Top of the big era

From NTT, Zhou Buqi saw a lot of industry materials.

In Japan, the market share of mobile phones sold in shopping malls and various retail stores is only 5%, and 93% of mobile phones are sold through operators.

This ratio is very exaggerated.

Operator contract phones in the European and American markets account for about 70%.

According to NTT's forecast, Softbank's first batch of iPhones will probably be around 1.2 million.

Uh... it's sold out.

Apple is still inexperienced, and the follow-up guarantee has not kept up. It is estimated that they did not expect that iPhone3g can trigger such an exaggerated wave of panic buying around the world.

iPhones are out of stock all over the world.

All rely on the expedited production of the two foundries in China.

In other words, Softbank’s follow-up orders will definitely not be too saturated. It would be good if 200,000 to 300,000 new iPhones go online every month.

The annual sales volume of mobile phones in Japan is as high as 30 million.

In addition to the inherent traditional mobile phones, NTT has made market forecasts and industry analysis, and the market demand for this new type of full touch-screen smart phone this year may reach 5-6 million units.

iPhone sales are expected to be 3 million units.

There is still a market share of 2 million to 3 million...

NTT is more cautious, and it is impossible to place a large order.

It would be a disaster if you hit it in your hand.

The operator's customized phone cannot be returned, which is equivalent to the operator buying it from a mobile phone factory and then selling it to consumers. If you can't sell it, it will fall into your own hands.

So NTT gave two conservative cooperation plans——

First, the exclusive sales rights of Aster mobile phones in Japan, their purchase order is 1 million units, and the purchase price is 500 US dollars.

Second, if there is no exclusive sales right, they will only purchase 300,000 units, and the purchase price will be reduced to 485 US dollars.

This kind of cooperation model is different from that in Europe and the United States.

The cooperation with the operator T-mobile in the United States is a model of "purchase fee + future call fee sharing", which is beneficial to both parties.

If the mobile phone is too poor to be sold, there will be no future share of the call fee, and the operator can lose a little less; if the mobile phone sells well, the mobile phone manufacturer can get more than the inherent purchase fee and earn more .

It is equivalent to benefit sharing and risk sharing.

This is the mainstream business model in the United States, and so is Hollywood. Big stars also give basic salary, and then give future box office dividends. If the movie fails, the film studio will lose less; if the movie becomes popular, the star can earn more.

Ziweixing Electronics cooperates with T-mobile. If the mobile phone sales go smoothly, a single mobile phone can be sold for 523 US dollars, and the profit is nearly 90 US dollars. But there is a risk that if the mobile phone cannot be sold, it will be thrown into the hands, and a single mobile phone will lose 100 US dollars.

Cooperating with Japanese operators is a buyout type, and the unit price is lower, but there is no risk.

The risk is entirely borne by the operator.

The logic behind this is market monopoly.

More than 90% of mobile phones in the Japanese market are sold through operators, which is almost a monopoly. That is to say, what the operator wants to sell, what the consumer wants to buy.

After they get the goods, it is almost impossible to drop them in their hands. They can always come up with various promotional activities and promotions in different ways to "cheat" consumers into paying the bill and sell the mobile phones.

Therefore, Japanese operators are willing to choose the buyout model. Take all the risks yourself, but the purchase price is lower. If you make money, your profit will be even more.

Zhou Buqi didn't get too involved in the negotiations, mainly Zhou Shaoning and Tang Binchen were talking.

Listening to the translator's communication, he was quite moved.

No wonder Japan's traditional mobile phone industry doesn't want to change, innovate, or introduce foreign forces... It's so full of food!

In the mobile phone market, they can do whatever they want and make money as they want.

It's easier than lying down and making money!

In this case, of course they don't want to change.

No wonder Sun Zhengyi was scolded as a traitor. This kicked their golden jobs.

As for the two cooperation methods proposed by NTT...

Definitely the second.

Softbank is an investor of Ziwei Star, and the Aster mobile phone must be sold under Softbank.

talk in the morning.

have lunch.

talk in the afternoon.

In the evening, the cooperation plan was basically finalized.

NTT purchased 300,000 mobile phones with an agreed unit price of $502. At the same time, Ziweixing Japan's various Internet services are connected to NTT's operating network system.

Japan's largest operator, won!

Negotiations went well.

Both parties are willing to do what you love, each takes what they need, and it hits it off.

After taking down NTT, the next step is very easy.

The next morning, I went to talk with KDDI, the second largest operator. The conditions were similar, but the details were slightly different. The order purchased by KDDI is 500,000 units, and the unit price is 498 US dollars.

I went to see Softbank in the afternoon.

Sun Zhengyi is now in high spirits and complacent. With a flushed face, like a bridegroom official, the smile on his face couldn't be concealed no matter what.

This wave of his strategic planning is really a success!

It can be said to have amazed the entire Japanese business community.

At that time, Vodafone Japan was the third largest operator, but its operation was very bad, and its market share was getting smaller and smaller. It was about to be annexed by NTT and KDDI.

At this time, Sun Zhengyi took over the market and bought Vodafone's Japanese business, which became Softbank's operator business.

After the acquisition was completed, it was immediately connected and bundled with its own Yahoo Japan, and the broadband operation business was revived back then!

The rejuvenation of the broadband business cannot satisfy Masayoshi Son's appetite.

He also needs to start the mobile phone operation business.

Coincidentally, at that time, Apple cooperated with Motorola to launch a music phone. As a result, Jobs was furious, saying that the mobile phone made by Motorola was shit, which simply smashed Apple's brand name!

Then, Jobs learned from the painful experience and wanted to make his own mobile phone.

At that time, Apple had no experience in making mobile phones, and was still constrained and ridiculed by traditional mobile phone manufacturers everywhere. Jobs was generally disliked. Sun Zhengyi boldly came to the door and found Jobs. I hope that after the mobile phone is made in the future, it can be sold to the Japanese market as an exclusive agent.

This business vision is absolutely perfect.

Not much worse than Zhou Buqi's foresight.

Now, iPhone3g is on sale.

Softbank really soared into the sky.

Zhou Buqi asked: "As an exclusive agent of the iPhone, what expectations do you have for Softbank's future market share?"

Sun Zhengyi smiled, "30% impact." Then, he added that when he took over Vodafone, the market share was less than 10%.

"By the way, how long is your exclusive agency right?"

"Three years."

Zhou Buqi gave a thumbs up, "Then you will make a lot of money!"

Sun Zhengyi smiled and said, "Same as you."

"Me?" Zhou Buqi was slightly taken aback, "What's wrong with me?"

Sun Zhengyi pointed to him, and then pointed to his chest, "We are the same kind of people! You are eyeing Google, and I am eyeing Apple. In the final analysis, we all have the same expectations for the direction of the next era .The world's first Android phone, this brand value is not low."

Zhou Buqi was startled.

It seems to be true!

Masayoshi Son's fight relies on the iPhone. Ziweixing Electronics' position is based on playing Android with Google's thigh. Essentially all the same.

The difference is that others rely on accurate predictions from a business perspective, while Zhou Buqi relies on foresight.

Such a comparison made Zhou Buqi secretly ashamed.

Sun Zhengyi is no better than other Japanese old men. He can speak English, so it is very convenient to communicate. He said with a smile: "You are better than me. I also analyzed Google's Android system at the time. At that time, the judgment was that the risk was relatively high, and we had to wait and see. I didn't expect you to rush in."

Zhou Buqi didn't blush, "I have more cooperation with Google here, so I understand them better and believe in their technical strength."

Sun Zhengyi nodded and asked, "Are the two parties settled?"

"Well, it's settled. NTT has an order of 300,000 yuan, and KDDI has an order of 500,000 yuan."

"Congratulations."

Sun Zhengyi smiled satisfied.

Zhou Buqi smiled and said, "At first I thought you were going to get Aster's exclusive agency, just like an iPhone."

Sun Zhengyi said: "The exclusive agency is not good for you."

Zhou Buqi laughed, "Jobs is looking for you?"

Sun Zhengyi said with a smile: "No, but he regrets it for sure."

There is no need for Zhou Shaoning and the others to participate in this negotiation. Zhou Buqi casually talks to Sun Zhengyi and it is almost the same. For a person of this level, if he wants to talk about this kind of small business, it only takes a few minutes for a few words.

Zhou Buqi asked: "How about it, what is the order demand from Softbank?"

Sun Zhengyi pondered for a while, and glanced at him, "How about 1 million?"

Zhou Buqi nodded slightly, "Well, I think it can. Looking at the current situation, the iPhone is not enough to sell. With the popularity of the iPhone, you can just sell Aster mobile phones."

Sun Zhengyi also thought so, so he dared to place a big order, and glanced at him, "What about the price?"

Zhou Buqi didn't need to hide anything, and said frankly: "The unit price of NTT is 502 US dollars, and the unit price of KDDI is 498 US dollars."

Sun Zhengyi was a little curious, "The standard price of the new version of the iPhone is two grades, the 16g is $599, and the 32g is $699. How many grades does your phone have?"

Zhou Buqi coughed lightly, "It doesn't matter whether it's divided into files, it's all the same, with 32g storage space. It's the first time to make a mobile phone. The business is not good enough, and the styles should not be too many. Next year, users will have more choices."

"32g sells for US$498, which is US$200 cheaper than the iPhone, and there is still a market space." Sun Zhengyi expressed his understanding.

"good!"

Zhou Buqi was very happy.

At a price of US$498, an order for 1 million mobile phones was obtained.

So far, the trip to Japan has come to a successful conclusion.

Among the three major operators, NTT has an order of 300,000 units with a purchase price of US$502; KDDI has an order of 500,000 units with a purchase price of US$498; Softbank has an order of 1 million units with a purchase order of US$498.

A total of 1.8 million phones worth a combined $897.6 million!

Japan is a little different from Europe and the United States.

Now, Aster mobile phone has received an offer from another operator in the United States, and the total number of orders has exceeded 3 million. There is also an order for 1 million mobile phones in Europe.

However, Ziweixing Electronics did not receive a penny of deposits in Europe and America.

For the pre-production process of mobile phones, Ziweixing Electronics needs to pay out of its own pocket, either by borrowing money or loans, or on credit for funds from the upstream and downstream industrial chains...

In short, all the pressure and debt must be borne by mobile phone manufacturers.

Japan is relatively friendly here. In the buyout mode, they will give a 15% deposit in advance!

Give it next month!

A total of $135 million!

When he came, Zhou Buqi assigned a task to Zhou Shaoning, saying that he was to go to Europe to set up a research institute for chip design.

But, no money!

The money is all on the mobile phone. In addition to the 1 billion on the company's account, it also borrowed 1.5 billion from the bank. The upstream and downstream industrial chains and foundries owe another 1 billion... With the order volume increasing Increase, the arrears will only increase, and may reach more than 6 billion.

If this is calculated as a debt ratio, it is properly over 500%.

If it spreads to the outside world, it will scare a lot of people.

However, this is an amount owed on operating turnover, which is of a different nature and does not require interest payments. The owed party is not in a hurry to press for payment at all, on the contrary, the more owed, the better. They are all people in this industry, and they all know the mode of operation here. The more arrears, the better the development.

Just like the milk tea of ​​Yuanwei Group.

The operating model is that Yuanwei Group distributes milk tea to dealers for free, asking them to sell it first, and then refund the money after the sale is sold out. From the dealer's point of view, it is a butt of money owed. But the more money owed, the greater the energy of the dealer and the more goods he could sell.

The operation can be solved, but going to Europe to build a research center, there is no way to owe money!

Now is your chance.

Operators in Japan are willing to pay a deposit upfront.

This can be regarded as a solution to the urgent need.