Top of the big era

Business development in Japan needs to be done step by step, and there is no rush.

Open roads when encountering mountains, and build bridges when encountering water.

Use dimensionality-reduction business innovation to erode the traditional business market little by little, and finally establish your own business system kingdom. It is not easy to do this.

Ten years ago, Masayoshi Son did it with the internet.

But after Softbank started, it soon fell into the traditional position. In recent years, the road of innovation in Japan has been crowded everywhere. Softbank has gradually changed from a dragon slayer to a dragon, and it seems to be a little bit in the same boat as traditional business.

This is serious.

Ten years later, Yahoo Japan, Japan's largest Internet giant, will be acquired by Korean Internet companies. The main reason is that Yahoo Japan is lying on the credit book, enjoying the huge benefits brought by the old model, and lagging behind in the mobile Internet era.

Although the development of Japanese business has encountered many difficulties, Zhou Buqi has become more and more confident.

The prototype of the entire ecosystem is basically built.

There is also a once-in-a-lifetime opportunity like the financial crisis, the opportunity is huge!

The next day, Zhou Buqi held a meeting with UC, asking them to lower their profile, take the initiative to come to the door, and look for the other two major operators.

We can't wait any longer, we must hurry up and cooperate.

Now Japan is mainly popular or functional machine.

In other words, even if UC and Softbank have reached a cooperation, the mobile phones sold by Softbank last year cannot use UC browser. Feature phones cannot allow users to complete the process of uninstalling old products and installing new products online.

Only the new mobile phones sold by Softbank can be equipped with UC browser.

SoftBank is the third largest operator in Japan, with a market share of only about 18%.

Fortunately, Japan is very rich now and is the second largest economy in the world. It can sell more than 40 million mobile phones every year, almost all of which are sold through the three major operators.

In other words, Softbank can bring 7 million new users to UC every year. Even if the conversion rate of UC Browser to YikYak is only 25%, it can create nearly 3 million new users for YikYak.

This is much easier than spending huge sums of money on advertising to attract new players.

Cooperating with local tycoons, doing business is simple and rude, directly tied to the operator, the traditional business model does not give users the right to choose, and "forces" them to use it.

It is no wonder that large local companies are unwilling to innovate business models.

How good is the old model?

Operators are the emperors of the land, and what they say is what they say. Even Google has to lower its profile and become small, obediently choosing to cooperate with operators.

For Ziweixing, this is both an obstacle and a help.

If the relationship cannot be settled, it is an obstacle; if the relationship is dredged and negotiated, it is a help.

A mere Softbank can't satisfy Zhou Buqi's appetite.

Next, UC will also win the other two major operators, let UC browser dominate the Japanese mobile phone market, and indirectly complete the drainage of YikYak.

Now the economic downturn is very serious, especially in Japanese society, many banks have already started laying off employees.

This is a good thing.

The worse they are, the greater the chance for Ziwei Xing.

After the meeting here, Zhou Buqi planned to go to Xu Baihui to make a macro deployment of "The Voice"'s Japanese business development. Although Ai Hui refused, the door was not closed.

Huaxia is a huge supermarket, and Ai Hui covets it very much, so he dare not refuse the cooperation proposal of China Film, Jieyu Media and Ziweixing easily.

Ai Hui has his eyes on the domestic market, and Jieyu Media has his eyes on the Japanese market. The two sides have a basis for cooperation.

Unexpectedly, an unexpected visitor came to Ziweixing Japan.

"How did you come?"

Zhou Buqi was a little funny.

The visitor turned out to be an old friend, Li Yanhong, the big boss of Baidu.

Li Yanhong was also very surprised, and said with a smile: "What a coincidence, I didn't expect you to be here. I came to Japan to deal with some things, and I happened to come to your place to have a look and study."

Zhou Buqi invited him around, "There is nothing to learn, there are only a hundred people in total, and we have to recruit slowly."

Li Yanhong followed him to the office, "Don't be humble with me, I came here just to learn. In the last meeting of the Government Affairs Council, you said that you would invest 1 billion US dollars to win the Japanese market. Isn't that a lie?"

Zhou Buqi smiled, "Fake."

"Um?"

Li Yanhong raised his eyebrows.

Zhou Buqi snorted, "How can $1 billion be enough? Just investing $1 billion in a cloud computing business may not be enough."

"Cloud computing?" Li Yanhong's head suddenly became dizzy, "What do you think? That's not how money is spent, right?"

Zhou Buqi looked at him strangely, "Are you really not optimistic about the direction of cloud computing?"

Li Yanhong waved his hand, and said in a deep voice: "It's not a question of whether you are optimistic or not. The most urgent thing is that you have to make a profit as soon as possible. Survival is the first priority. Even if cloud computing is a good direction, can it generate profits within ten years? In China To comply with the policy, but this is a foreign country, you just need to follow the logic of business..."

Zhou Buqi laughed and said, "I am the business logic."

"Um?"

"This is Japan. It's not like you can't see how powerful the traditional forces are. If Ziwei Star wants to do business, it needs the support and protection of the local government. To do this, you have to draw a big pie for them and let them Seeing that we will continue to cultivate in Japan for a long time, we will be the world's first-class technology industry here, and make great contributions to the local economic development."

"Cloud computing is a big pie?"

Zhou Buqi said: "This month we will send people to talk to the local government. We will acquire land to build a building, build a cloud computing data center, and get a logistics license by the way. The total investment in the cloud computing business will reach 5 billion US dollars! "

Li Yanhong didn't know whether to laugh or cry, "You fool, you've already gone abroad! Don't tell me, with your momentum, it's really easy to scare them."

After a pause, he said with deep conviction: "Well, this idea is okay! Now that the global economy is going down, I heard that many banks in Japan have begun to lay off employees. This is a signal. In order to activate the economy and stabilize employment, local governments must It is necessary to actively attract foreign investment. You have chosen a good time at this time."

Zhou Buqi said, the timing is of course good, I have been planning for a year!

"What did you come to Japan for? To go to Yahoo to recruit Shunichi Inoue?"

"Yes, it's done, and I can officially join the job in June."

"Congratulations."

"Thank you." Li Yanhong smiled, and then changed the subject, "How many years will you invest the 1 billion US dollars in Japan?"

Domestically, the two sides are rivals.

They are comrades-in-arms abroad.

Zhou Buqi didn't need to hide anything, he said frankly: "This year we will all invest in it."

Li Yanhong was stunned for a moment, "This year? All $1 billion has been invested? Now that the economy is going down, you have to be careful. My annual budget for Baidu Japan was originally $50 million, but now it has shrunk to $30 million."

Zhou Buqi snorted: "The economic downturn requires more investment!"

"The risk is too great."

"Others are fearful and I am greedy!"

Li Yanhong pondered for a while, and asked: "1 billion US dollars is not a small amount, how do you want to spend it?"

Zhou Buqi sighed: "Spending money is like running water, I'm afraid it won't be enough. At the beginning, it injected 500 million U.S. dollars into Ziweixing Japan, and the annual channel fee for Yahoo was 100 million U.S. dollars. Some time ago, it spent 240 million U.S. dollars. Got 32% of the shares of Ameba, as well as the promotion of UC browser. I will soon acquire Niconico, an animation video website, and buy animation copyrights..."

"Copyright?" Li Yanhong was puzzled, "Why buy copyright?"

Zhou Buqi said: "Copyright is the core asset of the video industry. It is the core competitiveness. With copyright, they have to sell it if they don't."

Li Yanhong took a deep breath, "The plate is too big!"

Zhou Buqi said: "This is not over yet, Jingtao, do you know? Tens of millions have invested in it again. Next, we will promote cooperation in the entertainment industry, make the Japanese version of "The Voice", and There is a project of hand-made dolls. Another thing is to invest 200 million U.S. dollars to build a building and build a cloud data center... Calculating from seven to eighty-eight, it is about 1 billion U.S. dollars."

Li Yanhong shook her head, "Be focused!"

Zhou Buqi said: "Focus is for novices. Besides, I have organized several teams here, YikYak team, UC team, Jingtao team, infrastructure team and "Good Voice" team, each of them manages a share , can also be considered focused.”

Li Yanhong twitched the corner of her mouth.

Zhou Buqi said to himself: "Japan's traditional power is too great. If you want to break the situation, you have to have some methods. It's like Baidu's search and Yahoo confrontation. It's a bit like a one-on-one fight. How can it be successful?"

Li Yanhong smiled, "What do you want to do?"

"Of course it was a gang fight!"

"Why group fights?"

"Baidu VS Yahoo is a project-to-project competition, a point-to-point contest. To win, it should be a three-dimensional space-to-point contest. We must create an ecosystem to compete for a project, and use cross-resources and business complementarity to amplify ourselves. Advantage."

"It's not that easy."

Of course Li Yanhong understood this truth, but shook her head. Now that she can’t even do a single project well, how can she talk about building an ecosystem?

Zhou Buqi smiled, "We must find a way."

Li Yanhong was curious and asked, "YikYak is social, right? How do you break the game?"

Zhou Buqi said: "Probably three aspects. First, cooperate with the entertainment industry to create a fan circle culture. You know the fan circle? It's fans."

"Well, let the stars authenticate and encourage the interaction between stars and fans."

"Yes, this step has basically been negotiated. With 10 million yen, all Ai Hui's artists will settle in, which is very cheap. The second step is to create a two-dimensional culture. Do you know what is two-dimensional?"

"Games, animation..." Li Yanhong nodded, and suddenly realized, "So you want to buy the animation website Niconico, and you don't hesitate to purchase animation copyright?"

Zhou Buqi said with a smile: "Almost, that's the way of thinking."

Li Yanhong nodded, feeling quite emotional, "Great hand!"

Zhou Buqi went on to say: "The third step is sports culture. The Olympic Games will be coming soon, and YikYak will sponsor the Japanese Olympic delegation. The attraction of sports is not small."

Li Yanhong said with emotion: "Fan circle, two-dimensional, sports, YikYak's marketing positioning is really accurate, big money, big business."

Zhou Buqi said with a smile: "It is also a little bit of exploration, a little bit of revision and summary."