Top of the big era
Chapter 1418 No Gratitude
Frank said: "The emergence of the website Hulu originated from two TV stations, NBC and FOX. They discovered that there were many video websites with a lot of TV drama content on the Internet. They realized that they should make their own video website and disseminate their own content legally. , Only in this way can we get the returns we deserve in the online advertising market."
"Oh? Two TV stations?"
Zhou Buqi knew that Hulu was initiated by two media giants - NBC Universal and News Corporation. Unexpectedly, it was actually two TV stations owned by two media giants.
Frank nodded, "Yes, the TV station, they want to make up for the losses in TV advertising through online advertising."
"No wonder!"
Zhou Buqi suddenly realized.
You have to pay to watch movies and TV shows here in the United States. But Hulu's model is different, it is an "ad + free" model. It turns out that it was transferred from the TV station mode!
NBC and FOX are both free television stations.
That is to say, there are a lot of advertisements on these TV stations to attract users through content and earn revenue through users watching advertisements, which is the "advertising + free" model. Some streaming media platforms such as Netflix, Amazon, and Apple are different. They are pure subscriptions. You can only watch them by paying money, and there are no ads.
“What’s going on with the internal strife between Universal and NBC?”
This is the secret that Zhou Buqi is most concerned about, and it may be helpful for the subsequent split of NBC Universal and the acquisition of Universal Pictures.
Frank hesitated and whispered: "Mr. Zhou, you may not know much about the policies in the United States. In terms of anti-monopoly mechanisms, movies are the most stringent, followed by TV series, and then music and literary works."
Zhou Buqi immediately understood, "Who said that there may be pirated content of TV series on the Internet, but it is difficult to have pirated movies?"
"right."
"interesting."
"Because of the existence of pirated TV series, NBC and FOX need to make Hulu, disseminate the content legally, and make the profits into their own hands, instead of giving free money to pirates. But movies are different. There are almost no pirated movie resources. "
"So..." Zhou Buqi seemed to understand, "NBC launched Hulu, so it wanted to put Universal Pictures' content on Hulu to promote the website, but Universal was unwilling."
Frank smiled and said: "Yes, that's the reason. Today's Hulu has movie content from Fox, MGM, Lionsgate, Sony Columbia, and Disney, but it does not have movies from Universal Pictures."
Zhou Buqi was very surprised, "Not even some outdated leftovers and black-edged movies? Not even silent movies?"
"No, this is a conceptual difference. Universal is firmly opposed to Hulu. The relationship between NBC and Universal, a subsidiary of NBC Universal, has never been very good." Frank began to please again, "I heard that Mr. Zhou intends to promote NBC and Universal Splitting up the industry? That’s right, it should be easy. Just like the split between CBS and Paramount in previous years.”
Zhou Buqi nodded and said "hmm".
This is easy to understand.
Just profit.
These unlisted film and television companies are traditional companies that do not issue stock options to executives, and none of them own shares. They only receive salary and dividends every year.
Dividends are directly linked to company profits.
The more profits there are, the greater the dividends.
But here comes the problem.
For example, the merger of Universal Pictures and NBC, or the merger of Paramount and CBS, must be a blood transfusion between content providers and channel providers. After all, they are all the same company, and the left hand is the right hand.
NBC can broadcast Universal content for free, and CBS can broadcast Paramount content for free.
This has led to damage to the interests of the film department and a reduction in dividends for film business executives. This conflict has arisen.
Well, NBC took Universal Pictures' content and broadcast it for free, so that's it. After all, he is a brother of a father, and a son must listen to his father's words. But what happened to Hulu?
Are you going to give Universal Pictures content to outsiders?
Firmly refuse!
At this time, Zhou Buqi was in a mixed mood.
Fortunately, this group of people in Hollywood are really idiots. They are short-sighted and only focus on immediate interests. Not only are they sticking to the past, they are also resisting the emerging Internet streaming model.
What's worrying is that they are really idiots and lack a sense of the overall situation. Just like Universal is unwilling to cooperate with NBC's work, this is NBC Universal, a company!
If a company uses some content and sends out a negotiation team to quote, purchase, negotiate repeatedly, and even prepare various detailed reports, wouldn't this reduce efficiency? Doesn’t it add a lot of extra overhead costs?
He only cares about his own interests and does not care about the interests of the company. This is a serious disease of big companies.
It seems that when "Purple Micro Star Global" is started in the future, similar operations must be more cautious. When "left hand turns right hand", both parties should be satisfied as much as possible.
"week!"
At this time, someone tapped him on the shoulder from behind.
Zhou Buqi turned around and saw an acquaintance - Megan Fox.
"Megan?"
"Zhou, I have contacted you many times."
Megan Fox looked resentful. Upon seeing this, Frank, the vice president of MGM, immediately found a reason to leave.
Zhou Buqi was a little strange, "Really? What's the matter?"
Megan Fox said softly: "Zhou, you promised to give me a gift."
"what?"
"A Ferrari."
"Oh, that's right." Zhou Buqi slapped his forehead. How could he have forgotten this? It had been more than half a year since he slept with her at Old Trafford Stadium. "No problem, I will Just send someone to follow you. I've been too busy recently and haven't taken care of you."
Megan Fox happily took his arm and said, "Thank you."
Zhou Buqi didn't want to get entangled with her and said he still had to meet important people.
But Megan Fox pulled him and asked coquettishly: "Mr. Zhou, will you acquire DreamWorks?"
"Huh?" Zhou Buqi raised his eyebrows, "Who said that?"
"I heard that too."
"Nonsense."
"Then...then if you buy DreamWorks, can you do me a favor?"
"What's wrong?"
"I still want to star in the next "Transformers", but the producer and director don't seem to want to renew my contract."
"Really?" Zhou Buqi shook his head, "I'm afraid I can't do anything about it. Even if I really buy DreamWorks, I won't interfere with the creation. Okay Megan, I'm going to see a friend."
"Transformers 2" will be released worldwide next month, and the promotion is vigorous.
One of the promotional points is that this may be Megan Fox's last movie in the series. Fans who want to see this stunning beauty should not miss it.
In fact, it’s because of the remuneration.
In the first two movies, Megan Fox was a newcomer and received a basic salary. The combined salary of the two movies was only US$2 million. This will be different when it comes to the next "Transformers 3". The film contract has expired. If the contract is renewed, more money will be required.
But the production team of "Transformers" believed that the highlight of the movie was the Autobots, and it didn't matter who the heroine was, so they didn't want to pay a high salary, and the two sides were in a stalemate.
Not to mention Zhou Buqi couldn't intervene, even if he could, he wouldn't help.
This Megan is really a bit big-breasted and brainless.
I slept with her once, but she didn't show any gratitude. It was like someone owed her money!
She didn't cherish such a super friendship, but wanted a car, turning a good relationship into a transaction. This state of affairs is really bad.
She might as well be better than some female celebrities in China, such as Xu Qing, Qin Lan, Che Xiao, Deng Jiajia and others. There were times when Chunfeng, the boss of Zhou, had nothing to do with him. Make him a friend.
How clever this is!
Isn’t making friends with Boss Zhou worth more than a Ferrari?
Zhou Buqi has come into contact with some Hollywood actors, both male and female, and the overall impression is very bad. They are all more mercenary than capitalists.
After getting rid of Megan Fox, Zhou Buqi moved towards tonight's real host, Jason Kilar, a former Amazon executive who was born in Silicon Valley and is now the CEO of Hulu.
Both of them are from the Internet, and they felt a special sense of identity as soon as they met.
In particular, Jason Kilar particularly likes Chinese people. Most of Hulu’s senior management are Chinese, and they even opened a research and development center in the capital.
There are too many people to say too much.
Can only communicate briefly.
Zhou Buqi asked: "What is the current status of Hulu's film library?"
Jason Kilar sighed, "It's not good. The TV series are okay. There are a few well-known sitcoms, but the movies are not good at all. Let's put it this way, as long as there are movies on the market that can sell DVDs, the content providers will not Might be available to us.”
Zhou Buqi smiled and said, "Nothing is impossible, it's just more money and less money."
Jason Kilar said helplessly: "There is just no money. Several major shareholders are not willing to pay, and the content they provide are just scraps."
Zhou Buqi asked tentatively: "What about the charging model? Have you not considered it?"
"It was considered, but the board of directors didn't approve it."
"why?"
"hehe."
Jason Kilar's brows showed decadence, helplessness and sarcasm.
Zhou Buqi is very happy.
Of course he knew why.
Putting content on the Internet and selling it for a fee is a new model! The traditional model is that users have to spend money to subscribe to cable TV channels and then watch high-quality content.
If you can watch high-quality content by spending money on the Internet, wouldn't this be a blow to the traditional model of Hollywood?
Jason Kilar said: "Shareholders' positioning of Hulu is just a business supplement to free TV stations, and they want to earn advertising fees through low-end content. For truly high-quality content, they have traditional distribution and revenue generation models."
Zhou Buqi glanced at him and said, "I feel like you have a lot of constraints."
Jason Kilar nodded, "I'm still fighting for it. It's best to adopt a 'free + paid' model. Low-end content is free to watch, and high-end content is paid to watch. Only in this way can Hulu develop."
Zhou Buqi pretended to feel the same and sighed, then took a deep look at him and said, "We have different ideas. This is the cultural cognition gap between Silicon Valley and Hollywood. I'm afraid it will be difficult to reconcile."
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