Top of the big era

The chairman of Chaowan Commune is Wu Yu, the general manager is Shi Jingmei, and there are several senior executives. None of them have very prominent resumes. Most of them are from sales and design companies.

All in all, this is a team with little fighting ability.

The most capable person is probably the second sister Shi Jingmei who has studied in England, but in Zhou Buqi's opinion, her level is not necessarily comparable to Shi Jinglin.

The reason for this situation is related to Zhou Buqi's lack of attention in the early days.

At the beginning, he designed the Chaowan Commune for Wu Yu to play, to find something for her to do. Instead of driving a supercar to top hotels and high-end restaurants every day to check in and have afternoon tea, just take a vacation. Like a lady.

The plan proved successful.

After the establishment of the Chaowan Commune, it really inspired Wu Yu's professionalism and sense of responsibility. He stopped driving the sports car, stopped drinking afternoon tea, and stopped going to the sister group's gatherings. He was in the company every day.

What is a little surprising is that the Manchester United player blind box that started this season has achieved unexpected success, a huge success! The local fans in Manchester went crazy about this new way of playing.

Especially young people and children are deeply involved.

At Old Trafford, you can often see two or three young guys wrapping up a blind box self-service vending machine and keep investing money in it.

Now, the total sales of Manchester United blind boxes have exceeded 13.5 million pounds, second only to jerseys and sneakers among Manchester United’s derivative products.

This is awesome!

If player blind boxes can be promoted, it will prove that the product form and business model of "blind boxes" can be promoted all over the world!

At least it is generally welcomed in developed countries.

This is just European football!

Blind box business has boundless imagination!

European football can do it, but can the NBA do it? Is it okay with the NFL? Disney princess series, okay? Especially Marvel's superheroes. Under the global influence of Hollywood commercial blockbusters, the Marvel superhero series of blind boxes must be a commercial product with great development value.

Marvel can do it, and so can DC.

You can even cooperate with some famous comics such as "One Piece" in Japan.

Chaowan Commune is not a toy designed for Wu Yu. It is clearly a world-class toy company with huge potential, even more powerful than Lego and Hasbro!

The difficulty now is that Zhou Buqi has no confidence in the ability of Chaowan Commune's team, so Wu Yu and Shi Jingmei are asked to manage a huge system covering the world. They are not at this level.

It's better to operate lightweight.

Chaowan Commune is only responsible for design, production and marketing, and heavy asset businesses such as distribution and sales are outsourced.

For example, the current cooperation between Chaowan Commune and Manchester United actually outsources the follow-up work of Manchester United’s blind box to Manchester United, and Manchester United provides venues, stores, sales services and after-sales services.

Manchester United can get 40% of the sales share for this.

Zhou Buqi feels that this kind of cooperation model is relatively stable. Although it gives up a lot of rights and interests to the middlemen, the management difficulty is reduced.

In the global blind box operation, it is even more necessary to adopt this model of finding partners.

On the plane, Zhou Buqi, Shi Jingmei and Wu Yu talked three times and spent more than four hours in total designing the business model of the future trendy play commune.

Universal Pictures has officially become a subsidiary of Ziweixing Universal. It is its own family. Transferring interests to Universal Pictures does not count as a loss of assets.

Make full use of Universal Pictures’ global distribution system!

This is not just selling player blind boxes.

In the future, derivatives of Marvel's superhero movies will be sold globally, which is supported by Universal's distribution system. Marvel blind boxes are actually derivatives of Marvel's superhero movies.

For example, after the blind box of "Spider-Man" makes money, 30% is given to Marvel, 35% is reserved for the distribution company and sales terminal, and 10% of the blind box cost, Chaowan Commune itself can keep about 25%. gross profit.

At least 20% net profit can be achieved.

enough!

This is much more profitable than selling electronic equipment!

With the development of the times, electronic equipment is getting cheaper and cheaper. The profit of a computer is only 5%-10%, and the profit of a mobile phone is only 10%-15%.

More importantly, whether you are cooperating with a well-known IP in a Hollywood movie or a sports team, you need to pay a large copyright fee of no less than 30%.

If it is a blind box series originally created by Chaowan Commune, such as the Three Kingdoms blind box series, there is no need to pay copyright fees, that would be great, and the gross profit margin can exceed 50%.

All in all, Chaowan companies shouldn’t be too greedy and don’t overestimate their capabilities in trying to build a truly multinational company. A formal transnationality is enough, and they should use as many channels as possible from real multinational companies.

For example, Wal-Mart and Carrefour, Nike and Adidas, Ziweixing Global and Ziweixing Digital Media.

A very important business that Ziweixing Digital Media is doing is the official website agency of European football. It is led by the well-known football boss, Mr. David Dunn, the vice president of Ziweixing Digital Media and the chairman of the Football Strategy Committee. Relationships with major teams.

That's easy.

All relationships are connected.

Just let Ziweixing Digital Media directly come forward to help take the lead in connecting with the major wealthy families, and coordinate in the middle to establish cooperative relationships between European wealthy families and fashionable play communes.

At the same time, after Ziweixing Digital Media becomes the official website agent, it will also add a blind box module to each team's official website to coordinate the work.

Chaowan Commune only needs to pay an intermediary fee to Ziweixing Digital Media for this.

Chaowan Commune should try its best to brand itself and build it into a lightweight company. If you can find help, ask for help. Let more powerful companies and experts come in to help start this industry as soon as possible. The English name It's called "Fanplaybox", and the core concept is aimed at "fans".

Sell ​​Marvel blind boxes to Marvel fans, sell Manchester United blind boxes to Manchester United fans, sell Disney princess blind boxes to girls, and sell Three Kingdoms blind boxes to Three Kingdoms fans.

In fact, it is the theory of fan economy and systematic marketing.

Went to London and was busy working.

I met with people from Ziweixing Digital Media and Universal Pictures respectively and completed the connection. During this period, Zhou Buqi went to Old Trafford to watch a Premier League game. Manchester United defeated Everton with a score of 5:1.

Manchester United is very strong this season. It is much smoother than when they won the Premier League last season. They have been on top form since the beginning of the season and are already the most powerful team in Europe. They are on the same level as Real Madrid and Barcelona. There is a feeling of standing out from the crowd in the Premier League.

The surprising performance and results are probably the reason why Manchester United’s blind box is such a hot seller.

On November 2, Zhou Buqi returned to London for an interview with the vice president of marketing at Tesco, a famous British retail group. He felt average. I also interviewed Germani, the president of M\u0026G's US region, a 47-year-old aunt, and I felt very good. She is British, but she was arranged to work in the United States. As a result, she was separated from her family for a long time, and she just wanted to return to the UK to work.

Although Chaowan Commune needs to operate in a lightweight manner, it is also necessary to establish an overseas branch with its headquarters in London to facilitate communication and development of overseas business.

In the next two days, Zhou Buqi, Shi Jingmei and others interviewed two more people, both of whom were executives from Fortune 500 companies. One of them was Lin Deng, the vice president of the trust department of Barclays Bank, who wanted to use the application wave to Play Commune Global CFO position.

There is definitely no problem with ability.

Chaowan Commune is planning to start financing. Industry elites of this level have very wide connections and can easily accomplish this.

Zhou Buqi disagreed with this.

He has quite a few acquaintances on Wall Street!

Chaowan Commune wants to raise funds, but still needs help? He made a few calls, and private equity capital rushed in one after another. If nothing else, SoftBank is guaranteed to rush in with a blank check.

In order to show off his connections in the financial industry, Linden also showed off: "Mr. Zhou, there is a financial-level project in Silicon Valley called Lendingclub. You must have heard of it, right?"

Lend is a loan, and club is a club.

Lendingclub refers to the lending club.

Zhou Buqi vaguely heard someone say, "I have a bit of an impression."

Linden said with a smile: "This company is an innovative financial financing platform, but it has been criticized by Wall Street as a devilish project that contains unimaginable terrorist risks and is even suspected of provoking the law."

"Oh..." Zhou Buqi also remembered at this time, "Lendingclub! A P2P Internet financing platform!"

Linden smiled and said: "Mr. Zhou is indeed an expert. You summed it up quite right. It is a new financing platform institution that relies on Internet technology."

Zhou Buqi glanced at him, "I remember there were several hearings, right?"

Linden said: "Yes, this company started its business in 2007. Legal and regulatory issues have been discussed for more than two years. Now a conclusion has been reached. It has been ruled that this P2P business model is legal and can be developed."

"Um."

"However, capital institutions are still not optimistic and think the risk of this project is too great. The highest deposit interest rate offered by Lendingclub is as high as 15%."

"Oh, 15%."

Zhou Buqi smiled.

Indeed, from a normal perspective, the annualized rate of return of 15% is too exaggerated. For general private equity, the annual minimum standard is 8%, and anyone who can achieve an annualized rate of 12%-18% It’s considered first-class private equity.

However, new ways of playing games have recently emerged on Wall Street.

It is the model of “long-term investment + high rate of return”.

For example, if a fixed investment lasts for 5 years, it cannot be withdrawn within 5 years. Private equity capital promises a guaranteed annualized rate of return of 20% each year, which is lower than 20%. Private equity managers do not charge commissions in order to cope with the current situation where investors are afraid to invest under the financial crisis.

In fact, it is very similar to Pluto Capital and Neptune Capital created by Zhou Buqi.

The difference is that Zhou Buqi is very confident. Other private equity capitalists are betting that there will be a one-year bull market within five years. In the other four years, if the standard is not met, there will be no commission. As long as the standard is met in one year, you can have enough to eat and drink.

It is somewhat suspected of deceiving investors.

But even this is much better than so-called Internet finance like Lendingclub. This project is called "the devil's bottle" by Wall Street, and the cap must not be opened.

Linden said: "There are friends of mine in this team. I have evaluated their project and they have a very healthy business model. I have also successfully found two investment institutions for them."

Zhou Buqi smiled and said, "I'm quite interested. I'll go to the United States later, so we can talk in detail."