can be used as evidence in court.

Therefore, there should be no nonsense in the email, and it should be more worthy of acceptance.

For example, when Universal Pictures and Sony Pictures collaborate on a movie, the two parties need to use emails when negotiating and communicating. Both parties keep evidence from each other and no one can lie to the other. If you use instant messaging software such as MSN, Helo, and QQ to communicate, there is no legal protection.

However, if there is internal communication within Ziweixing Global, is it still necessary to communicate via email?

The disadvantage of email is that it is not instantaneous. After an email is sent, it may take several hours for the other party to notice it. The efficiency is too low and it is not suitable for real-time work.

This is a very important thing that Zhou Buqi asked Jason Kilar to do, to try to promote real-time office tools within Ziweixing Global!

The English name is Tita and the Chinese name is Wei Shu!

The most common real-time office tool in Silicon Valley is Google Docs. It is almost impossible for Weishu to defeat Google Docs in the Silicon Valley market. But it doesn’t matter, you can start with Hollywood!

Zhou Buqi has already established the company's goal, Ziweixing Global wants to be the leader of the new era of Hollywood!

Not only streaming media, but also Lucasfilm’s 3D technology, digital imaging technology, virtual reality technology, and new and efficient online collaborative office models!

Hollywood is in the content business, and communicating content through email is really laborious. Online documents that are synchronized and modified in real time are the best content-based chat tools.

However, it is not easy to promote this matter.

Traditional Hollywood has too much power.

It can be seen from the solemn expressions of these executives at the meeting. These are old guys. It is already difficult to send an email. It is really difficult for them to learn to use new collaborative office software.

Fortunately, Jason Kilar had many years of experience in dealing with people in Hollywood, so he smiled and said: "Let's use Marvel Studios as a pilot first, and do it slowly."

Zhou Buqi accepted this suggestion.

The third task is digital copyright business.

This is the most important topic of today's high-level meeting.

In this regard, Zhou Buqi said from a high position: "Everyone has seen the effect of "Avatar", which is the power of technology. Art challenges technology, and technology inspires art. Hollywood is ushering in a century of change, and technology is promoting it step by step. With Hollywood moving forward. Under the influence of technology, Hollywood's business philosophy will also undergo earth-shaking changes, and it will transform from a world where channels are king to a world where content is king. Whoever masters enough high-quality content will You can have a bright future in the film and television industry!”

Bob Friedman, vice president of the group and president of MGM, seconded this, saying: "When the first 007 was produced, the author of the novel had almost no say, and Hollywood could do whatever it wanted. But this is not the case in the new era. The "Harry Potter" series of movies was greatly influenced by the author of the novel. The author of the novel required that the directors and actors of the series of movies must be British. This was an absurd and unreasonable request, but the producers could only Accept it. The importance of content copyright has been reflected in all aspects."

This is easy to understand.

However, what Zhou Buqi said next caused a collective shock.

"In the next 18 months, MSI Global will spend US$2 billion to purchase copyrights around the world! Remember, it is a copyright buyout, not a lease."

"$2 billion..."

Even though all the big guys present were stunned.

Even Jason Kilar, who had been angry before, was stunned at this moment.

In his estimation, it is reasonable for Boss Zhou to spend US$200 million to purchase copyrights. If he is bolder, he may spend US$500 million.

I didn’t expect it to be so loud! So courageous!

Are you going to invest 2 billion US dollars in one go?

Will this pass?

He turned to look at Chief Financial Officer Miles Lee. Everyone knew that he was the person assigned by SoftBank, and he had some intention of preventing Boss Zhou from spending money randomly.

Unexpectedly, Miles Li just opened his eyes and looked at Boss Zhou a few times, and then...then he didn't even fart, and just sat there like a wooden man.

Michael Moore, vice president and president of the film production department of Ziweixing Global, tentatively said: "2 billion US dollars...is it a bit of a risk? The current economic situation has not improved yet, should we reserve more cash?"

Zhou Buqi smiled and said: "It is precisely because the economic situation is not good that we should take the initiative and make a big move. Ziweixing Global's debt is very low, Miles, how is our debt raising ability?"

Miles Lee said: "Our current debt is very low and we can easily obtain low-interest loans of no less than US$5 billion from banks."

"It can be seen that capital flow is not a problem. The copyright purchase fee of 2 billion US dollars is only the first step." Zhou Buqi has made a decision, so he has to unify the team's thinking and let it go. "Ziweixing Global has an advantage. We are not a listed company. Our major competitors, such as Warner, Disney, and Paramount, are all listed companies. They cannot make such a large investment in their future strategies in a short period of time. But Ziweixing Global can. This is a guarantee of long-term accumulation. , this is the basis for strategic transformation!”

If it is a high-level meeting of Ziweixing, Zhou Buqi would not dare to be too arbitrary. Everyone is a genius. Even if he has foresight, he would not dare to be overly self-righteous. He must listen to everyone's opinions and then make a comprehensive decision. evaluation of.

But Ziweixing Global is different.

Zhou Buqi is not polite at all, he doesn't mind turning this place into his own hall.

Hollywood is a traditional industry. To put it bluntly, except for Jason Kilar, all the people present are similar to fools. They are all producers and have no judgment on the trend of the times.

They have no say.

Just follow orders and do them.