Top of the big era

Once the three major operators are settled, Ziweixing Japan's business development will have the most basic guarantee.

Not to mention how successful the future will be, at least it is impossible to die easily.

There was a small problem that Tang Binchen submitted to Zhou Buqi.

After acquiring the two-dimensional animation website Niconico, Tang Binchen has made drastic reforms and upgrades to the website structure and design.

The previous website had too many problems.

Many VIP videos require money to watch. However, the technical level is too low. With a little computer knowledge, you can easily bypass the payment restrictions and watch directly from the video source.

After the change, the problem disappeared.

There are new problems.

"Do you want to cancel the traffic limit?"

Tang Binchen's question is very specific.

In the past, Niconico had too little funding. In order to reduce the overhead of broadband networks and servers, it adopted the method of current limiting. If free users want to watch videos, they have to queue up slowly. And after the queue, there is also a time limit for viewing.

If you want to watch anime without restrictions, there is only one way to spend money to open VIP.

Relying on this model, the past Niconico survived with difficulty without getting financing.

Now that Ziweixing Japan has acquired Niconico, it is rich and powerful. Do you want to change this model? Once changed, the growth of paying users will inevitably slow down, and everyone will watch videos for free.

There is another more important reason, YouTube is too hot!

Tang Binchen said: "YouTube is currently the video site with the highest traffic in Japan, and there are a lot of cartoon resources on it. After Niconico's stream limit, many users went to watch on YouTube."

Zhou Buqi was a little surprised, "What about the copyright?"

Tang Binchen said: "YouTube Japan spent money to buy a batch of cheap cartoon copyright resources, and then showed them to everyone for free. Well, in the Japanese market, the market size of the traditional 'free terrestrial broadcast' and 'free BS broadcasting' is very large. It is very difficult for paid platforms to beat free audio-visual playback platforms. YouTube is backed by Google, and their current strategy is not to make money, but to attract users.”

This is a bit troublesome.

If there is no YouTube, an American company, Niconico can compete with local video sites, and it is really easy to play and make money. With a foreign shit-stirring stick, it really seriously destroys the local profit model that may exist.

At this moment, Zhou Buqi understood why local businessmen hated Sun Zhengyi so much, and he felt the same way on YouTube.

Zhou Buqi frowned, "What about the animation copyrights of both parties?"

Tang Binchen said with a smile: "YouTube is not an animation video network. They are all-in-one. It is impossible to invest too much money in this field. They just bought some of the cheapest animations. They have animations, and Niconico has them. Niconico has them. They don’t necessarily have the animation copyright.”

After a pause, Tang Binchen added: "The number of free cartoons seen on Niconico is at least twice that of YouTube. Well, I'm talking about Japanese local anime. Many of the latest and best animations require payment. Saw it on Niconico.”

Zhou Buqi nodded, "With the existence of YouTube, Niconico must not be able to limit the flow. The flow is limited here, and users have gone to competitors."

Tang Binchen said: "Some will run, and some will stay in line. After all, there are more free resources here than YouTube."

Zhou Buqi waved his hand and said decisively: "No, the traffic-limiting model must be cancelled. Restricting users' access will only encourage competitors. Letting go of traffic can increase advertising revenue and increase the audience base of the website. In this way, the scope of free animation can be narrowed down, only a little more than YouTube. More high-quality animation can only be watched after purchasing VIP. Well, you can also pay for it on demand.”

Ten years later, such a commercial design is really too childish.

Any practitioner can tell.

But now it's different.

There are very few profitable video sites in the world.

In order to make profits, there are more than a dozen business models in the video website industry, which is really difficult to choose.

These include Niconico's "free streaming + paid VIP" model in the past, Netflix's full-pay model, YouTube's all-free model that only earns advertising fees, etc...

Which one to choose, no one can tell.

Zhou Buqi is very clear.

The payment model is an inevitable way to go.

In the free mode, relying on the advertising fee, it is impossible to pay the huge video copyright fee. Even YouTube has begun to adopt the "free + paid + subscription on demand" model.

Specifically, Zhou Buqi may not be able to do it, but if he is asked to advise Tang Binchen and determine the business model of the video website, he can still do it.

"Only relying on buying copyrights will not work. You should also adopt a self-made model. You can jointly produce animations with animation studios and enjoy exclusive online copyrights."

"Um."

Tang Binchen nodded, remembering it in his heart.

Zhou Buqi went on to say: "At the same time, users should also be encouraged to upload self-made videos and make some interesting animation videos. Except for children, most of the people who like to watch cartoons are homeboys and women, and there are some work pressures. Large office workers must grasp the characteristics of these groups.”

Tang Binchen said with a smile: "I'm already doing it, dubbing some anime characters. Voice actors are very popular in Japan. Such videos often have a high number of hits."

What did Zhou Buqi think of, "By the way, what about the live broadcast?"

The rise of the domestic live broadcast industry will have to wait until after 2010. At that time, the domestic broadband has completed the reduction and growth rate, and the infrastructure has been improved to form a new round of Internet outlets.

For example, we have to wait for the emergence of the 4G network before we can have short video services. The short video service with high-definition and full-screen will not be available until the 4G network is rolled out across the country, which cannot be done ahead of time.

This is not a matter of business sense, but an obstacle of objective conditions.

The short video products made by foreign companies such as Facebook and Google have not been launched, because they entered the game too early, and the overseas 4G base stations were laid too slowly, and the network speed was not enough. , the signboard was smashed. TikTok has the experience of defeating giants in China, so it understands the importance of timing when launching products. It’s not good if it’s ahead of time, and it can’t be done. It's too late, someone robbed the track. It must be to find the best time to launch the product, neither to be stuck nor to be robbed of the track, and to cooperate with the fun and interesting product design to stand out.

There are currently no live broadcast websites in China, and there are obstacles due to objective conditions. It can only be done with vague 144p and 240p live broadcasts, and the beauties are like mosaics.

But Japan is different, here is the world's fastest Internet speed.

Tang Binchen nodded, "Well, there are quite a lot of live streaming sites here. The founder of Niconico even told me that he wanted to start a live streaming business, but I rejected it."

"No? Why?"

"The live broadcast here is different from what we understand. They don't show their faces."

"Don't show your face?"

"Well, ordinary people value personal privacy so much that they don't dare to show their faces. Some public figures who dare to show their faces don't have time to start a live broadcast to interact with fans. I went to watch some live broadcast websites, and most of them hide their faces , Many even block the camera, only the sound comes out.”

Zhou Buqi twitched the corner of his mouth, "No wonder the voice actors are so popular here, none of them dare to show their faces, of course they are voice actors."

Tang Binchen said: "The cost of building a live broadcast website is higher than that of a video website, so don't do it for now."

Zhou Buqi nodded, "Well, let's do it this way. Niconico is a local website, and the founders are all locals. It has some advantages. We must strive to get more exclusive copyrights for animation. It may not necessarily be entangled in animation. Let go a little more, see what nerds and nerds like, and tailor it for them. Two-dimensional, fan circle, lazy, selfish, not seeking to make progress, virtual world, only caring about immediate interests, fantasizing about getting rich overnight... Grab Stay human and win with one blow. Doing business in Japan is different from domestic business, as long as it complies with the law, it doesn’t matter what you do, and the government doesn’t have that much power. Go and domesticate them little by little.”

Tang Binchen said jokingly: "It seems that we need to seek some experts in psychology and sociology for consultation."

Zhou Buqi waved his hand, "By the way, what about Chen Dong?"

"I don't know."

"Um?"

"I really don't know. In fact...in May and early June, I heard that Jingtao was quite turbulent, and there were constant quarrels. Later, I don't know what method Chen Dong used, and it was settled immediately. Internal conflicts resolved."

"How?"

Zhou Buqi is also very curious.

Tang Binchen shook his head, "He didn't say anything, anyway, I know his action must be serious. Last month, he hired a local from the securities company with a high salary as the chief financial officer, and he suppressed the people from Jingdong and Ali. Going down. It's amazing anyway. But..."

"Um?"

Zhou Buqi raised his eyebrows.

Tang Binchen said cautiously: "It's not good to betray others. If it's an open and aboveboard method, Chen Dong won't keep it secret. You don't even know it. It can be seen that this matter is a bit complicated."

Zhou Buqi remained silent and nodded, "Well, not only did you not tell me, Jingdong and Ali are also keeping secrets. The factions in Jingtao are so complicated that everyone is uniformly keeping one thing secret ...No, I have to ask!"

Tang Binchen said: "Well, Chen Dong is too courageous, he should find out the bottom line. Once he gave me a suggestion, and I was terrified."

"What advice?"

"He said that if YikYak wants to become popular, it has to go through event marketing. The biggest event marketing is big stars. Let me find some people to make some black material about big stars, such as drinking and fighting, or pornography, gambling and drugs, and then film it and hang it up. On YikYak, it can spread all over the country."

Zhou Buqi was silent for a while, and nodded heavily, "I think his suggestion is very good!"

"ah?"

Tang Binchen was stunned.

Depend on!

No wonder!

I just said that Chen Dong can always find a little weird but similar temperament, so it is here!

They are the same way!