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Zhou Buqi stopped in London for three days in a row.

Focused on the Eagle Eye technology.

This technology has been used in tennis courts for several years and is already very mature. All that needs to be done is to make slight adjustments in technology and equipment to meet the needs of football stadiums.

According to Hawkeye, it can actually be deployed in the stadium now.

Accompanied by David Dunn, Zhou Buqi went there together and found a training ground to conduct experiments. The results were really good.

David Dunn doesn’t understand technology, but he is a big man in football. Many football and Premier League systems have this system. He said with a smile: "If the effect is good, it can be applied in advance at Old Trafford and fight with the association." Just say hello, they won't refuse, it's Manchester United's private matter."

"Private matter?"

"Yes, the copyright for Manchester United's home games belongs to Manchester United, but it is authorized to the Premier League for distribution. Adding Hawkeye technology to Old Trafford is actually equivalent to adding two more camera seats to the scene, isn't it? The Premier League’s broadcast system will be approved by the Premier League.”

David Dunn saw that he didn't quite understand the details here, so he talked a lot and explained it in more detail.

Zhou Buqi finally understood.

Compare it to Hollywood. All 20 Premier League clubs are producers of movies, and the Premier League is the only designated distributor. The Premier League controls the distribution rights, so it has great power, but the content and materials need to be provided by the major teams.

Every major team's home game must arrange at least 5 cameras, as well as a director's room and broadcast station to complete the filming and live broadcast of the game.

This kind of high-definition live broadcast cameras are very expensive. The price of the main camera is as high as 500,000 US dollars. Many small clubs cannot afford it. The Premier League will place orders collectively, but it will not compulsorily purchase and sell them.

Each major club can make any decisions based on their own circumstances.

For example, for a giant like Manchester United, the broadcasting equipment is the best in the Premier League. The Old Trafford Stadium has 32 cameras, covering every corner of the entire stadium, and the total equipment value exceeds 12 million pounds.

Many weak clubs have very simple equipment, just a few cameras.

The pictures captured by the on-site cameras will be transmitted to the broadcasting station in the stadium. The on-site directors and staff are usually jointly arranged by the Premier League Association and the clubs. They edit and select the available pictures from many TV pictures and produce them. The transmission signal is transmitted to Premier League copyright agents around the world for live broadcast.

The application of Eagle Eye technology is very simple.

Set up two cameras next to the two goals at Old Trafford Stadium to give the broadcasting station two more screen options. When there is a goal line issue, just import the camera screen from the Hawkeye system.

The entire model actually has little to do with the Premier League.

As long as there are no serious technical failures or football ethics issues, and the brand image of the Premier League is not affected, they will not refuse.

This reminded Zhou Buqi of another technical direction of Ziweixing Digital Media - virtual stadium advertising.

The broadcast signals for events around the world are the same and are transmitted by the same broadcasting station. After the signal is transmitted to various parts of the world, the local broadcaster converts the transmitted signal and then plays it on the TV screen according to their broadcasting arrangements.

In other words, this is actually two signal conversion processes.

At the Old Trafford Stadium, video content needs to be converted into digital signals for transmission, and broadcasters in various places need to convert the input digital signals into event content for broadcast.

The so-called virtual advertisements are actually part of the video content. The outgoing signals are unified, so we can only wait for the signals to come in before making appropriate adjustments.

If Xinying buys the rights to the Premier League in mainland China, if it wants to broadcast Manchester United's home games, it can adopt this cooperation model -

In the first step, Manchester United needs to purchase virtual signal conversion technology from Ziweixing Digital Media;

In the second step, Manchester United found Xinying, the broadcaster, and paid Xinying a fee to support the use of new technologies for virtual advertising conversion;

In the third step, Ziweixing Digital Media provides the technology to Xinying, and Xinying relies on the new technology to complete the task.

In this process, Manchester United used virtual advertising in certain areas, which is equivalent to adding more advertising spaces and increasing advertising revenue; Ziweixing Digital Media earned a service fee through technical support; Xinying because it owns the Premier League Copyright, so a fee can be charged to respond to the needs of other companies.

All three parties benefit.

This new model is achieved.

In fact, the Premier League does not have much to do in this process. The main reason is that new technologies cannot destroy the ethics and values ​​​​of football, and cannot damage the overall image of the Premier League.

Whether it is Eagle Eye or virtual advertising, there is no such obstacle and the application can be easily passed.

However, this kind of complex virtual reality technology is much more difficult than Eagle Eye technology, and Ziweixing Digital Media has not yet found a suitable technical direction.

Fortunately, after returning to China this time, Shen Xiangyang made his judgment easily, which made it much easier.

Technology research and development depends 99% on hard work and 1% on inspiration, and this 1% of inspiration is more important than 99% of hard work. The technical idea proposed by Shen Xiangyang is inspiration. This is the most critical issue, and the rest of the work will be much simpler.

Zhou Buqi joked that he wanted Ziweixing Digital Media to work harder and try to apply our new technology to next year's World Cup in South Africa!

The World Cup is the highest stage of football and the most influential sports event in the world. As long as the World Cup follows up on new technologies, Ziweixing Digital Media can become the center of the world's sports technology!

David Dunn was calm and said it was impossible.

The stadium equipment for the World Cup is basically in place, and the event budget and all preparation procedures have been decided long ago. Now it is too late. If you want to go to the World Cup, you have to wait until 2014.

Zhou Buqi smiled and said, "It doesn't matter! If the World Football Federation doesn't use our new technology, they will regret it!"

Hum!

This is not aimless!

In next year's World Cup, there will be a shocking goal-line incident, and England will suffer!

In the match between England and Germany, Lampard's shot actually went in, but without the hawk-eye skills, the referee believed that the ball did not go in, which led to England being unfortunately eliminated in the quarter-finals.

Britain's media influence in the world is much stronger than that of Germany, Spain, South Korea, Japan, Africa, and South America. The UK suffered a loss, and the whole world was immediately covered in explosive news.

One can imagine how much pressure the World Football Federation will suffer...

Under such a general situation, are Ziweixing Digital Media’s Eagle Eye technology still afraid of losing sales?

After the UK learned a bloody lesson from the goal-line mystery, starting from next season, the Premier League will definitely be equipped with Hawk-Eye technology in all aspects.

The technological door of Ziweixing Digital Media has truly opened up in the world sports world!

It's not just football.

Such as NBA.

The court for basketball games is so small that players often rush into courtside billboards, resulting in injuries. Virtual reality technology can solve this problem. What do we need real billboards and real advertisements? Just add virtual advertising on the broadcast side.

After an inspection, Zhou Buqi was quite satisfied with the development of Ziweixing Digital Media.

The working atmosphere is relaxed and the work efficiency is not high. This is certain.

Fortunately, Ziweixing Digital Media is engaged in a "monopoly" business and does not have any competitors. Every step forward is a huge progress for the football industry.

The good news is not over yet. Under the leadership of David Dunn, Chaowan Commune officially signed player blind box sponsorship agreements with three teams in London!

Tottenham: It signed a 10-year sponsorship contract with a total value of 10 million pounds. At the same time, Chaowan Commune will also pay 8.4% of the total sales of Tottenham player blind boxes to the Tottenham club.

Arsenal: Signed a seven-year sponsorship contract worth a total of £21.5 million, with a sales share of 12.4%.

Chelsea: Signed an 8-year sponsorship contract worth a total of 22.5 million pounds, with a sales share of 10.2%.

There is no way, despite Chelsea's outstanding achievements in recent years, in terms of world-class influence and commercial value, Chelsea and Arsenal are not on the same level.

Arsenal is a long-established giant that plays beautiful football and has many fans. Its sales of team derivatives overseas are almost as high as Manchester United.

Zhou Buqi and Shi Jingmei attended the signing ceremony between Chaowan Commune and Arsenal together, and the scene was a bit embarrassing.

Several members of Arsenal's management are now filled with regret.

You know, last year the Zhou boss wanted to acquire a Premier League club, and his first choice was Arsenal. But Arsenal disagreed. They were more optimistic about the American businessman Kroenke, which led him to acquire Manchester United.

In the past summer transfer window, Manchester United bought and bought to build a super luxurious team; Arsenal sold and sold all the time, leaving only a group of kids in the lineup.

After the signing was completed, Shi Jingmei was particularly happy, "Liverpool's side has basically been decided. The knot is cut quickly, and the top teams in the Premier League have basically won!"

Zhou Buqi pointed at her, "There is one more."

"Which one?"

"Manchester City."

"Is this considered a wealthy family?"

"The Middle East conglomerate has taken over. They are buying stars all the way. The popularity will rise."

"Oh, that's okay." Shi Jingmei nodded, "Where are you going next? To Thailand?"

Zhou Buqi said: "Well, let's go to Thailand and then South Korea to help you run through the relationship. These are two key markets for Manchester United's business development. They are not large in area and can be connected directly."

Southeast Asia is the home base of Manchester United, and the following of Manchester United is similar to that of Manchester.

In Korea, this is because of Park Ji-sung.

Due to the scandal of the 2002 World Cup, Korean stars were collectively expelled from Italy. Now the most representative Korean player in the five major leagues is Park Ji-sung.

This man pinned the hopes of the entire South Korea.

If it weren't for this reason, Zhou Buqi would have asked to sell Park Ji-sung in the summer.

It's right not to sell.

With Park Ji-sung here, the Manchester United blind box is likely to cause a wave of popularity in South Korea!

Well, we can first ship 20,000 player blind boxes to South Korea.

Manchester United has a total of 25 players. If the shipment is average, it is equivalent to 800 for each player. This is obviously not possible. Very popular players like Beckham, Rooney, and Robben are all treasures and are only available in small quantities.

Park Ji-sung cannot be too much in Korea.

Just reduce the ratio to 1%. There are only 200 Park Ji-sungs in the 20,000 player blind boxes. Let the Korean fans draw the lottery!