Top of the big era

In the evening, Aunt Xue and Xue Baoshan watched TV in the living room.

This surprised Zhou Buqi.

Looking at it in the past, it turned out that the new variety show "If You Are the One", which was personally produced by Sister Bao, was broadcast on Capital TV. Now, Jieyu Media has four major variety shows, and has established a deep strategic partnership with Capital TV.

In spring, "The Voice" is played; in summer, "Run, Brother" is played; in autumn, "If You Are the One" is played; in winter, "Job Seekers" is played.

Zhou Buqi was embarrassed to sit between the two of them, so he sat next to Sister Bao and watched TV together with her arms around her, "Isn't "Job Search Talent" broadcast in autumn?"

Xue Baoshan said softly: "To cooperate with the promotion of the movie, the movie of the same name directed by Xiao Gang will be released in December. The last two issues of "If You Are the One" will be linked with his movie."

"Oh, that's right." Zhou Buqi smiled, "From this point of view, the box office of the movie should not be low."

Xue Baoshan gently shook her head, "The market is not enough. There are only 12 million people who buy tickets to watch movies in China. Each ticket is 35-40 yuan, and the box office of a movie is capped at 400 million. In addition, the box office statistics are not enough. Accurate, there is box office stealing and diversion, and the market is not optimistic."

"Well, there is mainly no film habit in China. If the film market wants to start, first of all, the new generation of young people must be willing to buy tickets to watch movies. The strength of the entertainment industry will definitely not be able to do it."

"Who depends on that?"

"Internet!"

"the Internet?"

Xue Baoshan's beautiful eyes widened, a little surprised.

Zhou Buqi said with a smile: "Only the Internet can bring about earth-shaking changes in an industry. Of course, this kind of change may be a disadvantage, or it may be an advantage. For the film industry, it must be an advantage."

Xue Baoshan was very curious, "How to do it?"

Zhou Buqi said: "Subsidy, a movie ticket is 40 yuan, and the audience can enter the movie for 9 yuan to buy tickets, and the rest of the money will be subsidized by the Internet company. After three or four years of subsidies, the movie market will be unprecedentedly hot , step by step to Hollywood."

With such a large population base in China, even if the ticket price is not as high as in North America, as long as this industry develops, it has greater potential than the North American market.

In the field of technology, China is still inferior to Silicon Valley. However, in the new field of "Internet + industry", China can be far ahead. Spending money on subsidies is simple and rude.

Aunt Xue couldn't believe it, "Is it possible? With such a large population, how much is the subsidy?"

"The more people, the better!" Zhou Buqi smiled, "The operation mode of the Internet is very complicated. This is the traffic pool thinking, um... Aunt Xue, do you understand what I said?"

Aunt Xue rolled her eyes and didn't want to talk to him.

Xue Baoshan snuggled into his arms, looked up at him, "Is this really going to happen?"

Zhou Buqi nodded, "Well, in order to attract traffic. Although a lot of money has been subsidized in movies, but if the traffic is saved, there will be more cross-operations. Moreover, this is not a separate Internet subsidy , must be Internet-based industrial collaboration.”

"What's the meaning?"

"Cultivating people's movie-watching habits will benefit the entire industry, and every link should be involved. For example, in a theater, a ticket costs 40 yuan, but it can be sold to an Internet platform in the form of a group purchase for 30 yuan. Another example is movies. In order to attract attention, the producers and producers are also willing to transfer part of the box office share to the Internet platform."

"That is to say, the producers, distributors, theater chains, and theaters will cooperate with the Internet platform, and each of them will give up a part of their interests to jointly develop this industry?"

Zhou Buqi smiled, "Yes, so only big companies like Ziweixing can do this kind of thing. Small companies can only be used as cannon fodder when they get involved. It's easy to be an Internet ticket selling platform, but Coordinate the entire film industry, and there's nothing they can do."

Xue Baoshan's beautiful eyes sparkled, "Well, Ziweixing and Jieyu Media can do this well by cooperating."

"right."

Zhou Buqi's thinking suddenly jumped.

This guy is now very angry, and the country can't let him go, and he thinks about how to conquer the overseas market every day. Jieyu Media has very close cooperation with Hollywood.

This kind of ticket buying platform may be promoted in the United States.

Maybe it's an opportunity to drive traffic for Hulu!

Become a paid member of Hulu, and you can have the opportunity to buy tickets at a low price... I feel that this model is very reliable, and it may become Hulu's unique strategy against Netflix.

Even in the United States, there is no need to play the subsidy game.

Domestic ticket buying platforms all sell tickets at low prices, and the price of buying tickets online is cheaper than offline. Foreign ticketing platforms all sell tickets at high prices, and online tickets are more expensive than offline tickets.

Because the film market in the United States is very mature and traditional, after a hundred years, movie fans have become accustomed to buying tickets offline.

Buying tickets online is a convenient behavior.

Now that the convenience is obtained, there must be additional benefits.

If Hulu is linked with the ticketing platform, members can enjoy preferential conditions for purchasing tickets at low prices... The "Internet + industry" gameplay is much ahead of the United States in China.

Through cross-complementation, business expansion is completed.

Hulu does not make money from the movie ticket business, but uses this business to attract traffic and develop more members. Members are also happy, and while the monthly membership fee of $10 is not cheap, "cheap tickets" are available. Buying a few more copies is equivalent to saving the monthly subscription fee.

"husband!"

"ah?"

Zhou Buqi heard Shi Jinglin's voice, looked back, and found that she was wearing a nightgown, standing on the side of the spiral staircase.

"Friday night, you set aside time, I have something to do."

"OK."

"My second sister is coming over."

Zhou Buqi asked, "Are you coming home?"

Shi Jinglin said: "No, she has a boyfriend and they are talking about getting married. Come over and have a meal with us and get to know each other."

...

The scholarship thing really can't be taken for granted.

After finalizing the plan, Ji Zian did a simple survey of the industry, and then felt that Ziweixing's annual scholarship of 100 million yuan to colleges and universities was capped.

The most advanced scholarship in China is the National Scholarship, which is awarded to 60,000 college students across the country every year, and each person is 8,000 yuan per year.

In other words, the country only paid 500 million yuan.

Various other scholarships will serve as supplements. There is a very important criterion that cannot be repeated. For example, a student who has successfully applied for a national scholarship cannot apply for other scholarships except in extremely special circumstances.

It was brushed off by the counselor.

There are 27 million college students in each class, and there are only so many scholarships, so we can't allow a small number of people to get them, right? It needs to be open to more talents.

Once you apply for one kind of scholarship, you cannot get other scholarships.

In schools like Peking University and Tsinghua University, half of the students can get scholarships.

This arrangement is correct.

College students cannot be given too much money.

If the top students earn hundreds of thousands of scholarships every year, something will happen. College students are very young and immature, and cannot manage so much money.

Be poor and be safe. If you have money, something will happen.

This is human nature.

In this situation, Ziweixing's scholarship program cannot be expanded. With a scholarship of 100 million yuan, each person can get 5,000 yuan per year, which is enough to benefit 20,000 people.

"Since this is the case, this scholarship plan will not be done in the name of Xiaonei, but it will be called the Ziweixing Scholarship." Zhou Buqi sighed, and the plan was a bit in vain.

This kind of Ziweixing scholarship has become a pure public welfare, and the brand has little meaning.

However, at the morning meeting, He Yang proposed a new plan, "Coincidentally, Liang Jing came to me a few days ago and specifically mentioned this matter. During this period of time, she worked in Tsinghua University and met many people, and she was very touched." .Many professors live in poverty. Old professors are okay, and they can still get a house given by Tsinghua University. Young professors are not good, and their monthly salary is only 20,000 to 30,000 yuan. The housing prices in the capital are so high, and life is very stressful.”

Zhou Buqi raised his eyebrows, "Is there a solution?"

He Yang said: "Reward based on merit."

"Um?"

"We can set up a Ziwei Star Technology Innovation Award!"

Zhou Buqi's eyes lit up, and he understood what he meant, "You mean we don't make fuss about scholarships, but work hard on science and technology awards? Don't encourage students, but encourage teachers?"

He Yangdao: "It is mainly to encourage doctoral students in scientific research and young professors. Liang Jing should have told you, right? In the domestic academic environment, the phenomenon of seniority ranking is too serious. But those who are really on the front line of research and development are all It is the young people, and they are the group that should be encouraged and rewarded the most."

Zhou Buqi felt that this idea was very reliable, "Well, she talked with me. Young scientific research teams cannot apply for scientific research funding. It is difficult to get corresponding honors and rewards after making scientific and technological achievements. Many research institutes established by the state Scientific research awards are all the domain of the old man. Whoever is authoritative wins the award, and whoever has the most connections wins the award."

Guo Pengfei said indignantly: "Old people can accept awards, as long as they did make great scientific and technological contributions when they were young. However, how many scientific and technological contributions did China make a few decades ago? Except for some technological breakthroughs in the military industry, civil society There are almost zero scientific and technological achievements, and even the production technology of TVs is imported from abroad. This kind of award model has already hurt the progress of the domestic technological industry."

Meng Houkun glanced at him, and then told a short story.

It is said that there is a person with a junior high school education, who was doing organizational work back then, and now is the boss of a state-owned enterprise monopolizing a certain industry. In terms of technical level, it is not even as good as an undergraduate student.

As a result, after some operations in the past few years, he has become a doctoral supervisor and professor in many universities, published many articles in international journals, and co-authored the industry standard manual with others, becoming the most important authority in the industry .

Now, he is busy going to the Chinese Academy of Sciences, Tsinghua University and Peking University to make contacts, and plans to become an academician in the selection at the end of the year.

Zhou Buqi waved his hand, "Let's not participate in things we are not capable of, just be ourselves. The idea of ​​the Ziwei Star Science and Technology Award is very good. We can further explore along this line of thought and try to make this award a reality. The main problems are Young scientific researchers, for young scientific research teams. What the country does not give, we give! Young people are the future! Not only give honor, but also give money!"